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Jl. Iskandar Muda No. 127, Kelurahan Sei Sikambing D, Kecamatan Medan Petisah, Kota Medan, Sumatera Utara - Indonesia - 20111
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INDONESIA
Jurnal Pengabdian Inovasi Sosial Ekonomi
Published by Yayasan Literasi Emas Nusantara
ISSN : -     EISSN : 30642981     DOI : 10.67551
Core Subject :
Jurnal Pengabdian Inovasi Sosial Ekonomi adalah sebuah publikasi yang menyoroti kegiatan pengabdian masyarakat yang berfokus pada inovasi dalam konteks sosial dan ekonomi. Jurnal ini menyajikan karya ilmiah yang menggambarkan upaya-upaya inovatif dalam memecahkan masalah sosial dan ekonomi yang dihadapi oleh masyarakat. Artikel-artikel yang dipublikasikan di jurnal ini mencakup berbagai studi kasus, penelitian aksi, dan implementasi kebijakan yang bertujuan untuk meningkatkan kesejahteraan sosial dan ekonomi di berbagai level, mulai dari lokal hingga global. Kami menantikan kontribusi anda dan membantu menyebarkan penelitian berhaga anda ke khalayak luas. Terima kasih telah mempertimbangkan JPISE sebagai platform untuk karya anda.
Arjuna Subject : -
Articles 52 Documents
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Revitalisasi Ekonomi Petani melalui Kemitraan Budidaya Beras Merah Organik di Lereng Gunung Ijen Nur Ali Yasin; Agus Winarto
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 02 (2025): Mei 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

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Abstract

Tamansari Village, located on the slopes of Mount Ijen, has great potential in the agricultural sector, especially in Krajan Hamlet. After the COVID-19 pandemic, farmers in this area were economically impacted due to dependence on middlemen and falling rice prices. To overcome this, the Mulyo Farmers Group collaborated with PT. Sirtanio Organik Indonesia in a partnership pattern for cultivating red rice. This mentoring program is carried out through three main stages: preparation, implementation, and evaluation. Activities include technical guidance on cultivation, use of superior A2/A3 variety seeds, application of the jajar legowo planting pattern, as well as organic fertilization and pest control. The results of the mentoring show that this partnership is able to increase farmer confidence, provide higher selling value, and open up international market opportunities for organic red rice. This activity emphasizes the importance of ongoing mentoring and collaboration between farmers and agribusiness partners to increase the independence and welfare of local farmers.
Membangun Kesadaran Generasi Muda Terhadap Koperasi: Edukasi Dan Motivasi Berpartisipasi Aktif Pada Koperasi Perkreditan CU Duta Sumut Abadi, Medan Tetty Tiurma Uli Sipahutar; Benny Rojeston Marnaek Nainggolan; Deasy Arisandy Aruan; Fuji Astuty; Ina Namora Putri Siregar; Ricky Rafii Ritonga; Yovie Ernanda; Jhon Piter; Hotma Mentalita
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 02 (2025): Mei 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

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This study aims to analyze efforts to build awareness and active participation of the younger generation towards cooperatives, especially through education and motivation at the CU Duta Sumut Abadi Credit Cooperative in Medan. The background of the study is based on the low interest of the younger generation to be involved in cooperatives, which is influenced by a lack of understanding, negative experiences, and minimal information about cooperatives. The research method used is a qualitative approach with in-depth interview techniques and participatory observation of young cooperative members. The researcher also conducted a literature study to identify effective education and motivation strategies in increasing the participation of the younger generation. The results of the study show that: 1) Structured cooperative education that is relevant to the needs of the younger generation can increase basic knowledge and build a positive image of cooperatives in the eyes of students. 2) Motivation for participation grows when the younger generation feels the concrete economic and social benefits of participating in cooperatives, such as entrepreneurship training, financial access, and networking opportunities. 3) Digital innovation and technology-based promotion are important factors in attracting the interest of the younger generation, considering that students are more interested in cooperatives that are adaptive to the development of the times. The main obstacles found were the perception that cooperatives are conventional and less relevant to modern lifestyles, as well as the lack of socialization that directly targets the younger generation. In conclusion, increasing cooperative literacy through interactive education and motivation based on the needs of the younger generation is very important to build awareness and active participation of students in cooperatives, especially at CU Duta Sumut Abadi, Medan. The recommendation of this study is the need for ongoing education programs, cooperative service innovations, and promotional strategies that utilize digital media so that cooperatives are increasingly relevant and in demand by the younger generation.
Exploring the Tourism Potential of Bangka Belitung: Kajian Kualitatif Sosial Ekonomi Wilayah Pascatambang Frans Tory Damara Pradipta
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 02 (2025): Mei 2025
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Abstract

