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Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 1,337 Documents
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Faktor-Faktor yang Mempengaruhi Minat Beli Skincare Skintific di Tiktok Shop (Studi pada Gen Z Wanita di Kabupaten Jombang) Fadila Cindralia Vinata Putri; Betty Rahayu; Linda Ratna Sari
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k2z8d955

Abstract

This study aims to analyze the influence of content marketing, brand image, and consumer reviews on the purchase intention of Skintific skincare products through TikTok Shop among Generation Z women in Jombang Regency. The study is motivated by the rapid growth of social commerce, particularly TikTok Shop, as one of the primary digital marketing platforms for skincare products. Consumers' purchase intention is influenced by various factors, including content marketing, brand image, and consumer reviews available on digital platforms. This research employed a quantitative approach using a survey method. The population consisted of Generation Z women in Jombang Regency, totaling 151,971 individuals. A sample of 100 respondents was selected using the Slovin formula with a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The data analysis included validity testing, reliability testing, classical assumption tests, partial significance tests (t-test), simultaneous significance tests (F-test), and the coefficient of determination (R²). The results indicate that, partially, content marketing has no significant effect on the purchase intention of Skintific skincare products through TikTok Shop. In contrast, brand image and consumer reviews have a positive and significant effect on purchase intention. Simultaneously, all three independent variables significantly influence purchase intention, with brand image identified as the most dominant factor. The findings imply that companies should maintain and strengthen their brand image while encouraging positive consumer reviews to enhance purchase intention. Furthermore, content marketing strategies should be continuously evaluated to attract consumers' attention and generate greater purchase interest more effectively.  
Faktor-Faktor yang Memengaruhi Continuous Intention Penggunaan Aplikasi Quick Commerce Vita Putri Hapsari; Ryna Parlyna; Osly Usman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/njefgp19

Abstract

The rapid growth of quick commerce services is driven by the increasing demand among modern consumers for fast, convenient, and efficient services that provide instant gratification. One of the growing quick commerce service providers in Indonesia is Astro. However, there are still several obstacles that could potentially reduce users’ continuous intention. This study aims to analyze the factors influencing users’ continuous intention to use quick commerce apps by integrating the Technology Acceptance Model (TAM) and system quality. This study employs a quantitative approach using a survey method, distributing questionnaires to 120 respondents—Gen Z and Millennial users of the Astro app—in the Greater Jakarta area. Data analysis was performed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.1 software. The results indicate that system quality has a positive and significant effect on perceived ease of use and perceived value. Furthermore, perceived ease of use has a positive and significant effect on perceived value and continuous intention. In addition, perceived value also has a positive and significant effect on continuous intention. This study provides a positive contribution to the development of the TAM theory in the context of quick commerce and helps service providers design strategies that focus on improving system quality, ease of use, and value to increase the intention to continue using quick commerce services.
Pengaruh Motivasi Kerja dan Kompensasi Terhadap Kinerja Karyawan pada PT. Boka Muara Transco Ainayah Alfatiha; Joko Ariawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p2371z03

Abstract

This study examines the effect of work motivation and compensation on employee performance at PT Boka Muara Transco, an EMKL-based logistics service company in Jakarta. The study was motivated by a decline in the company’s order volume during 2023–2025 and indications of suboptimal motivation and compensation. A quantitative approach with a descriptive associative-causal design was used. Data were collected through observation, documentation, and a five-point Likert questionnaire distributed to all 38 employees using a saturated sampling technique. Data were analyzed using multiple linear regression, t-test, F-test, and coefficient of determination with SPSS. The results show that work motivation has a positive and significant partial effect on employee performance (t = 2.975; p = 0.005), while compensation also has a positive and significant partial effect (t = 3.793; p < 0.001). Simultaneously, work motivation and compensation significantly affect employee performance (F = 27.481; p < 0.001), with an R² of 0.611. Thus, 61.1% of the variation in employee performance is explained by the two independent variables. The findings indicate that performance improvement requires integrated strengthening of motivation and compensation policies.
The Effectiveness of Recycling Maumere Woven Fabric Scraps in Developing Creativity and Environmental Awareness Character among Students at SDK Bhaktiarsa Maumere Benyamin Regi; Estrado Isaci Selestiano Rodriquez
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mb13tk42

