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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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Gender Interaction: Exploring How Shopee Mobile Technology Shapes Consumer Decisions Through the Lens of Consumer Enjoyment Talita, Febrina; Wahyuningsih, Wahyuningsih; Santi, Ira Nuriya
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.06

Abstract

The evolution of e-commerce from simple websites that facilitate sales transactions to integrated mobile apps has been fuelled by a significant surge in user demand. This transformation, marked by the dominance of mobile devices in accessing e-commerce platforms such as Shopee, underscores the importance of understanding consumer behavior and preferences in the context of mobile shopping. The findings of this study provide valuable insights into how perceived usefulness (PU) and perceived ease of use (PEOU), as well as gender, influence purchasing decisions on Shopee Mobile. We conducted an online survey using Google Forms to collect the research data. A total of 210 respondents were successfully obtained and processed the data. The survey respondents are Shopee Mobile application users who live in Palu City. The PLS SEM 3 data analysis method employs the JASP tool for data processing. The study's results show that perceived usefulness and perceived ease of use do not significantly influence purchase decisions. However, when mediated by consumer enjoyment, perceived usefulness and perceived ease of use significantly influence purchase decisions; the moderating effect of gender is not significant. The findings of this study are very useful for managers or company leaders in developing technological application innovations to increase the number of application users and can influence consumer choices in making purchasing decisions.
Brand Image and Brand Love as Mediation of Brand Experience on Brand Loyalty in Samsung Smartphone Customers Prasidha, Helmi Afif; Rohman, Fatchur; Sunaryo, Sunaryo
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.15

Abstract

This study aims to determine the variables affecting consumer loyalty to a smartphone brand. For this reason, researchers use Samsung smartphones in Malang City as research objects. 160 responses were obtained using a nonprobability approach with a purposive sampling technique. The data was collected through a questionnaire, then analyzed using the Partial Least Square analysis tool and measured using a Likert scale. The results of this study found that brand experience has a significant effect on brand loyalty. Also, brand image and love are proven to mediate the impact of brand experience on brand loyalty partially. It is necessary to re-explore other independent variables related to cognitive aspects that directly affect loyalty to the same research object or other smartphone brands, such as brand ambassadors, self-congruity, celebrity endorsement, and other factors available.
Factors Affecting Purchase Intention 5G Smartphone in Indonesia Using the Extended TPB Approach Fahrillah, Ahmad Ariq; Suroso, Arif Imam; Yuliati, Lilik Noor
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.14

Abstract

In contemporary society, smartphones have evolved into essential tools, with fast internet connectivity playing a pivotal role. In Indonesia, the deployment of 5G networks, the fastest in the industry, has officially begun, though it's limited to just nine regions. Notably, between 2021 and 2022, the sales of 5G smartphones in Indonesia surged twofold. This research investigates the factors influencing the purchase intention of 5G smartphones in Indonesia. It employs the Theory of Planned Behavior (TPB) as the foundational framework and extends it with variables such as facilitating conditions and customer preferences. Customer preferences mediate the relationship between price, product features, aesthetic value, and purchase intention. Employing quantitative analysis via Structural Equation Modeling with SmartPLS 3.0, this study engaged 335 respondents from diverse regions in Indonesia. The findings indicate that attitude, subjective norm, perceived behavior control, customer preferences, and facilitating conditions significantly impact purchase intention. Product features and aesthetic value, but not price, influence customer preferences. Smartphone manufacturers can capitalize on these preferences by highlighting the unique features and aesthetic values of 5G smartphones and promoting their advantages and value for money through digital and print media. This research provides valuable insights for marketing professionals and policymakers in Indonesia's growing 5G smartphone market.
Intensity of Work-Family Conflict and Its Impact on Female Nurses Performance Sutisna, Deden; Ismail, Solahuddin; Putri, Silfia Ayu
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.07

