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Forum Agribisnis
Published by Institut Pertanian Bogor
ISSN : 22525491     EISSN : 26564599     DOI : https://doi.org/10.29244/fagb.11.2.101-108
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Forum Agribisnis adalah jurnal ilmiah sebagai forum komunikasi antar peneliti, akademisi, dan penentu kebijakan dan praktisi dalam bidang agribisnis dan bidang terkait lainnya. Tulisan bersifat asli berisi analisis empirik atau tinjauan teoritis dan review buku terbaru. Forum Agribisnis dikelola oleh Magister Sains Agribisnis Departemen Agribisnis FEM IPB. Jurnal diterbitkan pada bulan Maret dan September.
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Articles 15 Documents
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Search results for , issue "Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025" : 15 Documents clear
Peran Perempuan pada Usahatani Jagung di Kabupaten Tanah Laut Alfa Riztri, Lucky; Krisnamurthi, Bayu; Nuraeni Muflikh, Yanti
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.206-226

Abstract

The Sustainable Development Goals (SDGs) launched by the United Nations (UN) pay special attention to gender issues in sustainable development, in SDG number 5 (five), namely gender equality. Therefore, the implementation of gender roles in sustainable development in Indonesia, especially in agribusiness development, is expected to reduce the level of gender inequality and empower all women. However, it was found that in some areas, women are limited in farming activities. Women are only involved in activities that require minimal resources, while their access to these resources and opportunities to participate in decision-making remain limited. This study aims to analyse the role of women in maize farming in Tanah Laut District in terms of three main aspects: role and participation, access to resources, and power in decision-making. The data used were primary and secondary data. Data analysis used descriptive qualitative and quantitative analyses using the Gender Dimensions Framework (GDF) approach. Quantitative analysis was conducted to test the significance of gender roles in maize farming using the independent T-test and Mann-Whitney test. The results show that women farmers can participate in all maize productive activities. The level of women's participation tends to be high in the activities of seeding, planting and harvesting. Women do not dominate any of the resources in the access and control profiles. However, based on farm management, in general, female farmers are not much different in terms of average planting area, number of harvests, productivity and price received compared to male farmers. Women and men have equal power in decision-making.
Analisis Komparasi Produksi Bawang Merah Organik Dan Anorganik di Kecamatan Rejoso Kabupaten Nganjuk Khoirunnisa, Tria Alfiatul; Mazwan, M. Zul
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.276-290

Abstract

Indonesia places shallots as one of the main agricultural commodities with high selling value. Among the various shallot producing regions in Indonesia, Nganjuk district is known as one of the largest producing areas and production centers for shallot commodities in Indonesia. Organic and inorganic shallot production is the focus of attention of farmers and agricultural actors today. The research objectives are (1) to analyze the various factors that contribute to shallot production, both inorganic and organic cultivation (2) to analyze the average difference in shallot production before and after the implementation of organic farming. The research method used is to conduct a quantitative approach technique to 20 respondents who apply organic, semi-organic as well as inorganic farming and 10 respondents who apply inorganic farming only. Data collection methods were carried out by observation, interviews and literature studies. The results revealed that production factors contribute to shallot yield. Factors that affect shallot yield are seed variables and dummy variables, which means the value is smaller than 0.05. The results of the analysis show that the variables of land area, fertilizer, pesticides, and labor do not have a real influence in determining shallot yield. Research on the comparison of average shallot production shows a significant difference between before and after the implementation of organic farming. To minimize the risk, steps are needed to provide support in the form of providing counseling and long-term assistance related to land to shallot farmers.  Another step is the need for economic incentives for farmers who are willing to switch to organic farming, due to the transition period that has the potential to reduce productivity
Analisis Efisiensi Teknis Usahatani Jagung di Desa Mojokarang Kecamatan Dlanggu Kabupaten Mojokerto Ilmi, Sita Nadtifatul; Yuliati, Nuriah; Atasa, Dita
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.372-382

