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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,544 Documents
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Validating Dimensions of Mobile Service Quality e-Commerce Consumer to Consumer (C2C) in Indonesia from Seller's Perspective Pradana, Bayu Ilham; Parwati, Kardina Yudha; Ardian, Faril; Li, Nancy Runnan
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.01

Abstract

Along with technological advancement, many sellers in Indonesia have shifted to use digital platform like e-commerce, which is creating potential ecosystem for various e-commerce applications to grow and face intense competition in facilitating direct transactions between consumers (C2C). This study aims to confirm the mobile service quality dimensions of e-commerce on mobile applications. The study adopts a quantitative approach with sellers who are use of popular C2C mobile applications in Indonesia, such as Tokopedia, Shopee, Bukalapak, and TikTok Shop as the population. Sample selection using purposive technique resulted in a sample size of 313 respondents. Test­ing was conducted using Confirmatory Factor Analysis (CFA) to determine the proposed dimensions of e-commerce mobile application service quality from previous research. The results of the study confirm six factors of mobile service quality in e-commerce applications: Application Design, Reliability, Responsiveness, Trust, Efficiency, and System Availability. Testing with the modified model provides higher fit criteria. ANOVA was used to compare components in each dimension. E-commerce service providers can use the re­sult to improve service quality. These improvements involve refining the ap­plication interface, ensuring reliability, responsiveness, security, efficiency, and system availability, aiming to boost user satisfaction, foster continued app usage, and fortify the service provider's reputation.
THE PHENOMENON OF DISCOMFORT TOWARD ORGANIZATIONAL CHANGE MODERATED BY EMPOWERING LEADERSHIP Harianto, Eric; Teofilus, Teofilus; Wahyudono, Denny Bernardus Kurnia; Menny, Alviano Herbert; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.01

Abstract

Organizational change is an inevitable demand in the era of globalization. These changes can lead to discomfort, which can reduce organizational commitment in each member of the organization. It can happen because everyone in the organization is forced to leave their comfort zone to face new situations. The study was conducted to determine the phenomenon of discomfort in educational organizations that are making changes to the organization and whether this phenomenon influences the work commitment of organizational members. The empowering leadership variable will then moderate the relationship between the two variables. Empowering leadership is a leadership method in which a leader provides opportunities for subordinates to be independent at work (autonomy) and provides development opportunities. This study uses a questionnaire method in data collection and gets 255 respondents from Ciputra school foundations in Indonesia. This study uses SPSS as software in data processing to obtain research results. Based on the results of this study, discomfort does not have a significant impact on respondents who have a high level of commitment but can increase commitment if given empowering leadership. Discomfort cannot have a negative impact on organizational commitment because the majority of respondents' profile factors have strong organizational values, so they have built a commitment to schools. The research results can certainly be implemented by relevant organizations when they want to make organizational changes. Empowering leadership, which has a positive impact on commitment, is useful for accelerating change and keeping members of their organization.
Supply Chain Digitalization, Green Supply Chain, Supply Chain Resilience Toward Competitiveness and MSMEs Performance Zainurrafiqi, Zainurrafiqi; Gazali, Gazali
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.14

Abstract

MSMEs that previously only relied on human resources are now forced to keep up with the times by utilizing IT in every process, from raw material procurement, production processes to distribution processes in order to remain competitive in facing a business world full of challenges. Information Technology, which is closely related to digitalization, can help companies gain sustainable competitiveness in the supply chain by improving certain asset relationships, facilitating information exchange, and building long-term cooperative relationships as a form of implementing Supply Chain Digitalization. The ability of MSMEs to implement green supply chain management is a unique ability to improve company performance. For example, a company can reduce production costs by involving its suppliers in several green initiatives, such as material recycling, environmentally friendly packaging, and efficient use of energy. Companies with high supply chain resilience will be strong and grow significantly in the face of crises, thereby minimizing losses. Therefore, companies with good supply chain resilience will have a competitive edge so they can grow faster and win the competition from their competitors. For this reason, this study aimed to examine the effect of supply chain digitization, green supply chain, and supply chain resilience on competitiveness. This research is Explanatory Research. Data collection uses a questionnaire. The sampling technique uses purposive sampling. The total sample was 400 MSMEs Managers in Pamekasan Regency, and used data analysis, namely Structural Equation Model (SEM) with AMOS software. The results highlighted that Supply Chain Digitalization, Green Supply Chain and Supply Chain Resilience has a direct and significant influence on MSMEs Performance. Moreover, Competitiveness partially mediates the relationship between Supply Chain Digitalization, Green Supply Chain and Supply Chain Resilience and MSMEs Performance. The findings of this study suggest that managers should be made aware that Supply Chain Digitalization, Green Supply Chain, Supply Chain Resilience can be an important driver for Competitiveness which in turn would enhance MSMEs Performance.
Improving Career Satisfaction through Reducing Work-Family Conflict among Nurses: Career Calling as Moderator Robiansyah, Robiansyah; Raharjo, Sugeng; Ramadhani, Melda Aulia; Abdullah, Mohd Zulkifli
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.05

