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JIMEK
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 316 Documents
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Strategi Peningkatan Daya Saing Usaha Santi Batik di Betungan Kota Bengkulu melalui Inovasi Produk dan Penguatan Pemasaran Nurrahma Hidaya; Reva Agustia; Eta Arisa; Al-Yesi Fitri Rahayu; Uswatun Hasanah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11814

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting regional economic development, particularly in culture-based creative industries. Santi Batik Betungan in Bengkulu City is one of the MSMEs that develops Batik Besurek as a regional flagship product with both cultural and economic value. However, the business faces several challenges, particularly in product promotion, digital marketing, and the utilization of supporting technologies. This community service activity aimed to strengthen business capacity through a mentoring program focusing on product promotion, digital marketing, education on the use of digital payment systems (QRIS), and the socialization of Batik Besurek to the community. The activities were carried out through observation, interviews, mentoring, educational sessions, and documentation. The results indicate that the mentoring program successfully improved business visibility, expanded product promotion through digital media, and enhanced the partner’s understanding of business management and the utilization of technology in business operations. In addition, the socialization of Batik Besurek contributed to the preservation of local culture and increased public awareness of Bengkulu’s traditional batik products. This activity demonstrates that collaboration between universities and MSMEs can serve as an effective form of community empowerment in supporting business development, preserving local culture, and enhancing the competitiveness of MSMEs in a sustainable manner.
Perencanaan Sumber Daya Manusia dalam Pengembangan Kompetensi Lingkungan Karyawan untuk Mendukung Decent Work dan Climate Action Sheila Fairuz Nissa; Nabila Dwi Amalia; Novelia Muzallifah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11945

Abstract

The development of climate change issues and the growing awareness of environmental sustainability have encouraged organizations to pay greater attention to human resource management that emphasizes not only productivity but also environmental sustainability. This study aims to examine human resource planning in developing employees' environmental competencies to support Decent Work and Climate Action. The study employed a Systematic Literature Review (SLR) method by collecting and analyzing relevant studies published between 2020 and 2025 from Google Scholar, SINTA, and ResearchGate. The findings indicate that human resource planning plays a significant role in developing environmental competencies through training programs, the enhancement of green skills, and the implementation of Green Human Resource Management (GHRM) practices. The development of environmental competencies enhances employees' environmental awareness, attitudes, and pro-environmental behaviors, thereby supporting organizational sustainability. Furthermore, the implementation of Decent Work through improved employee welfare, social protection, and workforce quality development constitutes an essential component of effective human resource management. Therefore, integrating environmental competencies into human resource planning contributes to organizational sustainability while supporting the achievement of sustainable development goals related to Decent Work and Climate Action.
Pengaruh Metaverse Marketing terhadap Consumer Perception dengan Roblox Experience sebagai Variabel Mediasi pada Pengguna Roblox Indonesia yang Terpapar Kampanye Adidas Muhammad Elfan Hernantyo; Catharina Aprilia Hellyani; Santi Widyaningrum; Sahala Manalu; Teofilus Karnalim
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12010

Abstract

Digital transformation encourages global brands to adopt marketing strategies within virtual environments to engage young consumers. This study analyzes the impact of metaverse marketing on consumer perception, with Roblox experience as a mediating variable among Roblox platform users in Indonesia exposed to the Adidas campaign. The research is backgrounded by the growth of the creative fashion sector and the shift toward immersive brand experiences. The methodology employs a quantitative approach utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM). Primary data were gathered via online questionnaires from 103 Roblox users in Indonesia selected through purposive sampling. All constructs were evaluated using reflective indicators on a Likert scale and analyzed with SmartPLS software. The structural model assessment reveals that metaverse marketing does not exert a significant direct effect on consumer perception. Conversely, metaverse marketing demonstrates a strong positive and significant impact on Roblox experience, which subsequently enhances consumer perception. Furthermore, indirect effect testing confirms that Roblox experience fully mediates the relationship. In conclusion, virtual marketing stimuli cannot automatically generate positive evaluations; campaigns must be converted into interactive experiences to optimally construct consumer perception.
Pengaruh Literasi Keuangan dan Gaya Hidup terhadap Perilaku Keuangan Karyawan di Kabupaten Sumbawa Abdul Salam; Asrul Syani
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12105

