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Brilliant International Journal of Management and Tourism
Published by Pusat Riset dan Inovasi Nasional
ISSN : 2810076X     EISSN : 28278380     DOI : https://doi.org/10.55606/bijmt.v4i2
Core Subject : Economy,
Economics, Econometrics & Finance
BIJMT : Brilliant International Journal Of Management And Tourism is published three times a year, in February, June and October by Lembaga Pengembangan Kinerja Dosen. This journal is SINTA 5 accredited (Decree of the Director General of Higher Education, Research and Technology Number 10/C/C3/DT.05.00/2025 dated March 21, 2025 concerning the Accreditation Rating of Scientific Journals for Period I of 2025) starting from Volume 2 Number 2 of 2022 to Volume 7 Number 1 of 2027. BIJMT aims to: Promote the latest research results on Management and/or Entrepreneurship. Only publish the results of Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and or Entrepreneurship as knowledge development. BIJMT welcomes papers with the above objectives and scope. The editor decides the paper to be published in BIJMT after being reviewed by an appointed reviewer (double blind review). Authors will be notified of reviewers comments and suggestions
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 160 Documents
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The Effect of Workload and Incentives on Job Satisfaction of Nurses at Djoelham Binjai Regional Hospital Iskandar Iskandar; Yahya Tanjung
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5751

Abstract

Human resources are the cornerstone of organizational sustainability, including hospitals where nurses serve as the frontline of healthcare services. The increasing demands at RSUD Djoelham Binjai, with a patient load disproportionate to the number of available nurses, present significant challenges to job satisfaction. This study aims to examine the effect of workload and incentives on the job satisfaction of non-civil servant nurses at RSUD Djoelham Binjai. The findings are expected to provide valuable insights for hospital management in enhancing nurses' performance through effective workload management and appropriate incentive schemes. Employing a quantitative research design with a survey approach, primary data were collected through questionnaires and interviews, while secondary data were obtained from relevant literature. A purposive sampling technique was applied, involving 59 non-civil servant nurses as respondents. Data analysis employed validity and reliability tests, multiple linear regression, F-tests, and t-tests, using SPSS 25. The results indicate that workload and incentives simultaneously exert a significant effect on job satisfaction, with an F-value of 27.355 and a significance level of 0.000 (<0.05). Partially, workload demonstrates a positive and significant effect on job satisfaction (t = 2.701; sig = 0.009), as do incentives (t = 2.915; sig = 0.005). These findings confirm that proportional workload distribution and adequate incentives can enhance nurses' job satisfaction. In conclusion, workload and incentives are critical factors in hospital human resource management, directly influencing the quality of healthcare services at RSUD Djoelham Binjai.
Strategy for Diversifying Tourist Attractions to Increase the Appeal of the Tourist Village of Tomok Parsaoran Simanindo, Samosir Regency Muhammad Khadry
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5789

Abstract

This research is a descriptive qualitative study conducted in Tomok Tourism Village, Simanindo Sub-district, Samosir Regency. The study aims to identify the causes of limited diversification of tourist attractions and to design strategies for developing attractions based on local culture. The findings indicate that the dominance of traditional attractions that are not creatively packaged, the lack of community training, and the underdeveloped institutional and promotional strategies are the main challenges. The proposed development strategy adopts a Strength-Opportunity (S-O) approach, focusing on enhancing community capacity, fostering cross-sector collaboration, and preserving Batak Toba culture through innovative cultural attractions. As an implementable solution, a Business Model Canvas (BMC) was designed to support the systematic management of cultural-based attractions. The BMC model includes key partners such as local government, universities, MSMEs, and the tourism awareness group (Pokdarwis); key activities such as thematic attraction development, community training, and digital promotion; and key resources including Batak culture, trained local human resources, and the surrounding natural environment. The value propositions highlight authentic and participatory cultural experiences. Customer segments include cultural tourists, students, and digital-savvy travelers. Distribution channels focus on digital platforms, travel agents, and tourism events. The cost structure includes attraction development, training, promotion, and infrastructure. Revenue streams come from entrance fees, MSME product sales, tourism packages, and CSR support. This model is expected to enhance attraction diversification and strengthen Tomok Tourism Village’s position as a leading cultural destination in the Lake Toba area.  
Utilization of Facebook Social Media as a Popular Communication Media in 2025 A Endang Maulana; A Harsada
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5790

Abstract

The purpose of this research is to examine in depth how Facebook social media can be utilized as a popular communication medium towards 2025. Through a review of various sources and previous studies, this research aims to understand the trends and developments in the use of Facebook as a primary communication tool in the future. The research method uses a qualitative approach with a literature study and in-depth interviews. Three informants who were considered knowledgeable in the area were interviewed to gather the necessary data. The results indicate that Facebook remains the dominant social media platform and continues to grow as a communication medium that facilitates interaction and socialization among various groups. Furthermore, the platform’s use is expected to increase the effectiveness of digital communication, support a variety of social and economic activities, and strengthen interpersonal connections in the virtual world. Facebook’s role as a central communication tool is predicted to be pivotal in shaping the future of digital communication and social interactions.
Perceptions of Experience and Tourist Loyalty Towards the Attractions of Sawah Lukis Binjai: A Phenomenological Study From A Destination Marketing Perspective Widya Octovia Rini Simanjuntak
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5797

Abstract

This study aims to explore in depth how tourists interpret their experiences when visiting Sawah Lukis Binjai and how these experiences contribute to the formation of loyalty to the destination. Using a phenomenological approach, the study relies on personal narratives obtained through in-depth interviews and participant observation to reveal a more authentic understanding of the tourism experience. The results show that Sawah Lukis is not merely viewed as an ordinary tourist attraction, but as a space capable of evoking emotional attachment, cultural appreciation, and spiritual reflection for visitors. The visual beauty, interactive activities, the tranquil rural atmosphere, and warm social interactions contribute significantly to shaping the destination's positive image. Authentic and personally meaningful experiences encourage tourists' desire to revisit and foster an intrinsic drive to recommend the destination to others. Thus, tourism experiences are a crucial element in designing sustainable and value-oriented destination marketing strategies.
The Role of National Civil Capital in Improving Underprivileged Women’s Businesses: An Islamic Economic Analysis Rendi Rendi; Ferdiansyah Himawan
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5867

Abstract

This study discusses the role and financing mechanism of PT Permodalan Nasional Madani (PNM) through the Membina Ekonomi Keluarga Sejahtera (Mekaar) program in improving the businesses and welfare of underprivileged women in Polewali Mandar Regency. The issues raised focus on how the financing program not only increases women's economic capacity but also reflects the core values of Islamic economics. The purpose of this study is to analyze the role of PNM Mekaar in empowering underprivileged women and to assess the extent to which the principles of justice ( al-'adl ), benefit ( al-ma ṣ la ḥ ah ), and mutual assistance ( at-ta'āwun ) are applied in its financing mechanism. The study uses a descriptive qualitative method with a field study approach through in-depth interviews, observation, and documentation of program facilitators and active clients. The results show that unsecured financing, group mentoring, and entrepreneurship training are effective strategies in strengthening capital access, business capacity, and social solidarity among underprivileged women. This practice aligns with the principles of maqā ṣ id al-sharī ʿ ah, particularly in safeguarding and developing wealth ( ḥ if ẓ al-māl ). However, the implementation of Islamic economic values in the Mekaar program is more substantive social than formal contractual, considering that PNM still operates within a conventional system. The conclusion of this study confirms that the Mekaar program is an economic empowerment model that integrates Islamic values practically and contextually, and contributes to strengthening women's economics based on justice and welfare.
Rupiah on Wheels: A Descriptive Study on the Investment Feasibility of Public Transportation Companies in Indonesia La Ode Abdullah; Sugiharto Sugiharto; Dian Kusumaningrum; Niko Wahyu Dwi Hermawan
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5872

Abstract

The rapid development of urban areas in Indonesia over the past two decades has significantly transformed mobility patterns and increased the importance of efficient public transportation systems. However, despite government initiatives to expand mass transport infrastructure, public transportation companies continue to face financial and structural challenges that affect their investment attractiveness. This study aims to assess the investment feasibility of public transportation companies listed on the Indonesia Stock Exchange (IDX) through a descriptive quantitative approach. Financial ratio analysis was employed, focusing on liquidity, solvency, profitability, and activity ratios, including Debt to Equity (DER), Times Interest Earned (TIER), Return on Assets (ROA), and Net Profit Margin (NPM). Secondary financial data were analyzed using descriptive statistics to evaluate the financial performance of selected companies between 2023 and 2024. The results reveal that most firms experienced notable improvements in solvency and profitability, with SDMU, NELY, and BIRD showing the highest increases in TIER at 69.73, 11.96, and 6.03 respectively, reflecting stronger operational efficiency and debt-servicing capacity. Conversely, JAYA and TAXI recorded declines of -0.80 and -18.72, indicating weaker financial stability. These findings suggest that the Indonesian public transportation sector demonstrates moderate but improving investment feasibility, offering attractive opportunities for medium- to long-term investors. The study concludes that companies such as SDMU, BIRD, NELY, and TMAS are financially more viable and potentially profitable investment choices, while firms with declining ratios should be approached cautiously. Ultimately, sustainable investment decisions in this sector should consider both financial and non-financial aspects, including governance, innovation, and social responsibility.
The Impact of Compensation, Reputation, and E-Recruitment on Students’ Job Application Interest in State-Owned Enterprises Khairiati Khairiati; Ahmad Rifqi; Rahmat Junaidi
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5902

