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Jurnal Manajemen dan Pemasaran
Published by Universitas Haji Sumatera Utara
ISSN : -     EISSN : 2985492X     DOI : https://doi.org/10.51771/jumper
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan pemasaran merupakan jurnal ilmiah yang memuat artikel topik di bidang manajemen dan pemasaran, namun tidak terbatas pada topik berikut: • Manajemen Keuangan • Manajemen Sumber daya manusia • Manajemen Farmasi • Akuntansi dan Manajemen Keuangan Syariah • Manajemen Pemasaran • Corporate Governance • Etika dan Profesionalisme • Manajemen Strategi • Manajemen Pembiayaan • Perpajakan • Pasar Modal • Perbankan • Manajemen Sistem Informasi • Sustainability Reporting • Keprilakuan • Manajemen kependidikan Demikian focus and scope pada jurnal manajemen dan pemasaran ( JUMPER ) ini. diharapkan kepada penulis yang ingin submit di jurnal ini mengikuti focus and scope yang telah tertera demi kenyamanan bersama. Atas perhatian pembaca foscus and scope ini kami ucapkan terimakasih
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 80 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH Afifah, Annisa Nur
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.990

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh islamic branding, social media marketing, dan kualitas pelayanan terhadap keputusan nasabah menabung di bank syariah dengan minat sebagai variabel mediasi. Tujuannya adalah untuk melihat pengaruh signifikan antara islamic branding, social media marketing, dan kualitas pelayanan terhadap keputusan nasabah menabung di bank syariah dengan minat sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan mengolah data primer melalui kuesioner yang diberikan pada nasabah bank btn syariah kcs semarang.sampel penelitian sebanyak 100 responden dengan Teknik pengambilan sample menggunakan purposive sampling. Data yang diperoleh diolah menggunakan spss versi 26. Berdasarkan hasil yang diperoleh menjelaskan bahwa islamic branding dan kualitas pelayanan memiliki pengaruh positif signifikan terhadap keputusan nasabah, sedangkan social media marketing tidak memiliki pengaruh signifikan. Minat memiliki kemampuan untuk memediasi pengaruh islamic branding dan kualitas pelayanan terhadap keputusan nasabah, tetapi tidak mampu memediasi pengaruh social media marketing. Kata kunci: Islamic Branding, Social Media Marketing, Kualitas Pelayanan, Keputusan, MinatABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh islamic branding, social media marketing, dan kualitas pelayanan terhadap keputusan nasabah menabung di bank syariah dengan minat sebagai variabel mediasi. Tujuannya adalah untuk melihat pengaruh signifikan antara islamic branding, social media marketing, dan kualitas pelayanan terhadap keputusan nasabah menabung di bank syariah dengan minat sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan mengolah data primer melalui kuesioner yang diberikan pada nasabah bank btn syariah kcs semarang.sampel penelitian sebanyak 100 responden dengan Teknik pengambilan sample menggunakan purposive sampling. Data yang diperoleh diolah menggunakan spss versi 26. Berdasarkan hasil yang diperoleh menjelaskan bahwa islamic branding dan kualitas pelayanan memiliki pengaruh positif signifikan terhadap keputusan nasabah, sedangkan social media marketing tidak memiliki pengaruh signifikan. Minat memiliki kemampuan untuk memediasi pengaruh islamic branding dan kualitas pelayanan terhadap keputusan nasabah, tetapi tidak mampu memediasi pengaruh social media marketing.
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. X Zahra, Ardiyani; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1009

Abstract

This research examines the relationship between Organizational Culture and Employee Performance at PT X. By applying the Simple Linear Regression Analysis method, this study attempts to measure the extent to which Organizational Culture affects Employee Performance. Data was collected through a survey given to employees of PT X. The results showed that Organizational Culture has a significant positive influence on Employee Performance. In conclusion, companies with a strong culture tend to have more productive and high-performing employees. Some aspects of Organizational Culture, such as open communication, support for innovation, and a fair reward system, are proven to make a meaningful positive contribution to employee performance.
Peran Influencer di Media Sosial terhadap Minat Beli Produk Sunscreen Azarine (5) Mu minah, Afifah; Jannah, Gina Raudhatul; Fadhlurahman, Nawaal; Al Isyvani, Rawza
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1029

