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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
Arjuna Subject : -
Articles 255 Documents
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Optimizing Customer Engagement and Sat-isfaction on Loyalty through Self-Congruity Theory Solekhah, Amira Alda Arisani; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24576

Abstract

Research aims: This study explores the factors that shape the intention of Generation Z, aged 20 to 29, in Java to utilize online travel agents. Additionally, it investigates the application of self-congruity theory in understanding consumer behavior. A unique aspect of this research is the inclusion of a novel variable: satisfaction.Design/Methodology/Approach: This research adopts a quantitative approach, utilizing a survey method to gather insights. The data analysis was performed using Structural Equation Modeling (S.E.M.), drawing on responses from 198 participants. The study specifically focuses on Generation Z as its primary subject.Research Findings: This study found that self-congruity influences customer trust and customer engagement, which ultimately contributes to the satisfaction and loyalty of online travel agent users. The satisfaction variable highlights its crucial role in reinforcing the connection between customer engagement and loyalty.Theoretical Contribution/Originality: This study enriches the academic literature by adding the satisfaction variable as a novelty and highlights the critical role of self-concept and trust in building customer loyalty.Practitioners/Policy Implications: To increase loyalty, online travel agent companies must align their brand image with consumers' self-concept, build trust through consistent service, and manage customer engagement wisely.Research Limitations/Implications: This research is limited by fewer samples, the uneven distribution of respondents, and the geographical coverage only on the island of Java.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Transformational Leadership, Digital Competence, and Employee Performance: Examining the Mediating Role of Self-Efficacy and the Moderating Influence of Perceived Organizational Support in Riau Islands Province Dewi, Nolla Puspita; Nurhatisyah, Nurhatisyah; Elkarima, Naseha; Pawar, Avinash
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.25429

