cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Joanne Valesca Mangindaan
Contact Email
ilmuadministrasi@unsrat.ac.id
Phone
+628114312379
Journal Mail Official
ilmuadministrasi@unsrat.ac.id
Editorial Address
Gedung H2 Lt.2 Fisip Universitas Sam Ratulangi Jl. Kampus Unsrat Bahu Malalayang-Manado, 95232
Location
Kota manado,
Sulawesi utara
INDONESIA
Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
Core Subject :
Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
Arjuna Subject : -
Articles 480 Documents
 42   43   44   45   46 
Analisis Rasio Keuangan Untuk Mengukur Kinerja Keuangan Pada PT Bank Rakyat Indonesia Tbk Efraim Sumaiku; Tinneke M Tumbel; Joula Jety Rogahang
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.57582

Abstract

This study aims to evaluate the financial performance of PT Bank Rakyat Indonesia Tbk using liquidity ratios, solvency ratios, and profitability ratios for the period 2020–2023. The research location is PT Bank Rakyat Indonesia Tbk, and the research method used is quantitative descriptive research. The data source is secondary data, and the data collection techniques include documentation and literature review. The data analysis technique employed is financial ratio analysis. The results of the study show that the liquidity ratios of PT Bank Rakyat Indonesia Tbk for the period 2020 to 2023, using the cash ratio and quick ratio, indicate a less favorable performance in meeting short-term obligations and repaying deposits. The solvency ratios of PT Bank Rakyat Indonesia Tbk for the same period, using the equity to asset ratio and equity to loan ratio, show good performance because lower equity to asset and equity to loan ratios are better. The profitability ratios of PT Bank Rakyat Indonesia Tbk for 2020 to 2023, using ROA and ROE, show very good performance as the ROA values are above 1% and continue to increase year by year, while the ROE values are above 8% and also continue to rise annually.
Pengaruh Gratis Ongkos Kirim dan Flash Sale terhadap Keputusan Pembelian Melalui Aplikasi Shopee pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Ruth Persila Metty Rumsowek; Johny R. E. Tampi; Olivia F. C. Walangitan
Productivity Vol 6 No 2 (2025): Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i2.57623

Abstract

Shopee, an e-commerce platform based in Singapore, has penetrated the Indonesian market with the concept of social media shopping since May 2015. With effective promotional strategies, Shopee utilizes various methods to influence consumer purchasing decisions, including offering Free Shipping and Flash Sales. This research was conducted to examine the influence of these two main marketing strategies on purchasing decisions in the Shopee application, particularly among students of the Faculty of Social and Political Sciences at Sam Ratulangi University in Manado. Using quantitative descriptive research methods and data collected through questionnaires, the study involved a sample of 100 students from a population of 3800 individuals. Using multiple linear regression analysis, this study concludes that the Free Shipping and Flash Sale offers at Shopee have a positive effect on student purchasing decisions both partially and simultaneously.
Pengaruh Workload Dan Burnout terhadap Keinginan Keluar Kerja (Turnover Intention) pada PT. Anping Bitung Vanesa Vincentia Margareta Tampi; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 6 No 1 (2025): Maret 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i1.58969

Abstract

This study aims to evaluate the impact of workload and burnout on turnover intention at PT Anping Bitung. The research method applied is quantitative, with the population taken all employees of PT Anping Bitung. Data analysis will involve the coefficient of determination (R2), T test, and F test to test the hypothesis. In addition, this research will also use multiple linear regression tests, as well as validity tests, reliability tests, and classical assumption tests to ensure the accuracy and reliability of the data obtained. The results showed that workload and burnout significantly affect employee turnover intention at PT Anping Bitung. Workload and burnout, both individually and together, have a strong impact on employees' decision to leave the company. These findings indicate that managing workload and preventing burnout are critical to reducing employees' intention to quit.
Pengaruh Literasi Keuangan terhadap Keputusan Investasi di Pasar Modal pada Mahasiswa: David Imanuel Welan; Tinneke M Tumbel; Joula Jety Rogahang
Productivity Vol 5 No 4 (2024): Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i4.58989

Abstract

Focusing on planning in investment decision-making enhances individual maturity and can also help reduce potential losses. It is important that investment decisions are based on strong financial knowledge or financial literacy to ensure clear and purposeful choices. Low literacy levels among the public, especially students who are expected to be agents of change, cause them to tend to believe and be trapped in illegal investments. This study aims to determine the effect of financial literacy on investment decisions in the capital market in college students. This study uses a number-based method or quantitative approach. The results showed that the financial literacy variable on investment decisions had good results. This can be seen in the significance value of 0.002. Financial literacy also plays an important role in shaping students' attitudes towards investment; students who have adequate knowledge about investment and a positive understanding of its benefits tend to have a more positive attitude towards investment.
Pengaruh Lokasi Usaha terhadap Keputusan Pembelian pada Jangkar Sandar Manado Cony Lestari Dasinangon; Tinneke M Tumbel; Olivia F. C. Walangitan
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.59004

Abstract

The purpose of this study is to determine the influence of Usaga Location on Purchase Decisions. This study uses a quantitative approach, with the population being all visitors to Jangkar Sandar and a sample of 100 respondents. The sampling technique uses the Non Probability Sampling technique in the form of Axial Sampling. By collecting data using questionnaires. Data analysis using instrument tests, simple correlation coefficient analysis, simple linear regression analysis, and hypothesis tests with data processing using SPSS version 23. The results of this study show that partially the Business Location has a positive and significant effect on Purchase Decisions.
Pengaruh Strategi Bauran Pemasaran Terhadap Loyalitas Pelanggan Pada Alluree Coffee Manado Marsha Magdalena Montolalu; Riane Johnly Pio; Danny D. S. Mukuan
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61094