Abstract

This study aims to examine the effects of financial literacy and lifestyle on the financial behavior of Indomaret employees in Sumbawa Regency. Sound financial behavior plays a crucial role in achieving financial well-being, particularly amid increasingly complex living needs and shifting consumption patterns. This study employed a quantitative descriptive approach using a purposive sampling technique involving 100 Indomaret employees. Data were collected through a structured questionnaire based on a five-point Likert scale and analyzed using multiple linear regression after satisfying the classical assumption tests, including normality, heteroscedasticity, and multicollinearity. The findings reveal that financial literacy has a positive and statistically significant effect on financial behavior, as indicated by a regression coefficient of 0.210, a t-value of 2.799, and a significance level of 0.006 (p less than 0.05). In contrast, lifestyle does not significantly influence financial behavior, as reflected by a regression coefficient of -0.032, a t-value of -0.293, and a significance level of 0.770 (p greater than 0.05). The coefficient of determination (Adjusted R-Square = 0.056) indicates that financial literacy and lifestyle jointly explain only 5.6% of the variance in financial behavior, while the remaining 94.4% is attributable to other factors beyond the research model. These findings highlight that financial literacy is a key determinant of rational, disciplined, and responsible financial behavior, whereas lifestyle is not a dominant factor in employees' financial management. Therefore, companies and policymakers should strengthen financial literacy education programs to enhance employees' financial decision-making quality and long-term financial resilience.
Analisis Pemanfaatan Aset Tanah Melalui Mekanisme Sewa Sebagai Upaya Meningkatkan PAD Pada BKAD Kabupaten Manggarai Novrianto Aleksandro Mose; I Komang Arthana; Muhammad A. H. Mushlih
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12139

Abstract

This study aims to analyze the utilization of land assets through leasing mechanisms as an effort to increase Regional Original Revenue (PAD) at the Finance and Regional Assets Agency (BKAD) of Manggarai Regency. Using a qualitative descriptive approach with case study design, data were collected through observation, in-depth interviews, and documentation involving key informants from BKAD and third-party land lessees. The study focuses on four stages: planning, implementation, supervision, and reporting. Results indicate that land asset utilization through leasing has contributed positively to PAD, although implementation remains suboptimal due to incomplete asset legality, limited asset management information systems, insufficient routine monitoring, and the absence of a comprehensive management strategy. The planning stage shows annual inventorying through SIMDA BMD, with rental values determined under Regional Regulation No. 6 of 2024. Implementation complies with Permendagri No. 7 of 2024, involving the Regent, Regional Secretariat, and BKAD. Supervision involves both internal (Inspectorate) and external (BPK) oversight. Reporting is conducted periodically and reflects real field conditions. Optimization of land asset management requires better asset inventory, acceleration of land certification, strengthened supervision, adoption of digital reporting systems, and strategic utilization of idle land to support regional fiscal independence.
Pengaruh Motivasi Intrinsik, Lingkungan Keluarga dan Pengetahuan Kewirausahaan terhadap Minat Berwirausaha Gen Z di Kabupaten Tasikmalaya Ace Abdul Kholik; Alfin Nur Arifah; Ardhiansyah Ardhiansyah; Herdiyanti Herdiyanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12162

Abstract

This study aims to analyze the influence of intrinsic motivation, family environment, and entrepreneurial knowledge on the entrepreneurial interest of Generation Z in Tasikmalaya Regency. The research employed a quantitative approach using an explanatory survey method. The population consisted of Generation Z individuals aged 12–27 years residing in Tasikmalaya Regency. The sampling technique used was purposive sampling, with a total sample of 68 respondents determined using the Cochran formula. Data were collected through a Likert scale questionnaire ranging from 1–5, which had been tested for validity and reliability. The data were then analyzed using multiple linear regression with the assistance of SPSS through classical assumption tests, including normality, multicollinearity, heteroscedasticity, and linearity tests. The results showed that intrinsic motivation, family environment, and entrepreneurial knowledge had a positive effect on the entrepreneurial interest of Generation Z in Tasikmalaya Regency. Intrinsic motivation was the most dominant variable with a regression coefficient of 0.312, followed by family environment with 0.254, and entrepreneurial knowledge with 0.198. These three variables were able to explain 72.1% of the variation in entrepreneurial interest. The findings indicate that internal drive, family support, and entrepreneurial understanding play an important role in shaping the entrepreneurial interest of young people.
Transformasi Aktivitas Mengamen melalui Media Digital: Studi Kualitatif pada Pengamen TikTok Live di Waru Sidoarjo Adinda Dyah Pitaloka; Dera Nathasia; Theofilus Devine Imanuel; Willery Setia Labajo; Tan Evan Tandiyono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12190

