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Jurnal Manajemen Kompeten
Published by Institut Rahmaniyah Sekayu
ISSN : -     EISSN : 26215381     DOI : https://doi.org/10.51877/mnjm.v9i1
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This journal presents published insights within the field of management science. Its scope encompasses management science in general as well as specific areas, such as marketing management, human resource management, financial management, operations management, and others.
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Articles 119 Documents
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PENGARUH PROMOSI TERHADAP PENINGKATAN VOLUME PENJUALAN PADA ALFA STUDIO SEKAYU Ropal Tores
Jurnal Manajemen Kompeten Vol 3 No 1 (2020): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v3i1 Juni.144

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh promosi terhadap peningkatan volume penjualan pada Alfa Studio Sekayu. Dalam meningkatkan penjualan perusahaan dituntut untuk melakukan kegiatan pemasaran yang lebih efektif dalam mencari solusi dan strategi untuk dapat terus bertahan dalam persaingan dunia usaha yang ketat. Penelitian ini menggunakan metode kuantitatif, penelitian ini dilaksanakan pada Alfa Studio Sekayu, sumber data penelitian ini data primer dan data skunder dengan teknik pengumpulan data menggunakan kuesioner, wawancara dan studi dokumentasi. Populasi dalam penelitian ini adalah konsumen yang melakukan transaksi pada Alfa Studio Sekayu, sampel dalam penelitian ini berjumlah 70 orang. Teknik pengambilan sampel menggunakan non probability sampling yaitu accidental sampling (sampel kebetulan) yaitu peneliti mengambil sampel dari orang-orang yang kebetulan berada di wilayah sekitar objek penelitian pada waktu pengamatan karena setiap unsur dalam populasi tidak memiliki kesempatan atau peluang yang sama dalam metode pengambilan sampelnya. Teknik pengolahan data penelitian ini menggunakan bantuan komputer program SPSS versi 20 dengan teknik analisis data penelitian ini menggunakan uji validitas, uji reliabilitas, analisis regresi linier sederhana, analisis korelasi, koefisien determinasi, dan uji t (uji hipotesis). Hasil penelitian ini menunjukan bahwa promosi (X) berpengaruh terhadap peningkatan volume penjualan (Y), hal ini didapat dari berdasarkan nilai korelasi sebesar 0,849 dengan tingkat signifikansi 0,000 yang bearti promosi dan volume penjualan memiliki hubungan yang sangat kuat, Pada uji determinasi Koefisien determinasi (R2) sebesar 0,849 artinya bahwa variabel promosi mempengaruhi volume penjualan sebesar 72,1%, sedangakan sisanya 27,9% dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini. Pada uji t (uji hipotesis), didapatkan nilai thitung > ttabel yaitu 13,244 > 1.995 dan dikuatkan oleh sig. T sebesar 0,000 < 0,05 yang artinya promosi berpengaruh terhadap peningkatan volume penjualan. Kata kunci : Promosi, Volume Penjualan, Alfa Studio Sekayu.
STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN DI MASA PERTUMBUHAN EKONOMI YANG MENINGKAT PESAT DI TOKO SERBA ADA BERKAH NIAGA SEKAYU MUSI BANYUASIN Yeni Marsih; Nida Nida
Jurnal Manajemen Kompeten Vol 9 No 1 (2026): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v9i1.513