Abstract

Desa Mojokarang adalah salah satu penghasil jagung terbesar kedua di Kabupaten Mojokerto. Berdasarkan data dari Badan Pusat Statistik (BPS), kontribusi sektor pertanian terhadap PDB meningkat dari Rp 1.555.207 miliar pada 2015 menjadi Rp 1.900.348 miliar pada 2018. Meskipun luas tanam dan produksi jagung terus mengalami peningkatan, produktivitasnya masih bervariasi, yang menunjukkan perlunya strategi yang tepat untuk meningkatkan efisiensi teknis secara konsisten. Penelitian ini bertujuan untuk menganalisis dampak penggunaan faktor produksi jagung, mengukur efisiensi teknis, serta mengidentifikasi faktor sosial yang memengaruhi efisiensi teknis di Desa Mojokarang, Kecamatan Dlanggu, Kabupaten Mojokerto. Metode analisis yang digunakan adalah stochastic frontier dan regresi tobit dengan melibatkan 76 petani jagung sebagai sampel. Hasil penelitian menunjukkan bahwa variabel luas lahan, benih, dan pupuk berpengaruh signifikan terhadap efisiensi teknis, sedangkan tenaga kerja dan pestisida tidak memberikan pengaruh yang signifikan. Rata-rata efisiensi teknis petani di Desa Mojokarang mencapai 0,8220, yang menunjukkan bahwa petani secara teknis efisien. Faktor sosial, seperti pengalaman bertani dan status kepemilikan lahan, juga terbukti berpengaruh signifikan terhadap efisiensi teknis, sementara faktor umur, pendidikan, dan jumlah anggota keluarga tidak menunjukkan pengaruh yang signifikan.
ANALYSIS OF MACARONI CHIPS SUPPLY CHAIN MANAGEMENT PERFORMANCE IN CV. PUTRA PUTRI JAYA SIDOARJO Yahya, Azriel; Widayanti, Sri; Wijayati, Prasmita Dian
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.252-263

Abstract

CV. Putra Putri Jaya Sidoarjo is a company that produces macaroni chips. The problem that occurs in the company is the non-achievement of the production plan caused by several factors such as lack of sales, marketing, and the use of poor quality raw materials. The purpose of this study is to map the flow structure of the macaroni chips supply chain in CV. Putra Putri Jaya Sidoarjo. analyze supply chain management performance, and provide improvement recommendations to improve supply chain management performance. The methods used in this study are descriptive analysis, SCOR (Supply Chain Operation Reference) analysis, and AHP (Analytical Hierarchy Process). Descriptive analysis was used to describe the flow structure of the macaroni chips supply chain consisting of the flow of goods, financial flow, and information flow. SCOR and AHP analysis were used to measure and evaluate the performance of macaroni chips supply chain management in CV. Putra Putri Jaya Sidoarjo. The results of this study show that the product flow includes the procurement of raw materials from suppliers, the process of converting raw materials from raw macaroni into macaroni chips, and the process of sending macaroni chips to distributors such as agents, retailers, and wholesalers, to consumers. Financial flows include a variety of financial transactions, such as payments for product purchases, setting credit limits, and scheduling payments. The flow of information includes a variety of information such as raw material inventory, customer preferences, market trends, production and delivery schedules, and product prices. The performance value of supply chain management performance is 90.87 which is included in the excellent category.
HUBUNGAN TINGKAT PENDIDIKAN DAN PENGETAHUAN DALAM MEMBENTUK SIKAP PETANI TERHADAP KONSERVASI SUMBER MATA AIR : STUDI KASUS DI KOTA BATU Wahyudi, Anom; Agastya, I Made Indra; Sumiati, Astri; Cahya, Utik Tri Wulan
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.243-251

Abstract

Kota Batu memiliki lebih dari 300 sumber mata air, namun debitnya menurun bahkan beberapa sumber mata air hilang setiap tahun akibat perubahan penggunaan lahan. Perubahan penggunaan lahan dari hutan ke pertanian menjadi salah satu penyebab utama menurunnya debit sumber mata air. Penurunan debit dan hilangnya sumber mata air menunjukkan pentingnya konservasi tanah dan air untuk menjaga keberlanjutan sumber mata air. Tingkat Pendidikan, pengetahuan dan sikap petani berperan penting dalam mendukung upaya konservasi. Penelitian ini bertujuan guna menganalisis hubungan antara tingkat pendidikan, pengetahuan dan sikap petani terhadap konservasi sumber mata air di Kota Batu. Penelitian ini memanfaatkan metode deskriptif kualitatif dengan data yang diperoleh melalui wawancara, observasi, dokumentasi, dan angket. Dilaksanakan pada Juli 2024 di Kota Batu, objek penelitian ini adalah petani di sekitar sumber mata air utama (Kasinan, Gemulo, Banyuning dan Terembulok). Jumlah data responden menggunakan rumus Slovin dengan toleransi kesalahan 10% yaitu sebanyak 120 responden. Analisis dilakukan dengan statistik deskriptif dan korelasi Rank Spearman menggunakan SPSS. Hasil menunjukkan bahwa sebagian besar petani berpendidikan rendah (SD), memiliki pengetahuan yang baik mengenai dampak perubahan penggunaan lahan terhadap hilang atau menurunnya sumber mata air dan kurangnya pengetahuan mengenai konservasi sumber mata air. Tingkat pendidikan memiliki hubungan yang kuat dalam menentukan sikap petani. Sebaliknya, pengetahuan tidak berhubungan dengan sikap petani.
Pengaruh Marketing Mix 4P Terhadap Kinerja Pemasaran Agroindustri Gula Merah di Nagari Andaleh Baruh Bukit Resta, Janneri Yudha; Nofiladi, Nofialdi; Paloma, Cindy
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.299-306

