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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol. 14 No. 1 (2016)" : 20 Documents clear
Analisis Manajemen Kelembagaan untuk Penerapan Mekanisme Pembayaran Jasa Lingkungan Air Bersih di Hulu DAS Latuppa Kota Palopo Yasir, Jibria Ratna; Syaukat, Yusman; Ekayani, Meti
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.574 KB) | DOI: 10.18202/jam23026332.14.1.03

Abstract

The massive number deforestation and forest conversion in headwaters of Latuppa stream for providing agricultural lands and housings make the forests loss its functions as a prop of downstream and as a regulator of water cycle. It also prevents flood, landslide, and dryness. Both activities significantly affect on clean water consumers and production of PDAM from which Latuppa stream is a primary source of water supply. Therefore, Forestry Department supported by some stakeholders initiate a program concerning to the payment of environmental service for clean water as an alternative to solve the problem related to exploitation of forest area in Latuppa. The purpose of this research is to identify individuals who involve in organizational mechanism payment of environmental service and operationalmanagement in organization using stakeholders' analysis. The finding shows that the primary organizer in environmental services mechanism is PDAM Palopo as a facilitator in providing clean water supply supported by local people at headstream of Latuppa, especially the group of To'Buangin and Se'pon, Wallacea Palopo, DAS Paremang forum, Forestry Department of Palopo, Agriculture Department of Palopo, PSDH, BLH Palopo, and BPDAS Saddang as a secondary stakeholder and organizer representatives who facilitatean initiative of payment to environmental service.
Analisis Hubungan Corporate Governance, Corporate Social Responsibility, dan Corporate Financial Performance pada Perusahaan Kompas 100 Caesari, Annisa Putri; Irwanto, Abdul Kohar; Syamsun, Muhammad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.482 KB) | DOI: 10.18202/jam23026332.14.1.09

Abstract

In accommodating the objectives and obligations, the company may apply a system called Corporate Governance (CG) and Corporate Social Responsibility (CSR). The implementation of CG and CSR are related because CSR is a consequence of the implementation of CG. CG and CSR are also interconnected with Corporate Financial Performance (CFP). Through the implementation of CG, the company can improve CFP. While the relationship between CSR and CFP can be associated positively or negatively. CSR can improve CFP during the company does not over investment in CSR activities. The research was conducted on one hundred companies listed in Kompas100 index to determine the relationship of implementation of CG on the disclosure of CSR, the relationship of implementation of CG to the CFP, the relationship disclosure of CSR to the CFP, and the relationship of implementation of CG to the CFP with CSR as a moderating variable in the sample companies. structural equation modeling (SEM) analysis uses in order to determine the relationship of these three variables. The results show that the implementation of CG which is reflected in board size indicator significantly positive related to the disclosure of CSR activities. However, the implementation of CG significantly negative related to the company's financial performance that is reflected in PER ratio. Moreover, CSR disclosure is significantly negative related to the financial performance. Due to the relationship between CG and CFP and the relationship between CSR and CFP is significantly negative related, implementation of CG is also significantly negative related to the CFP through the disclosure of CSR as a moderating variable.
Guerilla Marketing: Pengaruh Guerilla Advertising terhadap Awareness dan Image Produk bagi Perusahaan Pratama, Ady Putra
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.33 KB) | DOI: 10.18202/jam23026332.14.1.04

Abstract

Advertising is the part of the promotion. In Indonesia, many companies use promotions in order to increase sales. Advertising sends the message and brand value to the consumers. The amount of advertising that is conventionally leading to saturation for consumers in Indonesia. The concept of guerilla advertising is one of the advertising conceptsthat are creative and attractive advertising in affecting consumers'awareness. Companies can use the concept of guerilla advertising as a new concept that is easy to implement and use low budgets. Guerilla advertising has a positive and negatif effect for the company. The use of guerilla advertising technique itself is deemed to be less credible due to language and delivery using an extreme way. However, guerilla advertising is very important because it is used by a company beside it is issued a small budget, geruilla advertising concept is a new concept and can affect consumers' awareness with an easy and innovative way.
Analisis Pengembangan Model Bisnis Kanvas CV Kandura Keramik Bandung Permadi, Benedictus; Nurmalina, Rita; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1311.598 KB) | DOI: 10.18202/jam23026332.14.1.10

