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Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28095901     EISSN : 28096037     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris atau bahasa Indonesia dan diterbitkan 3 kali setahun: Januari, Mei dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 375 Documents
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Peran Citra Merek Memediasi Pengaruh Inovasi Produk dan Digital Marketing terhadap Keputusan Pembelian : Studi pada Kedai “Duduk Makan” di Kota Denpasar Tristan Omar Farouk; I Putu Gde Sukaatmadja
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6714

Abstract

This study aims to analyze the role of brand image in mediating the influence of product innovation and digital marketing on purchasing decisions at the “Duduk Makan” shop. The study refers to the Theory of Planned Behavior (TPB), which explains that product innovation and digital marketing can shape positive consumer attitudes, while brand image acts as a mediator that strengthens the relationship between variables. The phenomenon of fluctuations in the number of consumers and the results of the pre-survey that showed low perceptions of innovation, digital marketing, and brand image are the basis for conducting this study. The research approach used is quantitative, with data collection through questionnaires analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The research respondents numbered 100 people who had made purchases at the “Duduk Makan” shop. The results show that product innovation and digital marketing have a positive effect on brand image and purchasing decisions. Brand image is also proven to have a significant effect on purchasing decisions and mediates the influence of product innovation and digital marketing on purchasing decisions. These findings confirm that relevant innovation, effective digital marketing strategies, and a strong brand image can shape positive consumer attitudes, ultimately driving purchasing decisions in line with the TPB perspective. This research provides both theoretical contributions and practical recommendations for Kedai “Duduk Makan” in designing a more effective marketing strategy.
Pengaruh Keunikan Produk, Harga dan Sosial Media Marketing terhadap Keputusan Pembelian pada UMKM ASDG Ikat Art Maumere Maria Mistela Yuvika; I Nengah Wirsa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6715

Abstract

This study seeks to investigate the influence of product uniqueness, price, and social media marketing on purchasing decisions at ASDG Ikat Art Maumere MSMEs. A quantitative approach was adopted using a survey method involving 85 respondents who were consumers of ikat weaving products. Respondents were selected through purposive sampling. Data were obtained using Likert-scale questionnaires and analyzed through multiple linear regression with SPSS. The findings reveal that, individually, product uniqueness has a positive and significant effect on purchasing decisions (sig. 0.017), price also shows a positive and significant influence (sig. 0.006), and social media marketing similarly exerts a positive and significant impact (sig. 0.030). Simultaneously, all three variables significantly affect purchasing decisions, as indicated by an F-value of 44.049 with a significance level of 0.000. The Adjusted R² value of 0.606 indicates that 60.6% of the variance in purchasing decisions is explained by product uniqueness, price, and social media marketing, while the remaining proportion is attributed to other factors beyond the research framework. These results suggest that distinctive motifs and cultural values embedded in ikat weaving, appropriate pricing aligned with product quality, and effective implementation of social media marketing play a vital role in strengthening consumer purchasing decisions. Therefore, ASDG Ikat Art Maumere MSMEs are encouraged to continuously enhance product differentiation, apply competitive pricing strategies, and optimize social media-based marketing efforts to improve competitiveness and ensure business sustainability.
Pengaruh Pencatatan Keuangan dan Penggunaan Fintech terhadap Kinerja Keuangan UMKM dengan Efikasi Diri sebagai Variabel Moderasi Ni Made Indah Pratiwi; I Nyoman Gede Arya Diatmika
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6720

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the regional economy, yet they still face challenges in financial management, which impacts their financial performance. This study aims to analyze the influence of financial record-keeping and financial technology (fintech) on the financial performance of MSMEs, with self-efficacy as a moderating variable. Using a quantitative approach, a sample of 100 MSME owners in Tabanan Regency was selected through purposive sampling using the formula of multiplying all indicators by 5-10. Data were collected using a questionnaire via Google Forms and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS version 4.1.1.4. The results show that financial record-keeping and fintech have a positive and significant effect on the financial performance of MSMEs. Additionally, self-efficacy has been proven to strengthen the influence of financial record-keeping and fintech on the financial performance of MSMEs. These findings suggest that the practices of financial record-keeping and the use of fintech will have a more optimal impact when supported by a high level of self-efficacy among MSME owners. Theoretically, this study supports the Resource-Based View (RBV) and Theory of Planned Behavior (TPB) in explaining the role of internal resources and psychological factors in the financial performance of MSMEs.
Peran Persepsi Kualitas Memediasi Pengaruh Kesesuaian Harga dan Ulasan Pembeli terhadap Keputusan Pembelian Online: Studi pada Produk Aksesori di Shopee Aydeestuff Ni Nyoman Ayu Sintya Dewi; I Gst. Ngurah Jaya Agung Widagda K
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6747

