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Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28095901     EISSN : 28096037     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris atau bahasa Indonesia dan diterbitkan 3 kali setahun: Januari, Mei dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction Siti Nur Mahmudah; Bayu Kurniawan; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4988

Abstract

In a landscape marked by increasing rivalry within the coffee shop industry, fostering client loyalty has become a vital business need. This research seeks to evaluate the influence of experience marketing and customer value on customer loyalty, with customer satisfaction serving as a mediating variable, particularly among Starbucks patrons in Indonesia. This research used a quantitative approach using an online survey conducted with 180 individuals, chosen by purposive selection. Data analysis was performed using Structural Equation Modeling (SEM) approach, utilizing AMOS software for analytical functions. The analytical findings indicated that experience marketing substantially impacts consumer pleasure; nevertheless, it does not directly affect customer loyalty. Conversely, consumer value significantly influences both customer satisfaction and customer loyalty. Nonetheless, customer happiness does not have a substantial impact on customer loyalty, nor does it function as a mediator in the interaction among experiential marketing, customer value, and customer loyalty. The results indicate that while the combination of great experiences and perceived value might improve consumer happiness, they are inadequate for cultivating enduring loyalty. The divergence between visual expectations and emotional considerations is a substantial impediment to the development of loyalty. Consequently, coffee shop owners are encouraged to implement a comprehensive plan that constantly integrates emotional, functional, and visual elements to enhance long-term client loyalty.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Konsumen dengan Peran Mediasi Brand Trust pada Konsumen Ayam Broiler PT Surya Sri Jati (SSJ) Andy Yusuf Dwi Prasetyo; Lilik Nur Cholidah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4989

Abstract

This study investigates the influence of Product Quality and Price on Purchase Intention with Brand Trust as a mediating variable among broiler chicken consumers of PT Surya Sri Jati (SSJ) in Lamongan. Using a quantitative approach, descriptive method, and SEM-PLS analysis, data were collected via questionnaires from 125 respondents selected through purposive sampling. Results show that Product Quality significantly affects both Purchase Intention and Brand Trust. Price significantly affects Purchase Intention but has no significant effect on Brand Trust. Brand Trust significantly influences Purchase Intention and partially mediates the relationship between Product Quality and Purchase Intention. However, it does not mediate the relationship between Price and Purchase Intention. These findings highlight the importance of enhancing product quality and building brand trust to strengthen consumer purchase intention, while pricing strategies should aim to better support brand trust development.
Pengaruh Kompetensi, Motivasi, dan Kepuasan Kerja terhadap Kinerja Karyawan Gen Y dan Z Pada PT. Helpdezk Indonesia Prayoga Ade Yudhatama; Maswanto Maswanto
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4990

Abstract

The study aims to test and analzye the influence of Competence, Motivation, and Job Satisfaction on the Performance of Gen Y and Z Employees at PT. Helpdezk Indonesia. The independent variables used are Competence, Motivation, and Job Satisfaction, while the dependen variable is Employee Performance. The data collection method in this study was carried out by distributing questionnaired to 75 employee respondents at PT. Helpdezk Indonesia. The research method used is a quantitative method that is associative using primary data. These result indicative that Competence has a positive and significant effect Employee Performance with a calculated t value greater than t table 13,533 > 1,666 and a signficant value of 0,000 < 0,05. Motivation has a positive and significant effect on Employee Performance with a calculated t value grater than t table 3,467 > 1,666 and a significant value of 0,001 < 0,05. Job Satisfaction has a positive significant effect on Employee Performance with a calculated t value greater than the t table 2,661 > 1,666 and a significant value of 0,000 < 0,05. Together Competence, Motivation, and Job Satisfaction have a positive and significant effect on Employee Performance with a calculated F value greater than the F table value 103,233 > 2,73.
Pengaruh Literasi Pajak dan Sistem Administrasi Pajak Modern Terhadap Kepatuhan Wajib Pajak Bumi dan Bangunan di Era Digital pada Kota Medan Fitri Handayani; Juliandi Sahputra; Ninis Waruwu
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4992

Abstract

This study aims to analyze the influence of tax literacy and a modern tax administration system on taxpayer compliance in paying land and building tax (PBB) in the digital era, particularly in Medan City. The research method used a quantitative approach, collecting data through questionnaires distributed to individual taxpayers in Medan City. Data analysis was conducted using multiple linear regression to examine the relationship between tax literacy and the modern tax administration system on taxpayer compliance levels. The results indicate that tax literacy has a positive and significant effect on taxpayer compliance, where increased tax understanding encourages awareness and compliance in fulfilling tax obligations. Furthermore, the implementation of a modern, digital-based tax administration system also positively contributes to simplifying the reporting and payment of land and building tax in Medan City. This study implies that improving tax education and modernizing the tax administration system are crucial for improving tax compliance in the digital era.
Pengaruh Tingkat Pengangguran Terbuka, Tingkat Pendidikan, Upah Minimum terhadap Pertumbuhan Ekonomi di Provinsi Jawa Timur Tahun 2017-2024 Ralita Widyawati; Aristyanto, Erwan; Edi, Agus Sarwo; Agung Bayu Murti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4997

