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Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Published by Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia
ISSN : 30891795     EISSN : 30889693     DOI : 10.62383
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi is an academic journal published by Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia. This Journal a scientific publication that aims to disseminate Research and Studies Communication Sciences, Media, Digitalization, and Information Technology. Each submitted paper will be reviewed by reviewers. The review process uses a double-blind review, that is, the reviewer does not know the identity of the author, and the writer does not know the identity of the reviewer. This journal is published 1 year 4 times (Februari, Mei, Agustus, dan November)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 100 Documents
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Public Relations Strategies for Sustaining Donor Support for the Beringin Bhakti Foundation Aninditto Rivally Sudarisman; Siti Khumayah; Aghnia Dian Lestari
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1092

Abstract

Trust is the one thing that cannot be faked and for a foundation that relies on donors' good intentions to retain their commitment, it's not just philosophy, it's business. The Beringin Bhakti Cirebon Foundation is in this very situation: an institution of charity whose mission thrives or dies with the donors' belief in its continuing existence. This research examines how public relations actually underpins this trust for the Foundation. Transparency, clear communication of what the foundation is doing without embellishment, Honesty, which at the Foundation, seemed less a stated belief and more an unquestioned habit, and the feeling of an emotional connection, the genuine warmth that institutions often claim to deliver, were recurrent in the data. The research was carried out using a qualitative methodology through observation, interview, and documentation with the Chairperson, PR personnel and long-time donors of the Foundation. The data showed a relatively uncomplicated finding: when individuals feel heard, seen, and cared for, they stick around. Transparency leads to donors' security. Honesty fosters respect. And emotion to commitment.
Visual Branding, Lifestyle Positioning, and Consumer Perception: How Instagram Shapes the Brand Image of an Urban Coffee Shop Auzan Abi Nubli; Veranus Sidharta
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1103

Abstract

This study examines how Instagram contributes to the formation of brand image through visual branding, lifestyle positioning, and consumer perception in the case of The Tables, an urban coffee shop in Jakarta. Using a qualitative case study approach, the research explores branding communication activities conducted through the Instagram account @thetables.jkt. Data were collected through in-depth interviews with internal stakeholders and consumers, non-participant observation of Instagram content, and digital documentation. The data were analysed using thematic analysis supported by NVivo to identify patterns related to visual branding, brand identity, lifestyle positioning, engagement, and consumer perception. The findings reveal that Instagram functions not merely as a promotional platform but as a symbolic space where brand identity and consumer experiences are continuously constructed. The Tables successfully differentiates itself through a consistent visual identity characterized by R&B culture, zebra symbolism, event-oriented content, and a distinctive ambiance. Consumers perceive the brand as more than a coffee shop, associating it with music, community, self-expression, and urban lifestyle experiences. The study also finds that while lifestyle-based branding effectively strengthens brand image and trust, it should be balanced with clearer product-related communication. Ultimately, brand image is shaped by the interplay among visual consistency, digital engagement, lifestyle positioning, and consumers' lived experiences.
The Construction of Resistance in the Lyrics of the Song “Bayar Bayar Bayar” by The Band Sukatani Ahmad Mubarok; Khaerudin Imawan; Novicky Alban Adiputra
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 2 (2026): Mei: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i2.1113

Abstract

This study analyzes the creation of meanings of resistance and social criticism in the lyrics of the song "Bayar Bayar Bayar" by the band Sukatani, which went viral in the Indonesian digital public sphere. This study uses Roland Barthes's semiotics approach to interpret the meanings on the three levels of denotation, connotation, and myth. The data in this study were song lyrics, which were qualitatively analyzed with a descriptive-interpretive method. At the denotative level, it refers to the practice of "paying" in various activities involving the police. On the connotative level, repetition of "pay" suggests the idea that extortion has become an informal mechanism that is already established and practiced between society and the police. The myth level indicates the normalization of social reality, which is perceived as a practice of extortion that is common, and not usually critically examined. The phenomenon of viral popularity of "Bayar Bayar Bayar" affirms that music is the space of symbolic resistance that articulates the public's dissatisfaction with the abuse of power and violation of public rights. This study adds a value to communication and semiotics research in which song lyrics have become a space for producing meaning, social criticism and ideology in the digital sphere.
Hubungan antara Kepuasan Interaksi Sosial dengan Kepercayaan Diri Siswa Kelas X SMA Negeri 2 Denpasar Tahun 2026 Agnes Marieta Janu; I Gusti Lanang Rai Arsana; Made Wery Dartiningsih
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1150

