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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE VITAL ROLE OF ACCOUNTING IN OPTIMISING MARKETING COMMUNICATION STRATEGIES Teguh Prakoso; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The vital role of accounting in optimising marketing communication strategies refers to the integration of accounting principles and practices into the planning, execution and evaluation of marketing campaigns. This concept involves using financial data, cost-benefit analyses, and performance metrics to improve the effectiveness and efficiency of marketing efforts. By combining accounting expertise with marketing creativity, companies can make more informed decisions, allocate resources more appropriately, accurately measure return on investment, and adjust strategies based on measurable results. This integrated approach not only improves the performance of individual campaigns but also contributes to the overall success and sustainability of the business in the long run. The review in this study used the literature method. The main findings show that the application of financial metrics in marketing planning and evaluation results in higher return on investment and better risk management. In addition, the integration of accounting in marketing communication strategies increases transparency and accountability, which are important for building stakeholder trust and regulatory compliance.
MARKETING CAMPAIGN PERFORMANCE MEASUREMENT: A MANAGEMENT ACCOUNTING APPROACH Loso Judijanto; Oskar Hutagaluh
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Marketing campaign performance measurement is important for companies to assess the effectiveness of their marketing strategies. The management accounting approach offers a more thorough way to measure and analyse the impact of marketing activities. This method combines financial and non-financial measures to provide a more complete picture of marketing campaign results. Companies can use various measurement tools such as Return on Marketing Investment (ROMI), cost of acquiring a new customer, and lifetime customer value. These tools help companies see not only the short-term results, but also the long-term benefits of their marketing investments. This approach also helps companies make better use of resources and make more informed decisions. By using a management accounting approach, companies can more accurately assess their marketing campaigns. It also helps bring marketing and finance teams together, creating a common way to measure and report results. Ultimately, the use of this approach can help companies better understand and improve the impact of their marketing campaigns, which can improve overall business performance.
TECHNOLOGICAL INNOVATION IN THE MANAGEMENT OF HAJJ AND UMRAH: TOWARDS SERVICE EXCELLENCE IN THE DIGITAL ERA Ratu Amalia Hayani; Mujahidin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital era has brought significant changes in various aspects of life, including in the management of Hajj and Umrah. The research method in this study is literature. The results show that technological innovations have contributed to increased efficiency, safety, and comfort for pilgrims, as well as enabling more structured management for the organising authority. These technologies facilitate easier access to information, real-time guidance, eflective crowd management, and resource optimisation. Thus, technological innovations have great potential to improve Hajj and Umrah services, but their implementation must be done carefully to ensure they enrich, rather than disrupt, the pilgrims' spiritual experience.
THE IMPACT OF PUBLIC ADMINISTRATION POLICIES ON ECONOMIC DEVELOPMENT Sidderatul Akbar; Agung Cucu Purnawirawan; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Public administration policies have a significant influence on a country's economic development. Through various regulations, programmes, and resource allocations, the government can shape the enabling or constraining environment for economic growth. Effective policies can encourage investment, increase productivity, and create jobs. Conversely, inappropriate policies can create bottlenecks and inefficiencies in the economy. The success of economic development largely depends on the government's ability to formulate and implement policies that are responsive to the needs of society and the dynamics of the global economy. Therefore, an in-depth understanding of the impact of state administrative policies on economic development is crucial for policy makers and other stakeholders in an effort to achieve sustainable economic growth and community welfare.
INFRASTRUCTURE INVESTMENT POLICY TO BOOST ECONOMIC GROWTH AND INCREASE EMPLOYMENT Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In terms of the economic factors, it has been noted that infrastructure investment policy is considered as one of the strategies, which can be carried out to improve the economy and create job opportunities. Such an approach is performed in this research. Findings prove that appropriate infrastructure investment can leverage even higher growth inducing multiplier effects, boost productivity, and encourage growth of associated industries. Infrastructure sectors such as transport, energy, and telecommunications development would not only create jobs during the construction stage but would also create a further demand for employment within other support industries. Nevertheless, the success of this strategy will depend on the correct preparation, effective realization, and cooperation between public and private bodies. In summary, it is evident that an efficient and inclusive infrastructure investment strategy can be a crucial instrument of promoting economic development and job creation.
