cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
mabis@umy.ac.id
Editorial Address
Gedung Ki Bagus Hadikusuma (E3) Lantai 3, Universitas Muhammadiyah Yogyakarta Jalan Brawijaya, Tamantirto, Kasihan, Bantul Yogyakarta 55183
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
Arjuna Subject : -
Articles 13 Documents
 1   2 
Search results for , issue "Vol. 16 No. 1: March 2025" : 13 Documents clear
Optimizing Marketing Strategies to Boost Purchase Intentions and Behaviors in the Creative Economy Agustin, Aming Putri; Isa, Muzakar
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23027

Abstract

Research aims: This study aimed to analyze the influence of store image, brand image, and advertising on consumers' purchase intentions and behaviors.Design/Methodology/Approach: Data were collected through an online survey targeting visitors of Ngarsopuro Night Market, using purposive sampling. A total of 200 respondents participated, corresponding with the sample size recommended in previous studies. Moreover, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) method, processed via SmartPLS version 3.Research findings: The results showed that brand image, store image, and advertising significantly impacted purchase intentions. Even though brand image and advertising influenced purchasing behaviors, store image did not have a significant effect. The result also showed that purchase intentions fully mediated the relationship between brand image, store image, advertising, and purchasing behaviors. Theoretical Contribution/Originality: The Theory of Planned Behavior (TPB) was refined by emphasizing the importance of brand-related attributes over traditional factors like store image, which was found to be insignificant in this context.Practitioners/Policy Implications: The recommendation was to improve the competitiveness of traditional markets in the creative economy by strengthening brand image with local cultural elements, improving store aesthetics, leveraging advertising strategies, and fostering vendor innovation through training and collaborations. Research Limitations/Implications: This study had a limited sample size and used an online survey method. Therefore, it is crucial to expand the geographical scope of the study and combine online surveys with direct interviews to obtain more accurate and detailed information.
Digital Marketing and Sustainable Marketing to Create Competitive Advantage in SMEs: The Moderating Effect of Value Co-creation Farid, Farid; Putra, Setiawan Mandala; Bachri, Syamsul; Sutomo, Maskuri
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23033

Abstract

Research aims: This investigation seeks to examine how the incorporation of digital marketing influences sustainable marketing orientation and competitive edge among small and medium enterprises in Palu City, while also investigating value co-creation's moderating function in enhancing this connection. Furthermore, this study endeavors to ascertain how sustainable marketing orientation directly affects competitive positioning within the digital marketing framework.Design/Methodology/Approach: This study uses quantitative methods. The sample size of this study is 120 with sample characteristics, namely having been operating for at least one year, being micro, small, or medium scale, and having used digital marketing strategies. The respondents were chosen through probability sampling methodology, specifically employing the simple random sampling approach, to guarantee that all registered SME segments have equal opportunity for selection. The research analysis employs Structural Equation Model-Partial Least Square (SEM-PLS) methodological approach.Research findings: Research findings show that digital marketing adoption influences sustainable marketing orientation and also influences competitive advantage. In addition, sustainable marketing orientation was found to influence competitive advantage. Finally, value co-creation can moderate the influence between digital marketing adoption and sustainable marketing orientation on competitive advantage.Theoretical Contribution/Originality: Empirical evidence substantiates the connection between digital marketing implementation and sustainable marketing orientation, demonstrating their combined impact on competitive advantage within SMEs. This investigation further extends scholarly knowledge by identifying value co-creation's moderating function in amplifying digital marketing adoption's effect on competitive advantage through sustainable marketing orientation mechanisms. These findings provide a new perspective on the importance of collaboration with customers in digital marketing to achieve sustainable competitive advantage.Practitioners/Policy Implications: This research guides SMEs on the importance of digital marketing adoption and collaboration with customers through value co-creation to strengthen sustainable marketing orientation and increase competitive advantage in the market.Research Limitations/Implications: This study only covers SMEs in certain regions, thus possibly limiting the generalization of the results to geographic contexts and certain types of businesses.
Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises Shiratina, Aldina; Utama, Andyan Pradipta; Ali, Anees Janee
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23342

Abstract

Research aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions.
Absorption Capacity, Innovative Culture, and Organizational Innovation: Role of Catur Purusa Artha Culture as Moderating Utami, Ni Made Satya; Verawati, Yenny; Irwandika, Gede
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23355

