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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
Arjuna Subject : -
Articles 255 Documents
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Key Factors Affecting Customer Citizenship Behavior in Small and Medium-sized Enterprises Shiratina, Aldina; Utama, Andyan Pradipta; Ali, Anees Janee
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23342

Abstract

Research aims: This research aims to analyze how customer satisfaction and costumer citizenship behavior (CCB) are impacted by price justice and product quality. Design/Methodology/Approach: A quantitative methodology was employed utilizing survey data from patrons at several rest stops along the Cipali Toll Road. To examine the relationship between variables, structural equation modeling was utilized. The research population consists of customers who utilized the Cipali Toll rest area facilities at least occasionally over the past year. The research sample was selected using a judgmental sampling method as an element of non-probability sampling according to the target population. Research findings: The study findings indicate that CCB and customer satisfaction are positively and significantly impacted by price justice and product quality. While strong product quality boosts customer satisfaction and stimulates positive customer behavior, price justice has a substantial impact on both customer satisfaction and voluntary product promotion. Furthermore, costumer satisfaction mediates the relationship between price justice and CCB, as well as between product quality and CCB.Theoretical Contribution/Originality: This study emphasizes how crucial customer satisfaction is in enhancing the positive impact of fair prices and high-quality products on customers' voluntary behavior. It offers empirical support for the argument that fair prices and high-quality products are important in promoting positive behavior and customer loyalty.Practitioners/Policy Implications: To gain the trust and loyalty of customers, businesses must maintain excellent product quality, comprehend and apply fair pricing strategies, and guarantee price justice. Emphasizing excellent customer service and delivering high-quality items should be the primary focus in boosting client loyalty and positive behavior. Research Limitations/Implications: To determine whether the study results are applicable to other sectors and locations, more research is recommended in the rest areas along the Cipali Toll Road. Longitudinal studies are suggested to monitor changes in customer satisfaction and CCB over time to furrther understand the connection and spot patterns and shifts in customer perceptions.
Absorption Capacity, Innovative Culture, and Organizational Innovation: Role of Catur Purusa Artha Culture as Moderating Utami, Ni Made Satya; Verawati, Yenny; Irwandika, Gede
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23355

Abstract

Research aims: This research aimed to investigate the relationship between absorptive capacity (ACap) and innovative culture (ICul) in an organization. Additionally, the impact of ICul on innovation and the mediating function of the variable were analyzed. In this context, Catur Purusa Artha (CPA) culture served as a moderating varaible in assimilating organizational innovation (OIn).Design/Methodology/Approach: A quantitative design was applied, and data were collected using a questionnaire distributed to 350 Small and medium enterprises (SMEs) units. Subsequently, the collected data were investigated using the Smart PLS3 application.Research findings: The results showed that ACap did not affect OIn. ACap had a positive and substantial impact on ICul, which was influenced by OIn. Therefore, ICul functioned as a mediating variable in the relationship between ACap and OIn. CPA was reported to moderate the relationship between ACap and OIn.Theoretical Contribution/Originality: The literacy could be used as a management practice developed in the business actors of Bali Province. In this context, the role of local culture was important in running a business.Practitioners/Policy Implications: This research could be used in an organization for social, economic, cultural, and business development. The observation data and the conclusion were used as a reference.Research Limitations/Implications: SMEs managers in Bali Province were used as samples since some organizations did not implement the local CPA culture. Furthermore, a national organizational culture could be applied to various sectors.
The Mediating Effect of Green Motivation between GHRM and Voluntary Green Behavior in Indonesia's Companies and Organizations Sanjaya, Nicolaus Bayu; Edastama, Primasatria
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.23670

