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Hary Hermawan
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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 19 Documents
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Search results for , issue "Vol. 22 No. 2 (2024): Media Wisata" : 19 Documents clear
The Influence of Business Ethics of Business Actors and Tourist Satisfaction on Revisit Decisions Mediated by Tourist Preferences in Malioboro, Yogyakarta in the New Normal Era Ainiya, Sri Khusnul; Guritno, Bambang; Listyorini, Haniek
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.374

Abstract

The application of the New Normal during the pandemic is very influential on the tourism sector, especially in Malioboro Yogyakarta. This study aims to describe and analyze the influence of Ethical Business Conducted and Tourist Satisfaction to decision of revisit in the Mediation of Tourists Preference at Malioboro Yogyakarta In the Era of the New Normal. This research used quantitative methods. The sample of this study which 100 tourists at Malioboro. Was taken by accidental sampling technique. The data were the analyzed by using a Multiple Linier Regresion Equation and sobel Test. The research concludes that : Ethical business conducted was positively and significantly influence on Tourist Preference, Tourist Statification was positively and significantly influence on Tourist Preference, Ethical business conducted was positively and significantly influence on the decision of revisit, Tourist Statification was positively and significantly influence on the decision of revisit, Tourist Preference was positively and significantly influence on the decision of revisit, Tourist Preference has no mediation to impact Ethical business conducted on the decision of revisit, Tourist Preference has no mediation to impact Tourist Statification on the decision of revisit.
Analysis of The Influence of Destination Image, Service Quality, and Experience on Destination Loyalty in The Tourism Village of Kampung Tua Bakau Serip (Pokdarwis Pandang Tak Jemu) in Batam Anggraini, Ratih; Septiana, Jennyfer; Aliandrina, Dessy
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.649

Abstract

Tourist villages are popular holiday spots because of the unique culture and character of the city that accommodates tourists. Attractions such as natural attractions that showcase the diversity of plants and animals, as well as educational opportunities about the unique traditions of tourist communities can bring in more visitors. One of the tourist villages that has received recognition from the tourism world is Kampung Tua Bakau Serip Batam which is included in the top 50 in the ADWI (Indonesian Tourism Village Award) event. Over the past six years, construction of the Kampung Tua Bakau Serip Tourism Village has continued. In the research conducted by the researcher, the aim was to determine the influence of destination image, service quality, and experience on destination loyalty. This research carried out an analysis regarding how each variable has an influence, is related, and has a positive impact on each other. This research took samples from people who had visited the Kampung Tua Bakau Serip Tourism Village. One hundred and seventy people were surveyed using non-probability sampling techniques. The research results show that destination image, service quality and experience have a significant positive influence on destination loyalty. Therefore, so that the goal of destination loyalty can continue to be achieved, the Kampung Tua Bakau Serip Tourism Village needs to be maintained and preserved.
Community Empowerment in Tourism Management at Kampung Flory,Tridadi Village, Sleman Regency, Yogyakarta Dewi, Roels Ni Made Sri Puspa; Yutsi, Surya Pratama
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.675

Abstract

Community empowerment is needed in every management of the tourism industry. Kampung Flory has been developed for a long time and benefits the community. The tourist attractions that Kampung Flory owns are quite diverse and offer many choices to tourists. This study aims to examine community empowerment in the management of destinations in Kampung Flory followed by organizing a management model according to the tourism institutions in Kampung Flory. This study uses a quantitative approach. Methods of data collection are carried out by observation, questionnaires, and literature study with the number of respondents being 123 people. Data analysis methods using descriptive statistical analysis methods assisted by a Likert scale. The results of this study indicate that social empowerment and economic empowerment for the people of Kampung Flory are good. The average score of all these variables is 3.56 indicating that the community strongly agrees with empowerment because from the initial stage to the tourism development stage in Kampung Flory is carried out all by the community. The form of community empowerment in Kampung Flory is in the form of community involvement in the management of tourism objects such as recruitment as labor and opening a business in the tourist area of Kampung Flory.
The Augmented Reality (AR) Based on Artificial Intellegence (AI) in Integrated Marketing Communication (IMC) in Tourism Villages Setiawan, Budi
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.695

Abstract

This study examines the implementation of Augmented Reality (AR) based on Artificial Intelligence (AI) in Integrated Marketing Communication (IMC) in tourism villages, driven by the need for advanced technology to sustain the attractiveness of tourist destinations. The main objectives are to explore the potential of AR and AI technologies in enhancing tourist experiences, identify best practices in IMC, and analyze economic and environmental impacts. A literature review approach was used to gather findings from recent studies, indicating that AR provides deeper and more informative interactive experiences, while AI enables personalized experiences tailored to individual tourist preferences. The research methodology involved critical analysis of relevant literature, including case studies from several tourism villages in Indonesia and abroad that have successfully implemented these technologies. The results indicate that the implementation of AR and AI can significantly enhance destination attractiveness, strengthen branding, and support sustainable tourism development through better environmental management and more active involvement of local communities. However, challenges such as implementation costs, data privacy, and technological dependency need to be considered. This research provides a foundation for developing effective integrated marketing strategies using AR and AI, meeting the needs of modern tourists who increasingly demand informative, interactive, and sustainable experiences.
Implementation of Technology and Housekeeping Innovations on Efficiency, Effectiveness and Employee Performance in The Galesong Tourist Area of Takalar Regency Nasir, Muhammad Ersyad; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.710

