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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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Pengaruh Kinerja Ekuitas Merek terhadap Proses Keputusan Pembelian Konsumen Minuman Isotonik Mizone pada Pelanggan Hypermart MATOS Malang Yuan, Yamunna; By, Djasly
Jurnal Aplikasi Manajemen Vol. 6 No. 3 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Isotonic drink is a kind of ionic drink and it changes the body liquid that have been lost. Nowadays, the competition in isotonic drink industries is getting higher. It can be seen from the variety kinds of isotonic drink which are predicted to be growing. Mizone is one of this isoionic drink which is produced by PT. Danone Aqua. The consumer's choice for Mizone or the competitor is based on his judgment about that product's brand. The value of brand can be seen by its brand equity which is formed by various judgment, such as measuring brand awareness, brand loyalty perceived quality, and brand association High brand equity would give the customer's belief to choose the products brand. The aim of this research is to know about the performance of Mizone's brand equity and trace the customer's buying decision process in Hypermart MATOS Malang. Besides, to analyze the influence of performance on Mizone's brand equity toward the customers buying decision process in Hypermart MATOS Malang. This research is a kind of survey which is purposed for confirmatory or explanatory research, it means that explains the causal relationship among variables through hypothesis tested. The result of this research shows that variables of brand equity, such as Brand Awareness, Brand Loyalty, Perceived Quality, and Brand Association influence the customer's buying decision process of Mizone either directly or indirectly. The total effect is 68,5%, with brand loyalty us the biggest influence.
Strategi Komunikasi dan Pembangunan Pusat Masyarakat Perikanan Noor, Marzuki
Jurnal Aplikasi Manajemen Vol. 6 No. 1 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Peran serta masyarakat adalah merupakan sasaran sekaligus alat mencapai tujuan pembangunan, masyarakat sendirilah yang lebih memahami kebutuhan serta prioritasnya, karenanya merekalah yang berperan sebagai pelaku dan pengambil manfaat. Strategi pembangunan desa hanya dapat diwujudkan sepenuhnya dengan menggerakkan keterlibatan aktif dan organiasi pada tingkat paling dasar atau masyarakat desa terutama pada tingkat tidak beruntung. Masyarakat pada lapisan terbawah ini perlu organisasi tersendiri, perselisihan antar mereka diselesaikan dengan cara mareka dan yang menguntungkan mereka. Dalam organisai campuran, kepentingan utama yang miskin jarang tercermin. Tidak ada cara cara yang sederhana mengobati dan menyelesikan masalah tersebut, tetapi pendekatan yang lebih sabar, lengkap, terpadu dan serempak untuk merencanakan dan melaksanakan proyek pembangunan perikanan skala kecil akan memberikan hasil positif yang tidak dapat dicapai dengan cara lain. Bentuk-bentuk dasar organisasi pada tingkai dasar dapat digerakkan bersamaan dengan partisipasi mereka, dan untuk itu diperlukan upaya menghimpun dan menggerakkan bentuk-bentuk organisasi dasar dan partisipasi sehingga terbentuk Pusat Masyarakat Perikanan (PMP) yang dinamis. Komponen-komponen PMP terdiri dari: warga masyarakat nelayan, bentuk organisasi dara (himpunan nelayan, himpunan pedagang yayasan perkreditan dsb), pemilik fasilitas (perorangan, koperasi, swasta, alau pemerintah). tim pengawas, dan UPP terjalin dalam suatu ikatan kerja integratif dalam PMP. Strategi komunikasi dalam pembangunan PMP pada hakikatnya merupakan cara untuk menggerakkan bentuk organisasi dasar dan partisipasi dari masyarakat nelayan dalam perencanaan, penyelenggaraan, dan mengawasi. Jadi dalam pembangunan PMP lebih ditekankan pada pemberian pengalaman keikutsertaan nelayan dalam membangun diri dan lingkungannya sendiri.
Modal Sosial dan Sponsor Karier Pengaruhnya terhadap Kesuksesan Karier Manajer Kistyanto, Anang
Jurnal Aplikasi Manajemen Vol. 6 No. 2 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research aimed in explaining the influence of social capital on the career success with career sponsorship as the intervening variable. Using two stage sampling, the 232 questionnaires were distributed to the manager of state-owned companies (BUMN) at East Java and 108 of the questioner were returned. The result of the SEM appeared that the managers having better social capital would have better career sponsorship where they would has career support, challenge job, career protection, career coaching, technical mentoring and advice, office political coaching, and better spiritual coaching. This research discovered that trust dimension was the weakest dimension in forming social capital. In the variable of social capital, connection dimension was the strongest dimension in forming social capital variable. In the career sponsorship variable, the strongest indicator in forming career sponsorship career was technical mentoring and advice, while the weakest indicator in forming the career sponsorship variable was career protection.
BUILDING CONSUMER SATISFACTION TO IMPROVE CONSUMER TRUST THROUGH SERVICE QUALITY AND CONSUMER EXPERIENCE IN JNE PEKANBARU Junaedi, Achmad Tavip; Wijaya, Evelyn; Manullang, Megawati
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.10

