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Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 28095901     EISSN : 28096037     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk berdiskusi, mengejar dan mempromosikan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris atau bahasa Indonesia dan diterbitkan 3 kali setahun: Januari, Mei dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 355 Documents
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Peran Citra Merek Memediasi Pengaruh Inovasi Produk dan Digital Marketing terhadap Keputusan Pembelian : Studi pada Kedai “Duduk Makan” di Kota Denpasar
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6714

Abstract

This study aims to analyze the role of brand image in mediating the influence of product innovation and digital marketing on purchasing decisions at the “Duduk Makan” shop. The study refers to the Theory of Planned Behavior (TPB), which explains that product innovation and digital marketing can shape positive consumer attitudes, while brand image acts as a mediator that strengthens the relationship between variables. The phenomenon of fluctuations in the number of consumers and the results of the pre-survey that showed low perceptions of innovation, digital marketing, and brand image are the basis for conducting this study. The research approach used is quantitative, with data collection through questionnaires analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.1 software. The research respondents numbered 100 people who had made purchases at the “Duduk Makan” shop. The results show that product innovation and digital marketing have a positive effect on brand image and purchasing decisions. Brand image is also proven to have a significant effect on purchasing decisions and mediates the influence of product innovation and digital marketing on purchasing decisions. These findings confirm that relevant innovation, effective digital marketing strategies, and a strong brand image can shape positive consumer attitudes, ultimately driving purchasing decisions in line with the TPB perspective. This research provides both theoretical contributions and practical recommendations for Kedai “Duduk Makan” in designing a more effective marketing strategy.
Pengaruh Keunikan Produk, Harga dan Sosial Media Marketing terhadap Keputusan Pembelian pada UMKM ASDG Ikat Art Maumere
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6715

Abstract

This study seeks to investigate the influence of product uniqueness, price, and social media marketing on purchasing decisions at ASDG Ikat Art Maumere MSMEs. A quantitative approach was adopted using a survey method involving 85 respondents who were consumers of ikat weaving products. Respondents were selected through purposive sampling. Data were obtained using Likert-scale questionnaires and analyzed through multiple linear regression with SPSS. The findings reveal that, individually, product uniqueness has a positive and significant effect on purchasing decisions (sig. 0.017), price also shows a positive and significant influence (sig. 0.006), and social media marketing similarly exerts a positive and significant impact (sig. 0.030). Simultaneously, all three variables significantly affect purchasing decisions, as indicated by an F-value of 44.049 with a significance level of 0.000. The Adjusted R² value of 0.606 indicates that 60.6% of the variance in purchasing decisions is explained by product uniqueness, price, and social media marketing, while the remaining proportion is attributed to other factors beyond the research framework. These results suggest that distinctive motifs and cultural values embedded in ikat weaving, appropriate pricing aligned with product quality, and effective implementation of social media marketing play a vital role in strengthening consumer purchasing decisions. Therefore, ASDG Ikat Art Maumere MSMEs are encouraged to continuously enhance product differentiation, apply competitive pricing strategies, and optimize social media-based marketing efforts to improve competitiveness and ensure business sustainability.
Pengaruh Pencatatan Keuangan dan Penggunaan Fintech terhadap Kinerja Keuangan UMKM dengan Efikasi Diri sebagai Variabel Moderasi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6720

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the regional economy, yet they still face challenges in financial management, which impacts their financial performance. This study aims to analyze the influence of financial record-keeping and financial technology (fintech) on the financial performance of MSMEs, with self-efficacy as a moderating variable. Using a quantitative approach, a sample of 100 MSME owners in Tabanan Regency was selected through purposive sampling using the formula of multiplying all indicators by 5-10. Data were collected using a questionnaire via Google Forms and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS version 4.1.1.4. The results show that financial record-keeping and fintech have a positive and significant effect on the financial performance of MSMEs. Additionally, self-efficacy has been proven to strengthen the influence of financial record-keeping and fintech on the financial performance of MSMEs. These findings suggest that the practices of financial record-keeping and the use of fintech will have a more optimal impact when supported by a high level of self-efficacy among MSME owners. Theoretically, this study supports the Resource-Based View (RBV) and Theory of Planned Behavior (TPB) in explaining the role of internal resources and psychological factors in the financial performance of MSMEs.
Peran Persepsi Kualitas Memediasi Pengaruh Kesesuaian Harga dan Ulasan Pembeli terhadap Keputusan Pembelian Online: Studi pada Produk Aksesori di Shopee Aydeestuff
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6747

Abstract

The rapid growth of e-commerce and marketplaces has influenced consumer purchasing behavior, making the understanding of factors affecting purchase decisions on digital platforms crucial for SMEs. This study aims to analyze the mediating role of perceived quality in the relationship between price suitability and buyer reviews on online purchase decisions for accessory products on Shopee Aydeestuff. Using a quantitative approach and purposive sampling method, data were collected from 100 respondents through a questionnaire distributed via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that price suitability and buyer reviews significantly influence perceived quality, which in turn affects online purchase decisions. While price suitability positively influences purchase decisions, buyer reviews do not have a direct significant effect. This study highlights the importance of perceived quality as a mediating variable, both in the relationship between price suitability and purchase decisions, as well as between buyer reviews and purchase decisions. Theoretically, this study extends the application of the Stimulus-Organism-Response (SOR) theory by demonstrating how stimuli (price suitability and buyer reviews) are processed by the organism (perceived quality) to trigger a response (online purchase decision).
Peningkatan Loyalitas Pelanggan Melalui Strategi Digital Marketing Pada Wedding Flowsproject Decoration
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6758

Abstract

This study aims to analyze the implementation and impact of digital marketing in strengthening customer loyalty through the AIDA concept (Attention, Interest, Desire, Action) in the wedding decoration services of Flowsproject Decoration. The research employs a descriptive qualitative method, with data collected through in-depth interviews with the business owner, direct observation of social media content on Instagram and TikTok (@flowsproject.decoration), and a comprehensive literature review. The findings reveal that AIDA-based digital marketing strategies are implemented effectively and consistently at every stage of the customer journey. Attention is captured through aesthetically curated and visually engaging content, while interest is developed through the display of diverse thematic portfolios and detailed project documentation. Desire is reinforced by offering integrated bundling packages and realistic 3D design visualizations tailored to client preferences. Finally, action is encouraged through a responsive communication system and persuasive call-to-action features. Overall, these strategies foster customer satisfaction, emotional connection, brand trust, service convenience, and long-term loyalty expressed through repeat orders and sustained word-of-mouth recommendations.

Page 36 of 36 | Total Record : 355

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