TALENT MANAGEMENT IN THE DIGITAL ECONOMY ERA: CHALLENGES AND SOLUTIONS Ary Kafin Kosasih; Almira Luthfiyanti Kosasih; Kosasih
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The digital economy has brought significant changes in the global business landscape, forcing organisations to re-evaluate their approach to talent management. The review in this study used the literature method. The results identified several key challenges, including the rapid pace of technological change, the growing need for new skills, and global competition for top talent. Proposed solutions include the development of a strong learning culture, the creation of an engaging employee experience, and the adoption of a data-driven talent management strategy. The research also emphasises the importance of leveraging technologies such as artificial intelligence and data analytics in the talent management process. The conclusion shows that successful talent management in the digital economy requires a paradigm shift towards a more dynamic, adaptive and human-centred model.
NEUROMARKETING IN THE DIGITAL AGE: HARNESSING NEUROSCIENCE FOR EFFECTIVE ONLINE ADVERTISING Loso Judijanto; Mohammad Ahmad Bani Amer; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the ever-evolving digital era, neuromarketing is emerging as an innovative approach that combines neuroscience with marketing strategies to improve the effectiveness of online advertising. The review in this research uses the literature method. The results show that neuromarketing has significant potential to improve the effectiveness of online advertising, but its application must be balanced with strong ethical considerations. In conclusion, neuromarketing in the digital age offers a great opportunity for marketers to create a more personalised and effective advertising experience, provided it is implemented with a responsible approach and focuses on adding value to consumers.
THE EFFECTIVENESS OF SOCIAL WELFARE PROGRAMMES IN GOVERNMENT DURING THE ECONOMIC CRISIS Jackson Yumame; Iwan Kusnadi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The effectiveness of social welfare programmes in a time of economic crisis refers to the ability and success of government policies and initiatives in providing assistance, support and protection to people, especially vulnerable groups, to mitigate the negative impacts of economic instability. This includes the extent to which programmes can meet their objectives of maintaining living standards, reducing poverty, and sustaining people's social welfare amid significant economic challenges. The research method used in this study is literature review. The results show that social welfare programmes have a significant role in protecting people from the worst impacts of the economic crisis. Programmes such as cash transfers, food subsidies, and health insurance have proven effective in maintaining basic consumption levels and preventing an increase in poverty. However, research also identified several challenges in implementation, including budget constraints, difficulties in targeting beneficiaries, and distribution problems in remote areas. Therefore, despite these challenges, social welfare programmes remain a crucial policy instrument in dealing with the economic crisis.
ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) FACTORS IN FINANCIAL MANAGEMENT: A SYSTEMATIC REVIEW AND RESEARCH AGENDA Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Environmental, Social, and Governance (ESG) factors play an increasingly important role in contemporary financial management. The integration of ESG into business strategy and financial decision-making not only reflects a company's responsibility to society and the environment, but also contributes to improved long-term financial performance. Companies that implement strong ESG practices tend to demonstrate better risk management, a stronger reputation, and greater appeal to responsible investors. In addition, a focus on ESG helps companies identify innovation opportunities, improve operational efficiency, and meet increasing stakeholder expectations. As such, ESG has become an integral component of modern financial management, influencing aspects ranging from capital allocation and investment appraisal to financial reporting and long-term growth strategies. In conclusion, this review confirms the importance of ESG factors in modern financial management and highlights its potential as an effective business strategy to achieve long-term financial success in a business environment that increasingly emphasises sustainability and social responsibility.
RISK MANAGEMENT AND PILGRIM SAFETY: A COMPREHENSIVE STRATEGY FOR ORGANISING HAJJ AND UMRAH Loso Judijanto; Al-Amin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

The organisation of Hajj and Umrah presents unique challenges in risk management and pilgrim safety, given the large scale and complexity of these events. The study in this research uses the literature research method. The results show that the integration of advanced technologies, such as geographic information systems and artificial intelligence, with traditional risk management procedures is highly effective in identifying, assessing, and mitigating risks. The research also emphasises the importance of cross-sectoral collaboration, intensive training and continuous education in building a strong safety culture. Furthermore, the study underscores the crucial role of a coordinated and adaptive emergency response system, as well as the importance of post-event evaluation for continuous improvement.

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