Abstract

Nagari Andaleh Baruh Bukit merupakan salah satu daerah penghasil gula aren terbesar di Kabupaten Tanah Datar, Sumatera Barat, terdapat 98 UMK pengolah gula aren, namun masih terkendala dalam pemasaran produk. Produk hanya dipasarkan ke pasar tradisional, lokal dan belum mengemas produk dengan logo usaha dan kemasaran yang modern. Tujuan penelitian ini adalah menganalisis pengaruh bauran pemasaran terhadap kinerja pemasaran pada agroindustri gula aren di Nagari Baruh Bukit. Metode penelitian deskriptif kuanitatif dan eksplanatori. Sampel peneltian 50 pengusaha Agroindustri Gula Aren dengan metode nonprobability sampling. Analisis data menggunakan model SEM-PLS. Hasil penelitian secara keseluruhan bauran pemasaran berpengaruh positif dan signifikan terhadap kinerja pemasaran pada agroindustri gula aren di Nagari Andaleh Baruh Bukik, Kecamatan Sungayang, Kabupaten Tanah Datar. variabel produk , promosi, dan tempat berpengaruh positif dan signifikan terhadap kinerja pemasaran. Sedangkan untuk variabel harga tidak berpengaruh signifikan terhadap kinerja pemasaran.
KARAKTERISTIK BRAND AMBASSADOR YANG DAPAT MEMENGARUHI MINAT BELI KONSUMEN PADA PRODUK SUSU UHT Sari, Dhea Indria; Putri, Tursina Andita
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.264-275

Abstract

Kondisi persaingan yang semakin ketat pada industri minuman susu UHT membuat para pelaku bisnis di industri tersebut berlomba-lomba untuk menerapkan berbagai strategi pemasaran yang dinilai tepat dan efektif. Salah satu strategi pemasaran yang dapat dilakukan oleh perusahaan untuk memperluas pasar serta meningkatkan minat beli konsumen terhadap produk susu UHT adalah dengan memanfaatkan peran selebriti sebagai brand ambassador. Oleh karena itu, penelitian ini bertujuan menganalisis pengaruh dari setiap karakteristik brand ambassador terhadap minat beli konsumen pada produk susu UHT. Responden pada penelitian ini berjumlah 185 orang yang berdomisili di Jabodetabek. Metode analisis yang digunakan, yaitu analisis deskriptif dan analisis SEM-PLS. Hasil penelitian menunjukkan bahwa karakteristik brand ambassador yang memiliki pengaruh positif dan signifikan terhadap minat beli konsumen pada produk susu UHT adalah visibility, attraction, dan power. Penelitian ini merekomendasikan agar perusahaan-perusahaan yang bergerak pada industri minuman susu UHT dapat merancang kriteria rekrutmen selebriti brand ambassador dengan mempertimbangkan ketiga karakteristik tersebut.
STRATEGI BISNIS KOPICENTRUM DI DRAMAGA BOGOR Sari, Widia Melini Indah; Suharno; Etriya, Etriya
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.291-298

