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JIMEK
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28099427     EISSN : 28099893     DOI : 10.55606
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK), SSN: 2809-9893 online dan ISSN:2809-9427 cetak. Jurnal JIMEK diterbitkan Amik Veteran Porwokerto, terbit setahun Tiga kali (Maret, Juli dan November) menerapkan proses peer-review dalam memilih artikel berkualitas berdasarkan penelitian ilmiah dan teoritis. JIMEK diterbitkan untuk mengembangkan dan memperkaya diskusi ilmiah bagi para sarjana dan penulis yang menaruh minat pada isu-isu sosial-budaya di Indonesia. Redaksi menerima artikel berbasis teori dan penelitian. Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 316 Documents
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Pengaruh Content Marketing dan Influencer Marketing melalui Tiktok terhadap Keputusan Pembelian Produk Hanaka & Co pada Generasi Z Komang Widya Sari Dewi Sudiarta; I Nengah Wirsa
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11693

Abstract

This study aims to determine the effect of content marketing and influencer marketing through TikTok on purchasing decisions of Hanaka & Co products among Generation Z in Denpasar City. This research used a quantitative approach with an associative research design. The population in this study consisted of Generation Z in Denpasar City who use TikTok and have been exposed to Hanaka & Co marketing content. The sampling technique used purposive sampling with a total of 100 respondents. Data were collected through online questionnaires using a Likert scale of 1–5. The data analysis technique used multiple linear regression analysis with the assistance of SPSS software. The results showed that content marketing had a positive and significant effect on purchasing decisions with a significance value of 0.000. Influencer marketing also had a positive and significant effect on purchasing decisions with a significance value of 0.000. Simultaneously, content marketing and influencer marketing significantly influenced purchasing decisions of Hanaka & Co products among Generation Z in Denpasar City.
Pengaruh Konten Visual Estetik terhadap Minat Konsumen melalui Media Sosial Tiktok : Studi Kasus pada Konsumen Konten Minuman Estetik di Tuban Ica Dahlia Destatiana; Zahra Azalia Rizqina; Anggiska Putri Febiyanti; Tan Evan Tandiyono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12261

Abstract

The rapid development of digital technology and social media has significantly transformed consumer behavior in the modern era. TikTok has emerged as one of the most influential social media platforms, particularly among young consumers, due to its ability to present visually appealing and engaging content. Aesthetic visual content refers to videos or images designed with attractive concepts, harmonious color combinations, proper lighting, modern editing techniques, and creative visual presentations that enhance audience engagement. This study aims to analyze the influence of aesthetic visual content on consumer interest through TikTok social media, specifically focusing on aesthetic beverage content in Tuban. The research employed a qualitative descriptive approach using observation, interviews, and documentation methods. The findings reveal that aesthetic visual content significantly affects consumer attention, curiosity, emotional attraction, and purchasing intention. Attractive visual elements encourage consumers to explore products further and increase the likelihood of purchase decisions. Moreover, TikTok contributes to the development of new digital consumption patterns in which consumers are more attracted to products with appealing visual presentations than conventional promotional methods. This study highlights the importance of visual marketing strategies in influencing consumer behavior, particularly among young digital consumers.
Determinan Minat Beli Konsumen: Analisis Content Marketing, Brand Awareness, dan Lokasi Usaha UMKM Emkaje Konveksi dan Bordir Kota Kediri Chikilin Presmitha; Ismayantika Dyah Puspasari; Dyah Ayu Paramitha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12283

Abstract

Indonesia's micro, small, and medium enterprise (MSME) sector continues to expand rapidly, a trend reinforced by widespread digital adoption among more than 221 million internet users nationwide. While this growth opens considerable opportunities, it simultaneously confronts business owners with the challenge of stimulating consumer purchase intention. This study examines how content marketing, brand awareness, and business location relate to purchase intention among customers of UMKM Emkaje Konveksi dan Bordir in Kediri City. A quantitative causal-associative design was employed through a cross-sectional survey involving 80 respondents selected via convenience sampling, with data gathered through a Google Form questionnaire built on a five-point Likert scale and examined using multiple linear regression in SPSS 25. The findings reveal a mixed pattern across the three predictors: content marketing alone failed to produce a meaningful effect (t = -0.030, sig. = 0.977), whereas brand awareness emerged as a strong positive predictor (t = 5.325, sig. = 0.000) alongside business location (t = 2.844, sig. = 0.006). When considered jointly, all three variables exerted a significant combined effect on purchase intention (F = 63.778, sig. = 0.000), accounting for 70.4% of its variance based on the Adjusted R² value. These results point to brand-building and locational accessibility as the priority levers for MSMEs seeking to strengthen their marketing strategy in a digitally driven marketplace
Determinan Permintaan Jasa Transportasi Ojek Online di Kota Pekanbaru Intan Tsalasa Yuningsih; Mardiana Mardiana; Yanti Mayasari Ginting
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12291