Abstract

This study aims to investigate the relationship between social interaction satisfaction and the self-confidence of Grade X students at SMA Negeri 2 Denpasar in 2026. This quantitative correlational study involved 457 Grade 10 students, with a sample of 213 selected through proportional random sampling based on Slovin's formula. Data were collected using a Likert-scale questionnaire, and the instrument's validity and reliability were tested using SPSS version 25.0 for Windows. Data analysis was conducted using descriptive statistics and product-moment correlation. The results showed a correlation coefficient (r) of 0.550 with a significance level of p < 0.05. Since the r-value exceeded the table value (0.550 > 0.134), the alternative hypothesis (Ha) was accepted and the null hypothesis (Ho) was rejected, indicating a positive and significant correlation between social interaction satisfaction and student self-confidence. Higher satisfaction with social interaction was associated with higher student self-confidence. The contribution of social interaction satisfaction to self-confidence was 30.25%, although other unexamined factors also played a role.  
Hubungan antara Efikasi Diri dengan Kecemasan Akademik di Kalangan Siswa SMK Pratama Widya Mandala Tahun 2026 Afdinal Irham Yudiputra Maksudi; I Wayan Susante; Made Wery Dartiningsih
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1153

Abstract

This study aimed to determine the relationship between self-efficacy and academic anxiety among students of SMK Pratama Widya Mandala in 2026. This research employed a quantitative approach with a correlational research design. The sample consisted of 90 eleventh-grade students of SMK Pratama Widya Mandala. The research instruments were self-efficacy and academic anxiety questionnaires that had met the validity and reliability requirements. Data were analyzed using the Pearson Product-Moment Correlation technique with the assistance of IBM SPSS Statistics version 25. The results showed a significant negative relationship between self-efficacy and academic anxiety, with a correlation coefficient of r = 0.832 and a significance value of p < 0.001. These findings indicate that the higher the students' self-efficacy, the lower their academic anxiety. Self-efficacy contributed 69.22% to students' academic anxiety, while the remaining 30.78% was influenced by other factors outside the scope of this study. These findings suggest that self-efficacy is an important factor in reducing students' academic anxiety.
Hubungan antara Self-Control dengan Perilaku Disiplin Siswa Kelas XI di SMA Negeri 1 Kuta Utara Badung Tahun 2026 Ni Kadek Sindi Widyandari; Roro Dwi Umi Badriyah; I Wayan Juliawan
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1154

Abstract

This study aimed to determine the relationship between self-control and the disciplinary behavior of eleventh-grade students at SMA Negeri 1 Kuta Utara, Badung Regency, in 2026. The study employed a quantitative approach with a correlational research design. The population consisted of 396 eleventh-grade students, and a sample of 199 students was selected using proportional random sampling. Data were collected through self-control and disciplinary behavior questionnaires that had been tested for validity and reliability. Data analysis was conducted using normality testing, linearity testing, and Spearman Rank correlation analysis. The results revealed a correlation coefficient of 0.022 with a significance value of 0.762 (p > 0.05). These findings indicate that there is no significant relationship between self-control and the disciplinary behavior of eleventh-grade students at SMA Negeri 1 Kuta Utara, Badung Regency, in 2026. Therefore, the alternative hypothesis was rejected, while the null hypothesis was accepted. The findings suggest that students' disciplinary behavior may be influenced by factors other than self-control, such as family, school, and social environmental factors.
Pengembangan Strategi Mind Mapping dalam Bimbingan Kelompok untuk Meningkatkan Wawasan Karir Siswa Kelas XI SMK Pratama Widya Mandala Badung Tahun 2026 Kusuma Wardani; I Gusti Lanang Rai Arsana; Putu Agus Semara Putra Giri
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1155