Abstract

e-Commerce is growing and influencing the business world. Service quality and consumer experience have an influential role to provide consumer satisfaction and trust. This study aims to understand and analyze the influence of service quality and consumer experience on consumer satisfaction and consumer trust in JNE Pekanbaru. The population in this study is all consumers who have used JNE logistics services in Pekanbaru. The sampling used an accidental sampling technique with 150 respondents. The researchers utilized path analysis techniques with the PLS program. The results show service quality and consumer experience had a significant positive effect on consumer satisfaction and trust. Consumer satisfaction encourages the creation of consumer trust in JNE of Pekanbaru. Therefore, next researches are expected to be able to explore other variables such as customer value, customer relationship management, and other variables suspected of affecting consumer satisfaction and consumer trust.
Pengaruh Praktik Manajemen Stratejik terhadap Kinerja Koperasi pada KPRI Propinsi Riau Tanjung, Amries Rusli
Jurnal Aplikasi Manajemen Vol. 6 No. 1 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The study aims to find out the effects of strategic management practices on KP-RI primary cooperative performance. The hypothesis proposed was that strategic management practices had positive and significant impacts on KP-RI primary cooperative performance, 110 KPRI units of 156 population in Riau Province were taken as samples. Survey was used as method whereas data were collected through questionairre posed to cooperative's management. The questionaire was arranged based on 5 scale of Likert's method. Statistic Descriptive Analysis, Confirmatory Factorial Analysis, and Path Analysis were used as analysis tools. To test the model and relations developed in previously Structural Equation Model (SEM) was used with the help of software AMOS 5.0. The results were then tested with regression weight / loading factor as well as t-test on regression weight/loading faktor/coefficient ë to test the hypothesis. The results showed that there was significant and positive effects of strategic management practices on primary cooperative's performance in Riau Province.
Model Pemilihan Rekanan Strategis Penyedia Peralatan Pabrik Gula dengan Penerapan Metode Fuzzy dan Analytical Network Process (Studi di PT Kebon Agung, Surabaya) Basuki, Dwi Tjahjono; Rahayu, Mintarti; Sumiati, Sumiati
Jurnal Aplikasi Manajemen Vol. 6 No. 2 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

The Government of Indonesia through its policies motivate national sugar industry for revitalization in order to increase efficiency and industrial productivity due to competition. Follow and support Government policies, PT Kebon Agung expand capacity of its sugar factories. The expand of production capacity explain in a program named PPKA (Program Pengembangan PT Kebon Agung) which has time from 2005 until 2011. In this time the company has bought many machines and equipments for process production. Strategic Supplier selection of machine and production equipment is not easy and has highly risk, cause if failure happen it will be harm competitive advantage in the future. This study provide a model for strategic supplier selection of equipment sugar factory which is mill. This model use Fuzzy and Analytical Network Process Methods. For the criteria this study refer Diksons vendor selection criteria and Hierarchical approach to choice of technologies. Result of this study appointed PT Barata Indonesia as the top rank and the list of rank important criteria is easy to maintenance, material, availability spare part. repair service, complain procedures and otomatization.
THE EFFECTS OF JOB SATISFACTION TO INTENTION TO LEAVE Romadhoni, Yahya Tri; Noermijati, Noermijati; Moko, Wahdiyat; Nazzal, Ayman
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.01