Abstract

Career calling is essential in individual career development, especially for women, such as nurses, who are prone to potential work and family conflicts. They are faced with tough challenges in order to enjoy satisfaction in their careers. This study explores the role of career calling as a moderator in the relationship between work-family conflict and career satisfaction. This study focuses on 120 nurses as respondents spread across three cities and regencies in East Kalimantan. This number of samples was obtained with a purposive approach, five times the number of indicators. The results with SEM-PLS show that work-family conflict negatively affects career satisfaction, while career calling positively affects career satisfaction. Moderation effect testing shows that career calling significantly amplifies the effect of work-family conflict on career satisfaction. Managers in health agencies must minimize the work-family conflicts of their nurses and develop a sense of calling in a nursing career to increase career satisfaction. Implication of the result: The HR function needs to manage conflict between work and family wisely and evolve people to be more inclusive with their calling in the job.
STRATEGY DEVELOPMENT OF SALES ORGANIZATION USING FUZZY AHP: DIGITAL TRANSFORMATION OF FMCG Kusuma, Adhitya Rendra; Syarief, Rizal; Ekananta, Arry; Sukmawati, Anggraini
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.16

Abstract

A clear understanding of internal strength allows the company to innovate and adapt in a highly competitive Fast-moving consumer goods market. Therefore, the company's ability to oversee risk and opportunities determines the company's resilience. By employing homogeneous purposive sampling, which focused on the member population of 11 FMCG companies, the present study processed quantitative data from a questionnaire using a Likert scale and qualitative data through in-depth interviews with stakeholders. The data was collected through one-on-one in-depth interviews with 11 respondents online and offline in 12 major cities from August to November 2022. Later, questionnaires were processed using AHP Fuzzy to explain and take into account the role of decision-makers resembling FMCG leaders by defining interactive factors, actors, objectives, and strategies. Factor-actor analysis found that the sales director was the actor with the most influential role in the leadership factor, the sales manager was influential in the Organizational Citizenship Behavior factor, and the sales director was a prominent actor in sales management control. The main goal of the president director, IT/Digital director, supply chain director, and sales director in digital transformation is increasing effectiveness/efficiency in business processes. Besides, the sales manager and sales supervisor aspire to achieve sales targets or sales growth set by the company. In increasing effectiveness/efficiency and achieving sales targets/sales growth set by the company, prioritized strategy can be done through the development of leadership, capability, and human resource capacity. Besides, customer/business partner-oriented digitalization is vital for increasing customer/business partner satisfaction with the company's services/business processes. Furthermore, the present study found leadership models as critical for digital transformation with the realistic scenario (iterative improvement) in all likelihood. Sales organizations are expected to consistently and continuously conduct experiments to find new ways of working and produce digital initiatives that companies need to answer customer/consumer demands. Those strategies can be done by clearly identifying factors, actors, objectives, and strategies for better business execution in digital transformation.
MEDIATING DIGITAL BEHAVIOR TO IMPROVE BUSINESS PERFORMANCE IN IKN BUFFER ZONE Damai N. H., Prasis; Rahmah, Khairunnisa; Satyaninggrat, Luh Made Wisnu
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.07

Abstract

The existence of the Ibu Kota Nusantara (IKN) is a momentum for businesses in East Kalimantan as a buffer zone to encourage economic growth. However, there are several issues related to the quality of human resources and technical and non-technical skills, weaknesses in capturing opportunities, and lack of innovation. Businesses need to be continuously developed in terms of both quality and skills, especially in digital behavior as a contributor to business performance. Therefore, this study examines factors that are directly and indirectly related to business performance. This research empirically predicts that digital experience and digital literacy can influence digital behavior. Furthermore, this study proposes the relationship between digital experience, digital literacy, and digital behavior to business performance. This study was conducted by taking samples in the IKN buffer zone. Subject was conducted on 80 business owners in Somber Small Industry Center. Data analysis in this study used Warp-PLS. Results of hypothesis testing show that digital literacy has a positive and significant effect on digital behavior. Digital experience has a significant effect on digital behavior. Furthermore, digital behavior has a significant effect on business performance. Partially, digital behavior significantly mediates the relationship between digital literacy and digital experience on business performance. The implications of this study indicate that digital information literacy, service availability, visual quality and access stability are needed to encourage operational performance, management and support performance. Future research recommendations are to examine digital literacy and digital experience variables that have a direct effect on business performance.
How Digital Transformation Can Affect Product Innovation Performance MSMEs: Evidence from West Java Manalu, Vigory Gloriman; Adzimatinur, Fauziyah
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.19