Abstract

The rapid growth of e-commerce and marketplaces has influenced consumer purchasing behavior, making the understanding of factors affecting purchase decisions on digital platforms crucial for SMEs. This study aims to analyze the mediating role of perceived quality in the relationship between price suitability and buyer reviews on online purchase decisions for accessory products on Shopee Aydeestuff. Using a quantitative approach and purposive sampling method, data were collected from 100 respondents through a questionnaire distributed via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that price suitability and buyer reviews significantly influence perceived quality, which in turn affects online purchase decisions. While price suitability positively influences purchase decisions, buyer reviews do not have a direct significant effect. This study highlights the importance of perceived quality as a mediating variable, both in the relationship between price suitability and purchase decisions, as well as between buyer reviews and purchase decisions. Theoretically, this study extends the application of the Stimulus-Organism-Response (SOR) theory by demonstrating how stimuli (price suitability and buyer reviews) are processed by the organism (perceived quality) to trigger a response (online purchase decision).
Peningkatan Loyalitas Pelanggan Melalui Strategi Digital Marketing Pada Wedding Flowsproject Decoration Widhi Bayu Pribadi; Deny Yudiantoro
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6758

Abstract

This study aims to analyze the implementation and impact of digital marketing in strengthening customer loyalty through the AIDA concept (Attention, Interest, Desire, Action) in the wedding decoration services of Flowsproject Decoration. The research employs a descriptive qualitative method, with data collected through in-depth interviews with the business owner, direct observation of social media content on Instagram and TikTok (@flowsproject.decoration), and a comprehensive literature review. The findings reveal that AIDA-based digital marketing strategies are implemented effectively and consistently at every stage of the customer journey. Attention is captured through aesthetically curated and visually engaging content, while interest is developed through the display of diverse thematic portfolios and detailed project documentation. Desire is reinforced by offering integrated bundling packages and realistic 3D design visualizations tailored to client preferences. Finally, action is encouraged through a responsive communication system and persuasive call-to-action features. Overall, these strategies foster customer satisfaction, emotional connection, brand trust, service convenience, and long-term loyalty expressed through repeat orders and sustained word-of-mouth recommendations.
Analisis Tata Kelola Ekowisata Kereng Bengkirai sebagai Destinasi Pariwisata Berkelanjutan Kawasan Taman Nasional Sebangau Safitri Muflikhah; Khairina Nor Hafifah; Delia Putri Maharani; Fitriana Selvia; Bhayu Rhama; Imanuel Jaya; Sri Mujiarti Ulfah; Marvy Ferdian Agusta Sahay
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7286

Abstract

This study aims to analyze the ecotourism governance of Kereng Bengkirai as a sustainable tourism destination located within Sebangau National Park. Sustainable ecotourism governance requires effective collaboration among government agencies, local communities, tourism managers, and other stakeholders to ensure environmental conservation while improving community welfare. This research employed a descriptive qualitative approach, with data collected through observations, in-depth interviews, and documentation. Data were analyzed based on governance principles and the 4A tourism components, namely Attractions, Amenities, Accessibility, and Ancillary Services. The findings reveal that the governance of Kereng Bengkirai ecotourism has not yet been implemented optimally. This condition is reflected in the limited participation of local communities in decision-making processes, insufficient transparency in program implementation, unclear accountability among stakeholders, and weak coordination between institutions. In addition, inadequate tourism facilities, limited accessibility, and the low capacity of human resources remain significant challenges in supporting sustainable tourism development. Despite its considerable natural and ecological potential, these governance constraints reduce the effectiveness of tourism management and limit its contribution to local economic development and environmental conservation. Therefore, strengthening governance through greater community participation, improved transparency and accountability, enhanced stakeholder collaboration, capacity building, and better supporting infrastructure is essential to achieve sustainable ecotourism management and ensure the long-term preservation of Kereng Bengkirai as one of Indonesia's ecotourism destinations.
Strategi Pengelolaan Linen dan Laundry dalam Operasional Pada Samosir Villa Resort Kabupaten Samosir Sariana Hollandita Prima Putri Daulay; Kiki Maulani
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7363