Abstract

Research aims: The goal of this study is to investigate the impact of GHRM on VGB, which can be influenced by a variety of factors, including employee green motivation (GM). This study also uses environmental belief (EB) as a mediation that affects GHRM on VGB and green organizational identity (GOI) as a mediation that affects GHRM on TGB.Design/Methodology/Approach: The design implemented is quantitative research that utilizes Structural Equation Modeling (SEM) with Confirmatory Factor Analysis (CFA) as the method of analysis. The sampling method used is purposive sampling, with a minimum of 135 respondents who are employees or members of organizations in Indonesia that implement an environmentally friendly culture and are at least 21 years old. This design is consistent with the characteristics of SEM-CFA research, which tests hypotheses and confirms correlations between observable and latent variables.Research findings: The study found that GHRM improves employees' voluntary and task related green behaviors. Environmental beliefs and the identity of eco-friendly organizations serve as crucial mediators in this relationship. GHRM also influences green motivation, although it does not directly drive green behavior. These findings highlight the importance of environmentally friendly HR policies in supporting employee behavior and improving the company's environmental performance.Theoretical Contribution/Originality: This study provides a theoretical contribution by demonstrating how Green Human Resource Management (GHRM) influences employees' green behavior through factors such as environmental belief (EB) and green organizational identity (GOI). Practically, this research emphasizes the importance of a more comprehensive implementation of Green Human Resource Management to enhance employees' green behavior and the environmental performance of companies in Indonesia.Practitioners/Policy Implications: The implication for building VGB and TGB is that employees need to implement GHRM practices optimally so that their EB and GOI can be effectively carried out, thereby positively impacting VGB and TGB.Research Limitations/Implications: The limitations of this study include its focus on companies in Indonesia, making the results less generalizable to other countries. The incomplete implementation of GHRM limits the findings on the impact of green motivation (GM) on voluntary green behavior (VGB). Additionally, the quantitative approach restricts deeper exploration of qualitative factors that may influence green behavior.
Brand Awareness and Sustainability in Shaping Promotion Strategies in Indonesia Rachmawati, Erny; Akbar, Hammad
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24545

Abstract

Research aims: This study aims to investigate the impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and brand advocacy in Indonesia. It seeks to determine the extent to which these factors influence brand image and how brand image mediates their effect on brand advocacy.Design/Methodology/Approach: A quantitative research methodology was adopted, involving the collection of data from 300 respondents in Indonesia. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) was employed to analyze the relationships between the variables. Research findings: The findings reveal that service quality, brand awareness, consumer experience, and environmental sustainability significantly influence brand image, which in turn strongly impacts brand advocacy. Consumer experience has the greatest effect, followed by service quality, brand awareness, and environmental sustainability. While these insights are valuable for the Indonesian market, expanding the study’s geographic or sectoral scope could provide a broader understanding of brand perception and advocacy across diverse cultural and economic contexts, enhancing its global applicability. Theoretical Contribution/Originality: This research contributes to the literature on branding by offering empirical evidence on the combined impact of service quality, brand awareness, consumer experience, and environmental sustainability on brand image and advocacy in the Indonesian context. It underscores the mediating role of brand image in strengthening consumer advocacy. Practitioners/Policy Implications: For practitioners, the study provides practical insights into how companies can enhance brand image and foster consumer advocacy by improving service quality, raising brand awareness, enhancing consumer experience, and promoting environmental sustainability. This is particularly relevant for businesses in Indonesia aiming to build strong brands and loyal customer base. Research Limitations/Implications: The study is limited to a single country (Indonesia) and specific sectors, which may limit the generalizability of the findings to other regions or industries. Future research could explore additional variables or investigate the effects in other cultural or geographical settings.
Optimizing Customer Engagement and Satisfaction on Loyalty through Self-Congruity Theory Solekhah, Amira Alda Arisani; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24576

Abstract

Research aims: This study explores the factors that shape the intention of Generation Z, aged 20 to 29, in Java to utilize online travel agents. Additionally, it investigates the application of self-congruity theory in understanding consumer behavior. A unique aspect of this research is the inclusion of a novel variable: satisfaction.Design/Methodology/Approach: This research adopts a quantitative approach, utilizing a survey method to gather insights. The data analysis was performed using Structural Equation Modeling (S.E.M.), drawing on responses from 198 participants. The study specifically focuses on Generation Z as its primary subject.Research Findings: This study found that self-congruity influences customer trust and customer engagement, which ultimately contributes to the satisfaction and loyalty of online travel agent users. The satisfaction variable highlights its crucial role in reinforcing the connection between customer engagement and loyalty.Theoretical Contribution/Originality: This study enriches the academic literature by adding the satisfaction variable as a novelty and highlights the critical role of self-concept and trust in building customer loyalty.Practitioners/Policy Implications: To increase loyalty, online travel agent companies must align their brand image with consumers' self-concept, build trust through consistent service, and manage customer engagement wisely.Research Limitations/Implications: This research is limited by fewer samples, the uneven distribution of respondents, and the geographical coverage only on the island of Java.
Connecting Green Consumption Value to Green Word-of-Mouth: Insights into SMEs’ Eco-Friendly Product Purchasing Dynamics Religia, Yoga; Ramawati, Yussi; Said, Jamaliah
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24611