Abstract

ABSTRACT This study aims to analyze the marketing strategy in facing competition during a period of rapid economic growth at Toko Serba Ada Berkah Niaga in Sekayu, Musi Banyuasin. The background of this research is based on the increasing economic growth in Musi Banyuasin Regency, which has led to higher purchasing power and intensified competition in the retail sector, especially with the presence of modern retail stores. This condition requires micro retail businesses to implement appropriate marketing strategies in order to survive and remain competitive. This research uses a descriptive qualitative approach. Data were collected through interviews, observations, and documentation involving informants such as business owners, employees, consumers, and suppliers. The data analysis technique applied an interactive model consisting of data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy implemented by Toko Serba Ada Berkah Niaga includes the 9P marketing mix elements, namely product, price, place, promotion, people, process, physical evidence, productivity and quality, and partnership. The product strategy is carried out by providing a variety of goods and flexible purchasing options. The pricing strategy is implemented by offering affordable prices and discounts. Service and process strategies are conducted in a fast, friendly, and convenient manner, including ordering and delivery services. However, there are still limitations in promotional activities and in improving store facilities to compete with modern retail businesses. The conclusion of this study is that the marketing strategy applied by Toko Serba Ada Berkah Niaga is relatively effective in maintaining customers and facing competition. However, further improvements are needed, especially in promotional strategies and facility enhancement to strengthen competitiveness. Keywords: Marketing Strategy, Business Competition
Pengaruh Brand Equity Dan Kualitas Produk Terhadap Keputusan Pembelian Wafer Tango Di Kelurahan Kayuara Kecamatan Sekayu Ellisyah Mindari
Jurnal Manajemen Kompeten Vol 5 No 1 (2022): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v5i1.237

Abstract

Pengambilan keputusan pembelian dan konsumsi suatu produk membutuhkan informasi mengenai brand equity dan kualitas produk. Kajian pengaruh brand equity (x1) dan kualitas produk (x2) terhadap keputusan pembelian (y) secara simultan maupun parsial dilaksanakan dalam penelitian ini. Penelitian kuantitatif metode survei ini, rumusan masalahnya asosiatif berbentuk hubungan kausal/sebab akibat. Populasi penelitian infinit jumlahnya. Sampel mempedomani saran Roscoe dalam analisis multivariate, sehingga sampelnya sebanyak 105 responden dengan teknik pengambilan sampel insidental. Data diuji validitas, reliabilitas, analisis regresi ganda, koefisien determinasi, uji serentak dan parsial dengan bantuan IBM SPSS Statistic 24. Didapat persamaan regresi ganda Y=38,651+0,332x1-0,159x2. Nilai koefisien determinan 0,273 artinya y dijelaskan oleh x1 dan x2 sebesar 27,3%, sisanya 72,7% dijelaskan faktor yang lain. Diperoleh Fhitung 19,119 > Ftabel 3,085 maknanya x1 dan x2 secara simultan berpengaruh pada y dengan taraf signifikan 0,000 < α (0,05), sehingga ada pengaruh signifikan. Hasil kajian menunjukkan secara parsial ada pengaruh dan signifikan brand equity dan kualitas produk terhadap keputusan pembelian. Kata kunci: Brand Equity, Kualitas Produk, Keputusan Pembelian
PENGARUH PENILAIAN PRESTASI KERJA KARYAWAN TETAP TERHADAP PROMOSI JABATAN PADA PT. BANK BUKOPIN,Tbk. CABANG PALEMBANG Riri Hanifa Anton Trianto Mahdi Hendri
Jurnal Manajemen Kompeten Vol 2 No 2 (2019): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v2i2.117

Abstract

ABSTRACT This study aims to determine: (1) employee performance appraisal system at PT. Bank Bukopin, Tbk Palembang Branch, (2) the job promotion system at PT. Bank Bukopin, Tbk Palembang Branch, (3) the variable performance appraisal has a significant effect on the job promotion of PT. Bank Bukopin, Tbk Palembang Branch. The sample used in this study is permanent employees of PT. Bank Bukopin, Tbk Palembang Branch are 30 respondents, data obtained through questionnaires and document analysis. The sampling technique used is nonprobability sampling technique with purposive sampling method. The analytical method used is quantitative with associative approach using SPSS for Windows version 23.0. The results showed that the coefficient of determination R2 was 0.720, which means that the performance appraisal had a significant effect on job promotion by 72%, the remaining value of 28% was influenced by other variables not included in this study, namely the absence of vacancies or information of the intended position / higher level and do not have negative record. Keywords: performance appraisal, job promotion.
PENGARUH PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ROTI SAY BREAD (STUDI KASUS KELURAHAN BALAI AGUNG) Risa Andriani; Heriyana Heriyana
Jurnal Manajemen Kompeten Vol 8 No 2 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i2.474