Abstract

This study aims to analyze the effect of open unemployment rate, education level, and minimum wage on economic growth in East Java Province during the period 2017-2024. The approach used is quantitative with an explanatory research design. The data were analyzed using panel data regression method that includes time dimension and geographical area, and supported by statistical tests to measure the significance of the influence of each variable. The results show that the open unemployment rate has a negative and significant effect on economic growth. In contrast, education level has a positive and significant effect on economic growth. Meanwhile, the minimum wage also has a significant but negative effect on economic growth, indicating that an increase in the minimum wage that is not proportional to productivity can hinder economic growth. Simultaneously, the three independent variables significantly affect economic growth in East Java Province. The R-squared value of 41.80% indicates that the variation in economic growth can be explained by these three variables, while the rest is influenced by other factors outside the model.
Pengaruh Kompetensi Karyawan dan Gaya Kepemimpinan terhadap Kinerja pada Lingkungan Kerja PT Rekayasa Engineering Muhamad Radifa Azizi; Sutanti Sutanti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4999

Abstract

This study aims to test and analyze the influence of competencies and leadership style on employee performance at PT Rekayasa Engineering. Competencies that include abilities, knowledge, skills, and work attitudes in accordance with the demands of the position are one of the important aspects in increasing work productivity. In addition, the leadership style applied by managers or superiors directly affects employee motivation, morale, and achievement. This study uses a quantitative approach with an associative method that aims to determine the relationship and influence between variables. The independent variable in this study is competence and leadership style, while the dependent variable is employee performance. Primary data was collected through the distribution of questionnaires to 71 respondents who are active employees at PT Rekayasa Engineering. Data analysis techniques include validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, and hypothesis tests using t-tests (partial) and F-tests (simultaneous). The results of the study showed that competence has a positive and significant influence on employee performance, as evidenced by a calculated t value of 2.939 > t table of 1.668 and a significance of 0.004 < 0.05. Leadership style also showed a positive and significant influence on employee performance with a t-value of 2.240 > table of 1.668 and a significance of 0.028 < 0.05. Simultaneously, competence and leadership style have a positive and significant effect on employee performance, as evidenced by the F value of 24.742 > F table 3.132 and the significance of 0.000 < 0.05. These results show that improving employee competencies and simultaneously implementing the right leadership style can improve overall performance in the company environment.
Faktor Faktor yang Menjadikan Kota Bukittinggi Menjadi Kota Wisata No 1 di Indonesia Elfayetti Elfayetti; Angelina Sipayung; Khairun Nisa; Vina Aulia; Shika Andari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5000

Abstract

This study aims to examine in depth the factors that drive Bukittinggi City to become one of the leading tourist destinations in Indonesia. Using a qualitative approach through direct observation methods and semi-structured interviews with tourism industry players, local communities, and tourists, this study explores the contribution of socio-cultural characteristics of communities, geographical conditions, and the role of government to strengthening tourism attractions. The results of the study show that the character of the people of Bukittinggi who are friendly, communicative, and have a collective spirit in welcoming tourists gives a deep impression and creates a positive experience. In addition, the physical beauty of the city surrounded by mountains, valleys, and historical relics is the main attraction that other cities are difficult to match. Iconic places such as Jam Gadang, Sianok Gorge, and the historical site of Lobang Japan add educational and visual value to the city's travel experience. Good accessibility and supporting infrastructure that continues to be developed by the government, such as adequate roads, tourist information centers, and tourist-friendly accommodation, further strengthen Bukittinggi's position in the national tourism map. The study also highlights the importance of digital and social media promotion strategies in reaching younger generations of travelers, especially millennials who are looking for authentic and sustainable travel experiences. The combination of local cultural richness, natural beauty, active community participation, and supportive government policies makes Bukittinggi not only a tourist destination, but also an example of an adaptive and innovative community-based tourist city. Therefore, it is not an exaggeration if Bukittinggi is dubbed as one of the best and most potential tourist destinations in Indonesia.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja terhadap Kinerja Pegawai pada Balai Penjaminan Mutu Pendidikan (BPMP) DKI Jakarta Saskia Kirana; Rony Edward Utama
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5001