Abstract

The phenomenon of TikTok Live buskers illustrates how street-performing activities traditionally conducted in public spaces have shifted into the digital environment through social media platforms. The live streaming feature enables performers to reach broader audiences, interact directly with viewers, and generate income through virtual gifts. The purpose of this study is to explore the transformation of busking activities from public spaces to digital platforms, examine the interactions between performers and audiences, and explore the meaning of virtual gift-giving within TikTok Live. Drawing upon a qualitative case study methodology, this research was undertaken in Waru District, Sidoarjo Regency, to facilitate a nuanced understanding of the phenomenon under examination. Data collection was carried out between March and June 2026. Empirical data were generated through semi-structured interviews, direct observation, and document analysis, and subsequently interpreted using the interactive analytical framework developed by Miles, Huberman, and Saldaña. The results indicate that TikTok Live functions as a viable digital space through which performers can broaden their audience base, cultivate an online presence, and derive financial benefits from audience-contributed virtual gifts. Beyond their economic value, virtual gifts are interpreted as forms of appreciation, support, and recognition of the performers’ creativity. The study demonstrates that the migration of busking activities into digital spaces has reshaped not only the economic practices of performers but also the nature of audience-performer relationships, giving rise to novel patterns of social interaction within the digital media landscape.
Pengaruh Strategi Pemasaran dan Manajemen Merek terhadap Kinerja UMKM di Era Media Digital : Studi Kasus UMKM Di Kota Tasikmalaya Syifaul Munawaroh; Alfin Nur Arifah; Yudi Setia Rachmanda; Rina Madyasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12214

Abstract

The rapid expansion of the digital economy has simultaneously generated new market opportunities and intensified competitive pressures for micro, small, and medium enterprises (MSMEs). In Tasikmalaya City, home to 2,942 registered active MSMEs, a preliminary survey conducted among 20 business owners revealed that marketing capabilities, brand management practices, and overall business performance were all assessed at low levels, underscoring the need for empirical investigation. This study was therefore designed to examine the extent to which marketing strategy and brand management influence MSME performance within the context of the digital media landscape. A quantitative methodology with an associative-causal design was employed. Data were gathered from 97 purposively selected respondents using a Likert-scale questionnaire instrument. Multiple linear regression analysis was conducted following verification of all classical assumption criteria. The findings demonstrate that marketing strategy (β = 0.541, t = 7.579, p = 0.000) and brand management (β = 0.429, t = 6.016, p = 0.000) each exert a positive and statistically significant effect on MSME performance. Jointly, these two predictors account for 52.6% of the variance in MSME performance (R² = 0.526), with the overall model confirmed as fit (F = 52.238, p = 0.000). These results reinforce the applicability of Resource-Based View theory and Brand Equity Theory to small business contexts, and suggest that digital marketing literacy alongside deliberate brand-building efforts are critical drivers of sustained competitive advantage for MSMEs in an increasingly digital business environment.
Pengaruh Implementasi Artificial Intelligence terhadap Efektivitas Pengambilan Keputusan Manajerial pada Perusahaan Retail di Indonesia Nabila Putri Rahmadani; Siti Fatimah; Theresa Windy Gumarus
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12217

Abstract

The rapid development of artificial intelligence (AI) technology has fundamentally changed how organizations manage operations and make decisions. This study aims to analyze the influence of AI implementation on the effectiveness of managerial decision-making in Indonesian retail companies. Using a quantitative approach with a survey method, data were collected from 120 managers working at modern retail companies (Indomaret, Alfamart, Transmart, and Hypermart) in five major cities in Indonesia. Data analysis used multiple linear regression with classical assumption tests. The results showed that AI implementation dimensions—namely predictive analytics, inventory management systems, and customer behavioral AI—had a significant and positive effect on the effectiveness of managerial decision-making with a coefficient of determination (R²) of 0.712, meaning AI implementation can explain 71.2% of the variation in managerial decision-making effectiveness. The predictive analytics dimension had the strongest influence (β = 0.412, p < 0.001), followed by inventory management systems (β = 0.298, p < 0.001) and customer behavioral AI (β = 0.231, p < 0.01). These findings confirm that companies that have invested in AI infrastructure show significantly better decision quality, decision speed, and decision accuracy compared to companies that have not adopted AI. The study recommends that retail managers in Indonesia adopt AI gradually, with an emphasis on employee training and organizational change management.
Pengaruh Budaya Organisasi dan Kompetensi Digital terhadap Kinerja Pegawai pada Dinas SDA, Cipta Karya dan Tata Ruang Provinsi Sulawesi Selatan Hasniwati Hasniwati; M Yusuf Alfian Rendra Anggoro KR; Andi Risfan Rizaldi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12224

Abstract

This study aims to analyze the influence of Organizational Culture and Digital Competence on Employee Performance at the Department of Water Resources, Human Settlements, and Spatial Planning of South Sulawesi Province. The phenomenon of digital transformation demands in government organizations still causes challenges in technology adaptation, differences in employee digital competencies, and the need to strengthen organizational culture to be able to support improved employee performance. The study used a quantitative approach with a survey method through the distribution of questionnaires to employees. The population in this study amounted to 105 employees, with a sample of 53 respondents determined using a purposive sampling technique. The research instrument includes three variables, namely Organizational Culture, Digital Competence, and Employee Performance measured based on predetermined operational indicators. The results of the study indicate that organizational culture and digital competency have a positive and significant influence on employee performance. This study concludes that strengthening an adaptive organizational culture and improving employee digital competency are important factors in supporting employee performance, especially in facing the demands of digital transformation in the government sector.

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