Abstract

This study aims to analyze the influence of marketing mix strategies, consisting of product, price, promotion, and place, on customer loyalty at Alluree Coffee Manado. The research employed a quantitative approach using multiple linear regression analysis. The findings indicate that, partially, product and promotion have a significant effect on customer loyalty, whereas price and place do not show a significant impact. However, the four marketing mix elements jointly have a significant influence on customer loyalty. These results highlight that product quality and effective promotional activities are the key determinants of customer loyalty, while the other elements serve as supporting components in an integrated marketing strategy. The study suggests that Alluree Coffee's management should prioritize improving product quality and enhancing promotional creativity to strengthen customer loyalty.
Pengaruh Kredit Bermasalah Terhadap Kinerja Keuangan PT. Sarana Sulut Ventura Marshanda San Cai Gosal; Joula J Rogahang; Danny D. S. Mukuan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61124

Abstract

This study aims to determine the effect of non-performing loans on the financial performance of PT. Sarana Sulut Ventura. Using a quantitative research approach, the data used in this study are the monthly financial reports of PT. Sarana Sulut Ventura for the period 2021-2023, using purposive sampling. To answer the research question, simple linear correlation analysis and simple linear regression analysis were used. In this study, the variable of non-performing loans was measured using Non-performing Loan (NPL), and financial performance was measured using Return on Equity (ROE). The correlation test results showed that the correlation between the NPL and ROE variables had a significant negative relationship. The results of the simple linear regression test found that the non-performing loan variable had a negative and significant effect on financial performance. This finding provides important results for companies to manage credit risk properly.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Ventela di Kota Manado Stevanus Kalensun; Riane Johnly Pio; Anneke Yolly Punuindoong
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61131

Abstract

This study aims to evaluate the influence of brand image and product quality on the decision to purchase Ventela shoes in Manado City. The method used is a quantitative approach, with a population consisting of consumers who are familiar with and have purchased Ventela shoes. The research sample involved 100 respondents selected using purposive sampling based on specific criteria. To determine the influence of brand image and product quality on the decision to purchase Ventela shoes in Manado City, this study used multiple linear regression analysis. The results showed that the brand image variable had a significant partial effect on the purchase decision, while product quality had no significant partial effect. Simultaneously, brand image and product quality had a positive and significant effect on the purchase decision.
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian iPhone 15 Promax di PSTORE Manado Javier Ezra Lumentut; Johny R.E Tampi; Danny D.S Mukuan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61139

Abstract

This study aims to find out whether price and Brand Image affect purchasing decisions. The type of data used in this study is a type of quantitative data and uses primary data in the form of respondents' answers to interviews conducted with questionnaires through gform. The analysis methods used are multiple correlation analysis and multiple linear regression analysis using the help of the SPSS 29.0 application. The results of the study show that the price has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore.Brand Image has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore. Price and Brand Image affect  simultaneously the decision to buy Iphone 15 Promax at Manado City Pstore
Pengaruh Harga Tiket Masuk Terhadap Keputusan Berkunjung Wisatawan Di Tuur Ma'asering Kumelembuay Kota Tomohon Norma Yunita Tulong; Sandra Asaloei; Aneke Y. Punuindoong
Productivity Vol 7 No 1 (2026): Maret 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v7i1.61148

Abstract

This study aims to analyze the influence of entrance ticket prices on tourists' decision to visit Tuur Ma'asering. The research was carried out with a quantitative approach using a survey through a questionnaire. The sample was taken from 80 respondents using a simple random sampling method. The data were analyzed using simple linear regression to test the relationship between admission price variables and visiting decisions. The results of the study show that the price of entrance tickets has a significant effect on the decision to visit tourists. As much as 75.9% of tourists' decisions are influenced by the price of entrance tickets.

Page 44 of 48 | Total Record : 480

 42   43   44   45   46 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 2 (2026): Juni 2026 Vol 7 No 1 (2026): Maret 2026 Vol 6 No 4 (2025): Desember 2025 Vol 6 No 3 (2025): September 2025 Vol 6 No 2 (2025): Juni 2025 Vol 6 No 1 (2025): Maret 2025 Vol 5 No 4 (2024): Desember 2024 Vol 5 No 3 (2024): September 2024 Vol 5 No 2 (2024): Juni 2024 Vol 5 No 1 (2024): Maret 2024 Vol 4 No 6 (2023): Additional Issue Vol 4 No 5 (2023): Additional Issue Vol 4 No 4 (2023) Vol 4 No 3 (2023) Vol 4 No 2 (2023) Vol 4 No 1 (2023) Vol 3 No 6 (2022): Additional Issue Vol 3 No 5 (2022): Additional Issue Vol 3 No 4 (2022) Vol 3 No 3 (2022) Vol 3 No 2 (2022) Vol 3 No 1 (2022) Vol 2 No 7 (2021): Additional Issue Vol 2 No 6 (2021): Additional Issue Vol 2 No 5 (2021): Additional Issue Vol 2 No 4 (2021) Vol 2 No 3 (2021) Vol 2 No 2 (2021) Vol 2 No 1 (2021) Vol 1 No 5 (2020): Additional Issue Vol 1 No 4 (2020) Vol 1 No 3 (2020) Vol 1 No 2 (2020) Vol 1 No 1 (2020) More Issue