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INDONESIA
Indonesian Journal of Business and Entrepreneurship (IJBE)
Published by Institut Pertanian Bogor
ISSN : 24075434     EISSN : 24077321     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business and Entrepreneurship (IJBE) publishes information of empirical research and reviews in business and entrepreneurship. IJBE is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). IJBE was first published at the beginning of 2015 with three issue per year in January, May, and September. Editor receives articles of empirical research and reviews in business and entrepreneurship.
Arjuna Subject : -
Articles 393 Documents
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The Effect of Skills and Experience on The Performance of Small and Medium Enterprises With Innovation as Mediation Variable Yadewani, Dorris; Wijaya, Reni; Mursalini, Wahyu Indah; Almasdi
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.12

Abstract

This study examined the mediating effect of innovation on the relationship between skills, experience and performance of SMEs. The population in this study were all SMEs in the culinary sector which were fostered by the Pariaman City Government which accounted for 27 businesses. The sampling technique uses a non-probability approach, namely purposive sampling In order to test hypotheses, this study performs multiple and hierarchical regression analyses. SPSS version 25 is used to process the data. The results of analysis displayed that skills, experience and innovation positively affected the performance of SMEs. In addtion, the variables of skills and experience were found to have positive effect on innovation. Morever, innovation was proven to mediate the relationship between skills, experience and performance of SMEs. Keywords: skills, experience, innovation, performance of SMEs
Entrepreneurial Intention Among Undergraduate Students Using The Entrepreneurial Intention Model Wan Nawang, Wan Rasyidah
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.61

Abstract

This study investigated undergraduate students’ entrepreneurial intentions using the Entrepreneurial Intention Model (EIM). The model was adapted from the Theory of Planned Behaviour (TPB). Three variables, namely professional attraction, social valuation, and entrepreneurial capacity were included in the study of entrepreneurial intention based on the EIM. This study applied a modified version of the Entrepreneurial Intention Question (EIQ) by Liñán and Chen. A convenience sample was drawn and a total of 136 students from Higher Education Institutions (HEIs) in Malaysia participated in the study. The questionnaire was distributed using Google forms through various social media applications such as WhatsApp, Twitter, and Facebook. The collected data was analysed using multiple linear regression analysis. Three hypotheses were generated in this study and the results showed that all three hypotheses were supported. Professional attraction, social valuation, and entrepreneurial capacity had an influence on university students' entrepreneurial intention. The results of this study showed that the students have a strong desire to become entrepreneurs and that they are interested in pursuing entrepreneurship as a career path in the future. Their social circles were also important to them, despite the fact that they were aware that entrepreneurship was not a high priority in their social circles. Apart from that, they are aware of the necessary skills, attitudes, and abilities to become entrepreneurs. This study is useful for higher learning institutions and governmental and non-governmental agencies to further enhance entrepreneurship development programs at the university level, particularly during the post-COVID-19 pandemic period. Keywords: entrepreneurial capacity, entrepreneurial intention, entrepreneurial intention model, professional attraction, social valuation
Purchasing Decision Behaviours of Health Insurance Products and The Determinants of Competitive Advantage Sudirjo, Frans; Sulistiyani, Sulistiyani
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.163

Abstract

As a company that provides services in managing risks, coverage for the uncertainties faced by potential customers in the future makes the insurance business utilize several marketing models, such as personal selling combined with competitive premium prices and service quality. This study aimed to analyze the effect of competitive price strategies, service quality, and personal selling on purchasing decisions for health insurance products in Indonesia by implementing the role of mediating competitive advantage. This research was conducted using a random sampling technique using a sample of 220 respondents from customers of health insurance products in Greater Semarang, Central Java, Indonesia. Data was collected by distributing questionnaires, which were processed and analyzed using PLS (Partial Least Square) with SEM Structural Equation Modeling (SEM) with WarpPLS software. The results of the study show that personal selling, competitive price strategies and service quality positively affect competitive advantage and purchasing decisions. The findings also confirm the mediating role of competitive advantage in bridging the relationship between independent variables and purchasing decisions. Practically, these findings underscore the importance of health insurance uniqueness as an important part of the formation of purchasing decisions by custumers. Keywords: personal selling, competitive price, service quality, competitive advantage, purchasing decision
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Rachayu, Widhi; Hartoyo; Hannan, Sufrin
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing
Virtual Reality Experience In Indonesian Tourism Bharata, Wira; Wardhani, Diana Pramudya; Ferdinand, Erfina; Pingki, Pingki
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.334

Abstract

The shift in the pattern of the tourism industry is inseparable from technological developments. In recent times, a concept known as virtual reality has developed in the tourism sector. The purpose of this study is to determine the antecedents of tourist experience satisfaction, which in turn will shape tourist attitudes. The author explores further the relationship of each variable studied using the Stimulus Organism Response (SOR) framework. The method used in this research is experimental. Respondents were determined as many as 100 people with certain requirements. The data that has been collected is processed using SEM-PLS software. The results of the study stated that all the hypotheses tested were positive, but not all were significant. The author finds that tourist interactions with tourist destinations carried out in the realm of virtual reality are not sufficient to provide significant satisfaction. Another finding in this study shows that the experience satisfaction felt by tourists does not always encourage tourists' attitudes to visit tourist destinations.
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Shiratina, Aldina; Ramli, Yanto; Imaningsih, Erna Sofriana; Rajak, Adnan; Ali, Anees Janee
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
A Potential Framework For an Impactful Technopreneurship Education Ratna Mulyany; Syaifullah Muhammad; Teuku Aulia Geumpana; Hendra Halim; Muslim; Miksalmina; Cindy Dwi Pertiwi
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.208