Abstract

Marketing a product on social media is less effective without the role of influencers. However, many influencers who provide reviews are not by the reality of the product and the personal branding of the influencer. The purpose of this study is to determine the effectiveness of marketing with influencers on social media on public buying interest in Azarine sunscreen products. This research uses a descriptive qualitative method with a questionnaire survey through Google Forms. Consumer trust and buying interest in Azarine sunscreen products can be increased by marketing through influencers. This research clarifies how important it is to align the real quality of the product with the personal branding of an influencer, to build trust and increase consumer buying interest effectively. The results of this study show that influencers have an important role in improving the purchase intention of a product with honest and transparent content. This research shows that marketing strategies through influencers can increase consumer trust and buying interest in Azarine sunscreen products if the reviews given are by the reality of the product quality.
Pengaruh Online Customer Review Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Di E-commerce Shopee Irawan, Marko; Utami Puji Lestari
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1030

Abstract

The e-commerce phenomenon is changing consumers' views on shopping. E-commerce in the fast-growing digital era has changed consumers' perspective on purchasing. With a wide selection of products from fashion, food, electronics, and other daily necessities, Shopee is one of the leading e-commerce platforms in Indonesia. The type of research used is quantitative. This study involved a sample of 50 Shopee users as respondents. Primary data was obtained through the use of questionnaires, while secondary data from references such as journals, books, and other sources of information were used to support the primary data. This study used multiple linear regression analysis to examine the relationship between the independent variables (customer reviews and sales promotion) and the dependent variable (purchase decision). The analysis was conducted using SPSS version 26 software by conducting validity, reliability, and other tests. OCR and sales promotion on the decision to make a purchase have no partial effect. This reinforces that Online Customer Review does not always form a strong perception to increase buyer intention and intention in a purchasing decision, nor does sales promotion always increase buyer interest and intention in purchasing decisions.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA INDOMARET DI KECAMATAN GARUT KOTA Libia; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1041

Abstract

The purpose of this study was to determine whether there is a significant influence between service quality and customer satisfaction at Indomaret in Garut City District. This type of research uses quantitative research with a sample size of 100 customers or visitors to Indomaret in Garut City sub-district. The data collection method in this study is to use the associative method, which aims to find the relationship between two or more variables. The data obtained was analyzed using a data analysis tool, namely SPSS with a simple linear regression analysis test. The results of the data analysis show that service quality has a significant and positive effect on customer satisfaction at Indomaret in Garut Kota sub-district.
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK WARDAH DI GARUT KOTA Nazwa Hidayat, Erika; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1043

Abstract

PT Paragon Technology and Innovation, the largest cosmetics manufacturing company in Indonesia, makes Wardah, one of the beauty brands that was first launched to the public in 1995. In the fourth year, PT Paragon launched Wardah products. Wardah succeeded in obtaining Halal certification from LPOM MUI, making it a pioneer of Halal beauty product brands in Indonesia. The researcher's aim in conducting this research is to find out whether there is an influence between the "Brand Image" variable and the "Purchase Decision" variable on Warda products, especially in the Garut City area. The type of research used is a quantitative method with a sample of 100 respondents as representatives of the population/consumers who use Wardha products in the city of Garut. Data was obtained from a questionnaire and processed using the IBM SPSS Statistics 20 analysis tool and a simple linear regression analysis test. The results of the analysis show that the variable Brand Image (X) has a positive and significant influence on the variable Purchase Decision (Y) for Wardha products in the Garut City Area.
Pengadaan dan Investasi Menggunakan LPSE Pada Pemilihan Kebutuhan Perangkat IT Menggunakan Metode TOPSIS -, Ruben Dwijaya Setyo Atmojo; Stefanus Christian Gunawan; Soetam Rizky Wicaksono
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1044