Abstract

Research aims: To examine the influence of transformational leadership and digital competence on employee performance in Regional Apparatus Organizations (OPDs) in the Riau Islands Province, with self-efficacy as a mediating factor and organizational support as a moderating factor.Design/Methodology/Approach: A quantitative approach using a survey method was employed. Data were collected from 185 employees in OPD using a structured questionnaire. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software, allowing for both direct and indirect effect evaluations.Research findings: Transformational leadership and digital competence were found to significantly enhance employee performance, both directly and indirectly, with self-efficacy mediating their positive effects. Organizational support further strengthened these relationships as a moderating factor. Together, these variables accounted for 90.3% of the variance in performance, emphasizing the need for leadership that inspires and equips employees with digital skills to thrive in a technology-driven workplace.Theoretical Contribution/Originality: The study integrates leadership, digital competence, and psychological constructs (self-efficacy and organizational support) in the context of public sector organizations. It highlights the interplay between these variables, offering a comprehensive framework for improving employee performance in a digital era.Practitioners/Policy Implications: The study emphasizes the importance of developing transformational leadership through targeted training and prioritizing digital competence to address digital-era challenges. Organizations should strengthen support systems, such as continuous training and recognition programs, to boost employee confidence and engagement, fostering sustained performance, innovation, and resilience.Research Limitations/Implications: This study focuses on Regional Apparatus Organizations in Riau Islands Province, limiting generalizability. Its cross-sectional design restricts causal inference. As such, future research should consider longitudinal and qualitative approaches for deeper insights into these relationships.
The Role of Civil Servant Professionalism and The Merit System on Employee Sustainable Performance Through Value Co-Creation Syahraini, Mira; Nasir Hamzah, Muhammad; Rahim, Abdul Rahman; Sultan, Zulkifli
Jurnal Manajemen Bisnis Vol. 16 No. 1 (2025): March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Research aims: This study aims to promote employee sustainable performance in the local government sector to support the achievement of organizational sustainability goals by examining the role of three important variables, namely civil servant professionalism, merit system, and value co-creation.Design/Methodology/Approach: The research was conducted on civil servants in the Bukittinggi City Local Government with a total of 230 respondents. The research used a quantitative approach with a survey method and analyzed the data using structural equation modeling PLS.Research findings: The results show that civil servant professionalism and value co-creation each had a significant positive effect on employee sustainable performance. Meanwhile, merit system had no effect on employee sustainable performance. Moreover, civil servant professionalism and merit systems each had a significant positive effect on value co-creation. Civil servant professionalism and merit system each had a significant positive effect on employee sustainable performance through value co-creation. This study demonstrates that value co-creation serves as a mediator, enhancing the impact of civil servant professionalism and merit system on employee sustainable performance.Theoretical Contribution/Originality: These traits show how HRM practices play a strategic role in attaining long-term corporate success.Practitioners/Policy Implications: The findings provide strategic recommendations for local government agencies to enhance civil servant professionalism and the merit system, initiating discourse on the efficacy of the merit system in local government, while also optimizing value co-creation as a collaborative method to improve employee sustainable performance. Consequently, this will ultimately facilitate the attainment of sustainable organizational success.Research Limitations/Implications: This research has limitations, specifically that it was conducted just on a single local government entity.
Perilaku Knowledge Sharing: Anteseden dan Pengaruhnya Terhadap Kemampuan Inovasi Individual Probosari, Ninik; Kuswanti, Herlina Dyah
Jurnal Manajemen Bisnis Vol. 5 No. 1: March 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Purpose of this research was to analyze effects of organizational climate, organizational citizenship behavior, and social capital on knowledge sharing behavior. This research also analyzed effect of knowledge sharing behavior on individual innovation capability. Sample was 58 employees of BPR. Data was taken using questionnaires and analyzed using path analysis of linear regression. Result showed that only organizational climate and social capital affected knowledge sharing behavior. Result also showed that knowledge sharing behavior affected individual innovation capability.
Komitmen Organisasional: Definisi, Antecedents, dan Isu-Isu Penelitian Hayati, Neuneung Ratna
Jurnal Manajemen Bisnis Vol. 5 No. 1: March 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Study of organizational commitment is an important issue and relevant in today’s work environment. There is some shifting issues: (1) The debate for definitions and dimensions which forming commitments (1970-1980); (2) behavior exploration influenced by commitment (1990s); (3) the measurement of other factors that are directly or indirectly associated with the commitment - as moderated and / or mediated, also act as variables control (2000); and (4) involve an element of culture, the role of the foci, the use of multi-dimensional as a result of rapid changes in the borderless environment that causes individual easy to interact to get relevant information. This article is divided into four sections: (a) definition of organizational commitment; (b) the antecedents of organizational commitment; (c) organizational commitment research to turnover using social learning theory; and (d) issues for further research.
Pengaruh Implementasi Software Akuntansi Terhadap Kinerja Pegawai: Perceived Enjoyment dan Computer Playfulness Sebagai Variabel Moderating Waspodo, Lego
Jurnal Manajemen Bisnis Vol. 5 No. 2: September 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research is based on the importance of accounting software (SIMDA) implementation to the officer performance, which is moderated with perceived enjoyment and computer playfulness. This research represents the empirical test which used census sampling technics in data collection. The data were collected from 40 officers on Kabupaten Lampung Timur. The influence of accounting software (SIMDA) implementation to the officer performance was analyzed by using original least square regression, and the influence of two moderated variable (perceived enjoyment and computer playfulness.) to offiecer performance were analyzed by using Moderated Regression Analysis (MRA). The analysis result showed that accounting software (SIMDA) implementation variable influenced officer performance significantly. Received second hypothesis that perceived enjoyment and computer playfulness as moderated variable. The result showed indication of the importance of accounting software (SIMDA) implementation to the officer performance in doing management’s function
Pengaruh Citra Merek, Kualitas Produk, Kepuasan Konsumen Terhadap Loyalitas Konsumen Merek Samsung Galaxy Series (Studi Pada Mahasiswa Universitas Muhammadiyah Yogyakarta) Rimiyati, Hasnah; Widodo, Catur
Jurnal Manajemen Bisnis Vol. 5 No. 2: September 2014
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to analyze the effect of brand image, product quality, and consumers satisfaction against consumers loyalty Samsung Galaxy series on student Muhammadiyah University of Yogyakarta. The population in this study are students of the University of Muhammadiyah Yogyakarta using the smartphone Samsung Galaxy series. Sample numbering 100 respondents with the sampling technique used was purposive sampling. Data analysis technique used was multiple linier regression. The results of the analysis show that there is a significant influence of the brand image, product quality, and consumers satisfaction simultaneously and partial towards consumers loyalty Samsung Galaxy Series on student Muhammadiyah University of Yogyakarta.
Optimizing Marketing Strategies to Boost Purchase Intentions and Behaviors in the Creative Economy Agustin, Aming Putri; Isa, Muzakar
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23027