Abstract

This study analyses the impact of technology and innovation on operational performance in the housekeeping section of the tourist area in Takalar Regency. Data from employee interviews indicate that while technology adoption varies, advanced technology has increased efficiency, service quality, and customer satisfaction. Challenges include a lack of training and resistance to change. To overcome these, the study suggests investing in technology, employee training, and collaborating with technology providers. In conclusion, technology and innovation are crucial for enhancing productivity and customer satisfaction in the hospitality sector.
Analysis of the Influence of Attraction on Interest in Visiting the Indonesia Science Center, Taman Mini Indonesia Indah Peng, Bryan; Berutu, Feronika
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.727

Abstract

The Indonesia Science Center is located inside Taman Mini Indonesia Indah in East Jakarta, serves as an interactive science exhibition venue. It offers various exhibits designed to enhance knowledge and understanding of science. This research aims to assess the extent to which attractiveness influences the interest in visiting the Indonesia Science Center at Taman Mini Indonesia Indah. This study adopts a quantitative research methodology, incorporating multiple linear regression analysis, classical assumption tests, hypothesis testing through t-tests and f-tests, and determination coefficient tests, all conducted using SPSS software. The sample comprises 100 respondents, including both individuals who have visited and those who have not visited the Indonesia Science Center at Taman Mini Indonesia Indah, East Jakarta. The research findings indicate that the overall mean score for variable X (Attractiveness) is 4.10, while the overall mean score for variable Y (Interest in Visiting) is 4.11. The t-test results show a significance value of less than 0.001, which is below the 0.05 threshold, indicating that variable X (Attractiveness) significantly affects variable Y (Interest in Visiting). The coefficient of determination (r²) is calculated to be 0.688, suggesting that 68.8% of the variance in variable Y is explained by variable X.
Evaluation Analysis of Environmentally Based Sustainable Management at Dago Dreampark Bandung Gani, Davin; Sofiani
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.728

Abstract

This research aims to analyze the environmental management of destinations carried out at Dago Dreampark so that tourist destinations remain maintained and protected. Evaluation of sustainable management carried out regularly is needed so that factors can always be monitored that can cause a decline in the natural environment and natural resources owned by tourist destinations, along with planning & monitoring efforts made to overcome these factors. The method that will be used in this research is a descriptive qualitative method. Data collection will be carried out using the tourist destination photo/video documentation method, direct observation of the sustainable development of the Dago Dreampark Bandung, and using the direct interview method with the Tourism Destination Management. The results of this research reveal the applications used by Dago Dreampark in managing destinations sustainably, starting from waste management, air and water management, and also managing nature conservation at Dago Dreampark. This research provides knowledge about the effectiveness of sustainable management applied to tourist destinations.
Strategy for the development of Dermaji Village Tourism: Building Competitiveness in Rural Tourism in the Post-Pandemic Era Hariyadi, Bagus Reza; Afif, Fuadi; Herliana, Monika; Firmansyah, Dian Bayu
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.735

Abstract

This research aims to identify the tourism potential and formulate competitive rural tourism development strategies in Dermaji Village, Lumbir District, Banyumas Regency, Central Java. The study employs a qualitative descriptive approach using an exploratory case study. Primary data were obtained through in-depth field observations and interviews with key informants, while secondary data were sourced from literature reviews and documentation. The research utilized the analysis of 11 tourism components, modified from various experts, CHSE analysis, government work programs, market preferences, and SWOT analysis, including SWOT Matrix. The findings reveal significant potential and 15 main strategies for developing Dermaji Village into a competitive rural tourism destination. The village has already undertaken initiatives such as collaborating with Perum Perhutani and local community efforts to create unique rural tourism destinations. Active and adaptive strategies are required to develop Dermaji Village into a competitive rural tourism destination with unique offerings in Banyumas Regency, considering both micro and macro perspectives.
Planning for Publication Development on Room Sales in Sevenz Apartment Felinda, Viona; Lubis, Arina Luthfini
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.737

Abstract

The apartment business presents a lucrative opportunity when employing effective marketing strategies, including social media publications which can enhance brand awareness and customer satisfaction. In Batam, an international industrial hub, the demand for accommodation is on the rise, and entrepreneurs such as the owners of Sevenz Apartments are capitalizing on this opportunity by developing daily and monthly rental businesses. However, there is a need for additional strategies to address the seasonal imbalance in occupancy rates. Therefore, the researcher developed publications for Sevenz Apartments. A descriptive design was employed in this study. Given the qualitative nature of the data, interviews were conducted to collect firsthand data from informants regarding publications in the marketing of Sevenz Apartments. Based on the interview results, a website was developed as the primary promotional platform providing comprehensive information about facilities, prices, and promotions. This website is expected to increase visibility and room sales by expanding the audience reach and utilizing social media and content marketing.
The Influence of Panda Kid’s Club Activities on Repeat Visit Intentions at Holiday Inn Resort, Batam City Seffany, Diana; Lubis, Arina Luthfini
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.740

Abstract

This study evaluates the impact of activities and facilities at Panda Kid’s Club at Holiday Inn Resort Batam City, on guests' intention to return. The research questions identified are how activities at Panda Kid’s Club influence guests' intention to return and how the provided facilities contribute to this effect. The main objectives of this research are to determine the impact of Panda Kid’s Club activities on return intentions and how its facilities affect them. The quantitative method is based on the approach described by (John W. Creswell, 2017) to measure quantitative data objectively through surveys. This study uses the SPSS version 23 application to process the research survey data. The results of the analysis indicate a positive impact of creative and educational activities and good and safe facilities on guests' intention to return. The conclusion of this study confirms that activities at Panda Kid’s Club significantly influence guests' intention to return. Recommendations for future research include expanding the scope by incorporating additional independent variables to gain a more comprehensive understanding of factors affecting return intentions.

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