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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 1,510 Documents

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Pengaruh Kualitas Pelayanan, Nilai Pelanggan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Taksi Konvensional (Studi Kasus pada Pelanggan Taksi Kosti Semarang) Rachelia, Elisabeth Diandra; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.342 KB)

The competition taxi companies in Semarang city runs tightly, not onlyconventional taxies but also taxies online. Kosti taxi is one of the taxies affectedthis business competition. Sampling techniques use Purposive Sampling. Methodsof data analysis and testing use mediation analysis of Partial Least Square, namelythe WarpPLS 3.0. The test results direct influence of quality service , customer valueto the customer loyalty through customer satisfaction indicates a significantinfluence. Test results influence indirect of the variables also indicate a significantinfluence . The result of customerâ€™s satisfaction as the pemediasi variable in themodel is partial mediation. Based on indicators that have the lowest value, theresearcher suggests to evaluate taxi driver service quality like to responsecustomer complain, pay attention to the accuracy of argo payments, increase socialcustomers value and improve the application of Kosti Taxi with add features attractcustomers.

“PENGARUH KUALITAS PRODUK, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS MEREK DIUKUR MELALUI KEPUASAN PELANGGAN “ (Studi Kasus Pada Yamaha Mio Semarang Club) Hendy Marta Andryanto; Saryadi Saryadi; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Brand loyalty became measurement of how much customer possibility will move to other brand. It was the one brand equity element related to profit in the future. Brand loyalty assured customer won't change to competitor's brand, although that brand give cheaper price or better quality. Competition within transportation especially motorcycle, compelled producer created various brand and models to attract customer. Satisfaction and loyalty effort to customer always followed by evaluation to satisfaction level and loyalty reached by costumer. It was needed company management in order to determine marketing strategy which will used in the future properly. This research aimed to found how much influence of product quality, promotion and distribution system to brand distribution measured through customer satisfaction. Population from this research was motorcycle user of Yamaha Mio who joint within Yamaha Mio Semarang Club (YMSC) about 80 persons. This study include within census research, according to Arikunto Suharsini (1996:115) whereas including all of population members as research subject. Measurement scale used scale Likert. Within data analysis used simple linear regression test, double regression test and path analysis by SPSS 16.0 program.

PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN Pada Warung Kucingan/Angkringan Di Kota Semarang Rossa Amalia Fatmawati; Ari Pradhanawati; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar, orientasi kewirausahaan terhadap keunggulan bersaing dan kinerja pemasaran pada warung kucingan (angkringan) di kota Semarang.Tipe penelitian yang digunakan adalah explanatory research. Sampel dalam penelitian ini adalah 100 orang responden yang menjadi pemilik warung kucingan/angkringan yang diambil secara inccidental sampling. Pengumpulan datanya dilakukan dengan menggunakan kuesioner. Analisis yang digunakan adalah analisis regresi linier berganda, dimana X1 menunjuk pada variable orientasi pasar, X2 pada orientasi kewirausahaan, Y1 pada keunggulan bersaing, dan Y2 pada kinerja pemasaran.Berdasarkan hasil penelitian disimpulkan bahwa orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing dan kinerja pemasaran. Orientasi pasar dan orientasi kewirausahaan yang lebih baik akan meningkatkan keunggulan bersaing dan kinerja pemasaran. Keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PELAYANAN PURNA JUAL TERHADAP LOYALITAS KONSUMEN (Studi pada Pengguna Handphone Samsung di Kota Semarang) Putra, Endica Arnandhitya; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.526 KB)

This research is aimed to know the impact of brand image, product quality and after sales service to the Samsung handphone customers loyalty in Semarang. The type of this research is explanatory research,the data collecting technique is quisioners with 100 respondends as the sample, purposive sampling and accidental technique are used. The chosen respondends are customers who buy and use Samsung handphone in Semarang. Methodology used to analyze the main data is validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, double linear regression and significance test (test t and F).The research result shows that brand image has signifficance impact to customers loyalty for 28.1%. The product quality has 38,9% impact on customer loyalty. After sales service has 25,4 % impact to customers loyalty. Simultaneously, brand image,product quality, and aftersales service has signifficant impact to customers loyalty for 48,1 % while the rest is influnced by other factors beside brand image, product quality, and after sales service. It means that the better the brand image,product quality and after sales service the higher the loyalty of Samsung handphone customers.

