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<![CDATA[PENGARUH BRAND IMAGE DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BENTUK INOVASI PEMASARAN BUKALAPAK ]]>
<![CDATA[Euis Bandawaty]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i1.3888
<![CDATA[The purpose of this research is to analyze marketing innovation about the influence of brand image and e-service quality to customer satisfaction of Bukalapak. The type of this research is quantitative research. Sources of research data as primary data which collected from customer Bukalapak. Data was collected by accidental sampling method, the number of sample was 100 people. The result of this research showed coefficient of determination score was 0.739, means that customer satisfaction of Bukalapak was influenced by brand image and e-service quality as 73,9%. The side result of this research is: (1). Brand image influenced significantly to customer satisfaction of Bukalapak. (2). E-service quality influenced significantly to customer satisfaction of Bukalapak. (3). Both of brand image and e-service quality influenced significantly to customer satisfaction of Bukalapak. The indicator of brand image which had the best imfluence to customer satisfaction is uniqueness. The indicator of e-service quality which had the best imfluence to customer satisfaction is compensation. Abstrak: Tujuan dari penelitian ini adalah untuk menganalisis inovasi pemasaran dari pengaruh brand image dan e-service quality terhadap customer satisfaction Bukalapak. Jenis penelitian ini adalah kuantitatif. Sumber data penelitian ini merupakan data primer dengan mengambil sampel pelanggan Bukalapak. Pengumpulan data dilakukan menggunakan accidental sampling dengan menyebarkan kepada 100 responden pelanggan Bukalapak. Validitas dan reliabilitas dari setiap variabel di analiasis menggunakan metode analisis Regresi Berganda. Kehandalan estimasi model untuk menjelaskan variabel customer satisfaction Bukalapak adalah R2 = 0.739 artinya brand image dan e-service quality berkontribusi dalam mengestimasi customer satisfaction sebesar 73,9%.. Hasil temuan dari penelitian ini menunjukkan bahwa: (1) brand image berpengaruh secara signifikan terhadap customer satisfaction Bukalapak (2) e-service quality berpengaruh signifikan terhadap customer satisfaction Bukalapak (3) brand image dan e-service quality berpengaruh secara signifikan terhadap customer satisfaction Bukalapak. Novelti dari hasil penlitian ini bahwa custumer satisfaction di pengaruhi oleh indicator brand image yang paling pengaruh adalah dari keunikan barang yang di tawarkan yang memiliki keunggulan yang berkelanjutan dan indicator dari e-service quality terletak pada konpensasi dalam hal cepatnya penanganan apabilaterjadi masalah.]]>
<![CDATA[Factors of Using Non-Cash Payments to the Consumption Level of Students in Pematangsiantar City ]]>
<![CDATA[Yerisma Welly]]>;
<![CDATA[Supitriyani Supitriyani]]>;
<![CDATA[Yusnaini Yusnaini]]>;
<![CDATA[Acai Sudirman]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i1.4041
<![CDATA[This study aims to determine the factors of the use of non-cash payments to the consumption levels of Pematangsiantar City students. In this study the level of student consumption as the dependent variable and the factors of using non-cash payments are perceived usefulness, perceivedease of use and perceived trust as independent variables. The population in this study were students of Accounting Department in the seventh semester at STIE Sultan Agung Pematangsiantaras many 167 people. This study used quantitative data in the form of a questionnaire. Data analysis techniques used in this research are classic assumption test, multiple linear regression, determination test, F test and t test.The results showed that the perceived usefulness, perceived ease of use and perceived trust had a positive and significant effect on student consumption levels. This is because students prefer to make any purchases (consumption) using non-cash payments. The benefits of non-cash payments can be used anywhere, easy to carry, more secure and has trust in the accuracy of the transactions made]]>
<![CDATA[Analysis The Use of Social Media On Purchase Decisions ]]>
<![CDATA[Rahmat Alfikri]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.4957