Abstract

This research aimed to test and analyze the effects of job satisfaction to intention to leave through the mediation of organizational commitment and moderation of alternative job opportunities. The researchers exerted a quantitative method in this research. The research data was collected through a questionnaire, while the data sampling was the technique of saturated sampling. The sample in this research was taken from all employees in PT. Supraharmonia Consultindo with a minimum of a work period of a year and a total of 106 respondents. The data analysis in this research was the method of Partial Least Square (PLS) and the 3.0 SmartPLS program. The result showed that job satisfaction did not affect significantly to the intention to leave. Meanwhile, the job satisfaction affected significantly to the organizational commitment and the organizational commitment affected significantly to the intention to leave. Moreover, the organizational commitment was able to mediate the effects of job satisfaction and intention to leave. Whilst, the alternative job opportunities did not moderate the effect of job satisfaction and intention to leave.Next research in diverse places can give complexity results and add new variables like job stress and leadership.
Pengaruh Ukuran Asset, Piutang, Utang, Modal Sendiri, dan Anggota terhadap Kinerja Keuangan dan Kebijakan SHU (Studi pada Koperasi Kredit Anggota Puskopdit Flores Mandiri) Kristoforus Tere; Ubud Salim; Achmad Helmy Djawahir
Jurnal Aplikasi Manajemen Vol 12, No 4 (2014)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: This study aims to analyze the influence of assets, receivables accounts, debt, equity, number of members on the financial performance and SHU policy by using positivist approach. The population of this study are 45 credit unions, while the samples are the member of Puskopdit Flores Mandiri which are eligible 1000 members, has a greater asset equal to one billion, has held an annual meeting of members, as well as having financial data and complete membership 2008–2013. Analysis technique used a path analysis, supported by qualitative information by nine (9) informants who had worked more than 5 years, with in-depth interview technique. The results showed that the direct effect of test size assets, receivables accounts, equity, and a number of members have a significant effect on financial performance, while debt has a significant negative effect. Testing the direct effect of size assets, receivables accounts, and financial performance have a positive significant effect on net income policies, whereas the debt, equity, and number of significant negative effect on the net income policy. The results showed that all eleven hypotheses that the direct effect of having built a significant effect on the financial performance and net in come policies, had been proven. The testing of the indirect effect of financial performance as an intervening variable mediating the effect of five variables in detecting exogenous to net in come policies from the five hypotheses are built shows that increasing size assets, receivables accounts, equity and total members proved to increase the net in ome policies with a total value greater than the value of the coefficient of influence directly. While the debt does not affect the probability value is greater than the direct effect. In general, the determinants of the total for the first model and the second model of 0,821 or 82,1% of the models can account for the effects of exogenous variables on endogenous variables, while 17,9% is due to other factors outside of research. Thus, the constructs were constructed in this study is perfect instrumental in identifying the contribution of size assets, receivables accounts, debt, equity, and members of the financial performance and net income policy. We found that the indirect effect models constructed show that the debt is not significant because the value is smaller than the direct effect. This suggests there are other factors that have not been found in this study and become a recommendation for further research.Keywords: credit union, size asset, receivable accounts, debt, equity, members, financial performance, net in come policy, Puskopdit Flores Mandiri
Pengaruh Tipe Kepemimpinan dan Budaya Organisasi terhadap Motivasi Kerja Pegawai Kecamatan Lowokwaru Kota Malang Fikri, Fikri
Jurnal Aplikasi Manajemen Vol. 6 No. 1 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This study was subjected to analysis the leadership type and organizational culture that influence the work motivation of employee. This research done in Kecamatan Lowokwaru office. Malang city by sample at about 30 employee by using census method. By using multiple regression method got the result as follow; a) leadership style and organization culture have effect for employee motivation, b) partially, leadership style has effect the employee motivation.
Pemahaman Modal dalam Praktik Dagang Masyarakat Muslim Gu-Lakudo di Sulawesi Tenggara Samdin, Samdin
Jurnal Aplikasi Manajemen Vol. 6 No. 3 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

Purpose of research is to express elements comprehended as legal capital of trade done by moslem public Gu-Lakudo. Research method. Approach which grounded theory based on phenomenon, with model grounded research and more emphasizing atly is approach of emic. Data collecting is done with method: observation, interview and documentation. Main instrument is researcher self with help: jotter, tape recorde. handycam, and camera, Authenticity of data is tested with triangulation method: technique, source, and time. Data analysis applied constant comparability analysis (constant comparative analysis). Research finds that elements told by legal capital in understanding of moslem public Gu-Lakudo which implementing trade business covers element of matter and element non matter covers: sincerity, godlyr (shalat and zakat). intention prayer, bravery and patient. Integrated the elements is build the capital concept, hence called religious capital. Its defined as wealth of matter and non matter applied (accompanies) to water down effort for man for the agenda of creating highest man value in God eye through mechanism of market diridhai by God.

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