Abstract

Linen and laundry management is a critical aspect of hotel housekeeping operations because it directly affects cleanliness, guest comfort, service continuity, and operational cost efficiency. Fluctuating occupancy levels require hotels to manage linen availability carefully while maintaining hygiene standards and preventing service disruptions. This study aims to analyze the strategies applied in linen and laundry management, identify operational challenges, and examine managerial efforts to overcome these problems at Samosir Villa Resort, Samosir Regency. This research employed a descriptive qualitative approach with a case study method. Informants were selected through purposive sampling and consisted of a Housekeeping Supervisor and a Room Attendant who were directly involved in linen and laundry activities. Data were collected through semi-structured interviews, observation, and documentation. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing and verification. The findings show that linen and laundry management strategies include the use of personal protective equipment, collection of soiled linen in covered containers, linen sorting before washing, appropriate folding, and hygienic storage of clean linen. Several challenges were found, including laundry delays during high occupancy, machine breakdowns, limited linen stock, and the risk of linen damage caused by improper handling. Managerial efforts include preparing reserve linen, conducting regular staff briefings, improving resource-use efficiency, and planning the procurement of higher-capacity laundry equipment. These findings can serve as an evaluation reference for hotel management in improving linen and laundry effectiveness, supporting smooth hotel operations, and enhancing guest service quality in the future.
Analisis Pengembangan Wisata Halal di Pantai Siring Laut dalam Perspektif Global Muslim Friendly Tourism Imroatun Azizah; Ahmad Yunadi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7497

Abstract

This study aims to analyze the development potential of halal tourism at Siring Laut Beach, Kotabaru Regency, based on the Global Muslim Friendly Tourism (GMFT) perspective. The research employs a qualitative method with a descriptive approach to provide a comprehensive understanding of the destination's readiness to meet halal tourism standards. Data were collected through observations, interviews with relevant stakeholders, documentation, and literature reviews. The analysis was conducted using the 4A tourism framework (Attraction, Accessibility, Amenities, and Ancillary) alongside the ACES framework (Access, Communication, Environment, and Services). The findings indicate that Siring Laut Beach possesses significant potential as a halal tourism destination due to its attractive coastal scenery, family-friendly atmosphere, and supportive accessibility. However, several aspects require further improvement, including the provision of halal-certified food and beverages, adequate worship facilities, halal tourism branding and promotion, service quality enhancement, and stronger institutional support. The study concludes that optimizing these elements is essential for enabling Siring Laut Beach to fulfill Global Muslim Friendly Tourism standards and strengthen its competitiveness as a sustainable halal tourism destination.
Peran Museum Bank Indonesia sebagai Sarana Wisata Edukasi Sejarah Meisya Rakhma Aqiila; Musa Pelu
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7495

Abstract

. This study analyzes the role of the Bank Indonesia Museum (MuBI) in Jakarta as a historical educational tourism facility. Using a qualitative approach with a case study method, data were collected through observation, interviews, and documentation. The findings show that MuBI serves as an effective historical learning space through three main aspects. First, its numismatic and non-numismatic collections contain historical value and are closely related to everyday life. Second, information is presented with the support of interactive technologies, including touchscreen displays, sound domes, magic books, interactive floors and screens, and immersive spaces, making the learning process more engaging and contextual. Third, MuBI offers public programs based on edutainment, combining education and entertainment. Visitor perceptions indicate that the museum provides an attractive learning experience through its collections, spatial arrangement, and technology. However, some visitors still find the central banking material difficult to understand, while visit motivations are often recreational and influenced by visual appeal. Overall, MuBI has effectively integrated preservation, education, and recreation, although material simplification and communication strategies still need improvement.
Pengaruh Konten TikTok terhadap Revisit Intention Wisatawan Generasi Z di Kawasan Blok M Jakarta Rifa Muhamad Rizki; Sheidy Yudhiasta
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.7498

Abstract

This study aims to analyze the effect of TikTok content on the Revisit Intention of Generation Z tourists in the Blok M area, Jakarta. The rapid growth of social media, particularly TikTok through its For You Page (FYP) feature, has transformed the way young tourists obtain information and make travel decisions. Blok M has recently experienced urban regeneration and emerged as a creative and culinary destination frequently promoted through TikTok content. This research employed a quantitative associative approach using purposive sampling techniques. Data were collected from 30 Generation Z respondents who had been exposed to TikTok content about Blok M and had visited the destination at least once. The data were analyzed using simple linear regression. The findings indicate that the research instrument is valid and reliable and meets the normality assumption. The regression results reveal that TikTok content has a positive and significant effect on Revisit Intention (t = 15.013; p < 0.001). Furthermore, the coefficient of determination shows that TikTok content explains 88.9% of the variance in revisit intention. These findings suggest that visual attractiveness, information quality, and content authenticity on TikTok play an important role in encouraging repeat visits among Generation Z tourists. The study contributes to the growing literature on digital tourism marketing and urban destination management.

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