Abstract

A survey conducted in 2024 showed that coffee consumption reached more than 300 thousand tons with the majority of consumers coming from the younger generation. One of those who took advantage of these opportunities and chances was Kopicentrum in Dramaga Bogor. However, until now the absence of a comprehensive strategic guide has become one of the obstacles in winning market competition. This study aims to overcome the chalenges that occur by identifying internal and external factors and exploring alternative business strategies through IE matrix analysis. This research is a case study research at Kopicentrum Dramaga Bogor with data collection through interviews, observations, and questionnaires to management, employees, and customers, which are analyzed using the IFE, EFE, and IE Matrices. The results of the study indicate that Kopicentrum has high internal strength (IFE score 3.68) and moderate external responsiveness (EFE score 2.90), pacing it in Quadrant IV in the IE Matrix with the right strategy in the form of Grow and Build, including maintaining market position, product enhancement, internal efficiency, and strategic alliances with local farmers. This study has implications for the importance of flexibe and context-based strategies, art, and needs to be adjusted to the unique conditions of each business to maintain competitiveness in a dynamic market.
STRATEGI PENGEMBANGAN PEMASARAN KOPI LANANG ROBUSTA MELALUI ANALISIS SWOT DI CV. KOPI CITARASA PERSADA Wulandari , Nabella Ayu; Winarno, Sri Tjondro; Laily, Dona Wahyuning
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.307-319

Abstract

Kopi merupakan salah satu komoditas unggulan Indonesia yang memiliki nilai ekonomi tinggi, khususnya kopi lanang robusta yang memiliki keunikan rasa dan potensi pasar yang luas. Namun, pengembangan pemasaran kopi lanang robusta di CV. Kopi Citarasa Persada, sebuah UMKM di Kecamatan Tutur, Kabupaten Pasuruan, menghadapi berbagai kendala seperti produksi terbatas, rendahnya kesadaran konsumen, persaingan yang ketat, dan distribusi yang belum optimal. Penelitian ini bertujuan untuk (1) merumuskan strategi pengembangan pemasaran kopi lanang robusta yang efektif dengan menganalisis kondisi internal dan eksternal perusahaan, (2) memberikan rekomendasi strategis guna meningkatkan daya saing produk, Metode yang digunakan dalam penelitian ini adalah metode kualitatif melalui pendekatan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa CV. Kopi Citarasa Persada berada dalam posisi mendukung strategi agresif, di mana kekuatan perusahaan seperti memiliki cita rasa unik dan kualitas produk harus dimaksimalkan untuk memanfaatkan peluang pasar kopi spesialty yang semakin berkembang. Strategi prioritas yang direkomendasikan meliputi penguatan branding, diversifikasi saluran distribusi, pengembangan kemasan yang menarik, serta peningkatan edukasi konsumen mengenai keunggulan kopi lanang robusta. Rekomendasi strategis menekankan kombinasi market penetration dan product development secara berkelanjutan, dengan perluasan jangkauan melalui kolaborasi bersama influencer dan pengembangan varian produk untuk menarik segmen baru.Implikasi dari penelitian ini menunjukkan bahwa dengan perencanaan dan implementasi strategi pemasaran yang tepat, CV. Kopi Citarasa Persada tidak hanya dapat meningkatkan penjualan dan memperluas pangsa pasar, tetapi juga memberikan dampak positif terhadap pengembangan usaha kopi lanang di tingkat lokal, mendorong pertumbuhan UMKM, dan memperkuat posisi kopi lanang robusta di pasar nasional maupun internasional.
Analisis Preferensi Konsumen Terhadap Atribut Produk Katering Sehat Di Kota Malang Rianzani, Dian Muji; Rayesa, Neza Fadia; Andriani, Dwi Retno
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.361-371

Abstract

This research aimed to analyze consumer preferences for healthy catering product attributes, including taste, calories, nutritional information, price, menu combinations, packaging, raw material quality, additional services, and halal certification labels. The research uses a descriptive quantitative method with conjoint analysis, where data processing is carried out through the Statistical Package for the Social Sciences (SPSS). Data were collected through questionnaires to respondents who had purchased heatlhy catering. A total of 100 respondents were successfully coected as research sampes. The resuts show that consumer preferences for healthy catering product attribute combinations are Indonesian taste, row calories (≤ 400 kcal), complete nutritional information, price ≤ Rp 35,000, three menu combinations, reusable packaging, organic raw material quality, nutritional consultation services, and halal certification labels. The nutritional information attribute has the highest level of importance (23,699). This study recommends developing product attributes, especially nutritional information and low-calorie menu variations, as we as utilizing social media and targeting advertisements at private employees to expand market reach. Future researchers are advised to expand the scope of the attributes studied.

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