Abstract

Research aims: To examine the impact of different consumption values (functional, epistemic, emotional, social, and conditional) on green purchase behavior and green word of mouth, particularly within the context of green products like Jadah Tempe.Design/Methodology/Approach: A quantitative approach with a cross-sectional descriptive design was used using a questionnaire distributed to 200 respondents in Yogyakarta both online and offline. From the distributed questionnaire, complete data was obtained from 188 respondents to be used in the analysis process.Research findings: The findings indicate that emotional and conditional values significantly influence green purchase behavior and green word-of-mouth. Specifically, emotional values have a positive relationship with green purchase behavior, while conditional values demonstrate the strongest effect on consumer choices. Green purchase behavior serves as a crucial mediator in these relationships, suggesting that consumers with emotional attachments and contextually relevant values are more likely to engage in and promote sustainable purchasing.Theoretical Contribution/Originality: This research provides unique insights into the consumer behavior of Jadah Tempe, emphasizing local sustainable food products' importance and offering a foundation for future studies in sustainable consumption practices.Practitioners/Policy Implications: Marketers should focus on emotional connections and context in their campaigns to promote sustainability, enhancing consumer engagement with products like Jadah Tempe. Understanding the influence of emotional and conditional values on young consumers can help SMEs create inclusive marketing strategies that resonate with diverse segments and promote sustainable products.Research Limitations/Implications: Although this study is limited to the Yogyakarta region, it opens up opportunities for further research in other areas to understand different contexts. The findings of this study still make a strong contribution to understanding consumer behavior and provide a solid foundation for future studies.
Do Organizational Innovation and SHRM Practices Improve Organizational Resilience? The Mediating Role of Employee Resilience Nelson, Alden; Lie, Wynne; Setyawan, Agustinus
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.24797

Abstract

Research aims: This research endeavor seeks to investigate the correlation between Organizational Innovation and Strategic Human Resource Management (SHRM) Practices in relation to Organizational Resilience, with a focus on the mediating influence of Employee Resilience.Design/Methodology/Approach: A quantitative methodological approach, encompassing causal-comparative analysis and partial least squares structural equation modeling, had been utilized to undertake the investigation. The sample was derived from the perspectives of 328 employees of rural banks situated in Batam City.Research findings: The findings show that both Organizational Innovation and Strategic Human Resource Management Practices markedly contribute to the enhancement of Organizational Resilience. Furthermore, Employee Resilience serves as a mediating factor in the relationship between Organizational Innovation and Strategic Human Resource Management Practices and Organizational Resilience, thereby underscoring the significance of cultivating a resilient workforce to attain substantial organizational results.Theoretical Contribution/Originality: This research has the potential to furnish a comprehensive analysis of the mechanisms through which Organizational Resilience may facilitate the navigation of external challenges and pressures that have the capacity to influence business performance and continuity.Research Limitations/Implications: This study centers on variables while neglecting to examine additional potential factors that could impact organizational resilience which may contribute to a more comprehensive understanding of resilience.
Optimization of Business Sustainability Based on Green Human Resources Management in Jepara Furniture SMEs Arifin, Noor; Mohammad, Gunawan; Imron, Much; Palupi, Majang; Alimin, Noor Azreen
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.25299

Abstract

Research aims: This study explores the effect of Green Human Resources Management (GHRM) practices on Business Sustainability through Green Work Engagement and Green Innovative Work Behavior in the context of furniture SMEs in Jepara. The research is underpinned by the AMO concept (Ability, Motivation, Opportunity) theory, with the objective of promoting pro-environmental business commitments and enhancing sustainable performance.Design/Methodology/Approach: This descriptive quantitative research employs explanatory analysis using SEM-PLS (Structural Equation Modeling-Partial Least Squares). Data were collected through purposive sampling from 116 furniture SMEs in Jepara Regency. The factors were assessed on a Likert scale, and statistical analysis was performed to evaluate the proposed relationships.Research findings: The findings reveal that GHRM practices significantly positively affect Green Innovative Work Behavior and Green Work Engagement. Furthermore, Green Innovative Work Behavior and Engagement significantly influence Business Sustainability. However, GHRM practices alone do not directly impact business sustainability; they demonstrate a significant indirect effect when moderated by Green Innovative Work Behavior and Engagement.Theoretical Contribution/Originality: This study extends the application of AMO theory by demonstrating how GHRM practices contribute indirectly to business sustainability through green behavioral mechanisms. It highlights the critical role of employee engagement and innovation in achieving sustainability goals within environmentally focused SMEs.Practitioners/Policy Implications: The results underline the significance of adopting GHRM practices, such as eco-friendly training and recruitment, to foster employee engagement and innovative behaviors. Policymakers and practitioners in SMEs should focus on strategies that align organizational goals with environmental sustainability to gain competitive advantages in the market.Research Limitations/Implications: This study's limitation pertains to SMEs in Jepara Regency, perhaps constraining the generalizability of the findings. Future research may investigate the relevance of these findings in different areas or industries to deepen the comprehension of GHRM's wider ramifications.
Transformational Leadership, Digital Competence, and Employee Performance: Examining the Mediating Role of Self-Efficacy and the Moderating Influence of Perceived Organizational Support Dewi, Nolla Puspita; Nurhatisyah, Nurhatisyah; Elkarima, Naseha; Pawar, Avinash
Jurnal Manajemen Bisnis Vol. 16 No. 1: March 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i1.25429

