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JHSS (Journal of Humanities and Social Studies)
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss.v9i1
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
JHSS (Journal of Humanities and Social Studies) is a journal that publishes scientific papers in the field of humanities and social studies. This Journal, run by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan, Bogor. The Journal provides opportunities for scholars to submit papers in humanities and social studies, and also management policies related to education, teaching, and learning fields which will be published online. The internet connection will add to the richness of information and scientific knowledge derived mainly from research. This journal is published three times a year, well documented in the form of books, which include a variety of humanities and social studies papers by writers of various backgrounds. In addition, we also have partners from local editor who graduated as profesor from some university who will review each article before publication. Each article or paper published in this Journal will definitely be useful to all visitors and readers. Articles submitted to this journal will be reviewed by reviewers before publication by double blind-review. e-ISSN: 2598-120X and p-ISSN : 2598-117X
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 180 Documents
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Integrating Social Cognitive Theory in English for Office Administration Learning Performance Outcomes: english Bhagaskoro Kurniawan; Basyiruddin Basyiruddin; Riesca Anindya Septantina
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..226

Abstract

This study examines the effectiveness of Social Cognitive Theory (SCT)–based English instruction supported by strategic code-mixing in improving learning motivation and English performance among Office Administration students in an English for Specific Purposes (ESP) context. Using a quantitative quasi-experimental design, the study involved 30 undergraduate students who completed pre-test and post-test assessments as well as a Likert-scale questionnaire measuring SCT-related constructs, including self-efficacy, observational learning, self-regulated learning, and motivation and engagement. Data were analyzed using descriptive statistics, paired-sample t-tests, and Pearson correlation analysis in SPSS to evaluate learning gains and relationships among psychological learning variables. The results indicate a significant improvement in students’ English performance following the instructional intervention, demonstrating the effectiveness of SCT-based pedagogy in strengthening office-related English skills. Questionnaire findings reveal high levels of self-efficacy, observational learning, and self-regulated learning, along with moderate to high motivation and engagement, suggesting enhanced confidence, autonomy, and classroom participation. Correlation analysis shows that self-efficacy, observational learning, and motivation and engagement were significantly and positively associated with students’ final English scores, while self-regulated learning displayed a positive but non-significant relationship, indicating a more gradual impact on performance. Additionally, the strategic use of code-mixing, particularly Bahasa Indonesia, contributed to reducing learner anxiety, improving comprehension, and increasing confidence in professional English communication. Overall, the findings provide empirical evidence that integrating SCT-based instructional strategies with principled code-mixing effectively enhances English proficiency, learner motivation, and workplace communication competence, offering valuable implications for ESP instruction and higher education language teaching
Developing Augmented Reality Media On Ecosystems In Science Learning For Grade Vii Students Indri Yani; Lufty Hari Susanto; Neng Dila Siti Fadilah; Alifia Siti Nurjanah; Dwi Sri Wahyuni; Radika Lesmana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..230

Abstract

The development of technology-based learning media has become an essential strategy for improving the quality of science education at the junior secondary school level, particularly in ecosystem topics that require students to understand the interrelationships among ecosystem components comprehensively. In classroom practice, students often encounter difficulties in understanding these concepts because the material is abstract in nature, while instruction is still predominantly conducted through lecture-based methods and textbook-centered learning. This study aimed to develop a Web Augmented Reality (AR)-based learning medium for ecosystem topics that is valid, practical, and effective for use in seventh-grade science learning. The research employed a Research and Development (R&D) approach using the ADDIE model, which consists of the Analysis, Design, Development, Implementation, and Evaluation phases. Data were collected through observations, interviews, expert validation, student response questionnaires, and pretest-posttest assessments. The results indicated that the developed learning media were categorized as valid based on evaluations conducted by both material and media experts. Student responses to the media reached a percentage of 78.06%, indicating that the media were considered practical and appropriate for classroom use. The effectiveness of the media was demonstrated by an increase in students’ mean scores from 2.40 on the pretest to 4.25 on the posttest, with an N-gain score of 0.71 (71%), which falls into the high category. Furthermore, the Paired Sample t-Test yielded a significance value of 0.000 (p < 0.05), indicating a statistically significant difference between students’ learning outcomes before and after the implementation of the media. Therefore, the Web Augmented Reality-based learning media on ecosystem topics can be considered valid, practical, and effective in supporting science learning for seventh-grade students.
Analysis Of Profitability, Capital Structure, And Investment Decisions On Firm Value In Telecommunication Sector Companies Listed On Indonesia Stock Exchange Period 2022-2024 Mufid Khairi Huwaidi; Yudi Nur Supriadi; Ranila Suciati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.231