Abstract

Research aims: This research aimed to investigate the relationship between absorptive capacity (ACap) and innovative culture (ICul) in an organization. Additionally, the impact of ICul on innovation and the mediating function of the variable were analyzed. In this context, Catur Purusa Artha (CPA) culture served as a moderating varaible in assimilating organizational innovation (OIn).Design/Methodology/Approach: A quantitative design was applied, and data were collected using a questionnaire distributed to 350 Small and medium enterprises (SMEs) units. Subsequently, the collected data were investigated using the Smart PLS3 application.Research findings: The results showed that ACap did not affect OIn. ACap had a positive and substantial impact on ICul, which was influenced by OIn. Therefore, ICul functioned as a mediating variable in the relationship between ACap and OIn. CPA was reported to moderate the relationship between ACap and OIn.Theoretical Contribution/Originality: The literacy could be used as a management practice developed in the business actors of Bali Province. In this context, the role of local culture was important in running a business.Practitioners/Policy Implications: This research could be used in an organization for social, economic, cultural, and business development. The observation data and the conclusion were used as a reference.Research Limitations/Implications: SMEs managers in Bali Province were used as samples since some organizations did not implement the local CPA culture. Furthermore, a national organizational culture could be applied to various sectors.
The Mediating Effect of Green Motivation between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations Sanjaya, Nicolaus Bayu; Edastama, Primasatria
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23670

Abstract

Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.
Brand Awareness and Sustainability in Shaping Promotion Strategies in Indonesia Rachmawati, Erny; Akbar, Hammad
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24545

Abstract

Research aims: This study aims to investigate the impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and brand advocacy in Indonesia. It seeks to determine the extent to which these factors influence brand image and how brand image mediates their effect on brand advocacy.Design/Methodology/Approach: A quantitative research methodology was adopted, involving the collection of data from 300 respondents in Indonesia. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships between the variables. Research findings: The findings reveal that service quality, brand awareness, consumer experience, and environmental sustainability significantly influence brand image, which in turn strongly impacts brand advocacy. Consumer experience has the greatest effect, followed by service quality, brand awareness, and environmental sustainability. While these insights are valuable for the Indonesian market, expanding the study’s geographic or sectoral scope could provide a broader understanding of brand perception and advocacy across diverse cultural and economic contexts, enhancing its global applicability. Theoretical Contribution/Originality: This research contributes to the literature on branding by offering empirical evidence on the combined impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and advocacy in the Indonesian context. It underscores the mediating role of brand image in strengthening consumer advocacy. Practitioners/Policy Implications: For practitioners, the study provides practical insights into how companies can enhance brand image and foster consumer advocacy by improving service quality, raising brand awareness, enhancing consumer experience, and promoting environmental sustainability. This is particularly relevant for businesses in Indonesia aiming to build strong brands and loyal customer base. Research Limitations/Implications: The study is limited to a single country (Indonesia) and specific sectors, which may limit the generalizability of the findings to other regions or industries. Future research could explore additional variables or investigate the effects in other cultural or geographical settings.
Optimizing Customer Engagement and Satisfaction on Loyalty through Self-Congruity Theory Solekhah, Amira Alda Arisani; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24576

Abstract

Research aims: This study explores the factors that shape the intention of Generation Z, aged 20 to 29, in Java to utilize online travel agents. Additionally, it investigates the application of self-congruity theory in understanding consumer behavior. A unique aspect of this research is the inclusion of a novel variable: satisfaction.Design/Methodology/Approach: This research adopts a quantitative approach, utilizing a survey method to gather insights. The data analysis was performed using Structural Equation Modeling (S.E.M.), drawing on responses from 198 participants. The study specifically focuses on Generation Z as its primary subject.Research Findings: This study found that self-congruity influences customer trust and customer engagement, which ultimately contributes to the satisfaction and loyalty of online travel agent users. The satisfaction variable highlights its crucial role in reinforcing the connection between customer engagement and loyalty.Theoretical Contribution/Originality: This study enriches the academic literature by adding the satisfaction variable as a novelty and highlights the critical role of self-concept and trust in building customer loyalty.Practitioners/Policy Implications: To increase loyalty, online travel agent companies must align their brand image with consumers' self-concept, build trust through consistent service, and manage customer engagement wisely.Research Limitations/Implications: This research is limited by fewer samples, the uneven distribution of respondents, and the geographical coverage only on the island of Java.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24611

Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Do Organizational Innovation and SHRM Practices Improve Organizational Resilience? The Mediating Role of Employee Resilience Nelson, Alden; Lie, Wynne; Setyawan, Agustinus
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24797