Abstract

This study aims to examine the effectiveness of a recycling program using Maumere woven fabric scraps to enhance creativity and environmental awareness character among elementary school students. A quasi-experimental method with a One-Group Pretest-Posttest Design was employed. The research subjects consisted of 35 fifth-grade students at SDK Bhaktiarsa Maumere, selected through purposive sampling. Data collection instruments included a creative product assessment rubric and a Likert-scale questionnaire measuring environmental awareness character. Data were analyzed using a Paired-Samples t-Test. The results indicated a significant increase in the students' mean creativity score, from 62.40 (fair category) to 84.15 (very creative category). Environmental awareness character also increased from 58.50% to 81.20% following the intervention. Statistical testing confirmed a p-value of < 0.001, demonstrating that the use of culture-based local waste is effective as an ecological and motor-skills learning medium. This study concludes that integrating handicrafts based on local wisdom can transform textile waste into a character education medium that positively impacts elementary school students in urban-cultural settings.
Pengaruh Online Customer Review dan Promosi  terhadap Keputusan Pembelian Skincare Purbasari di Shopee pada Konsumen Wilayah Jakarta Timur Alsa Lolita; Joko Ariawan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/69vhpg08

Abstract

The development of e-commerce has transformed consumer purchasing behavior, making online customer reviews and promotions crucial factors influencing purchasing decisions. This study aims to analyze the influence of online customer reviews and promotions on purchasing decisions for Purbasari skincare products on Shopee among consumers in East Jakarta. The study employed a quantitative method with a survey approach, distributing questionnaires to consumers who had purchased Purbasari products on Shopee. Data analysis employed multiple linear regression analysis, supported by data quality testing, classical assumption testing, and hypothesis testing. The results indicate that online customer reviews and promotions, both partially and simultaneously, have a positive and significant effect on purchasing decisions. These findings demonstrate that informative customer reviews and appropriate promotional strategies can increase trust and encourage consumers to make purchasing decisions. This study concludes that companies need to optimize the management of online customer reviews and develop effective and sustainable promotional programs to increase purchasing decisions, strengthen consumer loyalty, and maintain competitiveness in the digital marketplace.
Dualitas Struktur dan Agensi: Pengalaman Mahasiswa Laki-Laki dan Perempuan di Universitas Sains Cut Nyak Dhien Langsa Maula Salsabila
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/12q9cs80

Abstract

This article aims to analyze how male and female students at Cut Nyak Dhien University (USCND) Langsa navigate campus cultural structures through their agency. The study is motivated by the phenomenon of gender participation inequality within student organizations and academic achievement. Employing a qualitative phenomenological approach and Anthony Giddens' Structuration Theory as an analytical framework, the study involves 10 students from the Faculty of Teacher Training and Education (FKIP) at USCND, selected via purposive sampling. Data collection was conducted through in-depth interviews and participant observation during July 2026. The study reveals three key findings. First, USCND's campus cultural structures continue to reproduce traditional gender norms through the division of roles within organizations and the control of female students' mobility. Second, male students demonstrate agency through the domination of public spaces and claims to leadership, whereas female students demonstrate agency through negotiation, the accumulation of administrative resources, and self-image management. Third, a dialectical process between structure and agency occurs, resulting in both the reproduction and the potential transformation of structures within the campus environment. These findings underscore the relevance of Giddens' concept of the "duality of structure" in understanding gender dynamics within higher education institutions.  
Usulan Pelaporan Keuangan Dana BOS pada Yayasan Pelita Harapan Sejahtera Azzahra Ramadhan; Petrolis Persada; Hera Khairunnisa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q1z1t786

Abstract

This study is intended to evaluate the preparation of financial statements for the School Operational Assistance (BOS) Fund at Yayasan Pelita Harapan Sejahtera and to propose a more systematic financial reporting framework for the BOS Fund. This study employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation. The findings show that the financial recording of the BOS Fund at Yayasan Pelita Harapan Sejahtera remains relatively simple and mainly focuses on recording cash receipts and disbursements. This condition leads to financial information that does not yet comprehensively reflect the financial position and management activities of the BOS Fund. Following the evaluation, this study offers a proposed preparation of BOS Fund financial statements consisting of a statement of financial position, statement of comprehensive income, statement of changes in net assets, statement of cash flows, and notes to the financial statements. The proposed financial statements are expected to produce more systematic, transparent, and accountable financial information and strengthen accountability in managing the BOS Fund at Yayasan Pelita Harapan Sejahtera.
Klasterisasi Kinerja Mobile Broadband Kabupaten/Kota di Indonesia Menggunakan Algoritma K-Means Nasrulloh Isnain; Rahmatika Rahmatika; Tri Yani Akhirina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kvrp1k21