Abstract

This study was conducted to analyze the effects of price, income level, and travel distance on the demand for online motorcycle taxi services in Pekanbaru. The study employed a quantitative approach using primary data obtained through a questionnaire distributed to online motorcycle taxi users. The sample consisted of 100 respondents selected using quota sampling. Data analysis was performed using multiple linear regression with natural logarithmic (ln) transformation, supported by tests of classical assumptions and hypothesis testing via the t-test, F-test, and coefficient of determination (R²). The results indicate that price has a positive and significant effect on the demand for online motorcycle taxi services. Income has a positive but insignificant effect, while travel distance has a negative and significant effect on demand. Collectively, price, income, and travel distance were found to influence the demand for online motorcycle taxi services. The Adjusted R² value of 0.873 indicates that 87.3% of the variation in demand can be explained by these three variables, while the remainder is influenced by other factors outside the research model.  
Pengaruh Maintenance Reminder Appointment terhadap Retensi Pelanggan Layanan Servis di Auto2000 Pasteur Annisa Leni Amalia; Abdul Malik Sayuti; Restu Alam Paripurnawaty
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12363

Abstract

The automotive industry is currently challenged to maintain long-term relationships with customers by implementing effective after-sales service strategies that are oriented toward customer satisfaction. One of the most widely implemented strategies is the Maintenance Reminder Appointment, a periodic vehicle maintenance reminder system designed to encourage customers to have their vehicles serviced according to the manufacturer's recommendations. Auto2000 Pasteur has implemented this strategy to increase customer return visits while strengthening customer retention in its service operations. However, the rate of customer repeat visits still requires optimization to support business sustainability and maintain the company's competitiveness amid the increasingly competitive automotive industry. This study aims to analyze the effect of Maintenance Reminder Appointment on customer retention in the service department of Auto2000 Pasteur. The research data were collected from 352 respondents selected using a purposive sampling technique. This study employed a quantitative descriptive approach, and the data were analyzed using descriptive analysis and the Spearman Rank correlation test. The results indicate that Maintenance Reminder Appointment has a significant effect on customer retention, contributing 61.2%.
Determinan Minat Penggunaan Paylater pada Masyarakat Kota Surakarta: Peran Literasi Keuangan dan Inklusi Keuangan Berlian Eva Yoruna; Umi Hanifah; Indra Hastuti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12387

Abstract

The rapid development of financial technology has led to the increasing use of paylater as an alternative digital payment method. The convenience of access and the speed of transactions have made paylater increasingly popular among the public. However, its use requires adequate financial literacy and access to formal financial services to ensure responsible financial decision-making. This study aims to analyze the factors influencing the intention to use paylater among the people of Surakarta city by examining the roles of financial literacy and financial inclusion. A quantitative approach was employed using primary data collected through an online questionnaire distributed via Google Forms. The sampling technique used was purposive sampling, resulting in a total of 100 respondents. The data were analyzed using multiple linear regression with SPSS Statistics 25 software. The research results indicate that financial literacy and financial inclusion influence the intention to use paylater services among the residents of Surakarta. The findings suggest that improving financial literacy and expanding financial inclusion can encourage individuals to make more appropriate financial decisions in using paylater services, enabling them to utilize these services according to their financial needs and capabilities.
Pengaruh Intellectual Capital dan Financial Literacy terhadap Financial Well-Being dengan Financial Distress sebagai Variabel Mediasi Dian Sonya Kristanti; M. Sodik; Dharmayanti Pri Handini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12388

Abstract

The culinary sector of Micro, Small, and Medium Enterprises (MSMEs) plays a crucial role in supporting the economy, but they still face financial management challenges such as mixing personal and business funds, weak planning, and poor bookkeeping. These conditions are prone to triggering Financial Distress, which impacts the Financial Well-Being of business owners. This quantitative explanatory research aims to analyze the influence of Intellectual Capital and Financial Literacy on Financial Well-Being, with Financial Distress as a mediating variable, in the culinary MSME Baking Lovers Lawang (BLL) Community in Malang Regency. The research population included 545 MSMEs, with a sample of 85 respondents determined using the Slovin formula (10% error tolerance) and proportional random sampling techniques. Data collection utilized a five-point Likert scale questionnaire distributed via Google Form, supported by secondary data from related literature. Data analysis used SPSS for descriptive statistics and SmartPLS 4 with the SEM-PLS method, including evaluation of the outer model, inner model, and bootstrapping procedures. The results of the investigation proved that Intellectual Capital and Financial Literacy had a significant positive effect on Financial Well-Being, but a significant negative impact on Financial Distress. On the other hand, Financial Distress has a significant negative effect on Financial Well-Being and is proven to mediate the relationship between the two independent variables.
Peran Branding dan Packaging terhadap Peningkatan Daya Tarik Produk Lokal : Studi Kuantitatif pada UMKM Kerupuk Cikur Silawas Anisa Putri Maharani; Rina Madyasari; Alfin Nur Arifah; Ardhiansyah Ardhiansyah
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12392