Abstract

This study examines the method of procurement of IT equipment in the Indonesian National Army (TNI-AD) through the Electronic Procurement Service (LPSE). The use of LPSE aims to increase efficiency and transparency in the procurement process of goods and services, especially in the military sector. This research was carried out in several stages, starting from tracing the type of IT-based procurement of goods, identifying the equipment used, analyzing the criteria needed, calculating the TOPSIS method, to making a final report. The results of the study show that the use of LPSE provides several significant advantages, such as centralization of procurement data, increased competition between goods providers, and reduction of procurement process time. LPSE also allows for strict supervision and easier audits of the entire procurement process, which can later minimize the risk of abuse of authority and corruption. However, the study also identified several challenges in the implementation of LPSE, including the need for adequate IT infrastructure in various regions and the capacity building of the human resources involved. There are also challenges in terms of the integration of the LPSE system with the existing internal military system, which requires significant coordination and adjustment. Thus, continuous support from the government is needed to overcome this challenge and ensure maximum benefits from LPSE for the IT equipment procurement process in the TNI. The recommendations of this study include increased training for related personnel, improvement of IT infrastructure, and increased coordination between agencies to support better integration.
OPTIMALISASI BELANJA MASYARAKAT MELALUI MEDIA SOSIAL TIKTOK SHOP Luqiana, Zalfa Azahra; Revina, Revina; Wahyudi , Shifa Ashila; Putry , Andieni
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1046

Abstract

The development of information and communication technology (ICT) has significantly transformed consumer behavior patterns, especially in shopping activities. TikTok Shop has become a leading online shopping platform in Indonesia, leveraging advances in the internet and social media. However, research on the factors influencing consumer trust and loyalty on TikTok Shop remains limited. This study aims to develop a model of consumer trust and loyalty specifically for TikTok Shop in Indonesia by identifying factors such as transaction security, product quality, interaction with sellers, and user experience. This research uses a descriptive qualitative approach, with data collected through a Google Form questionnaire from 56 TikTok users. The results show that most respondents are satisfied with their shopping experience on TikTok Shop, primarily due to discounts, affordable prices, and live streaming features. However, there are some shortcomings, such as slow delivery and a lack of free shipping offers. This study provides practical insights for sellers and platform developers to enhance consumer satisfaction and loyalty by improving TikTok Shop's features and services.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN TERHADAP LOYALITAS KARYAWAN DI CV MALASARI Siregar, Syati Manaharawan; Refli Renaldi; Nur Ainun; Sandi Fialy Harahap
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1080

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepemimpinan, motivasi dan disiplin terhadap Loyalitas karyawan di CV. Malasari. Penelitian ini menggunakan metode deskriptif kuantitatif dengan mempergunakan pendekatan normatif( legal research ) untuk mendapatkan data skunder dan pendekatan empiris ( yuridissosiologis ), untuk memperoleh data primer melalui penelitian lapangan ( field research ). Hasil penelitian menunjukkan bahwa pengaruh kepemimpinan, Motivasi dan disiplin terhadap loyalitas Karyawan di CV malasari, berdasarkan indicator adalah sebagai berikut: Pertama, pengaruh kepemimpinan terhadap loyalitas berpengaruh secara positif dan signifikan yang dimana artinya apabila kepemimpinan membaik maka loyalitas Karyawan di CV. Malasari juga akan membaik. Kedua, pengaruh motivasi terhadap loyalitas berpengaruh secara positif dan signifikan yang dimana artinya apabila motivasi meningkat maka loyalitas juga akan meningkat di CV. Malasari. Ketiga, pengaruh disiplin terhadap loyalitas berpengaruh positif dan signifikan yang dimana artinya apabila disiplin meningkat maka loyalitas juga akan meningkat di CV. Malasari. Untuk itu diharapkan kepada CV. Malasari dalam hal melakukan peningkatan loyalitas pegawainya agar pimpinan lebih memperhatikan lagi kepemimpinannya, motivasi dan disiplinnya di CV. Malasari.Agar terciptanya loyalitas pegawai yang baik di CV. Malasari.
ANALISIS PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MERK PRODUK Ibra Oktariantara; Ngabdul Mungiin; Zidan Wahyu H
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1088

Abstract

In an era of increasingly fierce competition, a deep understanding of consumer behavior towards product brands has become very important for companies to maintain market share. This study aims to identify factors that influence consumer behavior, including brand image, product quality, and consumer preferences. In addition, this study also explores differences in consumer behavior across industries and cultural contexts. Using the meta-analysis method, this research combines results from various independent studies to gain a more comprehensive understanding of the effects of these variables. The results of this meta-analysis are expected to provide valuable insights for companies in formulating effective marketing strategies and increasing consumer loyalty to product brands.

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