<![CDATA[The purpose of this research is to analyze the extent to which social media users influence purchasing decisions in small and medium enterprises in the city of Pontianak with marketing dimensions in the form of Online Communities, Interaction, Content Sharing, Accessibility, Credibility on purchasing decisions through social media. SME consumers in Pontianak were taken as respondents. This research uses an accidental simple random sampling technique; the number of respondents collected, 100 respondents. Data analysis using Structural Equation Modelling (SEM). The results showed that the marketing dimension had a direct effect on purchasing decisions through social media. Suggestions in this study are for business people to be more creative and innovative in making new strategies, so as to create and influence purchasing decisions.]]>
<![CDATA[Analisis Peran Citra Perusahaan dan “Relationship Marketing” Terhadap Loyalitas Pelanggan Berbasis Kepercayaan Pelanggan pada PT. Dian Cipta Perkasa Jakarta ]]>
<![CDATA[Heroe Soelistiawan]]>;
<![CDATA[Ambar Lukitaningsih]]>;
<![CDATA[Gendro Wiyono]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5580
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh citra perusahaan dan relationship marketing terhadap kepercayaan dan loyalitas pelanggan pada business to business (B2B). Metode analisis data yang digunakan adalah structural equation modeling-partial least squares (SEM-PLS). Jumlah responden adalah 100 perusahaan. Teknik pengambilan sampel dalam penelitian ini dengan metode convinience sampling dimana pelanggan PT. Dian Cipta Perkasa adalah subjek dalam penelitian ini. Hasil penelitian menemukan bahwa citra perusahaan berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra perusahaan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Secara umum ditemukan relationship marketing masih menjadi variabel yang paling menentukan dalam mendapatkan loyalitas pelanggan.]]>
<![CDATA[Talent Management dan Knowledge Management terhadap Kinerja Karyawan Dengan Employee Retention Sebagai Variabel Moderator ]]>
<![CDATA[Ferra Eka Ramadhani]]>;
<![CDATA[Harsono Harsono]]>;
<![CDATA[Sunardi Sunardi]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4648
<![CDATA[Penelitian ini bertujuan untuk mendeskripsikan talent management, knowledge management, employee retention dan kinerja karyawan serta menganalisis pengaruh talent management dan knowledge management terhadap kinerja karyawan melalui employee retention pada Universitas Kanjuruhan Malang. Pada peneltian ini, populasi yang digunakan sejumlah 98 karyawan dan dikarenakan jumlah relative kecil maka peneliti menggunakan metode sensus, sehingga semua anggota populasi sebagai objek penelitian. Metode penelitian mengunakan teknik analisis path. Hasil penelitian menunjukkan bahwa talent management dan knowledge management berpengaruh signifikan terhadap employee retention, talent management dan knowledge management berpengaruh signifikan terhadap kinerja karyawan, employee retention berpengaruh signifikan terhadap kinerja karyawan, talent management dan knowledge management berpengaruh signifikan terhadap kinerja karyawan melalui employee retention. Employee retention belum mampu memediasi pengaruh talent management dan knowledge management terhadap kinerja karyawan. Hal ini diakrenakan hasil nilai penagruh langsung lebih besar jika dibandingkan dengan pengaruh tidak langsung.]]>
<![CDATA[Persepsi Risiko Covid-19 terhadap Intensi Berwisata di Jabodetabek ]]>
<![CDATA[Fredy Utama]]>;
<![CDATA[Doddy Setiawan]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.4989
<![CDATA[Since the Covid-19 pandemic has been declared as a global pandemic, tourism was the most affected sector by pandemic Covid-19. For the tourism industry, there are direct consequences for the national and local restrictions that have a direct impact on people's lives to minimize the spread of the virus. There are human mobility and the possibility of direct physical contact between individuals. Several things that are considered by tourists in making travel decisions, including the risk perception and their travelling’s safety to a destination. There are several risk perceptions, namely the financial risk perception, time risk, social-psychological risk and health risk. Hypothesis using SEM AMOS to majority 16-25 years old respondents, found no direct influence between perceived risk and intention to travel. The results showed that an increase in risk perception did not affect a decrease in travel intention. Among the 4 variables tested, perceptions of financial risk have the greatest influence, followed by perceptions of health risk, social-psychological risk and time risk.]]>
<![CDATA[Corporate Governance, Karakteristik Perusahaan dan Kinerja Perusahaan ]]>
<![CDATA[Rahmat Setiawan]]>;
<![CDATA[Ivone Dona Khoirun Nisa]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5645
