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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty Yuliati, Lilik Noor; Taryana, Asep; Anggraini, Zunika Dwi
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.10

Abstract

The manufacturing sector, including the automotive industry, is vital to the Indonesian economy. The research was conducted at a company engaged in automotive components. In increasingly fierce competition, companies foster long-term relationships to win customers. This research aims to analyze the effect of relational marketing variables on loyalty using quantitative methods and then design strategies to increase customer loyalty using qualitative methods. The initial stage of the research is to identify the existing relationship marketing implementation, then analyze the influence using the PLS-SEM quantitative method involving 100 respondents, and then the analysis is used to formulate strategy priorities using the SWOT matrix qualitative method involving 3 respondents. The results showed that perceived quality has a significant effect on perceived value. Perceived quality has a significant effect on customer satisfaction. Perceived value has no significant effect on customer satisfaction. Customer satisfaction has a significant effect on trust. Perceived value has a significant effect on commitment. Trust has a significant effect on loyalty. Commitment has no significant effect on loyalty. Then, the managerial implications carried out as a result of strategic prioritization are improving product quality to reduce customer complaints, creating wider market opportunities, and increasing customer loyalty.
Unveiling the Influences of Personality Traits, Self-efficacy, Parental Background, and Economic Situation on Entrepreneurial Despondency among Generation Z Suryawirawan, Okto Aditya; Suhermin, Suhermin; Suwitho, Suwitho; Bon, Abdul Talib
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.01

Abstract

The economic challenges faced by Indonesia for the past couple of years, including substantial losses and a rise in bankruptcies, coupled with the ongoing impact of global tensions between Russia and Ukraine, underscore the crucial role of entrepreneurs in mitigating unemployment and fostering economic recovery. This study uses non-probability purposive sampling towards 205 students. This study uses partial least square through SmartPLS to analyze the results. The research examined the relationship between personality traits, self-efficacy, parental background, economic situation and entrepreneurial despondency among Generation Z. Among personality traits dimensions, risk-taking propensity was found to have no impact on entrepreneurial despondency, innovativeness was found to have no impact on entrepreneurial despondency, and optimism was found to have a negative impact on entrepreneurial despondency. Self-efficacy found to have a negative impact on entrepreneurial despondency. The impact of risk-taking propensity, innovativeness and optimism on entrepreneurial despondency were mediated by self-efficacy. Parental background was found to have no impact on entrepreneurial despondency and did not moderate the effect of self-efficacy on entrepreneurial despondency. Economic situation was found to have a negative impact on entrepreneurial despondency but failed to moderate the effect of self-efficacy on entrepreneurial despondency. These findings contribute to the theoretical understanding of the factors influencing Generation Z's entrepreneurial intentions, offering insights for educators and policymakers seeking to enhance Generation Z's entrepreneurial inclination.
Relationship of Perceived Overqualification and Turnover Intention: The Role of Job Satisfaction and Transformational Leadership Permatasari, Araminta; Nugroho, Sukmo Hadi
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.12

Abstract

Employees with perceived overqualification have a strong need for self-actualization and development, which, if not met, can lead to frustration and increase turnover intention. This study examines the complex relationship between perceived overqualification and employee turnover intention, with job satisfaction as a mediating factor and transformational leadership as a moderating variable. This research type is quantitative, using a questionnaire with a Likert scale. Data was taken from 160 employees of startup marketplace companies in the Special Region of Jakarta who are members of Generation Z. The data sample was selected using a purposive sampling approach. The data processing results using SEM-PLS indicate that perceived overqualification positively predicts turnover intention, with this relationship partially mediated by decreased job satisfaction. It is also known that transformational leadership can weaken the relationship between job satisfaction and turnover intention but strengthen the relationship between perceived overqualification and job satisfaction. These findings provide an empirical concept that in carrying out commitments to manage employees with perceived overqualification (especially Generation Z), companies need to focus on channeling excess qualifications by setting a platform and developing leadership.
The Synergy of Work Allowances, Sports Facilities, and Motivation in Enhancing Athlete Achievement Qomariah, Nurul; Suryandari, Andriana; Martini, Ni Nyoman Putu; Sari, Mutiara Dwi
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.08