Abstract

This study aims to determine the influence of personal selling and product quality on purchasing decisions of Say Bread products in Balai Agung Village. This research uses a quantitative method and was conducted in Balai Agung Village, Sekayu District. Data sources include both primary and secondary data, collected through questionnaires, interviews, observations, and literature studies. The population in this study consists of all customers who have purchased Say Bread products in Balai Agung. A sample of 96 respondents was selected using Sugiyono's theory and the Probability Sampling technique, which provides equal opportunities for each population element to be selected as a sample. Data processing was conducted using SPSS version 24. The results show that personal selling (X1) and product quality (X2) influence purchasing decisions (Y). This is evidenced by a correlation value of 0.408 with a significance level of 1.000, indicating a moderate relationship. The coefficient of determination (R²) is 0.266, meaning that personal selling and product quality explain 26.6% of the purchasing decision, while the remaining 73.4% is influenced by other variables not examined in this study. Keywords: Personal selling, Product quality, Purchasing decision
ANALISIS MOTIVASI KERJA DALAM MENINGKATKAN KINERJA KARYAWAN PADA KOPERASI UNIT DESA PERKEBUNAN KELAPA SAWIT (KPKS) BUMI JAYA KEC TELUK GELAM KAB OKI Muhammad Taufik; Supriyatno .; Fitri Septia; Ismandra .; Supriadi .; Iin Indraswari
Jurnal Manajemen Kompeten Vol 7 No 1 (2024): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v7i1.353

Abstract

ABSTRACTThis study entitled "Analysis of work motivation in improving employeeperformance at the Bumi Jaya Oil Palm Plantation Village Unit Cooperative, Teluk Gelam District, OKI Regency", aims (1) to determine and analyze work motivation in improving employee performance at the Coconut Plantation Village Unit Cooperative Bumi Jaya Teluk Gelam District OKI Regency (2) To find out the efforts made by the Bumi Jaya Oil Palm Plantation Village Unit Cooperative in Teluk Gelam District OKI Regency inimproving employee performance throughwork motivation.The type of research used is qualitative research methods. Qualitative researchmethod is a research procedure that produces descriptive data in the form of written orspoken words from people and observable behavior. The data required includes secondary data and primary data obtained in various ways, including: documentation, interviews, observations.The results of the analysis seen from the indicators of work motivation are 1)remuneration, 2) working conditions, 3) work facilities, 4) work performance, 5)recognition from superiors, 6) the work itself. While the performance indicators are 1) work quality, 2) work quality, 3) work constraints, 5) work attitude. The leadership's efforts to improve employee performance through motivation include establishing discipline, creatinga conducive climate, providing incentives, and compensation. The type of motivation usedto improve employee performance is in the form of salaries, bonuses, work facilities, praise,rewards, and punishments.The conclusion of the research is that the implementation of work motivationcarried out by the Bumi Jaya Oil Palm Plantation Village Unit Cooperative, Teluk GelamDistrict, OKI Regency is considered not good, there are still obstacles faced in improving employee performance, Suggestions for leadersto improve the quality of human resources,create a good cooperative relationship, provide sanctions to employees who violate therulesKeywords: Employee Performance, Work Motivation
MENGUKUR EFEKTIVITAS DAN PEMODELAN SISTEM ANTRIAN PADA POLSEK PAMULANG KOTA TANGERANG SELATAN Yumniati Agustina; Aminudin .
Jurnal Manajemen Kompeten Vol 1 No 2 (2018): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v1i2.56

Abstract

Bureaucracy services in Indonesia haven’t given satisfaction to the society. One of services that always complained is about queue problem. Queue system that isn’t optimal will give society’s dissatisfaction. Among bureaucracy systems that need to get concern is queue at PolsekPamulang-Kota Tangerang Selatan especially at SKCK service. So that, it is needed to be done a research to analyze and testing queue system modeling which has been applied by PolsekPamulang for SKCK service, analyze the effectiveness of the queue system performance of PolsekPamulang, and to determine the optimal number of services (counters)that should be used by PolsekPamulang. Method of research was done by queue theory approach. The research findings showed that queue of SKCK services at PolsekPamulang based on steady state calculation wasn’t effective.Because the steady state value still far from one number. The total of counter (a unit only) for SKCK service is still optimal, because of waiting time (queue) is still low. The length of queue on the system isn’t because of the large number of applicants, but it’s more focus on service standard to verify the document that needs more than 30 minutes for each document.
Pengaruh Kualitas Pelayanan Publik Kantor Camat Kecamatan Keluang Terhadap Kepuasan Masyarakat Ade Nia Suryani; Sri Gustini; Heriyana Heriyana
Jurnal Manajemen Kompeten Vol 8 No 1 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i1.440