Abstract

Research aims: To examine the influence of transformational leadership and digital competence on employee performance in Regional Apparatus Organizations (OPDs) in the Riau Islands Province, with self-efficacy as a mediating factor and organizational support as a moderating factor.Design/Methodology/Approach: A quantitative approach using a survey method was employed. Data were collected from 185 employees in OPD using a structured questionnaire. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software, allowing for both direct and indirect effect evaluations.Research findings: Transformational leadership and digital competence were found to significantly enhance employee performance, both directly and indirectly, with self-efficacy mediating their positive effects. Organizational support further strengthened these relationships as a moderating factor. Together, these variables accounted for 90.3% of the variance in performance, emphasizing the need for leadership that inspires and equips employees with digital skills to thrive in a technology-driven workplace.Theoretical Contribution/Originality: The study integrates leadership, digital competence, and psychological constructs (self-efficacy and organizational support) in the context of public sector organizations. It highlights the interplay between these variables, offering a comprehensive framework for improving employee performance in a digital era.Practitioners/Policy Implications: The study emphasizes the importance of developing transformational leadership through targeted training and prioritizing digital competence to address digital-era challenges. Organizations should strengthen support systems, such as continuous training and recognition programs, to boost employee confidence and engagement, fostering sustained performance, innovation, and resilience.Research Limitations/Implications: This study focuses on Regional Apparatus Organizations in Riau Islands Province, limiting generalizability. Its cross-sectional design restricts causal inference. As such, future research should consider longitudinal and qualitative approaches for deeper insights into these relationships.
Exploring Gen-Z Online Fashion Purchase Intention Using SOR Model: The Moderating Role of Gender Lady, Lady; Shevia, Shevia; Melsen, Fandion; Purwianti, Lily; Liu, ChangBo
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25591

Abstract

Research aims: This study aimed to investigate Gen-Z online fashion purchase intention in Indonesia using the Stimulus-Organism-Response (SOR) model. In this model, social media marketing (SMM), electronic word-of-mouth (e-WoM), trust, and price served as stimuli, brand image (BI) functioned as the organism, and purchase intention (PI) represented the response, with gender acting as a moderating variable.Design/Methodology/Approach: A causal-comparative research design was used, collecting data from 384 Gen-Z respondents through structured questionnaires. Data analysis was conducted using SmartPLS 4.0, involving measurement model testing for validity and reliability, followed by structural model testing to evaluate path coefficients and hypothesis testing.Research findings: The results showed that trust, e-WoM, and SMM positively influenced PI, both directly and through BI mediation. Gender significantly moderated the effects of e-WoM and SMM on BI but did not affect the influence of trust or price. Furthermore, price showed no significant impact on PI, either directly or through BI mediation, confirming that non-price factors played a greater role in brand perception and purchase behavior among Gen-Z consumers.Theoretical Contribution/Originality: This study integrated BI as a mediating factor within the SOR model, providing deeper insights into Gen-Z brand perception in Indonesia's digital market. The incorporation of gender as a moderating variable showed distinct consumers responses to e-WoM and SMM, challenging the conventional role of price in brand engagement and PI formation.Practitioners/Policy Implications: Online fashion retailers targeting Gen-Z in Indonesia should prioritize trust-building, positive reviews, and authentic social media engagement to strengthen BI and PI. Given price’s limited influence, brands should focus on product quality, experience, and long-term value. Gender-sensitive strategies were also essential, as women responded to relational engagement, while men preferred direct, information-driven content.Research Limitations/Implications: The limitations of this study included a small sample size that might not capture the full range of Indonesian Gen-Z preferences, an exclusive focus on Gen-Z limiting broader applicability, and ambiguous gender effects. Therefore, future studies were recommended to explore technology, influencer marketing, and utilize qualitative methods for deeper insights. 

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