cover
Contact Name
Muhammad Jainuri
Contact Email
jainurimuhammad729@gmail.com
Phone
+6281366980324
Journal Mail Official
pakdejai1804@gmail.com
Editorial Address
Perumahan GNTR Blok H22, Sungai Ulak – Bangko Kab. Merangin Prov. Jambi Kodepos 37314
Location
Kab. merangin,
Jambi
INDONESIA
ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Published by Hira Institute
ISSN : 2302870X     EISSN : 26565552     DOI : -
ABDIMASYA | Jurnal Pengabdian pada Masyarakat merupaka terbitan berkala nasional yang memuat artikel dari hasil diseminasi pengabdian dalam masyarakat bidang pendidikan dan sains. ABDIMASYA merupakan media untuk menyampaikan temuan, inovasi dan penerapan teknologi ilmiah oleh para praktisi di bidang pendidikan dan sains. ABDIMASYA | Jurnal Pengabdian pada Masyarakat menerima semua naskah yang terkait dengan pengabdian dalam masyarakat pada topik-topik yang berkaitan dengan pengajaran dan pembelajaran di berbagai bidang seperti: 1. Pendidikan sains dan komputer 2. Pendidikan sosial 3. Pendidikan bahasa dan sastra 4. Pendidikan dasar 5. Pendidikan ilmu olahraga 6. Ilmu pendidikan 7. Teori dan landasan pendidikan dan pembelajaran 8. Filsafat pendidikan dan pembelajaran 9. Teknologi pendidikan dan pembelajaran 10. Media pendidikan dan pembelajaran 11. Evaluasi Pendidikan 12. Manajemen Pendidikan 13. Inovasi pendidikan dan pembelajaran 14. Pendidikan untuk semua 15. Pendidikan formal 16. Pendidikan informal 17. Pendidikan non formal 18. Kurikulum pendidikan dan pembelajaran 19. Pengembangan Pendidikan 20. Kebijakan pendidikan dan pembelajaran 21. Metode dan strategi pembelajaran 22. Penilaian pembelajaran
Articles 38 Documents
PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PEMANFAATAN SUMBER DAYA ALAM DI DESA SINAR GADING Sovia Riza; Awatif
AbdiMasya | Hira Institute Vol. 1 No. 2 (2023): Desember 2023
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Abstract

Economic empowerment is an effort to improve people's welfare through activities to increase capacity and independence by involving the community and stakeholders to realize community welfare. Through the utilization of existing natural resources is a form of empowerment based on local potential which strongly supports community development. Good management of natural resources can improve the welfare of local communities. The purpose of this study was to find out how the process of empowering the community's economy through the utilization of natural resources in the village of Sinar Gading. This research uses descriptive and qualitative methods. This research shows that community economic empowerment through the utilization of natural resources in the village of Sinar Gading through the formation of tofu production is very influential in changing the community's economy. Where through this empowerment, the community can developt.
ANALISIS STATISTIKA FREKUENSI SURAT MASUK DAN KELUAR KANTOR KECAMATAN TABIR LINTAS MERANGIN Dini Sukma Lestari; Sugeng Riyadi; Awatif; Hasmawati; Muhammad Jainuri
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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This study sims to statistically analyze the frequency of incoming and outgoing mail at the Office of Tabir Lintas Merangin Sub-district from June to August 2025. Using a quantitative descriptive method, primary data were collected from the official mail logbook and analyzed using descriptive statistics. The results show a consistent declining trend in both incoming (16,14,12) and outgoing (35,32,25) mail frequencies over the three-month period. The study finds that volume of outgoing mail is consistenly higher than incoming, indicating a high level of administrative productivity. Based on these findings, this study recomemends the implementation of a digital mail management system to improve efficiency and facilitate future data-driven decision-making.
PELATIHAN BAHASA INGGRIS PERBANKAN DAN KEUANGAN PADA KARYAWAN BNI 46 DI CENDIKIA COURSE Hera Hartati; Herysa Oktawati; Anggia Pratiwi
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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This community service aims to improve the English skills of BNI 46 Bangko branch employees, especially English for specific purposes, namely banking and finance, through training. This training is motivated by the rules of the BNI head office in upgrading employees' English language skills and to support administrative work and speaking skills that require them to deal with English-language documents and interact with customers from abroad who come to Merangin. The training involves partners, namely the Cendikia Course Institute. This training is carried out for 2 months in the form of learning carried out both online and offline. The training participants numbered 20 people who were divided into two study groups held on weekends for offline meetings, and assignments in the form of modules or worksheets for online meetings. and at the end of the training, participants took a proficiency test related to the learning they had taken and would receive a certificate of proficiency. The results of the training showed an increase in motivation and ability of participants in English banking and finance, especially an increase in vocabulary, writing, speaking, listening and reading skills).
TRANSFORMASI VISUAL PRODUK UMKM MELALUI TEKNOLOGI AI: STUDI KASUS NASABAH PNM DESA SUNGAI NILAU KABUPATEN MERANGIN Tulus Akbar; Adri Flouren Timor.S; Nabila Sasgita; Habibi; Mukhlis Yunus; Yusrizal
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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Artificial intelligence (AI) offers practical opportunities for micro, small, and medium enterprises (MSMEs) to improve product visuals efficiently and affordably. This community service program aimed to strengthen the knowledge and skills of PT Permodalan Nasional Madani (PNM) clients in Sungai Nilau Village, Merangin Regency, in using AI to create attractive and professional product images for digital marketing. The program employed Participatory Action Research through needs identification, socialization, practical training, and evaluation. Sixteen culinary MSME owners participated, most of whom produced gelamai, a traditional food of Merangin Regency. Evaluation was conducted through direct observation during practice and monitoring of participants’ work shared in a WhatsApp group. Initial findings showed that 81% of participants had never used AI technology. After the program, 94% understood the material and were able to apply it in product visual development. In addition, 57% considered the material and practice relevant to their business needs, while 37% were able to produce visual innovations independently. These results indicate that practical AI training improved participants’ digital literacy and basic skills in developing product visuals for more competitive online product promotion.
DIGITALISASI PRASARANA DESA MAMPUN BARU MELALUI QR CODE LOKASI DAN BUKU TAMU DIGITAL Widia Putri Febriani; Nabila Sasgita; Habibi; Rizki Apriadi Bahari; Puryanti; Nesha Kosela
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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Abstract

