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INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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BETTING IN CYBERSPACE: A STUDY OF THE CURRENT LITERATURE ON THE PSYCHOSOCIAL IMPACT OF ONLINE GAMBLING Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Online gambling has become a rapidly growing global phenomenon, raising concerns about its psychosocial impact on individuals and society. The method used in this study utilized literature. The study results show that online gambling has significant potential negative impacts, including increased risk of addiction, financial problems, impaired social relationships, and various mental health problems. However, the impact varies depending on individual and contextual factors. The ease of access and special features of online platforms were found to contribute to the increased risk of problematic gambling behavior.
OMNICHANNEL MARKETING STRATEGY: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CUSTOMER EXPERIENCE Nyi Dewi Puspitasari; Silvia Ekasari; Era Purike
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Omnichannel marketing strategies have become a major focus for many companies in their efforts to optimize customer experience in the digital age. The research method used is literature. The results show that an effective omnichannel strategy can significantly increase customer satisfaction, loyalty, and customer lifetime value. However, its implementation presents challenges such as technology integration and organizational culture change.
THE IMPACT OF 5G TECHNOLOGY ON DIGITAL MARKETING AND E-COMMERCE ECOSYSTEMS Henny Noviany; Axelon S Renyaan; Johni Eka Putra
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

5G or fifth-generation mobile networks holds the promise of higher data rates, low latency, and more data traffic than earlier generations of mobile telecommunications technologies. Its relevance to both digital marketing and the e-commerce industry is such that there is a great shift in the conduct of online marketing of goods and services by businesses, as well as in the conduct of users of the digital space such as online and mobile transactions. The digital marketing ecosystem consists of different tools, platforms, and techniques that help design, implement, and analyze advertising activities in the internet space. As a rule, e- commerce refers to trade and other commercial activities performed via the World Wide Web, including business to consumer (B2C) and business to business (B2B) as well consumer to consumer (C2C) sales. The depiction illustrates how the 5G technology shapes the perspective towards and the functioning of the digital marketing and e-commerce ecosystem center.
OPTIMIZATION OF THE HAJJ AND UMRAH MANAGEMENT SYSTEM: EFFICIENCY AND EFFECTIVENESS OF PILGRIM SERVICES Hafsah US; Loso Judijanto; Abdul Wahab Syakhrani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The organization of Hajj and Umrah is one of the important responsibilities of the Indonesian government in serving Muslims. With the number of pilgrims increasing every year, optimizing the management system is key in ensuring excellent service quality. The research method used is literature. The results show that the implementation of integrated information technology, standardization of operational procedures, increased officer competence, and a pilgrim-focused service approach are key factors in optimizing the management system. Efficiency is achieved through automation of administrative processes, better data management, and more effective inter-agency coordination. Meanwhile, service effectiveness is improved through the provision of comprehensive information, quality ritual guidance, adequate health services, and a responsive complaint handling system. Thus, this study emphasizes the importance of continuous evaluation and improvement in the Hajj and Umrah management system to face dynamic challenges. Recommendations for future research include comparative studies with other countries and analysis of the long-term impact of system optimization on pilgrim satisfaction and Indonesia's image internationally.
GAMIFICATION IN DIGITAL MARKETING: BOOSTING CUSTOMER ENGAGEMENT AND BRAND LOYALTY Henny Noviany; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Gamification has emerged as an innovative strategy in digital marketing, offering significant potential to increase customer engagement and build brand loyalty. The research method used is literature. The findings show that gamification, when designed and implemented appropriately, can significantly increase customer interaction, encourage deeper engagement, and strengthen the relationship between consumers and brands. However, the success of gamification relies on a deep understanding of customer motivation, careful integration with broader marketing strategies, and a balance between game elements and business value.
CORPORATE FINANCIAL MANAGEMENT IN THE DIGITAL ERA: A COMPREHENSIVE LITERATURE REVIEW Loso Judijanto; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital era has brought significant changes in various aspects of business, including corporate financial management. The research method used was a literature review. The results showed that digitalisation has fundamentally changed the financial management landscape, with the application of technologies such as artificial intelligence, blockchain, and big data analytics offering increased efficiency and accuracy in financial decision-making. However, this transformation also brings new challenges, particularly in terms of data security, privacy and the need for digital upskilling among finance professionals. The study also revealed a shift in the role of the finance function to become more strategic, with a greater focus on predictive analysis and scenario planning. Implications for the future include the need for a more adaptive approach to financial management, the importance of cross-functional integration within organisations, and continued evolution in financial regulation to accommodate digital innovation.
ACCOUNTING FOR MARKETING DECISIONS: ALIGNING COMMUNICATION STRATEGY WITH FINANCE Loso Judijanto; Abdul Wahab Syakhrani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Accounting for Marketing Decisions is an integrated approach that combines accounting principles with marketing strategies to optimise business decision-making. The concept involves using financial data and accounting metrics to plan, implement, and evaluate marketing communication strategies. The goal is to ensure that marketing decisions are not only effective in achieving communication objectives, but also in line with the company's financial goals. This approach enables companies to allocate marketing resources more efficiently, measure the return on investment (ROI) of marketing campaigns more accurately, and make data-driven strategic decisions to improve overall business performance. The results show that this integrated approach can improve marketing campaign effectiveness, optimise resource allocation, and increase return on investment (ROI). However, its implementation requires organisational changes, including cross-departmental collaboration, the development of integrated information systems, and a change in corporate culture.
BUDGETING AND FORECASTING IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Budgeting and forecasting are integral components in planning and managing marketing communications from an accounting perspective. This paper discusses the importance of applying accounting principles in the budgeting and forecasting process to ensure sound financial management and data-backed decision-making. The accounting approach emphasises accurate recording of marketing expenditure, proper cost allocation, profitability analysis, ROI evaluation, and measurement of marketing performance using financial metrics. In a dynamic business environment, a flexible and adaptive approach to budgeting and forecasting is becoming increasingly important. Close collaboration between marketing and finance departments is also crucial to ensure strategy alignment and smooth execution. By combining marketing insights with accounting disciplines, companies can optimise marketing spend, increase accountability, and drive profitable growth in the long run.
MARKETING COMMUNICATIONS AND ACCOUNTING INTEGRATION: A HOLISTIC STRATEGY FOR BUSINESS SUCCESS Loso Judijanto; Silvia Ekasari; Hadenan Towpek
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In an increasingly complex business world, the integration between marketing communications and accounting is key to a company's success. This holistic approach allows companies to more eflectively manage resources and make strategic decisions. By combining the power of marketing communications and the rigour of accounting, companies can create more targeted strategies. This helps in measuring the eflectiveness of marketing campaigns, allocating budgets more wisely, and understanding the financial impact of each marketing activity. This integration also encourages transparency and cooperation between departments, creating a more unified organisational culture. The result is faster and more accurate decision- making, and a better ability to respond to market changes. By implementing this strategy, companies can improve their competitiveness, operational efficiency, and ultimately, profitability. This integrated approach is becoming increasingly important in the digital age, where data and analytics play a key role in business success.
COST-BENEFIT IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE Silvia Ekasari; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Marketing communication is a vital component of modern business strategy, but its effectiveness needs to be accurately measured from a financial perspective. The research method conducted in this study uses the literature method. The results show that a proper accounting approach in evaluating the cost-benefit of marketing communications can improve the efficiency of resource allocation and accountability of the marketing department. With that, a careful cost-benefit analysis from an accounting perspective is critical to the success of a marketing communications strategy.

Page 19 of 45 | Total Record : 444

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