Abstract

Competition in the Micro, Small, and Medium Enterprises (MSMEs) sector is becoming increasingly intense, requiring business owners to enhance product attractiveness in order to remain competitive in the market. One strategy that can be implemented is strengthening branding and improving packaging to build a strong product identity while attracting consumers' attention. This study aims to examine the influence of branding and packaging on product attractiveness at Kerupuk Cikur Silawas MSME. This study employed a quantitative approach with a causal research design. The population consisted of consumers who had seen or purchased Kerupuk Cikur Silawas products in Tasikmalaya Regency. A total of 100 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The findings indicate that branding has a positive and significant effect on product attractiveness, with a t-value of 4.726 and a significance level of 0.000. Packaging also has a positive and significant effect on product attractiveness, with a t-value of 4.667 and a significance level of 0.000. The Adjusted R Square value of 0.568 indicates that branding and packaging explain 56.8% of the variation in product attractiveness, while the remaining 43.2% is influenced by other factors not included in the research model. These findings suggest that strengthening branding and improving packaging can enhance product attractiveness. Therefore, both aspects should receive greater attention from MSMEs owners as strategic efforts to improve product competitiveness in the market.
Pengaruh Daya Tarik Wisata, Kualitas Pelayanan, dan Harga terhadap Minat Berkunjung Kembali Wisatawan: Studi Kasus pada Cepogo Cheese Park di Boyolali Yumrotul Kasanah; Luki Sri Anggorowati; Listyowati Puji Rahayu; Lio Bijumes
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12474

Abstract

This investigation aimed to evaluate how tourist attractions, the standard of service, and cost influence visitors' inclination to return to Cepogo Cheese Park in Boyolali Regency. A quantitative approach utilizing a causal associative research design was employed. Data was gathered through questionnaires employing a Likert scale, administered to 110 individuals who had previously experienced Cepogo Cheese Park. The selection of participants followed Data collection utilized a non-probability approach, specifically purposive sampling. For the statistical evaluation, SPSS, version 25, was employed, with a focus on multiple linear regression analysis. The results revealed that, when considered independently, the appeal of the destination exhibited a positive but minimal influence on the intention to revisit, as indicated by a significance value of 0.206, which is greater than the predetermined threshold of 0.05. Likewise, the quality of service demonstrated a positive but statistically insignificant effect, likewise above the 0.05 threshold, with a significance value of 0.253. In contrast, price demonstrated a significant positive relationship with the intention to revisit, exhibiting a significance level below 0.05 (< 0.000). Simultaneously, tourist attractions, service quality, and price significantly impact tourists' intention to revisit. The results of this study indicate that price is the most crucial factor in motivating tourists to return to Cepogo Cheese Park, surpassing the importance of tourist attractions and service quality.
Pengaruh Inovasi dan Orientasi Kewirausahaan terhadap Daya Saing UMKM Sektor Kuliner di Kecamatan Singaparna Arif Amril Mubarok; Yudi Setia Rachmanda; Alfin Nur Arifah; Rina Madyasari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12478

Abstract

This research aims to examine the effect of innovation and entrepreneurial orientation on the competitive advantage of food sector MSMEs in Kecamatan Singaparna, Kabupaten Tasikmalaya. Culinary MSMEs serve a crucial function within the Indonesian economy, accounting substantially for job creation as well as gross domestic product; nevertheless, numerous encounter obstacles in sustaining competitive advantage because of limited innovativeness and weak entrepreneurial orientation, particularly in semi-urban areas like Singaparna. The present investigation adopted a quantitative correlational design through a survey approach. Research data were gathered by means of standardized survey questionnaires employing a five-point Likert scale involving eighty-seven MSME entrepreneurs chosen through purposive sampling together with the Slovin formula. The collected data underwent multiple linear regression analysis utilizing IBM SPSS. The findings indicate that innovation exhibits a positive and substantial impact on market competitiveness, and entrepreneurial orientation also has a positive and significant effect on competitiveness. Together, these two variables explain 72.5% of the variance in MSME competitiveness (Adjusted R² = 0.725). These findings support Schumpeter’s Theory of Economic Development and Lumpkin & Dess’s Entrepreneurial Orientation Theory. Practically, the study implies that culinary MSME actors need to enhance product, process, marketing, and organizational innovation while strengthening innovative, proactive, risk-taking, autonomous, and aggressive behaviors to improve competitiveness. This research fills a contextual gap by focusing on a semi-urban district where such studies remain limited.”.

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