cover
Contact Name
Oktri Permata Lani
Contact Email
oktripermatalani@uinmybatusangkar.ac.id
Phone
+6285272885411
Journal Mail Official
semantik@uinmybatusangkar.ac.id
Editorial Address
Kampus II UIN Mahmud Yunus Batusangkar Jl. Raya Batusangkar-Padang Panjang KM.7 Nag. Parambahan-Lima Kaum Batusangkar Sumatera Barat
Location
Kab. tanah datar,
Sumatera barat
INDONESIA
Semantik: Journal of Social, Media, Communication, and Journalism
ISSN : -     EISSN : 3026684X     DOI : http://dx.doi.org/10.31958/semantik.v1i1
Core Subject : Science, Social,
Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary religious studies with the scopes: social, media, Communication, and journalism themes.
Articles 49 Documents
PR Media Relations Strategy In Improving The Quality Of Family Planning (Kb) Services In Ntt Province Population And National Family Planning Agency (Bkkbn) Melva, Reki Dwi; Havifi, Ilham
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9210

Abstract

The purpose of this study was to determine the Media Relations Public Relations Strategy of the National Population and Family Planning Board (BKKBN) of the NTT Province in Improving the Quality of Family Planning (KB) Services. The method used in this research is a type of qualitative research. It discusses in depth to better understand phenomena such as opinions, desires, feelings, and behavior of media relations regarding the strategies and media relations activities carried out by BKKBN. The scope of the research is in the Public Relations Section of the Office of the National Population and Family Planning Agency (BKKBN) of the Province of NTT which provides services to the community. Data collection techniques used in this study were interviews, observation and documentary studies. While the data analysis technique used is data analysis using descriptive qualitative analysis techniques. The results of the research conducted were the quality of service through the media relations strategy in the Public Relations of the BKKBN in the Province of NTT above. It can be concluded that the services through the strategy of media relations in the Public Relations of the BKKBN in the Province of NTT have gone well because: a) there is timeliness in providing information; b) provide information or news to the mass media in dealing with problems or issues that arise in society and the willingness to help customers and provide services quickly; c) generate trust and confidence, which is the ability of Public Relations in creating a sense of public trust in the NTT BKKBN including communication, credibility, security, competence and courtesy; d) provide information through the media or publications and conduct events for the community related to knowledge, specific community needs; and e) displaying physical facilities, equipment or technology and the appearance of employees at the NTT Coordinating and Family Planning Agency (BKKBN) Office
Strategies to Build Relationships with the Media Rani, Fitri Muha; Silvira, Melva
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9209

Abstract

Building relationships with the media is very important for public relations practitioners. Their success in carrying out PR tasks in order to reach the attention of audiences is largely determined by their understanding of strategies for building relations with the media as well as the intelligence and tactics of public relations practitioners in building relationships with media. Good relations with the mass media are built using the right communication strategy, namely the method used for smooth communication between public relations and the mass media. The good relations referred to here are good relations with media institutions and between public relations and journalists. A good relationship with the mass media is very important for public relations. Like an army going out to battle, he needs understanding and mastery of war strategy. Likewise with public relations practitioners, for the success of publicity, also requires understanding and mastery of strategies to build relationships with the media
Nonverbal Communication Analysis in Animated Series Zaneti, Harsa; Sari, Nopa Muspita
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.8636

Abstract

The Bilu Mela animated film is a film produced by the State of Indonesia without using sound from human dubbing, especially in dialogue. The audience is required to understand the storyline through the body movements of the Bilu Mela film characters. In the Bilu Mela episode non water ghost animation, it tells about two blue (Bilu) and red (Mela) fish sleeping in their respective aquariums. Then the blue one woke up because he heard the sound of a chest moving from outside the aquarium. Then a genie appeared who came out of the magic teapot and cursed the blue one to become long and the mela to become fat. This genie will lose his body if doused with water, so the mela watered the genie's left hand and the genie's left hand disappeared. When Bilu wanted to wash the genie's body parts, the genie apologized to Bilu not to be doused with water, Bilu agrees with the condition that the genie changes their (Bilu & Mela) bodies back to their original shape. the researcher uses the theory of non-verbal communication which can also be interpreted as the creation and exchange of messages without using words, this communication uses body movements, gestures, intonation (pitch-lowness), eye contact, facial expressions, proximity and touch - feel
The Role Of Public Relations In Building a Positive Image of an Organization Lativah, Fauziah; Razali, Geofakta
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.9204