Abstract

This study aims to analyze the effects of profitability, capital structure, and investment decisions on firm value. Firm value is an important indicator reflecting investor perceptions of corporate performance and future prospects, particularly in technology-related telecommunication companies. The study uses a quantitative approach with secondary data obtained from the audited financial statements of telecommunication subsector companies listed on the Indonesia Stock Exchange during 2022-2024. The research variables consist of firm value measured by Price to Book Value (PBV), profitability measured by Return on Assets (ROA), capital structure measured by Debt to Equity Ratio (DER), and investment decisions measured by Price Earnings Ratio (PER). The data, comprising 69 firm-year observations, were analyzed using descriptive statistics, multicollinearity testing, simultaneous testing, coefficient of determination, and multiple regression with IBM SPSS Statistics 22. The results show that profitability has a positive and significant effect on firm value, while investment decisions also have a positive and significant effect on firm value. In contrast, capital structure has no significant effect on firm value. Profitability is the most dominant variable affecting firm value. These findings imply that companies should strengthen profitability and improve investment quality to enhance market valuation, while investors may use profitability and investment decision indicators as important considerations in investment analysis.
The Influence of Content Marketing and Social Media Marketing on Customer Satisfaction in F&B Business in Indonesia Deriyana Saputra; Alfatih S. Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.233

Abstract

The development of digital technology has encouraged changes in marketing strategies in the Food and Beverage (F&B) industry in Indonesia through the use of content marketing and social media marketing as a means to build relationships with consumers and increase customer satisfaction. Although both digital marketing strategies are increasingly being applied, the results of previous research still show inconsistencies regarding their effect on customer satisfaction. Therefore, this study aims to analyze the influence of Content Marketing and Social Media Marketing on Customer Satisfaction in F&B business in Indonesia. This study uses a quantitative approach with purposive sampling techniques on 120 respondents who have made purchases in the F&B business in Indonesia. The data was analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS-SEM) with the help of SmartPLS 4 software. The results of the study showed that Content Marketing had a positive and significant effect on Customer Satisfaction with a T-Statistic value of 5.176 and a P-Value of 0.000. In addition, Social Media Marketing also has a positive and significant effect on Customer Satisfaction with a T-Statistic value of 4,750 and a P-Value of 0.000. The Adjusted R-Square value of 0.533 indicates that the two independent variables are able to explain 53.3% of the variation in Customer Satisfaction, while the remaining 46.7% are influenced by other variables outside the research model. These findings indicate that the implementation of quality content marketing and effective social media marketing activities play an important role in increasing customer satisfaction, so that it can be a relevant strategy for F&B business people to strengthen competitiveness in the digital era.
The Dark Side Of Artificial Intelligence-Based Personalization: Intrusiveness, Trust, And Consumer Resistance On E-Commerce Platforms Bonitian Rifiansyah; Yudi Nur Supriadi; Alfatih Sikki Manggabarani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.234

Abstract

The development of Artificial Intelligence (AI) has encouraged companies to implement personalization strategies in digital marketing through e-commerce platforms and social media. Although AI-based personalization can improve consumer experience and marketing effectiveness, overly intensive personalization may also generate negative responses in the form of consumer resistance. This study aims to analyze the effect of AI personalization on consumer resistance by considering the mediating roles of perceived intrusiveness and customer trust. This study employed a quantitative approach using an explanatory research method. Data were obtained by distributing online questionnaires to 400 active users of digital platforms in Indonesia and were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that AI personalization affects perceived intrusiveness, customer trust, and consumer resistance. Perceived intrusiveness is proven to increase resistance behavior, whereas customer trust reduces resistance behavior. In addition, perceived intrusiveness and customer trust are able to mediate the relationship between AI personalization and consumer resistance, both partially and sequentially. This study shows that overly intensive AI personalization can generate intrusive perceptions, reduce consumer trust, and increase resistance to digital marketing. These findings contribute to the development of the literature on the dark side of AI-based personalization and provide input for companies in designing personalization strategies that are more balanced and oriented toward consumer comfort.
The Integration Of Arab-Malay Philological Studies And Modern Rhetorical Theory In Strengthening Nusantara Cultural Identity Yuyun Sri Wahyuni; Fenty Sukmawaty; Nadira Permata Sandi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..235

Abstract

This study aims to examine the integration of Arab-Malay philological studies and modern rhetorical theory in explaining the role of Malay-Islamic manuscripts as a medium for constructing the cultural identity of the Nusantara. Previous philological studies have primarily focused on textual criticism, transliteration, and manuscript reconstruction, while the rhetorical dimensions embedded in Arab-Malay manuscripts have received relatively limited scholarly attention. This research employs a qualitative approach through library research, combining philological analysis and rhetorical criticism. The primary sources consist of influential Arab-Malay manuscripts within the Malay-Islamic intellectual tradition, including Hikayat Amir Hamzah, Hikayat Nabi Bercukur, Syair Perahu, Taj al-Salatin, and Bustan al-Salatin. The analysis is conducted by identifying Aristotelian rhetorical elements—ethos, pathos, and logos—and interpreting cultural meanings through the perspectives of cultural hybridity and social habitus. The findings reveal that Arab-Malay manuscripts function not only as historical documents and literary heritage but also as rhetorical instruments that establish moral authority, reinforce Islamic values, and reproduce Malay-Islamic cultural identity. The interaction between Arab-Islamic traditions and local Malay culture has generated a distinctive form of cultural hybridity that enriches the character of Nusantara civilization. Furthermore, the rhetorical strategies embedded in these manuscripts contribute significantly to the formation of collective consciousness and social habitus within Malay society. This study proposes an interdisciplinary analytical framework that broadens the scope of philological inquiry and highlights the continuing relevance of Arab-Malay manuscripts in strengthening the cultural identity of the Nusantara amid contemporary globalization and cultural transformation.
Analysis of Propulsion System Modernization Strategy via the KRI X Repowering Program to Enhance Warship Operational Readiness Nur Rokhmat; Sudirman; Ali Azhar
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.237