Abstract

Research aims: This research endeavor seeks to investigate the correlation between Organizational Innovation and Strategic Human Resource Management (SHRM) Practices in relation to Organizational Resilience, with a focus on the mediating influence of Employee Resilience.Design/Methodology/Approach: A quantitative methodological approach, encompassing causal-comparative analysis and partial least squares structural equation modeling, had been utilized to undertake the investigation. The sample was derived from the perspectives of 328 employees of rural banks situated in Batam City.Research findings: The findings show that both Organizational Innovation and Strategic Human Resource Management Practices markedly contribute to the enhancement of Organizational Resilience. Furthermore, Employee Resilience serves as a mediating factor in the relationship between Organizational Innovation and Strategic Human Resource Management Practices and Organizational Resilience, thereby underscoring the significance of cultivating a resilient workforce to attain substantial organizational results.Theoretical Contribution/Originality: This research has the potential to furnish a comprehensive analysis of the mechanisms through which Organizational Resilience may facilitate the navigation of external challenges and pressures that have the capacity to influence business performance and continuity.Research Limitations/Implications: This study centers on variables while neglecting to examine additional potential factors that could impact organizational resilience which may contribute to a more comprehensive understanding of resilience.
Optimization of Business Sustainability Based on Green Human Resources Management in Jepara Furniture SMEs Arifin, Noor; Mohammad, Gunawan; Imron, Much; Palupi, Majang; Alimin, Noor Azreen
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.25299

Abstract

Research aims: This study explores the effect of Green Human Resources Management (GHRM) practices on Business Sustainability through Green Work Engagement and Green Innovative Work Behavior in the context of furniture SMEs in Jepara. The research is underpinned by the AMO concept (Ability, Motivation, Opportunity) theory, with the objective of promoting pro-environmental business commitments and enhancing sustainable performance.Design/Methodology/Approach: This descriptive quantitative research employs explanatory analysis using SEM-PLS (Structural Equation Modeling-Partial Least Squares). Data were collected through purposive sampling from 116 furniture SMEs in Jepara Regency. The factors were assessed on a Likert scale, and statistical analysis was performed to evaluate the proposed relationships.Research findings: The findings reveal that GHRM practices significantly positively affect Green Innovative Work Behavior and Green Work Engagement. Furthermore, Green Innovative Work Behavior and Engagement significantly influence Business Sustainability. However, GHRM practices alone do not directly impact business sustainability; they demonstrate a significant indirect effect when moderated by Green Innovative Work Behavior and Engagement.Theoretical Contribution/Originality: This study extends the application of AMO theory by demonstrating how GHRM practices contribute indirectly to business sustainability through green behavioral mechanisms. It highlights the critical role of employee engagement and innovation in achieving sustainability goals within environmentally focused SMEs.Practitioners/Policy Implications: The results underline the significance of adopting GHRM practices, such as eco-friendly training and recruitment, to foster employee engagement and innovative behaviors. Policymakers and practitioners in SMEs should focus on strategies that align organizational goals with environmental sustainability to gain competitive advantages in the market.Research Limitations/Implications: This study's limitation pertains to SMEs in Jepara Regency, perhaps constraining the generalizability of the findings. Future research may investigate the relevance of these findings in different areas or industries to deepen the comprehension of GHRM's wider ramifications.

Page 1 of 2 | Total Record : 13

 1   2 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 16 No. 1 (2025): March 2025 Vol. 16 No. 2: September 2025 Vol. 16 No. 1: March 2025 Vol 15, No 2: September 2024 Vol. 15 No. 2: September 2024 Vol. 15 No. 1: March 2024 Vol 15, No 1: March 2024 Vol. 14 No. 2: September 2023 Vol 14, No 2: September 2023 Vol 14, No 1: March 2023 Vol 13, No 2: September 2022 Vol 13, No 1: March 2022 Vol 12, No 2: September 2021 Vol 12, No 1: March 2021 Vol 11, No 2: September 2020 Vol 11, No 1: March 2020 Vol 10, No 2: September 2019 Vol 10, No 1: March 2019 Vol 9, No 2: September 2018 Vol 9, No 1: March 2018 Vol 8, No 2: September 2017 Vol 8, No 1: March 2017 Vol 7, No 2: September 2016 Vol 7, No 1: March 2016 Vol 6, No 2: September 2015 Vol 6, No 1: March 2015 Vol. 5 No. 2: September 2014 Vol. 5 No. 1: March 2014 Vol 5, No 1: March 2014 Vol 1, No 2: September 2011 Vol 1, No 1: March 2010 More Issue