Abstract

This study aims to conceptually discuss the potential framework for an impactful technopreneurship education in response to the dynamic business environment. An integrative review based on the selected pertinent literature was utilized to undertake this study. Unlike a systematic review, the integrative review does not aim to cover all articles published on the topic but combines perspectives and insights from different fields or research traditions. Several steps were involved in conducting an integrative review comprising of defining the research questions, conducting a comprehensive search, screening and selecting studies, extracting data and analyzing findings, drawing conclusions and making recommendation. The changes in curriculum and learning processes as well as academic transformation by embedding technological innovation and capacity building are the main priorities in preparing technopreneurs. To prepare reliable technopreneurs, while it is important to focus on technological innovation and capacity building, yet to integrate these two aspects, collaboration is the key word hence the collaboration among universities, the business world, government, media, and the community becomes one of the interesting routes that need to be developed. The pentahelix collaboration plays a major role in the cycle of the technopreneurship from the idea formulation, research, precommercialization, commercialization and embarking the advanced market. Keywords: entrepreneurship, technopreneurship, technological innovation, capacity building, pentahelix collaboration
The Relationship Between Resilience and Entrepreneurial Attitude of University Students in Semarang Marliyah, Lili
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.220

Abstract

A student's life skills to be an entrepreneur are challenging when starting a new business. It takes resilience to adapt and an attitude of responding to difficulties for education graduates to have additional entrepreneurial competencies. The life skills needed follow the vision of Ivet Semarang University, namely technopreneurship university. This research aimed to determine the relationship between resilience and students' entrepreneurial attitudes. This study uses a quantitative approach with ex post facto research methods. Sampling was carried out incidentally using a simple linear regression analysis method. The results show that (1) the resilience level of students can develop a positive adaptive attitude that allows them to be entrepreneurs because there is a positive relationship, (2) the results from the individual dimension, indicator from the highest percentage of individual personal skills shows the high category 19%, (3) results from the indicator with the highest future-oriented percentage of 19%, (4) based on the significance value (2 tailed) output in table 0.000 <0.05 means that there is a significant relationship between resilience and entrepreneurial attitude. The implication is important for individuals with high resilience abilities to become solid individuals and role models and have resilience in dealing with problems in entrepreneurship. Keywords: resilience, entrepreneurial attitude, students, relationships, ex post facto research
How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions? Indah Fatmawati; Amudi, Nauval Al
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.306

Abstract

Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase. This study looks into the impact of green brand positioning on green purchasing decisions, considering consumer knowledge and consumer green brand attitude. Specifically, we examined how green brand positioning and knowledge form the green brand attitude and how green brand attitude determines green purchase decisions. Our research setting is green lamp purchase decisions. Respondents were green lamp purchasers and users, with a total sample size were 220 respondents. We developed several hypotheses and tested them using Structural Equation Modelling (SEM) with the AMOS 22. Our research findings showed that green brand positioning and knowledge positively and significantly impact consumers' green brand attitudes. Green brand attitude positively impacts green purchase decisions, and green brand positioning and knowledge positively and significantly affect a green purchase decision. In conclusion, our investigation showed that green brand positioning and green brand knowledge are essential for the formation of green brand attitudes and green brand purchase decisions. We also found the partial mediation of green brand attitude on the effect of green brand positioning on green brand purchase decisions. While for the impact of green brand knowledge on the green brand purchase decision, we did not find the mediating effects of green brand attitude. Keywords: green brand positioning, green brand knowledge, green brand attitude, green brand purchase decision
Social Media Usage Impacts on SME’s Firm Performance: Evidence From West Java, Indonesia Noviaristanti, Siska; Shinta Ceysaria Yunita; Sunu Puguh Hayu Triono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.285

Abstract

This study aims to answer two questions, namely whether social media usage affects the firm performance of Small Medium Enterprise (SME), and what factors encourage SME to use social media. Using path analysis, this study proves that social media usage has a positive significant influence on firm performance of SME. While using the Technological-Organizational-Environmental (TOE) framework, it was found that organizational factor has the greatest positive influence on social media usage. Environmental factor are the second biggest factor that encourages SME to use social media. While the technological factor is the least factor that influence SME to use social media. This research was conducted in 300 SMEs in West Java, Indonesia, and involved various business sectors ranging from food and beverage to automotive. The findings of this study contribute to the academic discussion of strategic entrepreneurship on the relationship between social media usage and firm performance. The findings of this study can also provide direction to examine how is the mechanism of the relationship between social media usage and firm performance of SME. Keywords: social media usage, TOE framework, firm performance, SME

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