Abstract

This study aimed to develop a mind mapping strategy within group guidance services to enhance the career awareness of eleventh-grade students at SMK Pratama Widya Mandala Badung in 2026. The study employed a Research and Development (R&D) approach using the ADDIE development model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The product developed was a group guidance service manual based on the mind mapping strategy, designed to assist students in understanding their potential, exploring the world of work, and planning their careers systematically.The product was tested on four students who demonstrated low levels of career awareness. Data were collected through expert validation, questionnaires, observations, and pre-test and post-test assessments. The findings revealed an improvement in students’ career awareness scores after participating in the group guidance service. The average N-Gain score was 0.79, which falls into the high category, while students’ responses to the product achieved a percentage score of 89.5%, indicating a highly feasible category. The results demonstrate that the mind mapping strategy implemented in group guidance services is both feasible and effective in improving the career awareness of vocational high school students. Therefore, the developed product can serve as an alternative guidance and counseling service to support students in developing a better understanding of career planning and future career opportunities.
Krisis Autentisitas dalam Komunikasi Digital: Tantangan AI-Generated Content terhadap Kepercayaan Publik di Era Post-Authenticity Mochammad Naufal
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1198

Abstract

The development of Generative Artificial Intelligence (Generative AI) has transformed digital communication through its ability to generate increasingly realistic text, images, audio, and video. While this technology enhances information production efficiency, it also raises serious challenges regarding authenticity, credibility, and public trust. However, studies that integrate AI-generated content, authenticity, hyperreality, and public trust remain limited. This study aims to analyze the impact of AI-generated content on digital communication authenticity and its implications for public trust in the post-authenticity era. A qualitative approach is employed using a Conceptual Literature Review, drawing on Baudrillard’s theory of hyperreality and Goffman’s dramaturgical perspective as the main analytical frameworks. The findings indicate that AI-generated content expands digital simulation spaces, blurring the boundaries between reality and representation. Phenomena such as deepfakes, voice cloning, and virtual influencers reinforce hyperreality conditions, making authenticity increasingly difficult to verify. This situation contributes to rising misinformation, declining public trust, and a shift in information legitimacy from factual truth to perceived authenticity. This study proposes the concept of post-authenticity communication as a framework for understanding the transformation of digital communication in the era of generative AI. The findings emphasize the importance of digital literacy, AI transparency, and content verification systems in maintaining public trust.
Analisis Engagement Sosial Media Akun Instagram @sef_id di Kota Pekanbaru Roshiful Qolbi; Putri E. I.
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1202

Abstract

Social media has become an essential part of modern society and is widely utilized as a platform for information dissemination, promotion, and audience relationship building. Instagram is one of the most widely used platforms for these purposes. However, an increase in the number of followers does not necessarily correspond to a higher level of audience engagement. This study aims to analyze the engagement level of the Instagram account @sef_id as a digital communication medium for the Student Education Forum (SEF) community in Pekanbaru City from the perspective of McQuail's New Media theory. This study employed a descriptive qualitative approach, with data collected through direct observation, documentation of Instagram Insights data, and a literature review. The findings reveal a significant digital gap. Although the @sef_id account consistently produced educational content and generated 11,742 views, it received only 184 interactions during the research period. The use of the Reels feature successfully expanded audience reach but failed to significantly increase audience interest and engagement. The low numbers of likes, comments, shares, and reposts indicate that communication remained predominantly one-way. Furthermore, the key characteristics of New Media—interactivity, social presence, privacy, and personalization—have not been optimally implemented through interactive features or persuasive Call to Action (CTA) strategies. Audience interaction increased when the account organized programs that encouraged direct participation. Therefore, a more interactive, personalized, and two-way digital communication strategy is needed to enhance engagement and enable Instagram to function more effectively as an organizational communication medium.
Pemanfaatan Media Sosial Instagram sebagai Media Public Relations dalam Mengenalkan Employer Branding Klinik Ella Indriana Putri Wijaya; Esfandani Peni Indreswari; Rahmat Wisudawanto
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 3 (2026): Agustus: Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i3.1203

Abstract

The increasing competition in the healthcare and beauty service industry encourages organizations to strengthen their employer branding to attract and retain qualified talent. Social media, particularly Instagram, has become an important Public Relations platform for communicating organizational values and employment opportunities to prospective employees. This study aims to analyze the Public Relations strategy implemented through the @ellacareer Instagram account in building Klinik Ella's employer branding. A descriptive qualitative approach was employed using interviews, observations, documentation, and social media content analysis as data collection techniques. Data were analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the @ellacareer Instagram account serves as a Public Relations medium to communicate the organization's identity through job vacancy information, employee stories, organizational culture, employee development programs, and company activity documentation. These communication practices function not only to disseminate information but also to establish a positive employer image that emphasizes career development, collaboration, and employee appreciation. The study concludes that Instagram plays a significant role as a Public Relations medium in strengthening Klinik Ella's employer branding and enhancing the organization's attractiveness to prospective employees.

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