This study explores the potential of tourism development as an alternative socio-economic path for post-mining areas in the Bangka Belitung Islands Province. For decades, the region has relied on tin mining, but it now faces serious environmental damage and a pressing need for sustainable development. Using a descriptive qualitative approach through literature study, this research analyzes secondary data from academic journals, media, and official documents. The findings indicate that Bangka Belitung holds significant potential for nature and cultural tourism, supported by its strategic location between Sumatra, Kalimantan, and Java, and by the presence of Hanandjoeddin International Airport. However, success requires integrated strategies involving policy reform, community readiness, and sustainable environmental management.
Pendampingan Pembuatan NIB Bagi Pelaku UMKM Dalam Rangka Meningkatkan Legalitas Usaha Di Desa Samirono Yana Latifah Rahmah; Dewi Astuti; Muhammad Inas Lukman Dafa; Saifudin Saifudin
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 02 (2025): Mei 2025
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Abstract

Small and Medium Enterprises are key drivers of the national economy; however, many Small and Medium Enterprises in Samirono Village still operate without formal business documentation, such as a Business Identification Number (NIB). This lack of legal status limits their access to financing, halal certification, PIRT registration, and product promotion opportunities. Low digital literacy and the absence of technical guidance further exacerbate these challenges. To address this issue, the KKN KSEI UIN Salatiga team organized a mentoring program on March 22, 2025, at Samirono Village Hall, aiming to assist Small and Medium Enterprises in obtaining legal recognition and navigating the Online Single Submission (OSS) system. The program successfully facilitated the issuance of NIBs for four Small and Medium Enterprises through direct technical assistance. The results highlight that hands-on education and mentoring are effective in transforming Small and Medium Enterprises from the informal to the formal sector. Sustained collaboration between village authorities, universities, and relevant institutions is essential to ensure the long-term development and competitiveness of Small and Medium Enterprises.
Pelatihan Penggunaan Media Kartu Gambar Melalui Pendekatan Saintifik di SDN 060877 Medan Siti Rahmadhani Siregar; Saut Mardame Simamora; Sri Ramadhani; Jusnizar Sinaga
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 02 (2025): Mei 2025
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This community service activity aimed to enhance teachers’ competencies in using picture card media as a learning aid aligned with the scientific approach. Picture card media is considered effective in stimulating students’ thinking, imagination, and understanding, especially at the elementary school level. The scientific approach, which consists of observing, questioning, experimenting, reasoning, and communicating, was applied integratively throughout the training. The activity was conducted at SDN 060877 Medan and involved 20 participating teachers. The implementation methods included lectures, demonstrations, discussions, and hands-on practice. Evaluation results showed that 15% of participants reached the “excellent” category, 55% were in the “good” category, and 30% were in the “fair” category. These findings indicate that the training successfully improved most participants’ understanding of the concepts and practical use of picture card media based on the scientific approach. This program is expected to serve as a starting point for strengthening teachers’ abilities in developing active, innovative, and contextual classroom learning.
Sosialisasi Penggunaan Aplikasi Chat Gpt Dalam Pengajaran Bagi Guru SMA Swasta Al-Hikmah Medan Marelan M.Zunaidi Ngadiman; Andi Pranata; Fivin Ftitriani; Feby Yolanda; Raja Sakti Arief Daulay
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
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This socialization activity aims to introduce and provide basic training to teachers of Al-Hikmah Medan Marelan Private High School regarding the use of the ChatGPT application in the teaching process. ChatGPT is a natural language-based artificial intelligence technology that can be used as a tool in designing learning materials, answering student questions, and supporting the development of creativity in teaching methods. This socialization was carried out through a participatory approach involving material presentation, live demonstrations, and practice sessions. The results of this activity showed an increase in teachers' understanding of the potential use of AI technology in education and the emergence of interest in integrating ChatGPT in daily teaching and learning activities.
Optimalisasi Brosur Eduwisata Sebagai Media Komunikasi Visual Dalam Revitalisasi Branding Destinasi Desa Samirono Ghulam Halim Mahmud; Amelia Putri Agustina; Nur Azmi Khasanah; Fenny Elisa Chadam; Saifudin
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
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This research explores the optimization of brochures as a visual communication medium to revitalize the branding of Samirono Village as an environmentally-based edu-tourism destination. Samirono Village, located in Getasan District, Semarang Regency, holds significant potential in edu-tourism focused on waste management and the transformation of animal waste into creative products. However, the identity of this edu-tourism initiative has not been fully developed due to the lack of visual media-based promotional strategies, including the absence of brochures that effectively convey the village’s educational values. Through an educational-participatory approach involving the local community and village administrators, this initiative aims to design brochures that are both informative and aesthetically appealing. The implementation stages include field studies, digital design seminars, brochure design, and finalization. As a result, a new brochure was successfully created with a more professional design, comprehensive information structure, and visuals aligned with the village’s character as an “Energy Independent Village.” This updated edition of the brochure serves not only as a promotional tool but also integrates aspects of branding, education, and the local creative economy.