Abstract

CV Kandura Keramik is one of companies which runs its business in ceramic production. As a company which is producing ceramics with high market potential, the company needs capacity building by identifying internal and external factors in order to facilitate in improving the company's internal management and to develop strategies that can be used optimally to improve the company's revenue. This research is aiming to give an overview of the business model performed by CV Kandura Ceramic along with the overview of Strengths, Weaknesses, Opportunities and Threats based on Business Model Canvas and provide input regarding corrective measures for the company. Research method conducted with Business Model Canvas approach and SWOT analysis to allow the formation of alternative strategy. The improvement of business model performed on seven of nine elements of BMC and there are seven major improvement programs for the company as follows: Establish a new segmentation, cooperation with art students, business partners, suppliers and partners, registering products to Standardization Agency, form R&D subdivision and human resources.
Hubungan Dimensi Mutu Pelayanan Farmasi Rawat Jalan dengan Kepuasan Pasien di RS Baptis Batu: Peran Kepesertaan Asuransi Megawati, Megawati; Hariyanto, Tatong; Rachmi, Asih Tri
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.477 KB) | DOI: 10.18202/jam23026332.14.1.16

Abstract

This study aims to determine whether the level of user satisfaction pharmacy services in the Baptist Hospital. It is related to the users'perception on the quality dimension of pharmaceutical ministry. Moreover, to determine whether the level of users' satisfaction in installation services Outpatient Pharmacy (IFRJ) RSBB is influenced by insurance membership status. This study uses cross-sectional study approach. The instrument uses a questionnaire with Likert scale. Validity and reliability testing uses Cronbach Alpha and non additivity Tuckey testing. Normality testing uses One-sample chi-square. The correlation analysis uses Spearman rho, while the differences between the two groups use Two Way ANOVA analysis. There is no significant difference in gender, marital status, educational background,and employment status unless the age characteristics in which BPJS-K respondents'age were older than un-insured patients. The results show the seven dimensions of pharmaceutical care outpatient quality can be used to measure patients'satisfaction un-insured or BPJSK.However, if look closely at the component dimensions turned out to be no difference between the dimensions of information provision and waiting times services in which a group of un-insured higher scores than insured BPJS-K group. While the level of respondents'satisfaction on each quality dimension of outpatient pharmacy services is not the same between the two groups. It can be seen that the dimensions of satisfaction with lounge facilities and dimensions of satisfaction with the speed waiting time drug services in uninsured group, higher than the insured group BPJS-K.
Vendor-capacity, Perceived-Familiarity, Perceived- Reputation, dan Personal-values sebagai Faktor Pembeda pada Kelompok Konsumen bagi Tercapainya Online Customers’ Trust: Studi pada Pengguna E-commerce di Indonesia Hadi, Musthofa; Zain, Djumilah; Sudiro, Achmad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.361 KB) | DOI: 10.18202/jam23026332.14.1.05

Abstract

The objectives of this study are (1) To find the determinant variables that discriminate the consumers'group on trusting or not to the online-transactions, among the dependent variables which consist of vendor-capacity, perceived-familiarity, perceived-reputation, and personal values. (2) To find the most differrent variable from those determinant variables found, and (3) To Find the effective strategy to overcome the e-trust barriers in Indonesian online-market. The data collected from 85 samples of Indonesians that experiencing the e-commerce transactions. Many questioners were spread by mailed and directly spreading to meet the quota. The data analysis that used were Discriminant Analysis and Crosstab Analisis. The result of this study show that from four predicting variables, there areonly two variables that determinant the consumers'choise to trust or not to the onlinetransactions; vendor-capacity and perceived-familiarity,- which has significant influence for this case. The consumers'perceived-familiarity was found as the most influencing variables that could discriminate the trust of the customers to online-transactions. Therefore, the vendors'strategy should be held to educate the customer and maximizing the customers' relationship programs, beside continous improvement of the vendors' capacities as well.
Strategi Bersaing Benih Padi Berlabel Unit Pengembangan Benih Tanaman Pangan dan Hortikultura (UPBTPH) Provinsi Kalimantan Barat Budihandayani, Emilia Farida; Nurliza, Nurliza; Imelda, Imelda
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.977 KB) | DOI: 10.18202/jam23026332.14.1.11