Abstract

Positive images are not formed immediately or by chance, but through a process and strategy. To achieve these goals and objectives requires an art to create a better public understanding so as to deepen public trust in an individual / organization. Public relations is applied to support product promotion activities and image creation. The role of public relations is able to contribute in shaping the corporate image by giving positive projections about its products. If the company's image is positive, then public relations has succeeded in improving the image of the company it represents. Conversely, if the image obtained by a company is negative, then public relations needs to try to restore the negative image into a positive image so that the company can again get a positive image in the eyes of consumers. with public relations, efforts to develop a company's image to become more comprehensive. Consumers tend to want to consume products / services from producers who can be trusted, have a positive image and are able to communicate well with stakeholders
Nonverbal Communication Analysis in Animated Series Grizzy and Les Lemmings ÔÇô Battle Musicale ÔÇô Episode 223 Ramadhani, Yessi; Lani, Ristika
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 1 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i1.8635

Abstract

Grizzy and Les Lemmings animated film is a French computer- animated television series produced by Studio Days with France Televisions and Boomerang. The animation is a silent comedy animation that focuses on a grizzly bear, named Grizzy who is a brown bear living in a tree house. Grizzy always has to deal with a herd of lemmings that always annoy him. Lemmings are a type of mouse that digs holes. They mainly live in the eastern hemisphere. In winter, it is white as snow, and in warm season, it becomes gray and brown. Grizzy and Les Lemmings Battle Musicale episode 223 animation in this episode of the warm season so the lemmings are gray. In this episode, it tells the story of a group of lemmings who are dancing and swaying while listening to music from the radio at Grizzy's house. Grizzy also likes the music from the radio, so there is a fight over the radio between Grizzy and a group of lemmings. When the struggle occurred, the radio was damaged so that the chip stuck to a blue parrot which caused the parrot to make a sound like the radio. The researcher uses Nonverbal Communication Theory which means the exchange and delivery of messages that do not use words using more body gestures, expressions, gestures, body movements, tone intonation, eye contact, proximity and touch. Grizzy also liked the music from the radio, so there was a fight over the radio between Grizzy and a group of lemmings. When the struggle occurred, the radio was damaged so that the chip stuck to a blue parrot which caused the parrot to make a sound like the radio. The researcher uses Nonverbal Communication Theory which means the exchange and delivery of messages that do not use words using more body gestures, expressions, gestures, body movements, tone intonation, eye contact, proximity and touch. Grizzy also liked the music from the radio, so there was a fight over the radio between Grizzy and a group of lemmings. When the struggle occurred, the radio was damaged so that the chip stuck to a blue parrot which caused the parrot to make a sound like the radio. The researcher uses Nonverbal Communication Theory which means the exchange and delivery of messages that do not use words using more body gestures, expressions, gestures, body movements, tone intonation, eye contact, proximity and touch
Non-Verbal Communication in the Tom and Jerry Film Ariyati, Yumi; Catherine, Sarkissian
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 2 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i2.13934

Abstract

The purpose of this writing is to delve deeper into nonverbal and verbal communication in the cartoon film "Tom and Jerry." In this research, a qualitative research method is used with the semiotic analysis model of Charles Sanders Peirce. Data collection techniques include document analysis and indirect observation. In the film Tom and Jerry, the researchers found nonverbal communication that has several functions, namely repetition, accentuation, complementation, contradiction, substitution, and regulation. In nonverbal communication, there are body movements, touch, vocalics, and others. In the film Tom and Jerry, there is 99% nonverbal communication. In this film, Tom and Jerry mostly always fight and communicate nonverbally. Although this film has no sound, most children and even adults find it entertaining.
Multi-Platform Strategies of Populis Figur in West Sumatra Lestari, Yayuk; Diego, Diego; Okditazeini, Vannyora
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15725