Abstract

Human Resource Management (HRDM) has a strategic role in managing, directing, and developing employee potential to achieve organizational goals effectively and efficiently. One of the indicators of MSDM's success is the achievement of optimal employee performance. Employee performance is a crucial aspect in ensuring the effectiveness and operational efficiency of the organization, especially in government agencies such as the Jakarta Education Quality Assurance Center (BPMP), which has a mandate to guarantee and improve the quality of education in its area. This study aims to find out the extent of the influence of Leadership Style and Work Motivation on the Performance of BPMP DKI Jakarta Employees. This study uses a quantitative approach with an associative method, which aims to examine the relationship between two independent variables, namely Leadership Style and Work Motivation, to the dependent variable, namely Employee Performance. The data collection technique was carried out through the distribution of questionnaires to 57 respondents determined using the Slovin formula from a total population of 132 employees. The data obtained were analyzed using multiple linear regression with a series of tests such as validity, reliability, classical assumptions (normality, multicollinearity, and heteroscedasticity tests), and hypothesis tests (t-tests and F tests). The results of the study show that both Leadership Style and Work Motivation have a positive and significant influence on Employee Performance partially. This means that improvements in leadership and work motivation directly have an impact on increasing productivity and the quality of employee performance. These findings indicate that the management of BPMP DKI Jakarta needs to pay greater attention to the development of effective leadership and the creation of a work environment that is able to motivate employees. This research is expected to be a reference for policy makers in designing human resource management strategies that are oriented towards improving performance in a sustainable manner.
Pengaruh Digital Payment, Religiositas, dan Literasi Zakat terhadap Keputusan Membayar Zakat dengan Kualitas Layanan sebagai Intervening Slamet Budi Hariyanto; Agus Eko Sujianto; Binti Nur Asiyah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5002

Abstract

This research is based on the fact that digital zakat payments are increasingly popular with the wider community. This is evidenced by the increasing number of digital zakat payments from year to year, so that digital zakat payments contribute to increasing zakat payments. This study uses a quantitative approach. The type of data used is primary data using questionnaires. In this study, the sample used was a total of 98 muzakki at the Amil Zakat Institute in Tulungagung Regency, but for reasons of suitability for filling out a complete questionnaire filled out a questionnaire of 80 respondents, so in this study the sample was taken by 80 respondents. The data analysis technique used is Multiple Linear Regression Analysis using SPSS. The results of his research show that there is a significant influence between digital payments on people's decisions in paying zakat at the Amil Zakat Institution of Tulungagung Regency; There is a significant influence between religiosity on people's decisions in paying zakat at the Amil Zakat Institution of Tulungagung Regency; There is a significant influence between zakat literacy on people's decisions to pay zakat at the Amil Zakat Institution of Tulungagung Regency; service quality can mediate between digital payments and community decisions; the quality of service can mediate between religiosity and community decisions; service quality cannot mediate between zakat literacy and community decisions; The quality of services of the Amil Zakat Institute in Tulungagung Regency affects the community's decision to pay zakat at the Amil Zakat Institute of Tulungagung Regency.
Pengaruh Brand Trust dan Kualitas Produk terhadap Loyalitas Konsumen dengan Brand Image Sebagai Variabel Mediasi pada Produk The Originote : Studi Kasus pada Konsumen The Originote di Amalia Beauty Store Kendal Lilla Nanda Aprita; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5007

Abstract

The Originote is a local skincare brand that has rapidly expanded in the Indonesian market, especially among young consumers seeking affordable yet effective beauty products. The brand has successfully captured public attention through continuous product innovation, minimalist packaging, and effective branding strategies that leverage social media and influencer marketing. However, despite this rapid growth, The Originote faces significant challenges related to consumer trust, particularly due to emerging negative issues surrounding the accuracy of product ingredient claims. These controversies have raised questions about product transparency and may potentially affect customer loyalty in the long term. This study aims to analyze the influence of brand trust and product quality on consumer loyalty, with brand image serving as a mediating variable. The research focuses on consumer perceptions of The Originote, specifically those who shop at Amalia Beauty Store in Kendal. A quantitative research approach was used, with purposive sampling to select 97 respondents who are known users of The Originote products. Data were collected through a structured questionnaire and analyzed using Smart-PLS 4 software for Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand trust has a positive and significant effect on consumer loyalty. However, surprisingly, brand trust does not significantly influence brand image, and neither brand image nor product quality has a direct significant impact on consumer loyalty. Furthermore, brand image does not mediate the relationship between brand trust, product quality, and consumer loyalty. These findings suggest that while trust remains a critical factor in fostering loyalty, other elements—possibly including emotional attachment, personal values, or customer experience—may also play a significant role. The study offers useful insights for marketers seeking to strengthen long-term relationships with consumers in a highly competitive skincare industry.

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