Abstract

This research is an important finding because it will reveal the intensity of conflict between female workers and their families during COVID-19, as well as the subsequent impact on the performance of female nurses who are married. The study aimed to determine the conditions and contribution of women's work-family conflict to the performance of married female nurses at the Otto Iskandar Dinata Hospital, Bandung, West Java. This research was conducted when COVID-19 had been going on for 3 years. At that time all sectors were affected, especially the local government's public health service units which had direct access to handling the COVID-19 pandemic, which involved workers from various health professions who were inseparable from conflicts in their work and families. The research method used is causal associative, qualitative, and quantitative data types. The data collection method is by literature study and field study, while the data collection techniques use observation, interviews, and questionnaires. Data analysis was assisted by statistical software SPSS version 25 with multiple linear regression analysis, correlation coefficient, and coefficient of determination. The study population consisted of 148 female nurses, and 69 were taken as a sample, with 80 data taken from the field. The results showed that the General demands of a role and Time devoted to a given role conditions had a relatively high conflict intensity, and the Strain produced by a given role condition had a high conflict intensity, while the performance condition had a very good level. Work-family conflict has a small effect on performance, and the effect is significant. The results of this study hoped that the regional government health service organization will be able to determine work policies for female nurses so that the workload is distributed evenly and there is no high conflict intention, which results in decreased performance.
Job Satisfaction as Mediator in the Effect of Perceived Organizational Support on Employee Engagement: Evidence from SMEs in Indonesia Siregar, Zulkifli Musannip Efendi; Lubis, Tukimin; Syamsuri, Abd. Rasyid; Siregar, Dede Iskandar; Supriadi, Yudi Nur
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.11

Abstract

Small and medium enterprises (SMEs) have become a cornerstone of Indonesia's economic growth, yet employee engagement remains a significant challenge that often hampers their performance. Enhancing employee engagement is crucial for driving business success and achieving optimal results. Employee work engagement is very important in enhancing a company's success. This research constructs the relationship model that shows how employee engagement, job satisfaction, and perceived organizational support relate to employees. The study was carried out at SMEs and employees as respondents. The research used a quantitative approach. Data was collected through online questionnaires, and the data was collected from 141 respondents. Sample selection was carried out using the snowball sampling method. The data that has been successfully collected were processed by using SEM Smart PLS. The results of this study show an influence between perceived organizational support and job satisfaction. Employee work engagement is positively influenced by job satisfaction, and perceived organizational support positively impacts employee work engagement. In addition, studies have demonstrated the critical role that job satisfaction plays as a mediating factor in the relationship between employees' perceived organizational support and worker engagement. This research has implications for improving organizational support, such as appreciation, respecting employee ideas and opinions, and paying attention to employee job satisfaction to increase employee engagement.
From Underestimated to The Most Respected: The Transformation Steps Siahaan, Andriyuda; Ratnawati, Kusuma; Susilowati, Christin
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.13

Abstract

This study focuses on spare part management within the context of a maintenance service company, with a case study on one of the largest State-Owned Enterprise (SOE) subsidiaries in Indonesia engaged in port maintenance services. Spare part management has unique characteristics that distinguish it from other inventory management types, such as irregular demand patterns, a wide variety of items, obsolescence risks, and a close connection to maintenance activities. Failure in spare part management can trigger significant operational and financial problems. This research aims to explore the steps taken to improve and assess the effectiveness of these measures. A phenomenological approach was used to deeply and contextually explore the phenomena. Data was analyzed using qualitative methods with the NVivo application. The study results reveal five main gaps in spare part management, including the lack of clear SOPs, ineffective financial control, inconsistency in spare part naming, weaknesses in inventory control, and manual request processes. The transformation undertaken includes the implementation of a centra application, training, and socialization, the establishment of clear business processes, good inventory management, and increased transparency and accountability. These improvement steps have proven effective in enhancing operational efficiency, cost savings, real-time billing, accurate recording and monitoring, effective evaluation, and increased customer satisfaction. This transformation demonstrates the importance of cross-functional collaboration and good management of information flow. This study emphasizes that good spare part management can improve company performance. The novelty of this research lies in its comprehensive analysis of spare part management improvements in a large SOE context and its practical recommendations for optimizing such systems. Enhanced operational performance and strategic insights for other organizations facing similar challenges in spare part management. The study contributes to the literature by exploring the complexities of spare parts management.
Measuring Fintech's Health: Cash Management and Risk on Firm Performance Champaca, Mychelia
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.19

