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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 687 Documents
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Private Higher Education Development Strategy in Indonesia in Facing an Era of Change Ramaditya, Muhammad; Maarif, Mohamad Syamsul; Affandi, M. Joko; Sukmawati, Anggraini
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.793

Abstract

This study aims to identify how private universities in Indonesia survive and develop and identify development strategies used by private universities in Indonesia in facing the era of change. This study uses a descriptive qualitative approach with a literature review research design and historical analysis methods. The data is sourced from news and journals, a total of 602 data sources and obtained from online publications through trusted sites and indexes. The results of this study are in the form of a strategy typology that can provide a broader view for private universities if they want to develop their institutions according to the resources they have. Specifically, the data collection process follows the five stages of the historical method in the topic selection and evidence collection; evaluation of the source of the evidence; evaluation of the evidence; analysis and interpretation of the evidence; and evidence presentation and conclusion. Developments in educational institutions can be in the form of restructuring, exploring new markets, establishing cooperation or networking with external parties, participating in private higher education development programs, developing human resources in private universities, especially educators and education staff, as well as university social responsibility. Keywords: private university strategy, development strategy, strategic management, typology strategy
The Role of E-Marketing Mix, Influencer, and Followers Engagement Toward Product Purchasing Decisions Sugiarto, Indra; Simanjuntak, Megawati; Hasanah, Nur
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.677

Abstract

Instagram is prevalent in today's digital society, so it is increasingly used as a business marketing media. This research was conducted to explain the internal role of marketers represented by influencers, interaction activities on social media characterized by engagement, and the digital marketing mix approach. The design of this study was a quantitative and cross-sectional study to analyze various variables in the study. The sample was determined using purposive sampling method with 320 respondents participated in this study. Google Form was used to collect data which then analyzed descriptively using Structural Equation Modeling (SEM). This research concluded that influencers significantly affect engagement and purchasing decisions. Moreover, convenience and engagement have a significant effect on purchasing decisions. However, cost has no significant effect on purchasing decisions. Therefore, THE influencer should focus on producing content consistently attractive that is needed by their target market; maintaining convenience, especially in terms of availability, security, and speed in the purchasing process; and periodically measure the engagement rate (ER) as an evaluation material while conveying digital marketing. Influencers also need to keep their attention on social media to improve product purchasing decisions in the future. Keywords: convenience, engagement, influencer, purchasing decision
Program Beasiswa dan Peningkatan Kinerja Dampak Kepemimpinan, Kontribusi Sosial dan Ekonomi Alumni LPDP Gufron, R Ery Bunyamin; Simanjuntak, Megawati; Novianti, Tanti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.926

Abstract

The Indonesia Endowment Funds for Education (LPDP) has an important role in supporting the government's vision to create superior human resources for advanced Indonesia through the provision of scholarship programs. However, so far, LPDP has not measured the impact (output) generated by the alumni of the scholarship recipients. This study further aims to analyze how the LPDP scholarship program can affect the improvement of leadership aspects and social and economic contributions of the recipients. This study involved a sample of 388 LPDP scholarship recipients both from within and outside the country, who were selected through the stratified random sampling method. The collected data was then analyzed using PLS-SEM (Partial Square Least-Structural Equation Modeling) analysis. The results of the study show that the scholarship program is able to positively and significantly improve aspects of the leadership, social and economic contributions of alumni who are recipients of the LPDP scholarship program. Thus, the LPDP institution can increase the output generated from its alumni by optimizing the scholarship program through evaluation of the debriefing preparation program (PK), the establishment of empowerment and talent pooling programs, as well as increasing the intensity of cooperation (synergy) between LPDP recipient alumni organizations. Keywords: alumni, scholarship,impact, LPDP, SEM PLS
Natural Gas Sales Optimization Strategy of PT XYZ in East Java Tulus Sajiwo; Sumarwan, Ujang; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.823

Abstract

The condition of supply and demand for natural gas in East Java will experience dynamics, based on government work plans for Java gas pipeline, Tuban refinery and new gas field development. This research aims to analysis and simulate the gas market from 2021 to 2035 and develop gas marketing strategy to optimize PT XYZ's revenue. The Dynamic Model System method is used in scenario and market analysis, the AHP method is used for segmentation, targeting and positioning, while the Focus Group Discussion is used for the implementation strategy of optimizing revenue from gas sales. The results of the study show that during the period 2022 – 2025, the gas market in East Java experienced an excess of gas supply by 249 mmscfd, the second period in 2026-2030 the gas market was still a surplus of 53 mmscfd, but in 2030-2035 the gas market experienced a shortage of 260 mmscfd. PT XYZ's strategy is to prioritize the fertilizer sector, PGN industry and electricity through gas traders as the main buyers by using the main criteria for volume, utilization period and gas price as a reference in preparing scenarios and implementation strategies. The scenario is optimistic that the improve in gas production and maximize gas marketing will increase PT XYZ's revenue and position as the market leader in East Java. Keywords: AHP, gas marketing, natural gas, optimization, system dynamic model
Persaingan Platform Digital Layanan Pesan-Antar Makanan di Provinsi DKI Jakarta Fadilla Liska Octaviani; Eko Ruddy Cahyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.973