Abstract

This article explores the digital strategies of Islamic populism in West Sumatra by examining how key figures such as Fauzi Bahar and Jel Fathullah systematically leverage social media platforms to disseminate moral discourses grounded in the local religious-philosophical paradigm of Adat Basandi SyaraÔÇÖ, SyaraÔÇÖ Basandi Kitabullah (ABS-SBK). Drawing on a descriptive qualitative approach through digital observation, the study reveals a multi-platform orchestration in which Facebook functions as a site for constructing long-form religious narratives and symbolic continuity, while Instagram Reels and TikTok are deployed for affective mobilization through short, emotionally charged content featuring themes such as hijrah, almsgiving, and Islamic virtue. The interplay of symbolic messaging and technical affordances across platforms illustrates what scholars have termed symbolic convergenceÔÇöa synchronization of religious rhetoric with platform-specific features to consolidate affective publics. The analysis demonstrates how figures like Jel Fathullah transform short-form visual content into emotional gateways that channel followers toward deeper ideological engagements via Facebook Live or digital sermons. User engagement through likes, shares, and comments is interpreted by followers as a form of "digital charity," signaling a shift in the mediation of moral authority from religious institutions to platform architectures and algorithms. This study argues that Islamic digital populism in West Sumatra constitutes a form of vernacular, platformized politics wherein local identity, digital aesthetics, and moral claims coalesce. It advances the understanding of how emotional resonance, identity performance, and religious legitimacy are orchestrated through hybrid media systems.
The Role of Teachers at SMAN 2 Lintau Buo in Utilizing School Information Media Fitri, Atikah; Pranata, Rudi; Fariq, Aiman
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15626

Abstract

The research aims to find out the role of SMAN 2 Lintau Buo teachers in using school information media. To find out the use of school information media for SMA 2 Negeri Lintau Buo teachers as well as the distribution of school information media for SMA 2 Negeri Lintau Buo teachers.The research method used in this study is that researchers use descriptive qualitative research. While the method used is a descriptive method. .  From the results of interviews and observations during the field, the author will explain more about the research that has been done.The results of the research show that the use of school information media based on the theory of diffusion of innovation focuses on the decision and implementation aspects, namely the media used by the SMAN 2 Lintau Buo school in sharing information at school through the school's official account, namely the website and also utilizing social media such as Instagram, Facebook, YouTube.
The Impact of Da'wah Message Communication from TikTok Account @Kadamsidik00 on Students of the QurÔÇÖanic and Tafsir Studies Program at UIN Mahmud Yunus Batusangkar Kholijah, Siti; Mastanora, Refika; Catherine, Sarkissian
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15614

Abstract

Contemporary da'wah demands approaches that align with the development of technology and the culture of digital communication. TikTok, as a short-form video-based social media platform, has become a new space for preachers (da'i) to convey Islamic messages that are relevant to the lives of the younger generation. The TikTok account @kadamsidik00 actively utilizes this medium to deliver da'wah in the form of reflective, educational, and inspirational content. This article aims to analyze the communication effects of contemporary da'wah messages delivered by this account on the cognitive, affective, and conative changes of students in the QurÔÇÖanic and Tafsir Studies Program (IAT) at UIN Mahmud Yunus Batusangkar. The approach used is descriptive qualitative. The results show that contemporary da'wah messages through TikTok can enhance studentsÔÇÖ Islamic understanding (cognitive), shape positive religious attitudes and spirituality (affective), and encourage more active religious practices (conative).
Framing Analysis of News Reporting on Sugar Commodity Corruption Case by Kompas.com Triwanto, Rio Bayu; AÔÇÖyun, Ariza Qurrota; Lani, Oktri Permata; Avrilian, Pepy
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15621

Abstract

frames the alleged corruption case of sugar imports involving Thomas Trikasih Lembong, the former Minister of Trade. Using the social reality construction approach and Robert Entman's framing model, this study found that Kompas.com tends to frame the news by emphasizing Tom Lembong's direct involvement as a suspect, even though the substance of the news content is relatively uniform. This framing not only influences public perception but also creates a narrative that can direct readers' opinions. This finding shows the important role of the media in shaping social reality and its consequences for the legal process and political stability. This seems to be one of Kompas.com's strategies to support the increase in the electability of the attorney general's office which has recently appeared on social media in handling various corruption cases.