Abstract

This study aims to analyze the effect of public service quality on community satisfaction at the Sub-District Office of Keluang. The research is grounded in the importance of high-quality public services as a key pillar of good governance. A quantitative approach was used with a survey method and purposive sampling technique involving 70 respondents who had accessed services at the Keluang Sub-District Office. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression with the assistance of SPSS version 26.0. The results show that service quality—measured through the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy)—has a positive and significant effect on community satisfaction. The regression coefficient was 0.411 with a significance value of 0.000. A correlation coefficient of 0.892 indicates a very strong relationship between service quality and satisfaction, while the coefficient of determination (R²) of 0.795 suggests that 79.5% of the variation in community satisfaction is explained by service quality. These findings highlight the importance of improving public service quality, developing staff competencies, and enhancing supporting facilities to increase public satisfaction.
PENGARUH KEMAMPUAN DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA Tobi Ari Sukamto; Reina Damayanti; Nurkardina Novalia
Jurnal Manajemen Kompeten Vol 6 No 2 (2023): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v6i2.323

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji hipotesis pengaruh kemampuan dan motivasi kerja terhadap produktivitas kerja pegawai kantor Camat Air Salek Banyuasin. Jumlah sampel sebanyak 35 responden. Menggunakan uji instrumen, validitas, dan realiabilitas. Serta uji asumsi klasik yaitu uji normalitas, uji multikolinieritas dan uji heteroskedasitas. Teknik analisis data yang digunakan adalah analisis regeresi linier berganda, analisis koefisiensi korelasi, koefisiensi determinasi. Uji hipotesis yaitu uji t dan uji F. Hasil uji menyimpulkan secara parsial terdapat hipotesis pengaruh kemampuan (X1) dan terhadap produktivitas kerja (Y) dengan nilai signifikan 0,001< 0,05, hipotesis Pengaruh Motivasi Kerja (X2) Terhadap produktivitas kerja (Y) dengan nilai signifikan 0,000 < 0,05. Hasil uji F secara simultan diperoleh nilai signifikan 0,000 < 0,05. Dapat disimpulkan bahwa ada pengaruh yang signifikan secara simultan hipotesis pengaruh kemampuan dan motivasi kerja terhadap Produktivitas Kerja. Hasil uji diperkuat oleh uji determinasi sebesar 0,879 yang menunjukkan hasil pembahasan dan kemudian memiliki hubungan yang kuat. Sehingga dapat membentuk penjelasan sebesar 87,9 %, sebagian sisanya dipengaruhi oleh variabel lain. Kata kunci : Kemampuan, Motivasi Kerja, Produktivitas Kerja.
PENGARUH PENGELUARAN KONSUMSI DAN INVESTASI PEMERINTAH TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Ahmad Yani Kosali
Jurnal Manajemen Kompeten Vol 4 No 1 (2021): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v4i1.192

Abstract

This research was aimed at describing connections between government expenditures to Indonesia's economic growth in the period 1997-2007. In this research, central government expenditure can be divided into current expenditure and capital expenditure. The data were taken from Badan Pusat Statistik, International Funding Statistik (IFS) and Asian Development Bank (ADB). The analysis use qualitative and quantitative. Qualitative analysis described in descriptive about government expenditures in Indonesia. The quantitative analysis used Ordinary Least Squares (OLS) with secondary data. The Regression of research results show that: (1)current expenditure has a positive relationship to economic growth and the effect statistically significant. (2) capital expenditure has a positive relationship to economic growth and the effect statistically significant.Keywords: government expenditure, current expenditure,capital expenditure, economic growth

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