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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,278 Documents
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Pengaruh  Brand Personality dan Kualitas Produk Terhadap Keputusan Pembelian pada Produk Laptop HP (Studi Pada Mahasiswa di Kota Malang) Erick Eka Prasetya; Yekie Senja Oktora; Ayu Sulasari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/x56p4v66

Abstract

The increasingly intense global laptop industry competition drives every  brand to rely not only on technical specifications, but also on building brand personality and product quality that can influence consumer purchase decisions. HP, as one of the world's largest laptop brands, still faces competitive market dynamics. Inconsistencies in previous research findings, serve as the basis for this study. This study aimed to determine and analyze the effect of brand personality and product quality on HP laptop purchase decisions among students in Malang City, both partially and simultaneously.   This study employed a quantitative approach with a survey method. The sample consisted of 100 respondents determined using the Cochran formula and  purposive sampling technique. The respondents were active students from three  state universities in Malang City who had purchased and used HP laptops as their primary device to support academic activities. Data were collected through a Likert scale questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination, t-tests, and F-tests with the assistance of IBM SPSS Statistics 25.  The results indicated that brand personality had a positive and significant partial effect on purchase decisions. Meanwhile, product quality also had a positive and significant partial effect on purchase decisions. Simultaneously, brand personality and product quality together had a significant effect on purchase decisions. Product quality was found to be the most dominant variable compared to brand personality. This indicates that purchase decisions for HP laptops can be shaped through the strengthening of positive brand personality and product quality that meets student expectations.
Pengaruh Berkumur Rebusan Daun Sirih Merah Terhadap Indeks PHP-M pada Masyarakat Desa Sawang Kecamatan Sawang Kabupaten Aceh Utara Zarrahan Zurra
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cz59eh36

Abstract

Dental and oral hygiene is an important factor in preventing caries and periodontal disease. One of the efforts that can be made to control plaque is the use of natural mouthwashes such as red betel leaves (Piper crocatum Ruiz & Pav.) which contain antibacterial compounds. This study aims to determine the effect of gargling using red betel leaf boiled water on the decrease in the Personal Hygiene Performance Modified (PHP-M) index in the people of Sawang Village, Sawang District, North Aceh Regency. This study uses a quasi experimental design with a nonequivalent control group design. The research sample amounted to 68 respondents aged 12–15 years who were divided into an experimental group (34 respondents) and a control group (34 respondents). The experimental group gargled using 20 ml of red betel leaf boiled water for 30 seconds twice a day for 7 days, while the control group gargled using water. Measurements of the PHP-M index were carried out before and after the intervention. Data analysis was conducted using Paired T-Test and Independent T-Test. The results showed that the average PHP-M index in the experimental group decreased from 39.29 to 22.35 with a decrease of 16.94 points and a p<0.001 value. In the control group, the average PHP-M index decreased from 36.97 to 36.62 with a difference of 0.35 points and a p=0.564 value. The Independent T-Test showed that the average post-test score of the experimental group was lower than that of the control group with p<0.001. It can be concluded that gargling using red betel leaf decoction has a significant effect on the reduction of the PHP-M index and may be used as an alternative natural mouthwash.
Pengaruh Kualitas Layanan dan Kepercayaan Merek Terhadap Retensi Pelanggan pada CV Yamaha Timbul Jaya Motor Kediri Yoga Dwi Feriyanto; Tri Yulistyawati Evelina; Rena Feri Wijayanti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v8tcm566

Abstract

The increasing competition in the motorcycle industry has encouraged companies to enhance their ability to retain customers. Customer retention is influenced by various factors, including service quality and brand trust. This study aims to analyze the effect of service quality and brand trust on customer retention at CV Yamaha Timbul Jaya Motor Kediri. This study employed a quantitative research approach. The population consisted of all customers of CV Yamaha Timbul Jaya Motor Kediri. The sampling technique used was purposive sampling, with a total of 100 respondents. Data were collected through questionnaires, while the data analysis techniques included instrument testing, classical assumption tests, multiple linear regression analysis, correlation analysis, coefficient of determination analysis, and hypothesis testing.  The results showed that service quality and brand trust had a very strong relationship with customer retention. The F-test indicated that the calculated F-value was greater than the F-table value (836.319 > 2.70), indicating that service quality and brand trust simultaneously had a significant effect on customer retention. The coefficient of determination (R²) was 0.945, indicating that 94.5% of the variation in customer retention could be explained by service quality and brand trust, while the remaining 5.5% was influenced by other factors not examined in this study.  Based on the findings, it can be concluded that service quality and brand trust have a positive and significant effect on customer retention at CV Yamaha Timbul Jaya Motor Kediri. Therefore, the company is advised to continuously improve its service quality by providing responsive, professional, and customer-oriented services, as well as strengthening customers' trust in the Yamaha brand by maintaining consistent product quality and after-sales services to enhance customer retention.
Pengaruh Kemudahan dan Pengalaman Terhadap Minat Menggunakan Kembali Aplikasi PLN Mobile  (Studi pada Pelanggan PLN ULP Malang Kota) Lyra Ayu Sephia; Yulis Nurul Aini; Mohammad Maskan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ab0z8281

Abstract

The rapid development of digital services has encouraged people to adopt technology based applications that provide convenience and efficiency, including PLN Mobile as a digital electricity service platform. Nevertheless, the existence of various usage related problems suggests that ease of use and user experience are important factors that potentially influence customers intention to continue using the PLN Mobile application. The purpose of this research is to analyze the influence of ease of use and user experience on reuse intention of the PLN Mobile application.  This research was a quantitative study that used a questionnaire as the data collection instrument, which was distributed to 103 respondents who were customers of PLN ULP Malang Kota and had used the PLN Mobile application at least once. The respondents were selected using a purposive sampling technique. The data were analyzed using multiple linear regression analysis and hypothesis testing. From the result of correlation analysis of ease of use and user experience on reuse intention, it was known that F count > F table (42,440 > 3,09), with a coefficient of determination was 0,448. This means there was influence of ease of use and user experience on reuse intention of 44,8% and the rest 55,2% was influenced by other factors not discussed in this research. Based on the result of the research, it can be concluded that ease of use and user experience significantly influence reuse intention. Therefore, the company is expected to maintain and improve the quality of its digital services by simplifying the use of the application and enhancing the user experience, so that customers’ intention to continue using the PLN Mobile application can increase sustainably
Voltage Drop on High-Rise Buildings Using The Analytical Hierarchy Process (AHP) Method Muhammad Benjamin Reza; Unit Three Kartini; Tri Wrahatnolo; Tri Rijanto
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xr7h2376

Abstract

The AHP modeling method in this study was conducted by weighting six main technical criteria: Voltage Drop Magnitude (C1), Voltage Drop Percentage (C2), Load Magnitude (C3), Distance from Source (C4), Average Current (C5), and Line Impedance (C6). The analysis results show that the most dominant factor influencing voltage drop is voltage quality, with the highest criteria weights being Voltage Drop Percentage (35.7%) and Voltage Drop Magnitude (28.3%). Based on the global score index calculation, the classification of four alternative loads is as follows: The FJM Office (A1) ranks first with a score of 50.9% and is interpreted as an "Influential" load due to its voltage drop of 5.35%, which technically exceeds the standard operational limit. The AJG Office (A2) scored 23.6%, interpreted as "Moderately Influential," while the Workshop (A4) and the Security Post Office (A3) scored 16.9% and 8.2%, respectively, interpreted as "Less Influential”.
Pemetaan Ketimpangan Digital Antarprovinsi di Indonesia Berdasarkan Indikator Akses dan Penggunaan Teknologi Menggunakan Algoritma K-Means Ulfa Pauziah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xaz20569

Abstract

Digital inequality remains a challenge in ensuring equitable access to and use of information and communication technology across regions in Indonesia. This study aimed to map digital inequality among 38 Indonesian provinces in 2024 using the K-Means clustering algorithm. Secondary data obtained from Statistics Indonesia (BPS) were analyzed using three indicators: the percentage of the population accessing the internet, owning or controlling mobile phones, and using computers. The data were standardized using Z-score transformation, while the optimal number of clusters was evaluated using the Elbow Method and Silhouette Score. The results showed that two clusters provided the optimal configuration, with a Silhouette Score of 0.7457. Cluster 0 consisted of 36 provinces, with average internet access, mobile phone ownership or control, and computer use of 70.84%, 69.08%, and 12.09%, respectively. Cluster 1 consisted of Central Papua and Highland Papua, with substantially lower averages of 17.74%, 24.73%, and 2.98%, respectively. Principal Component Analysis further supported the clustering structure, with two principal components explaining 98.89% of the total variance. These findings demonstrate a pronounced multidimensional digital gap and highlight the need for more targeted digital development policies in disadvantaged regions.
Pembuatan Video Edukasi Permohonan Perubahan Daya Listrik melalui Aplikasi PLN Mobile Menggunakan CapCut pada PLN ULP Kebonagung Nur Laila Purwanto; Joni Dwi Pribadi; Tri Ramadani Arjo; Fatkhur Rochman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70n45n83

Abstract

This study aims to create an educational video on the procedure for applying for a change in electric power through the PLN Mobile application using CapCut and to measure its effectiveness as a customer information medium at PLN ULP Kebonagung. The study employed the Action Research method with Kurt Lewin's model, consisting of planning, action, observation, and reflection stages. Data were collected through observation, interviews, questionnaires, and documentation. The video's effectiveness was measured using the Technology Acceptance Model (TAM) with five indicators: Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Usage. The research respondents consisted of 15 people, including PLN customers, the ULP Kebonagung manager, multimedia experts, and marketing experts. The results showed that the educational video achieved an overall percentage of 95.91%, categorized as highly effective. All TAM indicators showed highly effective results, with Actual Usage achieving the highest percentage (97.78%). The educational video was considered capable of helping customers understand the procedure for applying for a change in electric power more easily, clearly, and systematically. Therefore, this educational video is worthy of being used as a digital information medium by PLN ULP Kebonagung to enhance understanding and encourage the utilization of the PLN Mobile application in electric power change services.
Faktor-Faktor yang Memengaruhi Adopsi Teknologi Pembayaran Kode QR pada Pelaku UMKM Dzaki Hanif; Diena Noviarini; Ringga Sentagi Asa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2jn1jn34

Abstract

This study aims to analyze the factors influencing Behavioral Intention to Use QRIS among culinary micro, small, and medium enterprises (MSMEs) in DKI Jakarta using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model extended with Perceived Security and Perceived Trust variables. This study employed a quantitative approach with a survey method involving 214 MSME respondents who have used QRIS. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that Performance Expectancy, Effort Expectancy, Price Value, Perceived Security, and Perceived Trust have a positive and significant effect on Behavioral Intention to Use QRIS, with Perceived Trust being the most influential factor. Meanwhile, Social Influence was found to have no significant effect. The R² value of 0.578 indicates that the model explains 57.8% of the variation in behavioral intention to use QRIS. These findings suggest that increasing QRIS adoption among MSMEs should be supported by providing beneficial and easy-to-use services, costs commensurate with benefits, robust security systems, and efforts to build MSME owners' trust in QRIS as a digital payment method. This study contributes to the development of UTAUT2 literature by extending the model in the context of digital payment adoption in the MSME sector.

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