PENGARUH CITRA DESTINASI, FASILITAS WISATA DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS MELALUI KEPUASAN (STUDI PADA PENGUNJUNG DOMESTIK TAMAN WISATA CANDI BOROBUDUR) Ratna Acintya Putri; Naili Farida; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This study is based on the tourism phenomenon developed into a worldwide industry and the developing business industry. The developing tourism business industry creates high competition among tourism destinations. The organizers of tourism destinations are competing to increase the number of tourist visitors. Borobudur Temple Tourism which is the main tourist destination of Central Java, especially Magelang Regency, is prioritized to gain more visitors. However since 2009 until 2012 there was a fluctuation in decline of domestic tourist visitors. The purpose of this research is to find out the influence of destination image, tourism facilities and experiential marketing towards loyalty through satisfaction in Borobudur Temple Tourism. The type of this research is explanatory research, with data collecting technique by questionnaire and interview. The sampling technique of this research use purposive sampling. The sample in this research were 100 respondents who were Borobudur temple’s domestic tourists. This research is uses qualitative and quantitative analysis technique. Quantitative analysis use validity test, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, a signification test (t test and F test) and path analysis.The result of this research approved that destination image (X1), tourism facilities (X2), and experiential marketing (X3) partially or simultaneously can influenced visitors’ satisfaction (Y1) and visitors’ loyalty (Y2). According the result of path analysis showed that visitors’ satisfaction variable is not intervening variable towards visitors’ loyalty in this research.

ANALISIS PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK NATURAL INDIGO DYED (Studi Kasus Pada Konsumen Produk Batik Merek The Bluesville) Taufiq Shaleh; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Batik is one of the product of fashion industry originated from Indonesia which has already been recognized by the world. It is one of the form of Indonesia’s indigenous culture with big potential to contribute in increasing national economy on creative industry sector. One of the innovation of batik is natural indigo dyed batik, which uses the fermentation of Indigofera tinctoria plant in the coloring process, and The Bluesville is one of the local brand that’s producing this kind of batik. In the last three years, the sales of The Bluesville continue to increase, eventhough it has not reached the company’s sales target. This matter is caused by the lack of awareness from the consumer about the excellence of the natural indigo dyed batik fabrication. Higher competition require the company to set a strategy to keep innovating and improving the product quality that they produce.The type of this study is an explanatory research, with population of 100 respondents that use natural indigo dyed batik from The Bluesville. The sampling used in this study is a non-probability sampling, and the sampling technique is purposive sampling. The data is collected with a questionnaire. Data analysis method used in this study are correlation, simple regression, multiple regression, and classic assumption test all using SPSS.This study concludes that the quality of a product as well as brand awareness effect on the consumer’s purchasing decision, both partial and simultants. Brand awareness variable has a higher effect than product quality variable.Based on those results, we suggest The Bluesville to improve the brand awareness level, so that the consumer will be more aware of the product and eventually increasing the purchasing decision of the natural indigo dyed batik from their company.

PENGARUH CITRA MEREK, KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA TELKOMFLEXI (Studi kasus pada konsumen TelkomFlexi di Kecamatan Kota Kudus Kabupaten Kudus) Nela Evelina; Handoyo Djoko Waloejo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Consumer purchasing behavior of a product is influenced by many factors. Each individual has different wish and desires. Product quality is a most factor to the purchasing decision, besides that there are many factors that influence to the purchasing behavior. The purpose at this research is to determine how much the influence of the grand image, product quality, price and promotion of the product TelkomFlexi card to the purchasing decision and also knowing variables that the most dominant influence to the purchasing decision of TelkomFlexi card product at Kudus area. The type of research that used is the type of explanatory research. A sample of 100 respondent was taken that consumers who use TelkomFlexi starter pack. Sampling with purposive techniques. Data analysis techniques using linear regression analysis and SPSS 16.0. Based on the results of the research, it can be concluded that (a) brand image has positive and significant impact on purchasing decision of TelkomFlexi starter pack, (b) there are positive impact and significant on quality variable of product, (c) there are positive impact and significant on price variable, (d) there are positive impact and significant on promotion variable to the purchasing decision of TelkomFlexi starter pack. The most impact variable is promotion variable. Hipotesis test show that there are impact of grand image, product quality, price and promotion to the purchasing decision of TelkomFlexi starter pack. Determination coefisien for variable grand image (X1), product quality (X2), price (X3), and promotion (X4) give 79,2% for purchasing decision at PT. TelkomFlexi and 20,8% influenced by another factors. The suggestion of this research is PT. TelkomFlexi better to increase grand image so that the consumer more knowing the product, low price, keep good quality and defend of product so that the consumers always interest to the products.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (STUDI PADA KONSUMEN YAMAHA MATARAM SAKTI SEMARANG) Bramasatya Mahardika Wibisono; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