Abstract

In the era of globalization, athlete achievement is very important for a country or sports institution, whether in the form of medals, records, or positions in championships, which are also measured by increasing achievement. It is important for institutions or organizations to be able to maintain the achievements of athletes that have been achieved. This study has the following objectives: determine the impact of work allowances and sports facilities on motivation and athlete achievement under the auspices of the Jember Regency Youth and Sports Office. The population in this study was 399 athletes from 35 sports branches in the Jember Regency Dispora. The number of samples was determined by as many as 150 respondents. Data analysis used SEM with WarpPLS 7.0. The results of this study indicate that the work allowance variable has a positive and significant effect on motivation. The sports facility variable has a positive effect on motivation but is not significant. The work allowances variable does not have a significant effect on athlete achievement. The sports facilities variable has a positive and significant effect on athlete achievement. The motivation variable has a positive and significant effect on the achievement of athletes from the Jember Regency Diaspora. The work allowances variable has a positive and significant effect on the achievement of athletes from the Jember Regency Dispora through motivation. The sports facilities variable has a positive effect on the athlete achievement of athletes from Jember Regency through motivation. The practical implications that can be contributed from this study are that sports facilities do not affect motivation but do affect achievement. Work allowances contribute to motivation but do not affect athlete achievement. Therefore, sports facilities must improve their benefits for motivation to achieve more. Work allowances also need to be improved so that athlete retention increases.
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying Arissaputra, Rivaldi; Sultan, Mokh Adib; Hurriyati, Ratih; Gaffar, Vanessa; Asmara, Maisa Azizah; Sentika, Sarah
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.11

Abstract

Electronic Word-of-Mouth (e-WOM) can convey product information about ratings, desires, requests and experiences. Therefore, it plays an important role in influencing purchases. This study aims to identify e-commerce quality, positive e-WOM and negative e-WOM on online impulse buying. E-commerce users sometimes act impulsively in purchasing after seeing some responses contained in e-WOM as information about the products. Positive product responses are not enough to convince e-commerce users to act impulsively, considering negative product responses is also an essential consideration for e-commerce users. This research uses a quantitative approach using a survey method of 315 respondents sampled from the population of e-commerce users in West Java, which was processed using smartPLS. This study found that e-commerce quality directly impacts online impulse buying, positive e-WOM, and negative e-WOM. Positive e-WOM does not directly impact online impulse buying, while negative e-WOM does. Another result shows that negative e-WOM successfully mediates the relationship between e-commerce quality and online impulse buying, while positive e-WOM fails to moderate the relationship between e-commerce quality and online impulse buying. This research contributes to e-commerce and consumer behaviour knowledge, serving as a reference for scholars by exploring how e-commerce quality relates to online impulse buying through positive and negative e-WOM among e-commerce users.
Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement Mandasari, Nur Fitriayu; Ashdaq, Muhammad; Radjab, Enny; Nadir, Muhammad; Mulatsih, Listiana Sri
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.15

Abstract

Several variables influencing student loyalty formation include brand image, trust, and social media engagement. This research aims to understand brand loyalty within private universities in West Sulawesi Province, Indonesia. The study focuses on the influence of brand image and investigates the mediating roles of brand trust and social media engagement in shaping brand loyalty among students and alumni. The sample size of 148 respondents, including active students and non-graduating alums from public universities, was chosen to capture a diverse perspective on brand loyalty in higher education. The research method employed was Structural Equation Modeling (SEM), and the data was gathered from official social media accounts managed by four regional private universities. The aim was to provide a rigorous and comprehensive analysis. The results of this study indicate that the brand image of private tertiary institutions has a positive effect on brand trust, the brand image does not affect loyalty, brand image has a positive impact on social media engagement, brand trust has no effect on brand loyalty, social media engagement has no impact on brand loyalty, and there is no direct relationship between brand image loyalty through the variable brand trust and social media engagement and social media engagement. Brand image, trust, and social media engagement do not affect student loyalty. The company's managers strive through social media to provide information that consumers need anytime and anywhere, in addition to providing services related to advice and physical services offered on bicycle products through particular messages on social media.
Enhancing Growth in Tourism SMEs: A Decision-Making Framework Utilizing the Analytic Hierarchy Process Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; Fatmawati, Endang; Fettry, Sylvia; Wibowo, Teguh Setiawan
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.16