Abstract

The operational readiness of warships is closely linked to the reliability and performance of their propulsion systems, whereas aging naval platforms commonly experience degradation that reduces operational effectiveness and increases maintenance requirements. This study aims to formulate a propulsion system modernization strategy through a repowering program for KRI X. A descriptive qualitative design was applied using primary data from in-depth interviews with seven purposively selected informants and observations, supported by secondary data from document analysis. Interview data were coded and analyzed using NVivo 12 Plus, while internal and external factors were evaluated through SWOT analysis. The results show significant degradation in the main engine, gas turbine, gearbox, and controllable pitch propeller (CPP), which adversely affects speed, endurance, maneuverability, propulsion reliability, and operational readiness. The SWOT analysis positions the program in the Weaknesses–Opportunities (WO) quadrant, indicating a Turn-Around Strategy that uses modernization opportunities to overcome internal weaknesses. Repowering is therefore an appropriate strategic and cost-effective approach to improve propulsion reliability and long-term operational readiness, provided that it is supported by logistics, maintenance, personnel competence, and organizational policy.
Revitalization Of The Sukawati Art Market From An Urban Tourism Planning Perspective: Integrating Cultural Preservation And Sustainable Tourism Anak Agung Anggia Dyah Gardewi; Nyoman Diah Utari Dewi; I Wayan Astawa
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.241

Abstract

Traditional art markets are being revitalized as a strategy to enhance cultural tourism while preserving local heritage. This study examines the revitalization of the Sukawati Art Market through urban tourism planning. A qualitative approach was employed, utilizing the Systematic Literature Review (SLR) method in accordance with the PRISMA 2020 guidelines. To this end, an extensive review of the extant literature was conducted, encompassing publications from 2015 to 2025. This review encompassed a wide array of sources, including Scopus, ScienceDirect, SpringerLink, Taylor & Francis, Google Scholar, and SINTA. The collected data was then subjected to a rigorous thematic content analysis. The findings indicate that the revitalization of the Sukawati Art Market has improved physical infrastructure, visitor comfort, accessibility, and destination competitiveness while strengthening the creative economy and supporting local artisans. The study also reveals that revitalization can generate economic benefits without undermining cultural authenticity when supported by appropriate governance and community participation. From the perspective of urban tourism planning, the successful revitalization of a destination integrates spatial planning, cultural heritage preservation, tourism management, and environmental sustainability to create a more competitive and resilient destination. The study proposes an integrated revitalization model that connects destination management, cultural preservation, creative economic development, and sustainable tourism. The revitalization of the Sukawati Art Market promotes inclusive, culturally sensitive, and sustainable urban tourism. Consequently, this model has the potential to offer practical guidance for the revitalization of traditional art markets in other cultural tourism destinations.
Pattern Of Religious Guidance Of Nurul Muslimin Mosque Teenagers In Preventing Juvenile Delinquency In Siderejo Hilir Medan Tembung Village Husain Muhal Tanjung; Muniruddin Muniruddin
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.247

Abstract

This study aims to analyze the pattern of religious guidance applied by the Nurul Muslimin Mosque Youth in preventing juvenile delinquency in Siderejo Hilir Village, Medan Tembung District. This study uses a qualitative approach with a descriptive type of research. Data was obtained through observation, interviews, and documentation involving Mosque Youth administrators, coaches, and adolescents who actively participated in coaching activities. The results of the study show that the pattern of religious guidance applied includes coaching through routine recitation activities, involvement of adolescents in socio-religious activities, providing advice and examples, and habituating religious behavior in daily life. This coaching pattern contributes to increasing awareness of worship, strengthening social awareness, and reducing adolescents' tendency to engage in deviant behavior. Thus, religious coaching carried out by the Youth of the Nurul Muslimin Mosque is one of the preventive efforts in preventing juvenile delinquency through religious and social approaches.
The Influence Of Price, Promotions, Service Quality, Brand Image, And Product Reviews On Purchase Decisions On The Shopee E-Commerce Platform Tamriatin Hidayah; Hary Sulaksono
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 03 (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i03.253

Abstract

This study aims to identify and analyze the influence of price, promotions, service quality, brand image, and product reviews on purchasing decisions on the Shopee e-commerce platform. The research method used was a quantitative approach with a descriptive design. The sample consisted of 60 respondents. Purposive sampling was employed, and the analysis technique used was multiple linear regression. The results of this study indicate that service quality, brand image, and product reviews were found to have a significant effect on purchasing decisions on the Shopee e-commerce platform, whereas price and promotions did not have a significant effect on purchasing decisions on the Shopee e-commerce platform; however, when considered together (simultaneously), they had a significant effect on purchasing decisions on the Shopee e-commerce platform.

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