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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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Articles 480 Documents
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Pengaruh Price Discount dan Flash Sale terhadap Impulsive Buying Produk Shopee pada Mahasiswa Unsrat Gloria Katiman; Lucky Tamengkel; Olivia F.C. Walangitan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.61149

Abstract

This study analyzes the influence of price discount and flash sale on impulsive buying among Shopee e-commerce users, particularly among UNSRAT students. The research data was collected through a questionnaire distributed to 100 Shopee users selected through purposive sampling. Data analysis was conducted using multiple linear regression, with T-tests to assess the individual influence of each independent variable (price discount and flash sale) on impulsive buying, and an F-test to evaluate the simultaneous influence of both variables. The results of the study indicate that flash sale has a positive and significant influence on impulsive buying, while price discount does not have a significant effect on impulsive buying behavior. However, simultaneously, price discount and flash sale significantly affect impulsive buying, as demonstrated by the F-test results. These findings highlight that the urgency created by flash sales is a more dominant factor in driving impulsive buying behavior compared to price discounts. Therefore, marketing strategies based on flash sales are more effective in generating impulsive buying behavior among Shopee users.
Strategi Pemasaran Dalam Meningkatkan Daya Saing Usaha Para Peternak Ayam Bangkok di Kelurahan Bahu Kota Manado Marsyanda Gloria Tawaluyan; Sandra Ingried Asaloei; Aneke Yolly Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61160

Abstract

The purpose of this study is to analyze the marketing strategies used by Bangkok chicken farmers in Bahu Village in increasing business competitiveness. This study uses a qualitative approach with primary data collection through observation, in-depth interviews with chicken owners and farmers, and documentation of business activities. The results of the study indicate that the implementation of a marketing mix consisting of product strategy, pricing, distribution channels, and promotion has a significant role in increasing the competitiveness of Bangkok chicken farmers. In particular, product quality characterized by chicken health and cage cleanliness is the main factor influencing consumers. The pricing strategy was found to be adjusted to the quality of the chicken, so that the price offered reflects added value. On the distribution side, the marketing network has proven to be able to expand market reach. In addition, innovative promotions create a positive image and increase consumer loyalty. The implication of this study is that the success of a Bangkok chicken farming business is not only determined by product quality, but also the ability of farmers to manage all aspects. Thus, this study not only provides an overview of the implementation of marketing strategies, but also provides practical recommendations that can be used as a reference for business actors and related parties in developing more effective marketing strategies.
Pengaruh Pelatihan dan Penempatan Kerja terhadap Perilaku Kerja Inovatif Karyawan Hotel Aston Manado Kurnia Sondakh; Wehelmina Rumawas; Aneke Punuindoong
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61167

Abstract

In the hospitality industry, employees play a vital role in determining the quality of service provided to guests. Proper training and job placement are expected to influence the innovative work behavior of hotel employees along with the increasingly competitive industry. The purpose of this research is to find out how influential job training and placement are on the innovative work behavior of Aston Manado Hotel employees. This research uses quantitative research methods, with data collection methods using survey methods, namely questionnaires (Questionnaires), the sample in the study was 55 respondents. This research analysis tool uses Smart PLS 4.0 software. The results of this study indicate that training has no effect on innovative work behavior, training has a positive and significant effect on job placement, and job placement has a positive and significant effect on innovative work behavior.
The Pengaruh Rekrutmen dan Kompetensi terhadap Kinerja Karyawan Di PT. FIFGROUP Cabang Manado Yuni Bella Situmorang; Wehelmina Rumawas; Sandra Ingried Asaloei
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61172

Abstract

Employee performance is a crucial factor that determines a company's success. To achieve optimal employee performance, a proper recruitment process and continuous employee competence development play a significant role. This study aims to analyze the influence of recruitment and competence on employee performance at PT. FIFGROUP Manado Branch. The background of this research is based on the importance of a structured and selective recruitment process, as well as sustainable competence development, to enhance employee performance in a competitive work environment. The research method used is quantitative, employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS software. Data were collected through questionnaires distributed to 70 employees of PT. FIFGROUP Manado Branch, selected using purposive sampling techniques based on specific criteria such as years of service and job position.The results show that recruitment has a positive and significant effect on employee performance. Competence also has a positive and significant effect on employee performance, highlighting the importance of mastering skills, knowledge, and work attitudes that support the achievement of individual and organizational targets.
Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing Usaha Peti Mati di Desa Kaweng Kecamatan Kakas Julia Kentey; Johny R E Tampi; Olivia F Christine Walangitan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61183