Abstract

Mobile broadband performance is an important dimension of digital connectivity because network availability does not necessarily indicate uniform service performance across regions. This study aims to analyze mobile broadband performance, determine the optimal number of clusters, classify Indonesian regencies and cities, and characterize the resulting regional groups based on average download and upload speeds. Secondary data for 2025 were obtained from the Ministry of Communication and Digital Affairs of the Republic of Indonesia. Of 511 regencies and cities in the initial dataset, 345 with complete download and upload measurements were analyzed. The data were standardized using StandardScaler and clustered using K-Means, while the optimal number of clusters was evaluated using the Elbow Method and Silhouette Score. The results identified two clusters, with the highest Silhouette Score of 0.4033 at K=2. The Higher Performance cluster comprised 149 regions (43.19%), with centroid download and upload speeds of 84.272 Mbps and 29.780 Mbps, respectively. The Lower Performance cluster comprised 196 regions (56.81%), with corresponding centroids of 57.233 Mbps and 19.914 Mbps. These findings reveal heterogeneous mobile broadband performance across the analyzed regions and provide a data-driven mapping for evaluating regional disparities in digital connectivity.
Semiotic Signs on Indian Food in Medan Wardah Husna
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p999m959

Abstract

  This study focusses to describe the depiction of the kinds of Indian food in Medan and toanalyze the meaning of Indian food in Medan based on the semiotic approach. India isa developing country and has a very large population of cuisines from various regions ofthe Asian subcontinent among which a distinctive feature of Indian cuisine is the use of a variety of spices and vegetables native to India, and the variety of Indian vegetarian dishes also reflects the diversity of religions and cultures. Data analysis in this study usesFerdinand de Saussure's theory. This research uses qualitative research methods. The data is collected by analyzing the types of Indian food. The researcher chose Indian foodin Medan because there were only a few who researched Indian food in Medan in thevillage of Madras. In this way, it is hope that it will be useful for readers to more easilyunderstand the meaning of the description of the types of Indian food in Medan. The results of the research analysis, the researcher found several Indian foods containingsemiotics, totaling five, each of which has its own meaning, Samosa; from the results found that Samosa is also a symbol of hospitality and is often use as a welcome gift forguests is also an important part of daily life and eaten as a snack or supplement, Biryani; in indian culture itself, biryani rice is a food that shows properity because it can be consumed by all indians, Curry; according to the indian community,curry is not only a term used by the british to describe an unknown indian stew or ragout, but also a newdish invented for the british in India.
Analisis Penerapan Aplikasi Sistem Keuangan Desa (SISKEUDES) dalam Pemenuhan Kualitas Akuntabilitas Keuangan Desa di Desa Ciangsana, Kabupaten Bogor Bastian Rifat Irfan Hakim; Tri Hesti Utamningtyas; Muhammad Yusuf
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3kfxxx96

Abstract

This study aims to analyze the implementation of the Village Financial System Application (SISKEUDES) in fulfilling the quality of village financial accountability in Ciangsana Village, Bogor Regency. This research is motivated by the importance of transparent and accountable Village Fund management amid the increasing allocation of Village Funds, as well as the persistence of various issues in village financial governance, such as alleged budget irregularities, weak internal oversight, and the limited public understanding of village financial management information provided by the village government. This study adopts the concept of village financial management based on Minister of Home Affairs Regulation Number 20 of 2018, which covers the stages of planning, implementation, administration, reporting, and accountability, with public accountability theory serving as the analytical framework. The research employed a descriptive qualitative approach using purposive sampling. Data were collected through in-depth interviews, observation, and documentation involving the Village Head, Head of Financial Affairs who also serves as the SISKEUDES administrator, Village Consultative Body (BPD), Heads of Hamlets, and residents of Ciangsana Village. The findings indicate that the implementation of SISKEUDES has assisted the village government in organizing financial administration and preparing financial reports in a more structured, effective, transparent, and accountable manner throughout the stages of village financial management. However, the implementation of village financial accountability still faces challenges, particularly the limited understanding among some members of the community regarding the financial information published by the village government. As a result, public oversight of the use of Village Funds has not yet been carried out optimally. This study concludes that the implementation of SISKEUDES contributes to fulfilling the quality of village financial accountability, although improvements in the quality of public information dissemination are still necessary to ensure that financial information is more accessible and understandable to the community.

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