Abstract

The food delivery service industry, namely GoFood, GrabFood, and Shopee Food, is currently experiencing increasingly fierce competition. The performance has triggered an increase in the use of digital platforms due to the availability of various choices for consumers, thus requiring companies to provide superior service attributes compared to their competitors. This study aims to identify consumer and service quality attributes that need to be improved and maintained, positioning GoFood, GrabFood, and Shopee Food in the food delivery service industry. The sample of this study was 407 people who live or live in the DKI Jakarta Province. The method of determining the selection was non-probability sampling with the type of convenience sampling—processed with descriptive analysis, CSI, IPA, and biplot. The results of this study indicate that the three companies have almost indistinguishable consumer segmentation and service quality. The majority of consumers are women aged 15-24 years. Based on CSI's calculation of, the service quality of the three companies as a whole are at a satisfactory level. The results of the IPA analysis show that the price variables for GoFood and GrabFood, as well as the operating system on Shopee Food, are essential to improve. Based on the biplot analysis, GoFood emphasizes the legal aspect of the driver, GrabFood on the service process by implementing health protocol standards, and Shopee Food with affordable service prices. Keywords: biplot, competitive, CSI, food delivery services, IPA
An Explanatory Study of Green Behavior University Students in UPM And IPB University Destrinanda, Roza; Kartika, Lindawati; Mansor, Zuraina Dato
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.724

Abstract

Environmental performance in Indonesia and Malaysia, according to Yale University's Environmental Performance Index score, has decreased since 2018. Previous research has shown that collaborating with universities is one solution. UPM and IPB University have contributed to a sustainable environment as higher education institutions. Students are the largest campus community and the next future leaders. Environmental knowledge impacts green behavior. The purpose of this study was to analyze students' environmental knowledge, analyze the effect of subjective knowledge on green behavior factors, and analyze students as influencers of green behavior based on the Net Promoter Score. The number of samples used is 428 students. Data analysis was performed using descriptive analysis, PLS-SEM analysis, and Net Promoter Score. The results showed that the average value of objective knowledge of FEM IPB University students was higher than the objective knowledge of FEM UPM and combined objective knowledge. There is a positive correlation between subjective knowledge and green behavior. The NPS scores for both universities are negative, which means that student loyalty to recommending green behavior is not good. Therefore, making environmental subjects one of the compulsory subjects, requiring students to be involved in environmental projects, and encouraging students to carry out green activity projects are the best implications for creating green student behavior. Keywords: environmental knowledge, green behavior, IPB university, subjective knowledge, UPM
Perbandingan Kepuasan Pelanggan Terhadap Kualitas Layanan Logistik Pada JNE dan J&T Express di Jabodetabek Fairuz Zalfa Shaumi; Cahyadi, Eko Ruddy
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.939

Abstract

The e-commerce transactions incrase along with the increation need of logistic delivery service, causes logistic companies such as J&T and JNE compete. As a result, the goals of this study are as follows: (1) to identify the usage behavior JNE and J&T Express in Jabodetabek, (2) to analyze the level of logistic service quality attributes on perception of JNE and J&T Express user around Jabodetabek, (3) to analyze the satisfaction of both JNE and J&T Express logistic service quality, and (4) to analyze the priority of logistic quality service improvement in JNE and J&T Express. This research used descriptive analysis, IPA, CSI, radar chart, and independent sample t test. Total of 407 respondent obtained by convenience sampling. From the eighteen attributes, important services are the condition of package received safe and undamaged, company provides tracking service (web tracking), accuracy of finding the delivery destination address, the accuracy between delivery time and estimation time, guarantees for lost package. JNE has more attribute to be improved, it is in accordance with JNE’s lower CSI value compared to J&t Express causes JNE needs more effort for the improvement. Keywords: CSI, customer satisfaction, delivery service, IPA, logistic quality service
Determinan Profitabilitas Bank Studi Empiris di Indonesia Arifian, Dini; Noor, Juliansyah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.985

Abstract

This study aims to investigate the determinants that impact the profitability of 20 banks in Indonesia period from 2013 to 2021, as low profitability reduces banks' ability and willingness to finance the broader economy. The study uses panel data analysis, conducting three profitability bank measures: the net interest margin, the return on assets, and the return on equity. Inflation and gross domestic product growth were control variables that had not been studied in prior studies. The study's findings indicate that capital adequacy ratio, nonperforming loans, operation expenses, and bank size have strong effects on profitability. The study also finds that inflation and gross domestic product growth variables influence bank profitability. The study also finds that the direction of causality is not consistent among bank’s profitability measurements. According to our knowledge, this study is the first to investigate internal and external determinants of bank profitability in Indonesia that have not been studied previously. Keywords: bank’s profitability, bank size, capital adequacy ratio, nonperforming loans, operating expenses
Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area Septiani, Stevia; Indrawan, Dikky; Arista, Galih Saputra; Rakhmat, Asep; W Sari, Yessie; A Nuzulia, Nur; T Wahyuni, Wulan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.758

Abstract

The research aims are investigating consumers’ psychology and behavioral characteristics and investigating the consumer’s characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta. Keywords: consumer behavior, consumer profile, herbal toothpastes, logistic regression
Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives Lina, Lia Febria; Suwarni, Emi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.689

Abstract

Currently, the shift in consumer behavior has led to an increase in the average value of purchase transactions. This is an opportunity for SMEs to take advantage of the digital space for business acceleration. This study aims to explore the technological, organizational, and environmental (TOE) framework as a driving factor technological adoption. Technological factors used in this study are the benefits obtained and utilized. Then, the organizational factors tested in this study are top management support and knowledge of IT/IS employees and the last environmental factor is customer pressure and competitive pressure. This study uses a quantitative approach and survey methods to 144 SMEs. The findings in this study are perceived advantage, top management support and customer pressure have positive effect on technology adoption and have an effect on SMEs performance both on financial performance and brand performance. Keywords: SMEs, social commerce, technological, organization and environmental (TOE)

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