Abstract

The purpose of this study is to identify the marketing strategies employed by coffin business owners in Kaweng Village, Kakas Subdistrict, to enhance their business competitiveness. The findings of this study indicate that coffin business owners in Kaweng Village implement various marketing strategies to enhance competitiveness, including product differentiation, customer relationship management, and digital marketing. Despite facing challenges such as fluctuating raw material prices and limited production capacity, businesses have successfully leveraged their local networks and optimized pricing strategies to sustain demand. The study also highlights the importance of innovation, particularly in premium coffin designs with customized features, to attract a broader customer base. Furthermore, the use of social media has emerged as an effective promotional tool, allowing businesses to expand their market reach beyond the local area. These insights provide valuable recommendations for improving marketing strategies and ensuring the long-term sustainability of the coffin-making industry in the region.
Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan Perusahaan Bank BUMN Frinsi Theresia Monintja; Joula J. Rogahang; Joanne Valesca Mangindaan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61186

Abstract

This study aims to determine the influence of Corporate Social Responsibility (CSR) on the financial performance of state-owned bank companies from 2016-2023. In measuring CSR, this study uses a ratio measurement scale based on CSR costs or expenses, which is calculated by the formula of total CSR expenditure divided by total net profit. A company's financial performance is measured by the Return on Asset (ROA) ratio. Corporate Social Responsibility (CSR) is a corporate social responsibility that is realized through programs that aim to improve people's welfare. ROA shows the company's capacity to earn profits. The analysis used in this study is a simple linear regression analysis. The results of the study show that CSR has a significant negative effect on the financial performance of state-owned bank companies from 2016-2023.
Pengaruh Diskon Terhadap Keputusan Pembelian Grabfood Pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado Intan Mamuaya; Johny Revo Elia Tampi; Joanne Valesca Mangindaan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.61187

Abstract

This study aims to analyze the effect of discounts on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. As price-sensitive consumers, students tend to take advantage of discounts to reduce their spending on food. The research method used is a quantitative approach with a population consisting of students of the Faculty of Social and Political Sciences at Unsrat Manado. The sample in this study consisted of 148 respondents. This study used simple correlation analysis and simple linear regression analysis. The results showed that discounts had a significant effect on Grabfood purchasing decisions among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado.
Pengaruh Budaya Organisasi dan Motivasi Kerja Terhadap Kinerja Karyawan RSU GMIM Siloam Sonder Lyra Tenda; William A. Areros; Wehelmina Rumawas
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61197

Abstract

This research aims to explore the influence of organizational culture and work motivation on employee performance at RSU GMIM Siloam Sonder. Using quantitative methods and Partial Least Square (PLS) analysis. From the results of this research, it was found that the variables Organizational Culture and Work Motivation had a positive and significant partial and simultaneous effect on employee performance at RSU GMIM Siloam Sonder. These results indicate that it is necessary for management to develop programs that can support organizational culture and work motivation to create a healthier organizational environment
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Kedai Kopi Manjo Kopi di Kecamatan Airmadidi Kabupaten Minahasa Utara Apriliani Tamara Lies Mumbunan; Lucky Franky Tamengkel; Joula Jety Rogahang
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61220

Abstract

This study aims to determine and explain the influence of service quality on customer satisfaction at Manjo Kopi Coffee Shop in Airmadidi District, North Minahasa Regency. The research method used is quantitative, with 100 respondents who are customers of Manjo Kopi Coffee Shop in Airmadidi District, North Minahasa Regency. Sample selection is based on Roscoe's theory. The sampling technique used in this research is through a non-probability sampling approach, specifically purposive sampling, and also using Lemeshow's formula because the population size is unknown or unlimited. The data collection techniques in this study include observation and distributing questionnaires to gather information that allows analysis of attitudes, beliefs, and characteristics of key individuals in the organization who could be influenced by the proposed system or by the existing system. The questionnaires were distributed to 100 respondents or customers of Manjo Kopi Coffee Shop in Airmadidi District, North Minahasa Regency. The data analysis technique used in this study is SPSS version 30. Based on the research results, the service quality variable significantly affects customer satisfaction at Manjo Kopi Coffee Shop in Airmadidi District, North Minahasa Regency. From the calculation, the t-count is 12.150, which is much higher than the t-table value of 1.984 at a 0.05 significance level. Therefore, the alternative hypothesis (Ha) is accepted, and the null hypothesis (Ho) is rejected, indicating a significant influence of service quality on customer satisfaction, which explains the objective of this research.
Pengaruh Harga Terhadap Kepuasan Pelanggan Usaha Rumah Panggung Di Desa Tombasian Bawah Kabupaten Minahasa Marcellino U.G. Tumiwang; Joula J. Rogahang; Sandra Ingried Asaloei
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61223

Abstract

This study aims to analyze the effect of price on customer satisfaction in the stilt house business in  Tombasian Bawah Village, Minahasa Regency. The study used quantitative methods with a total of 100 respondents. The sample was selected using purposive sampling technique based on certain criteria. Data were collected through a questionnaire designed to measure price and customer satisfaction variables. Furthermore, the data obtained were analyzed using SPSS version 27 software to ensure the accuracy of the research results.

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