Digitizing village services is one effort to improve administrative effectiveness and ease public access to information. This community service activity aims to implement digitalization of Mampun Baru Village infrastructure through location QR codes and a digital guest book. The methods used included surveys, preparation, outreach, training, and mentoring with a demonstrative and interactive approach through presentations, discussions, hands-on practice, and questions and answers. The results of the activity showed that QR codes were successfully implemented on various village infrastructure, allowing residents and visitors to quickly access location information via Google Maps. In addition, the digital guest book was able to replace the manual recording system, making administrative processes more efficient, well-documented, and easier to manage. The training provided also improved the knowledge and skills of village officials in operating both systems independently. This program has made a positive contribution to improving the quality of public services, administrative efficiency, and supporting the transformation of Mampun Baru Village towards more modern, information technology-based governance.
OPTIMALISASI PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI MAHASISWA MENGHADAPI TRANSFORMASI BISNIS DIGITAL Mulia Aminurahman; Mukhlis Yunus; Muhammad Zikri Farhan; Nurul Fadila; Syarif Lovedly
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing practices through automation, data analytics, and more effective content creation. However, many university students still lack adequate knowledge and practical skills to effectively utilize AI in digital marketing activities. This community service program aimed to enhance students' digital literacy and competencies in applying AI to digital marketing through an interactive online seminar conducted via Zoom Meeting. The program involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) Study Programs at Universitas Merangin. An educational and participatory approach was employed through presentations delivered by practitioners and academics with expertise in digital marketing and artificial intelligence, followed by interactive discussions and question-and-answer sessions. The program was evaluated using a Google Forms questionnaire. The results showed that 94.1% of participants gained new insights into the application of AI in digital marketing, 91.7% felt better prepared to use AI tools to support digital marketing activities, and 89.4% perceived the online seminar as effective and interactive. These findings indicate that AI-based interactive seminars are effective in enhancing students' digital literacy, technology-based marketing competencies, and readiness to adapt to the ongoing digital transformation of the business environment.
PENGEMBANGAN EKOWISATA TELUK WANG DAN KINERJA PEMERINTAH DESA BIUKU TANJUNG, KABUPATEN MERANGIN, PROVINSI JAMBI Sarinah; Mardalena; Athika; Maharani; Cindy Kartika Saputri; Sella Suwarni; Ana Fizka; Maheri Saputra; Muhammad Fazriel
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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Abstract

Teluk Wang is a natural tourism area in Biuku Tanjung Village, Merangin Regency, Jambi Province. This area has good natural potential to be developed as a community-based ecotourism destination. However, the tourism area has not been managed well due to limited facilities, poor access, and the absence of clear tourism management. This community service activity aims to identify tourism potential, understand existing problems, and prepare simple development strategies that focus on environmental sustainability and community involvement. The method used was a participatory qualitative approach through field observation, interviews with local residents and village officials, and documentation. The results show that Teluk Wang has attractive natural scenery but still needs improvements in basic facilities, human resource capacity, and tourism management to support local economic activities while protecting the natural environment.
KAMPANYE DIGITAL KONSERVASI FAUNA ENDEMIK KABUPATEN MERANGIN BERBANTUAN AI DAN MEDIA SOSIAL BAGI MASYARAKAT DIGITAL Amrianto; Arista Ratih; Pitri Handayani; Eni Yulianti; Leni Marlina; Eko Wulandari; Schintia Yushika Anjelita; Budi Setiawan; Heri Hardinata
AbdiMasya | Hira Institute Vol. 4 No. 1 (2026): Juli 2026
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Conserving endemic fauna requires innovative approaches capable of reaching a broad audience cost-effectively. Merangin Regency is home to various protected endemic species such as the Great Argus (Argusianus argus) and the siamang (Symphalangus syndactylus) that continue to face threats. This community service initiative aimed to develop a digital conservation campaign by leveraging artificial intelligence (AI) and the social media platform for educational purposes. The implementation process involved three stages preparation, execution, and evaluation utilizing a digital ethnography approach that included social media metric analysis and the calculation of Engagement Rate (ER) based on reach. Six scientific articles were identified and used as primary sources for content development. Based on this material, ten educational posters were created and underwent content and design validation prior to publication. During the evaluation period, the posts garnered 4,590 views, 104 likes, 42 shares, 6 saves, and 1 comment, achieving an ER (Reach) of 3.33%, which falls into the "good" category. These findings demonstrate that combining AI and social media serves as an effective, engaging, cost-efficient, and far-reaching medium for disseminating research findings and promoting conservation education.

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