<![CDATA[The purpose of this research is to determine and explain the influence of corporate governance and firm characteristics on firm performance. This research uses manufacturing companies as samples and the number of observations is 228. Multiple linear regression testing is used as a method for research. The results show that corporate governance proxied by proportion of independent commissioners, company characteristics proxied by leverage and company size shows that both simultaneously and partially have an effect on company performance]]>
<![CDATA[Faktor Internal Penentu Laju Pertumbuhan Modal Sendiri pada Perusahaan Rokok Go Public di Bursa Efek Indonesia ]]>
<![CDATA[Wahyu Wiyani]]>;
<![CDATA[Eko Yuni Prihantono]]>;
<![CDATA[Roos Widjajani]]>;
<![CDATA[Harril Brimantyo]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v7i2.5081
<![CDATA[This study aims to analyze the effect of the basic earning power, debt to equity ratio, plowback ratio, and interest and tax rate on the growth rate of equiy in cigarette companies that go public on the Indonesia Stock Exchange in 2013-2018. Data analysis technique used is multiple linear regression. The results showed that the four variables had a simultaneously significant effect on the growth rate of equity, while only Basic Earning Power had no significant effect partially. Because the calculation of basic earning power uses Earning Before Interest and Tax where Earning Before Interest and Tax is the profit that has not been taxed, which in fact tax for cigarette companies is a large expense. In addition, equity growth itself is largely determined by the amount of Earning After Tax compared to Earning Before Interest and Tax. The higher the Earning After Tax, the greater the opportunity for equity growth. ]]>
<![CDATA[Persaingan Usaha Warung Tradisional dengan Toko Modern ]]>
<![CDATA[Mardhiyah, Ainun]]>;
<![CDATA[Safrin, Feby Aulia]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5454
<![CDATA[The development of modern retail activities in Indonesia is currently experiencing rapid development. The types of retail trade are divided into two, namely modern retail such as supermarkets, hypermarts and minimarkets and others, while traditional retail, namely traditional stalls that are managed privately, may also absorb workers. This research was conducted in Medan City, especially in Medan Helvetia District. This research was conducted to the owners of traditional stalls with the aim of knowing what factors can affect business competition between traditional stalls and modern shops. The Medan Helvetia District area was used as the research location because Helvetia District is one of the sub-districts in Medan City where most of the residents live in the retail business (in this case traditional stalls). The method or approach used in this research is descriptive with a qualitative approach. The results obtained are the factors that influence business competition between traditional stalls and modern shops, namely price, location, service and product completeness. The existence of modern shops has no effect on traditional stalls because they pay attention to competitive strategies, namely by paying attention to price, location, service and product completeness. ]]>
<![CDATA[Nilai-Nilai Kewirausahaan Dan Komitmen Berwirausaha Terhadap Kinerja UMKM dengan Strategi Bisnis Sebagai Moderasi ]]>
<![CDATA[Titiek Ambarwati]]>
<![CDATA[ Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jbm.v8i1.5198
<![CDATA[Penelitian ini bertujuan untuk mengetahui penerapan nilai-nilai kewirausahaan utamanya mitivasi berprestasi dan efikasi diri terhadap kinerja usaha yang dimediasi oleh komitmen berwirausaha dan strategi bisnis sebagai moderasi. dengan strategi bisnis sebagai variabel moderasi. Jenis penelitian adalah explanatory research dan menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah Pengusaha UMKM yang ada di Malang tepatnya di kelurahan Lowokwaru dengan jumlah 70 Pengusaha UMKM. Teknik Pengumpulan data dengan menggunakan kuisioner. Alat analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa motivasi berprestasi tidak berpengaruh terhadap komitmen berwirausaha, efikasi diri berpengaruh terhadap komitmen berwirausaha, komitmen berwirausaha tidak memediasi pengaruh motivasi berprestasi terhadap kinerja usaha, komitmen berwirausaha memediasi pengaruh efikasi diri terhadap kinerja usaha, strategi bisnis tidak memoderasi pengaruh komitmen berwirausaha terhadap kinerja usaha. Penelitian selanjutnya dapat menggunakan variable lain seperti intensi dalam berwirausaha dengan lingkup UMKM yang lebih luas.]]>