Abstract

This study aims to analyze the effect of Compensation, Reputation, and E-recruitment on Job Application Interest in State-Owned Enterprises among Undergraduate Management Study Program students of Class of 2020 and 2021, University of Riau. The population in this study were students who had participated in an internship program in a State-Owned Enterprise, totaling 180 students. The number of samples in this study was carried out using the proportionate stratifield random sampling technique , which is a sampling technique that has members or elements that are not homogeneous and stratified proportionally, so that the number of samples in this study was 124 students. The results of the study with hypothesis testing showed that Compensation, Reputation, and E-recruitment simultaneously had a positive and significant effect on Job Application Interest, Compensation had a positive and significant effect on Job Application Interest, Reputation had a positive and significant effect on Job Application Interest and E -recruitment had a positive and significant effect on Job Application Interest
Dynamics of Cultural Commodification in Tourism Development in the Karo Region and Its Implications for Sustainability Nasution, Rahmad Kurnia Abdik; Sitti Nurlaeli
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5974

Abstract

This study explores the dynamics of cultural commodification in the tourism development of the Karo region in North Sumatra, Indonesia, an area rich in traditional architecture, rituals, oral arts, and symbolic textiles. Despite its cultural vibrancy, the region faces increasing pressures from tourism growth and digital media exposure, which have led to the transformation of cultural expressions for commercial consumption. The research focuses on how these commodification processes reshape cultural meanings, alter community agency, and challenge the sustainability of Karo cultural identity. The study aims to classify the forms of cultural commodification in Karo tourism and assess their implications for cultural preservation. Using a qualitative methodology, the research integrates a systematic review of literature, analysis of tourism-related documents, and examination of digital cultural representations on platforms like YouTube, TikTok, and Instagram. The analysis identifies three forms of commodification: (1) performative commodification, where cultural ceremonies and performances are adapted for tourists; (2) visual commodification, where Karo culture is aestheticized in digital media; and (3) material commodification, seen in the commercialization of cultural symbols like Uis Gara motifs. While these practices create economic opportunities, they also risk diminishing cultural depth and authenticity. The study concludes that enhanced cultural governance, community participation, and responsible creative economy development are crucial for long-term cultural sustainability.
The Influence of Green Brand Authenticity on Consumer Purchase Intention: Mediating Role of Environmental Commitment Ghia Subagja; Bella Hartati; Evrina Evrina
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.5980

Abstract

The rising demand for credible sustainability practices has positioned green brand authenticity as a critical factor influencing consumer evaluation and behavior. However, existing studies show inconsistent results regarding the direct impact of authenticity on purchase intention and provide limited insight into the psychological mechanisms underlying this relationship. This research addresses these gaps by investigating the influence of green brand authenticity on consumer purchase intention and examining the mediating role of environmental commitment. A quantitative survey was conducted with 150 respondents who had experience purchasing environmentally friendly products. Data were analyzed using multiple regression and mediation testing through a three-equation model supported by Sobel analysis. The results show that green brand authenticity significantly and positively influences both environmental commitment and consumer purchase intention. Furthermore, environmental commitment was found to partially mediate the rela-tionship, indicating that authenticity not only enhances consumers’ cognitive trust in a brand’s envi-ronmental claims but also strengthens their moral engagement with ecological values, which in turn in-creases their likelihood of purchasing green products. These findings contribute to sustainability research by demonstrating the importance of internal psychological factors in shaping consumer responses to authentic environmental initiatives. The study concludes that authentic green branding strategies can foster deeper environmental commitment and more consistent purchasing behavior. Limitations include the cross-sectional design and the use of purposive sampling, suggesting that future research should consider longitudinal and cross-cultural approaches to validate the robustness of these findings.
The Influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchase Decisions for La Roche-Posay Products: A Study of La Roche-Posay Users in Tulungagung Nila Nafisatul Bashiroh; Sulistiyah Sulistiyah; Lina Trisnawati; Aina Izzati Zuhria
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6007

Abstract

The development of digital technology drives changes in consumer behavior in the process of searching for information and making purchasing decisions, especially for skincare products. La Roche-Posay as one of the international dermocosmetic brands has experienced increasing popularity in Indonesia along with the development of viral marketing, influencer marketing, and consumer reviews on various digital platforms. This study aims to analyze the influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchasing Decisions of La Roche-Posay products in Tulungagung. The approach used is quantitative research with an associative research type. The population in this study were La Roche-Posay product users in Tulungagung, with a purposive sampling technique and a total of 100 respondents. Primary data were obtained through the distribution of Likert scale questionnaires and analyzed using multiple linear regression. The results showed that Viral Marketing, Influencer Marketing, and Consumer Reviews had a positive and significant effect both partially and simultaneously on Purchasing Decisions. The coefficient of determination (R²) value of 0.63 indicates that the three independent variables are able to explain 63% of the purchasing decision variables, while the rest is influenced by other factors outside the research model. These findings confirm that digital marketing strategies through viral content, influencers, and consumer reviews play a crucial role in increasing skincare product purchasing decisions in the digital era, particularly for the La Roche-Posay brand in Tulungagung.

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