In the current era of globalization, competition between industries is getting tougher, both similar and unequal industries. Understanding consumer behavior is an important thing that companies must do so that consumers accept the products the company offers. Yamaha as a growing automotive company today certainly has realized the existence of competition. Purchase decision is a stage where consumer actually buys a product offered. Several factors can influence purchasing decisions, including product quality and price. If a product is considered to have better quality compared to competing products, consumers will tend to choose to buy the product. Pricing strategy is very significant in giving value to consumers and influencing the product image, as well as the consumer's decision to buy. This study aims to determine the effect of product quality (X1) and price (X2) on purchasing decisions (Y) of Yamaha Mio at Yamaha Mataram Sakti Semarang. This type of research is explanatory research. The sampling technique uses non-probability and purposive sampling techniques. The number of samples taken was 100 respondents, who were users and buyers of Yamaha Mio at Yamaha Mataram Sakti Semarang. The analysis technique uses validity and reliability test, cross tabulation, correlation coefficient, determination coefficient, simple regression analysis, multiple regression analysis, t test, and F test with the help of IBM SPSS version 21.0.

PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JNE CABANG SEMARANG Rika Estika Putri; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

High levels of population mobility caused the need for courier services is important in supporting the mobility of global society , either for personal or business interests. JNE is one of the biggest courier company in Indonesia which has a mission to give the best experience for customer consistently. The achievement total of JNE branch Semarang has fluctuating not only from the target but also from the delivery total income since 2012 through 2014. This type of research is using explanatory research. The sample of this research are 100 respondents, and data collection techniques through questionnaires and interview using accidental sampling. Quantitative data were analyzed through the validity, reliability, crosstab, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows version 15. The results show that service quality, word of mouth and brand image have partial and simultaneous effect to using decision. Brand image provides the most effect on using decision of JNE Branch Semarang. The suggestions that can be given in this research are the company expected to increase the service quality especially for the JNE’s employee, and also can re-arrange the capacity of service providers facility, and increase the quality of delivery so there’s no delay anymore.

PENGARUH HARGA, PROMOSI PENJUALAN DAN KUALITAS PELAYANANG TERHADAP MINAT BERMAIN ULANG DI TRANS STUDIO MINI SETIABUDI SEMARANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengunjung Trans Studio Mini Setiabudi Semarang di Kota Semarang dan Sekitarnya) Renata, Tasya Rizky; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.098 KB)

Trans Studio Mini is one of indoor theme park located in Semarang that managed to attract people since their official openings on June 2017, but in the end of 2017 to the middle of 2018 visitors of Trans Studio Mini Setiabudi Semarang keep decresing. This study aims to determine the influence of price, sales promotion and service quality towards interests of re-visit through the visitors satisfaction of Trans Studio Mini Setiabudi Semarang. Type of research used is explanatory research. The sampling technique used purposive sampling method. The number of samples taken as many as 100 respondents. The data analysis technique used is cross tabulation test, correlation test, determination test, simple linear regression test, multiple linear regression test, t test, F test, sobel test with the help of IBM SPSS (Statistical Product and Service Solution) program version 16.0.Â The results showed that variable of visitor satisfaction is partial mediation variable which able to mediate influence of price and service quality to repeat interest because output of the test sobel is bigger than t table, but variable of visitor satisfaction is not partial mediation variable which able to mediate promotion effect sales of interest to re-playing because output of the test sobel is s smaller than t table. Suggestion that can be afford in this research is that the company should understand vistorsâ€™s expectations more. Especially on the price, sales promotion and service quality to increase visitors satisfaction and interests of re-visit.

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Sari Listyorini

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sariadbis96@gmail.com

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA