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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE EVOLUTION OF THE ROLE OF CENTRAL BANKS IN POST-FINANCIAL CRISIS ECONOMIC STABILIZATION Loso Judijanto; Oskar Hutagaluh
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The 2008 global financial crisis has significantly changed the world's economic and financial landscape, forcing central banks to expand their role beyond the traditional mandate of inflation control. The research method in this study uses literature. The results show that central banks have broadened the scope of their interventions, adopting a more holistic approach to economic stability that includes not only price stability but also financial stability and economic growth. However, in this regard, there are challenges that central banks face in the digital age, including the emergence of digital currencies and financial technology.
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR AND MARKETING STRATEGIES IN THE DIGITAL ERA Loso Judijanto; Henny Noviany; Deasy Sandya; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The influence and changes brought about by the implementation of Artificial Intelligence (AI) technologies on the way consumers behave, make purchase decisions and interact with brands, and how companies are responding to these changes by adapting their marketing strategies. This includes the use of AI for personalization of customer experiences, prediction of market trends, automation of interactions with consumers, and large-scale consumer data analysis, all of which aim to improve marketing effectiveness and create more meaningful relationships between brands and consumers in an ever-evolving digital environment. The research method in this study uses the literature method. The results show that it is important to strike a balance between technological innovation and ethical considerations in AI-based marketing. Therefore, companies that can effectively utilize AI while maintaining consumer trust will have a competitive advantage in the ever-evolving digital market.
ECONOMIC EMPOWERMENT POLICIES TO FIGHT POVERTY AND INEQUALITY Jackson Yumame; Loso Judijanto; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Economic Empowerment Policy to Fight Poverty and Inequality is a comprehensive approach that aims to address two major social problems faced by many countries. The review method in this research uses literature. The results of this study found the importance of access to education, job training, support for micro, small and medium enterprises (MSMEs), and the need for policy reforms that prioritize welfare and social justice as the main keys to achieving economic growth that is not only fast, but also equitable and fair for all levels of society.
ARTIFICIAL INTELLIGENCE IN BANKING: THE FUTURE OF DIGITAL FINANCIAL Loso Judijanto; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Artificial Intelligence (AI) has become a transformative force in the banking and digital financial services industry, fundamentally changing the way financial institutions operate and interact with customers. The research method used was literature review. The results show that AI has great potential to revolutionize the banking industry, but also presents challenges that need to be overcome, thus the importance of balancing innovation and regulation, as well as the need for an ethical approach in the development and implementation of AI solutions in the financial sector.
SOCIAL DEVELOPMENT SUSTAINABILITY AMID THE GLOBAL ECONOMIC CRISIS Loso Judijanto; Iwan Kusnadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Social Development Sustainability Amid the Global Economic Crisis is the ability of a country or society to maintain and continue efforts to improve social welfare, quality of life, and equitable access to basic services, despite facing significant global economic challenges. This concept includes efforts to maintain the stability of social programs, ensure protection for vulnerable groups, and develop adaptive strategies that enable sustainable social progress, even when economic resources are limited or unstable. Social development sustainability in this context also involves innovations in service delivery, strengthening community resilience, and integrating economic, social, and environmental aspects to create a more resilient system in the face of global economic shocks. The research method in this study uses literature. The results show that while the global economic crisis has worsened inequality and strained social protection systems, it has also encouraged innovation in social service provision and reinforced the importance of investing in sustainable social development.
THE ROLE OF INFORMATION TECHNOLOGY IN IMPROVING LOCAL ECONOMIC RESILIENCE Loso Judijanto; Wahab Wahab
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the rapidly growing digital era, Information Technology (IT) has become a crucial component in eflorts to improve local economic resilience. The research method used is literature. The results show that IT is very supportive in improving the operational efficiency of local businesses, expanding market access, and encouraging innovation. E-commerce proves to be an important channel for SMEs to market their products more widely, while the adoption of cloud technology and big data analytics enables smarter and more targeted business decisions. In addition, IT also plays a role in creating a vibrant startup ecosystem, which in turn contributes to job creation and diversification of the local economy. However, the study also identified several challenges in IT implementation, such as the digital divide, the lack of digital skills among the local workforce, and the need for adequate IT infrastructure.
DIGITAL TRANSFORMATION IN MARKETING: A MULTI-DIMENSIONAL ANALYSIS OF STRATEGIES, CHALLENGES, AND OPPORTUNITIES Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Digital transformation has significantly changed the marketing landscape, forcing companies to adapt quickly to the changing business environment. The review in this research uses literature. The results show that digital transformation has opened up new opportunities for companies to improve their marketing efficiency, personalization, and reach. However, challenges such as data security, customer privacy, and the digital skills gap have also emerged as important issues to overcome. With that said, digital transformation in marketing offers great potential for innovation and business growth, but also requires a careful and strategic approach.
SOCIAL MEDIA INFLUENCERS AS DIGITAL MARKETING CATALYSTS: MEASURING ROI AND BRAND ENGAGEMENT Henny Noviany; Yusnaini; Abdul Wahab Syakhrani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the growing digital era, influencers have become a critical component in many brands' marketing strategies. The research method used was a literature review. The results show that influencer marketing can increase digital marketing ROI when implemented with the right strategy. However, its effectiveness is highly dependent on the fit between the influencer and the brand, the quality of the content, and the engagement strategy used. Hence, the importance of a holistic approach in measuring the success of influencer campaigns, which not only focuses on short-term metrics but also considers the long-term impact on brand perception and loyalty.
THE EVOLUTION OF CONTENT MARKETING IN THE DIGITAL AGE: FROM SEO TO STORYTELLING Henny Noviany; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research examines the evolution of content marketing in the digital age, tracing its journey from an initial focus on search engine optimization (SEO) to a more complex storytelling approach. The method of this study is literature. The results show a significant shift from keyword-based strategies to a more audience- centric approach, with an emphasis on content quality and engagement. The use of data analytics and new technologies such as artificial intelligence (AI) were also identified as key factors in the personalization and effectiveness of content marketing.
GAMBLING IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF THE LITERATURE ON THE PHENOMENON OF ONLINE GAMBLING Loso Judijanto; Tehedi Tehedi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The development of digital technology has brought significant changes in various aspects of life, including the gambling industry. The phenomenon of online gambling has become a global concern due to its accessibility and potential impact. The research method used was literature review. The results of the review showed that online gambling has unique characteristics that distinguish it from conventional gambling, including accessibility, anonymity, and a wider variety of games. Research also revealed an increased risk of addiction and mental health problems related to online gambling. Therefore, a comprehensive and collaborative approach involving various stakeholders is needed to address the complexity of online gambling problems in the digital era.

Page 18 of 45 | Total Record : 444

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