Abstract

The urgency of revitalizing Indonesia's tourism sector post-pandemic is critical as the industry continues to face significant challenges in recovery. This research objective is to identify the key variables and specific regions that should be prioritized to enhance national tourism statistics. Employing a cross-sectional survey methodology, data were collected from 1,320 employees across 440 tourism SMEs in 11 regions of East Java, alongside insights from 33 policymakers. The research utilized the Analytic Hierarchy Process (AHP) to systematically compare and prioritize variables, integrating quantitative and qualitative data. The findings reveal that market orientation is the most crucial factor for the success of tourism SMEs in East Java, with Banyuwangi identified as the region with the highest potential for maximizing tourism performance. The novelty of this research lies in the application of AHP as a methodological framework, which facilitates a structured decision-making process informed by the expertise of diverse stakeholders. The implications of this study suggest that by adopting a market-oriented approach and implementing tailored strategies for specific regions, tourism SMEs can enhance their competitive advantage and significantly contribute to the overall growth of the tourism sector. Prioritizing Banyuwangi could unlock substantial economic benefits, reinforcing the region's tourism potential and driving broader economic prosperity.
The Effect of Transactional Leadership, Transformational Leadership, Creative Self Efficacy on Innovative Work Behavior and Employee Performance Moderated by Digital Literacy Effiyaldi, Effiyaldi; Mulyono, Herry; Suratno, Eddy; Pasaribu, Johni Paul Karolus
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.04

Abstract

Innovative Work Behavior and Employee Performance moderated by Digital Literacy has many benefits. To get these benefits, it is necessary to have the roles that supports the creation of Innovative Work Behavior and Employee Performance moderated by Digital Literacy. The purpose of this study is to build an understanding of the roles of Transactional Leadership, Transformational Leadership, Creative Self-efficacy In Innovative Work Behavior and Employee Performance moderated by Digital Literacy. The nature of this study is explanatory research.Data collection through questionnaire.The sampling method was target sampling. The sample size was 250 SME employees in Jambi city, and structural equation modeling (SEM) with his AMOS software was used for data analysis. The results of this study suggest that Transactional Leadership, Transformational Leadership, Creative Self -efficacy has a significant effect on Innovative Work Behavior and on Employee Performance. Digital Literacy strengthens the link between Innovative Work Behavior and Employee Performance. From the data it is recommended to increase the Transactional Leadership, Transformational Leadership, Creative Self-efficacy, and Digital Literacy to Improve the Innovative Work Behavior and Employee Performance.
Mediation of Entrepreneurial Motivation: The Role of Entrepreneur Learning, Self-Efficacy and Family Environment in Increasing Interest in Entrepreneurship Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Sarmawa, I Wayan Gde; Qomariah, Nurul; Ridwan, Wachid
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.02

Abstract

The recovery period from the COVID-19 pandemic has stimulated the acceleration of economic recovery in Indonesia, but the availability of job opportunities is still not optimal. In response, students' entrepreneurial interests must always be improved. The aim of this research is to analyze the influence of entrepreneurial learning, self-efficacy, and family environment, motivation and entrepreneurial interest. This research was designed as quantitative research with a causal type of research. The population in this research was all Denpasar Bali Private University students, with a sample of 250 students. The sampling technique uses purposive random sampling. The data in this research was obtained through a survey method using a questionnaire. The data analysis technique uses partial least squares. The research results show that entrepreneurial learning, self-efficacy, and family environment have a significant effect on entrepreneurial motivation. Likewise, self-efficacy, family environment, and entrepreneurial motivation also have a significant influence on entrepreneurial interest. However, entrepreneurial learning does not have a significant influence. Entrepreneurial motivation can act as a mediator in the influence of family environment on entrepreneurial interest but not on entrepreneurial learning and self-efficacy. It is hoped that this research can become a reference for the Government to develop strategies to fulfill the target of an entrepreneurial ratio of at least 4% of the population in order to accelerate Indonesia to become a developed country by 2045.

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