Penerapan Strategi Promosi Deposito Di PT. Bank Tabungan Negara (Persero) Kantor Cabang Bandung Timur Asti Bariah Hadianti; Linda Novianti
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
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Indonesia's stable economic growth has driven the development of the financial sector, including banking. However, the contribution of Indonesian banks to the Gross Domestic Product (GDP) and the level of public participation in investment, particularly deposits, is still relatively low compared to neighbouring countries. The low level of public understanding regarding deposit products, coupled with negative perceptions towards marketing systems, poses a challenge for banks, including PT Bank Tabungan Negara (Persero) Tbk Branch Office Bandung Timur, in expanding their market share. This community service activity aims to enhance public literacy regarding deposits while providing practical experience for students. The method used is a participatory approach through observing promotional strategies, direct education to the public, and student involvement in marketing practices at the Consumer Funding Unit. Data was collected through observation, interviews, documentation, and literature review, then analysed using descriptive qualitative methods. The results of the activity showed an increase in the community's understanding of the benefits and mechanisms of deposits, active student participation in supporting promotions, and the formulation of strategic recommendations for Bank BTN. Thus, this activity contributed to improving the community's financial literacy while strengthening the synergy between academia and the banking industry in encouraging community investment growth.
Strategi Pemasaran Aplikasi Pegadaian Digital Service (PDS) daan Penerapan Sistem Pelayanan di PT Pegadaian Cabang Ciparay Unit Maruyung Silvi Sopiah; Linda Novianti
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
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This community service program was conducted at PT Pegadaian Ciparay Branch, Maruyung Unit, with the primary objective of strengthening marketing strategies and improving service quality through the introduction and utilization of the Pegadaian Digital Service (PDS) application. The background of this activity arises from the growing demands of digital transformation in financial services, where efficiency, accessibility, and innovation have become essential factors in maintaining competitiveness and meeting customer expectations. Many customers still lack adequate knowledge about the advantages and practical use of the PDS application, which hinders optimal service delivery and limits the potential for broader market reach. The method applied in this program included mentoring sessions, structured socialization activities, and interactive discussions with both employees and service users. The mentoring approach provided technical guidance regarding the features and benefits of the PDS application, while the socialization activities aimed to raise awareness about the importance of adapting to digital-based financial services. Through these processes, participants were encouraged not only to use the application but also to actively promote it as a reliable and secure platform for transactions. The results of this community service show a significant increase in participants’ knowledge and skills in operating the PDS application. Employees gained better insights into digital marketing strategies that emphasize customer engagement through online platforms, while service users demonstrated greater confidence in utilizing PDS as a practical solution for their financial transactions. Additionally, this program fostered innovative ideas for improving customer relations and strengthening Pegadaian’s role as a trusted financial institution in the digital era. In conclusion, this community service activity has successfully contributed to supporting PT Pegadaian’s digital transformation agenda by bridging the gap between technology and user adaptation. It not only enhanced service efficiency but also provided a foundation for more effective and sustainable digital marketing strategies in the future.
Implementasi Pelayanan Publik dalam Mendukung Ekonomi Kreatif pada Dinas Kebudayaan dan Pariwisata Kabupaten Bandung Nisa Karimah; Linda Novianti
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
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Public service is a strategic instrument in supporting the growth of the creative economy, particularly in sectors rooted in culture, arts, and technology. This community engagement program was carried out at the Department of Culture and Tourism of Bandung Regency with the aim of analyzing the implementation of public services in strengthening the regional creative economy ecosystem. The applied method emphasized participatory, collaborative, and practical approaches, including observation, administrative assistance, technical involvement in certification training (HKI, TRENDsetter, RE:SOLUSI, and VISION), promotion through the SIM BARRAYA platform, as well as collaboration with universities and creative communities.The findings indicate that public service plays a crucial role in enhancing the capacity of creative economy actors through education and training, expanding market access via digital branding strategies, and facilitating creative interaction through the provision of public infrastructure. The Department of Culture and Tourism of Bandung Regency has also successfully fostered multi-stakeholder collaboration that drives innovation, including the application of Artificial Intelligence-based technology in marketing. Nevertheless, challenges remain in optimizing infrastructure, improving human resource quality, and adapting to technological advancements. Overall, adaptive and innovative public service implementation has the potential to create an inclusive, sustainable, and globally competitive creative economy ecosystem. Strengthening these strategies is expected not only to support the development of MSMEs and the tourism sector in Bandung Regency but also to contribute significantly to the advancement of the national creative economy.

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