Abstract

The development of financial institutions is in line with the massive development of the internet and technology, so the growth of fintech financial institutions is currently still an interesting topic to discuss. Most research on fintech uses a qualitative approach; this is because the topic of fintech is still in its early stages of development. By using a quantitative approach, this research makes a different contribution, namely by measuring the performance of fintech in Indonesia as a study of the context of developing countries. In addition, most research on fintech is still in the form of definitions and ecosystems of fintech financial institutions. Studies on fintech performance are still limited; this is explained by access to fintech financial report databases that have not been published standardly. This study examines the health of fintech financial institutions by looking at their influence on cash management and corporate riskiness. Studies included testing peer-to-peer lending fintech companies registered with the OJK and making observations during 2019-2022. The analysis method used was ordinary least squares regression from panel data. The results of the study show that there is no influence of cash holdings on company performance. A significant influence is shown by the negative influence of risk using the solvency ratio, although when measured using the liquidity ratio, the results are not significant. The test results prove the role of transactional motives in cash management for fintech companies in Indonesia.
Analysis of MSME's Financial and Business Improvement Model through Digital Economy Services and Fintech Strategy Subkhan, Farid; Maarif, Mohammad Syamsul; Rochman, Nurul Taufiqu; Nugraha, Yudhistira
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.10

Abstract

The development of digital technology contributes significant roles to businesses, including micro, small, and medium enterprises (MSMEs). It raises the digital economy and fintech services to the MSMEs market, such as peer-to-peer lending, digital payment, crowdfunding, digital assets, e-commerce, social commerce, etc. This research aims to analyze MSMEs financial and business improvement model by using MSME's digital economy products and fintech penetration strategy in Indonesia. This study employed a mixed research method by integrating the Delphi technique and the Analytical Hierarchy Process (AHP). The Delphi method was used to identify criteria or construct for the research framework, while AHP was used to evaluate and determine the score and priorities of the MSMEs financial performance criteria, business goals, digital economy's alternative products, and fintech penetration strategies. The Delphi method consists of round 1 - to explore the research framework, round 2 - to rank the research indicators, followed by AHP at round 3. The study involves 20 expert panels of MSMEs in greater Jakarta. This study found that the use of digital economy products - particularly fintech will enhance MSMEs' financial performance by increasing sales volume and business profits. It helps them achieving business goals by increasing their revenue and expanding their business. MSMEs need digital payment and mobile banking as vital fintech services. This study also provides strategic guidance to fintech players and government to effectively penetrate fintech products to MSMEs mainly through knowledge dissemination and digital knowledge improvement.
Man vs Woman: Exploring Organizational Support, Job Satisfaction, and Trust in Travel Industry Employee Commitment Renggi, Theresia Salsa Purnama; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.05

Abstract

Attention to employee welfare is a significant focus in human resource management. Companies that pay attention to employee welfare often see increased employee commitment. This study aims to analyze the direct and indirect effects of perceived organizational support on affective commitment in conventional travel agents in Bali, considering the mediating roles of job satisfaction and employee trust and the moderating role of gender. Data for this was collected through a questionnaire and a sample of 411 conventional travel agent employees in Bali. Sample selection was carried out using the purposive sampling method. The collected data will analyzed using SmartPLS 4. This study shows that perceived organizational support positively affects employees’ affective commitment at conventional travel agents in Bali. In addition, job satisfaction positively influenced employees’ affective commitment, but employee trust did not affect affective commitment. This finding also identified that job satisfaction partially mediates the relationship between perceived organizational support and affective commitment, while employee trust does not mediate the relationship. An interesting difference was seen between male and female employees. Perceived organizational support had a significant impact on female employees’ trust. This research implies that companies and management of conventional travel agencies should improve employee support, satisfaction, and well-being of male and female employees without discrimination.
The Influence of Return on Asset and Debt Equity Ratio to Stock Prices: The Moderating Effect of Financial Performance of the Mining Industry Maringka, Tonny Serfius
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.20

Abstract

This research aims to test the moderator effect on characteristic variables such as return on assets and debt-equity ratio as exogenous variables on stock prices which are endogenous variables with return on equity being a proxy for financial performance. This research uses a quantitative approach with the path analysis method, the research object is 39 mining sector companies listed on the Indonesia Stock Exchange, a total of 156 companies studied. By using multiple linear regression analysis, the results obtained show that partial return on assets has a positive and significant effect on stock prices and the debt-equity ratio has a negative and significant effect on stock prices. Then the test uses moderator regression analysis where return on equity is proxied by financial performance as a moderator variable. The results show that the return on assets on share prices has a negative and significant influence. Meanwhile, the Debt Equity Ratio has a positive and significant effect on share prices. Appropriate financial asset allocation provides increased market expectations which will cause share prices to be valued higher. Asset management of mining industry companies does not show an increase in company value, in this case, return on equity, which should strengthen financial performance, and reduce share prices. On the contrary, conditions and information cause mining industry company share prices to fall. Management of return on equity well and accurately reflects financial performance, strengthening the relationship/influence of the debt-equity ratio on share prices.

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