Abstract

Research aims: This study aimed to analyze the influence of store image, brand image, and advertising on consumers' purchase intentions and behaviors.Design/Methodology/Approach: Data were collected through an online survey targeting visitors of Ngarsopuro Night Market, using purposive sampling. A total of 200 respondents participated, corresponding with the sample size recommended in previous studies. Moreover, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) method, processed via SmartPLS version 3.Research findings: The results showed that brand image, store image, and advertising significantly impacted purchase intentions. Even though brand image and advertising influenced purchasing behaviors, store image did not have a significant effect. The result also showed that purchase intentions fully mediated the relationship between brand image, store image, advertising, and purchasing behaviors. Theoretical Contribution/Originality: The Theory of Planned Behavior (TPB) was refined by emphasizing the importance of brand-related attributes over traditional factors like store image, which was found to be insignificant in this context.Practitioners/Policy Implications: The recommendation was to improve the competitiveness of traditional markets in the creative economy by strengthening brand image with local cultural elements, improving store aesthetics, leveraging advertising strategies, and fostering vendor innovation through training and collaborations. Research Limitations/Implications: This study had a limited sample size and used an online survey method. Therefore, it is crucial to expand the geographical scope of the study and combine online surveys with direct interviews to obtain more accurate and detailed information.
Digital Marketing and Sustainable Marketing to Create Competitive Advantage in SMEs: The Moderating Effect of Value Co-creation Farid, Farid; Putra, Setiawan Mandala; Bachri, Syamsul; Sutomo, Maskuri
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23033

Abstract

Research aims: This investigation seeks to examine how the incorporation of digital marketing influences sustainable marketing orientation and competitive edge among small and medium enterprises in Palu City, while also investigating value co-creation's moderating function in enhancing this connection. Furthermore, this study endeavors to ascertain how sustainable marketing orientation directly affects competitive positioning within the digital marketing framework.Design/Methodology/Approach: This study uses quantitative methods. The sample size of this study is 120 with sample characteristics, namely having been operating for at least one year, being micro, small, or medium scale, and having used digital marketing strategies. The respondents were chosen through probability sampling methodology, specifically employing the simple random sampling approach, to guarantee that all registered SME segments have equal opportunity for selection. The research analysis employs Structural Equation Model-Partial Least Square (SEM-PLS) methodological approach.Research findings: Research findings show that digital marketing adoption influences sustainable marketing orientation and also influences competitive advantage. In addition, sustainable marketing orientation was found to influence competitive advantage. Finally, value co-creation can moderate the influence between digital marketing adoption and sustainable marketing orientation on competitive advantage.Theoretical Contribution/Originality: Empirical evidence substantiates the connection between digital marketing implementation and sustainable marketing orientation, demonstrating their combined impact on competitive advantage within SMEs. This investigation further extends scholarly knowledge by identifying value co-creation's moderating function in amplifying digital marketing adoption's effect on competitive advantage through sustainable marketing orientation mechanisms. These findings provide a new perspective on the importance of collaboration with customers in digital marketing to achieve sustainable competitive advantage.Practitioners/Policy Implications: This research guides SMEs on the importance of digital marketing adoption and collaboration with customers through value co-creation to strengthen sustainable marketing orientation and increase competitive advantage in the market.Research Limitations/Implications: This study only covers SMEs in certain regions, thus possibly limiting the generalization of the results to geographic contexts and certain types of businesses.

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