Abstract

This study aims to examine the relationship of foresight capability to the innovation performance of SMEs by using digital transformation as a mediating variable. This study uses a quantitative research method. Data collection was carried out through a structured offline questionnaire. The technique of determining the sampling is done by using purposive sampling. The population in this study were SMEs originating from the West Java region, with a total of 187 questionnaires collected. This research uses structural equation modeling (SEM) to test the hypothesis. This study proposes ten hypotheses, of which seven direct effect hypotheses and three hypotheses test the mediating effect. The study's results found that foresight capability can affect product innovation performance. The effect of foresight capability (network and analysis) can affect digital transformation, but the time horizon cannot affect digital transformation. Digital transformation can affect the performance of MSMEs product innovation. This study found that digital transformation can partially mediate network relationships and analysis on product innovation performance and cannot mediate time horizon relationships on product innovation performance. The findings of this study enrich the foresight literature, digital transformation, and innovation performance of MSMEs products.
The Impact of Human Resource Aspects in Supporting Readiness for Change Widyastuti, Fransiska; Ardiyanti, Niken
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.10

Abstract

In this modern era, all organizations experience challenges due to environmental uncertainty. Readiness to change is an important thing that must be considered by companies when implementing change management. The aspects of human resources that affect readiness to change are employee engagement, organizational justice, and perceived organizational support. This study aimed to identify and analyze the impact of employee involvement and resistance to change on readiness to change, with organizational support as a mediating variable in change management. This research uses the SEM (Structural Equation Modeling) method with the entire population of PT PLN E. The sampling technique used is purposive sampling, with a total sample size of 250 employees. The results show that employee engagement has a positive and significant effect on perceived organizational support and readiness for change, with or without making the variable perceived organizational support a mediator. In addition, the Organizational Justice variable also has a positive and significant effect on perceived organizational support and readiness for change, with or without making perceived organizational support a mediating variable. Then the last variable, perceived organizational support, has a positive and significant effect on the readiness for change variable. If the company is able to create job satisfaction, provide skill development, establish effective communication, strengthen a positive outlook, and build confidence in success, Then success in increasing employee readiness will contribute to the successful implementation of change and achieve better organizational goals.
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION Andika, Andika; Nadia, Nadia; Najmudin, Mohamad; Hasibuan, Ale Bemby
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.20

Abstract

Green cosmetics are becoming increasingly popular as consumers' awareness of the environment grows. This study explores the relationship among Indonesian consumers' attitudes toward green cosmetics, environmental consciousness, behavioral control, subjective norms, product knowledge, purchase intention, and purchasing behavior. Data were collected from 310 respondents through an online questionnaire from various groups of men and women, then analyzed using Descriptive Statistical Analysis and SEM (Structural Equation Modeling). The research findings indicate that attitudes towards green cosmetics significantly influence purchase intention, and environmental consciousness also plays a crucial role in driving purchase intention. Perceptions of behavioral control and subjective norms also significantly affect purchase intention. Product knowledge has a significant impact on attitudes towards green cosmetics. Purchase intention significantly influences actual purchasing behavior. Exciting differences are observed between men and women. Environmental consciousness significantly impacts women's purchase intention, while behavioral control and subjective norms are more dominant in influencing men's purchase intention. The implications of this research are essential for producers and marketers of green cosmetics, offering insights for developing effective marketing strategies. This study highlights the importance of different approaches when targeting male and female consumers, considering the factors influencing their purchase intentions and behavior. These findings contribute to a deeper understanding of consumer behavior related to green cosmetics, encouraging environmentally friendly consumption patterns.
THE EFFECT OF INSTITUTIONAL ENVIRONMENT TOWARD ENTREPRENEURIAL MARKETING AND ITS IMPACT ON CULINARY SMEs' PERFORMANCE Zahara, Zakiyah; Muslimin, Muslimin; N., Cikal Rambasae
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.11

Abstract

SMEs necessitate effective marketing approaches and strategies to augment their marketing performance. Entrepreneurial marketing functions as an alternative to appropriate marketing management in order to portray the current state of SMEs. The aim of this investigation is to scrutinize the influence of the institutional environment on marketing performance, with entrepreneurial marketing serving as a mediating factor. Scholars executed a descriptive-causal examination, accumulating data from 100 participants who were selected from a pool of 5,830 SMEs in Palu City, Indonesia. The process of data collection was conducted through online and offline methods, employing questionnaires and Google Forms. Subsequently, the gathered data was assessed employing the Smart-PLS software and a structural equation model. The discoveries divulge that all hypotheses, encompassing both direct and indirect impacts, were accepted, apart from the association between the institutional environment and marketing performance, which was refuted. This study emphasizes the pivotal role of the institutional environment in shaping the circumstances of entrepreneurial marketing and amplifying the marketing performance of SMEs.

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