Abstract

Agency for food plantation and horticulture seed development (UPBTPH) in Wes  Kalimantan has faced competetion on industry of labeled rice seed. This research aims in studying on industrial circle and competitive advantages strategies that could be used by UPBTPH in West Kalimantan. Respondents are selected through purposive sampling method. Meanwhile, data analyzed use Delphi Method. Industrial circle described on Porter Model and General Electric Matrix. The analysis result of Porter Model shows that UPBTPH is good on cost leadeship strategy. It means that UPBTPH could be the lowest cost producer. The analysis result of General Electric Matrix shows that UPBTPH as a company on selective growth segmentation. It affects UPBTPH should be more selective in growth segmentation. Therefore the company should: (1) generate on production capacity, (2) keep on management and product standardization, (3) doing well on collaboration with executive for primary seed (UPBS) and an Agency for Controlling and Seeds Certification (BPSB) in West Kalimantan are competitive advantage strategies that suitable for UPBTP 
Pengaruh Internal Capital Adequency Ratio (CAR), Financing To Deposit Ratio (FDR), dan Biaya Operasional Per Pendapatan Operasional (BOPO) dalam Peningkatan Profitabilitas Industri Bank Syariah di Indonesia Hakiim, Ningsukma; Rafsanjani, Haqiqi
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.451 KB) | DOI: 10.18202/jam23026332.14.1.17

Abstract

The aims of this study are to determine and analyze the influence of health bank ratio as measured by CAR, FDR, and ROA to the profitability of Islamic Banks industry in Indonesia. The data use in this research is secondary data include capital adequacy ratio (CAR), liquidity (FDR), operational efficiency (ROA) and profitability (ROA) in Islamic commercial banking industry registered at Bank Indonesia. The data is time series cross section during the year 2010-2012 and 2013 (only in January to March 2013) obtained from the official website of banking statistics, Bank Indonesia (www.bi.go.id). Data analysis used linear regression models with SPSS 16. From the observation and data analysis, the finding shows that CAR, FDR, and ROA to ROA are the indicator of the health Bank to measure profitability has a high relationship. CAR partially has no significant effect on profitability. FDR variable partially has a negative effect and has no significant effect on profitability. In the other hand, BOPO partially has a significant negative effect on ROA.
Analisis Preferensi Atribut terhadap Keputusan Konsumen Membeli Rumah di Kota Palembang Winanto, Agus; Wahab, Zakaria; Nazaruddin, Akhmad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.742 KB) | DOI: 10.18202/jam23026332.14.1.06

Abstract

This study aimed to analyze and know the preferences attribute toward the consumer's decision to buy a house. The respondents in this study were 120 consumers who buy a house at three residential locations with different categories in Palembang. Data analysis technique is using multiple regression analysis. The results show that the preferences of housing attributes as follows: location, public facilities and social facilities, prices, mortgage facilities, legality, developers'credibility, and the promotion partially or simultaneously positive and significant influence toward the consumer's decision to buy the house. Based on the value of determination coefficient (r-square) as 0.876, indicates that the consumer's decision to buy the house jointly described by attribute variables studied the house by 87.6%, the remaining 12.4% is influenced by other variables. In the oher hand, the most dominant attribute towards consumer'nn's decision to buy a house is the price.
Pengalaman Pasien Dirawat Inap di Rumah Sakit sebagai Upaya Penyusunan Strategi Pemasaran Pamungkas, Fantri; Hariyanti, Tita; Prawestiningtyas, Eriko; Juhariah, Siti
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (85.728 KB) | DOI: 10.18202/jam23026332.14.1.12

Abstract

An increasing number of hospitals in East Java during the past five years is 20%. This raises the tight competition. The hospital did the understanding of consumer behavior to the application of the concept of customer-oriented marketing. This study examines the experiences of patients during care with phenomenological qualitative research methods to obtain the meaning of the experience of patients during care. The result of the study shows the choice of the hospital as a place for health care based on the patient's experience before entering the hospital (patient feeling when declared sick, the search for treatment and patient experience when going to the hospital). Moreover, a patient's view to the hospital consists of five P namely the place, price, people, product, and process. In the process of getting inpatient care in a hospital X, informants experience pleasant and unpleasant experiences. These experiences can be used to develop marketing strategies in the hospital X and conduc in accordance with the change of the current condition of the hospital and the hospital made plans in the future.

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