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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 687 Documents
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Faktor-faktor yang Memengaruhi Implementasi Transformasi Digital Pada Bank XYZ: Factors Affecting The Implementation of Digital Transformation at Bank XYZ Elfrida, Elsi; Nurhayati, Popong; Saptono, Imam Teguh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.312

Abstract

Increasingly high demands for digital acceleration and more digitally savvy societal behavior make digital transformation a strategy to improve company performance. This study aims to analyze the influence factors of strategic formulation, leadership, organizational culture, organizational structure change, resources, monitoring, communication, and technology on the implementation of digital transformation to further formulate strategies for strengthening the implementation of digital transformation that can be carried out by Bank XYZ. The study involved 85 respondents who were involved in the transformation team and five expert respondents. The results of the SEM-PLS analysis show that seven of the eight factors, namely strategy formulation, leadership, organizational culture, resources, monitoring, communication, and technology, have a positive and significant effect on the implementation of digital transformation, while the organizational structure change has no effect. The strategy for strengthening the implementation of digital transformation was analyzed using the Analytical Hierarchy Process (AHP) with the results showing that the leadership factor is a priority in strengthening the implementation of digital transformation. In line with this, the priority actor mapping analysis is the business directorate, and the goal of implementing digital transformation that is a priority is to increase productivity. Thus, the best alternative strategy that can be applied to strengthen the implementation of digital transformation is to sharpen KPIs on the outcome side so that the success and contribution of digital initiatives to the business as usual can be tracked. Keywords: AHP, digital transformation, SEM PLS, strategy implementation, business as usual
Celebrity Endorsement, Perceived Risk, and Purchase Intention: The Moderating Role of Brand Image Vanny Danaswari, Kamelia; Hidayati, Aprihatiningrum
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.434

Abstract

Background: The rapid advancements in technology, information, and communication have significantly impacted the global economy, including the competitive landscape of businesses.Purpose: This study explores the influence of celebrity endorsement and perceived risk on consumer purchase intention towards local Indonesian skincare products, emphasizing the moderating role of brand image. Design/methodology/approach: The study used a quantitative survey targeting local skincare users in the Jabodetabek area, collected via Google Forms, and analyzed using SPSS 26 with multiple and moderated regression analysis. This research provides new insights into the Indonesian skincare market, highlighting the dual impact of celebrity endorsement and perceived risk on purchase intention, with a focus on brand image's moderating role.Findings/Result: The findings reveal that celebrity endorsement and perceived risk significantly, yet distinctly, influence purchase intention. Importantly, brand image was found to moderate the impact of celebrity endorsement on purchase intention, but did not significantly alter the effect of perceived risk on the same. These results have substantial implications for skincare marketers, suggesting that investments in celebrity endorsement, when combined with robust brand image strategies, and targeted marketing addressing perceived risks, can significantly influence consumer decision-making, thereby enhancing engagement and purchase intention in the competitive skincare market. Conclusion: Celebrity endorsement significantly increases purchase intention, and while brand image moderates this effect, it does not significantly change the impact of perceived risk.Originality/value (State of the art): This research provides new insights into the Indonesian skincare market, highlighting the dual impact of celebrity endorsement and perceived risk on purchase intention, with a focus on brand image's moderating role. Keywords: brand image, celebrity endorsement, perceived risk, purchase intention, local skincare market
Leadership Communication and Implications For Acceptance of The Go-Biz Application By MSMEs Employees (Case Study: Bogor District) Soraya, Nadia Nur; Sarwoprasodjo, Sarwititi; Hermadi, Irman
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.423

Abstract

Background: Leaders of micro, small, and medium enterprises (MSMEs) have a role in the continuity of a business. Purpose: This research aims to examine the influence of leadership communication on the acceptance of the Go-Biz application by MSME employees in Bogor Regency. Design/methodology/approach: Research on acceptance of the Go-Biz application by MSME employees in Bogor Regency uses the Technology Acceptance Model theory modified by the Motivating Language Theory. This type of research is quantitative, using primary data. Research data was collected through structured interviews using questionnaires and direct field observations. The sampling technique is accidental sampling. The research population is 100 MSME employees who use the GoBiz application and are located in the Bogor Regency area. Inferential data analysis used PLS SEM 3 analysis.Findings/Result: The research results showed that the influence of leadership communication on the acceptance of Bogor Regency MSME employees in the Go-Biz application consisted of language giving direction, language making meaning, perception of usefulness, perception of ease, attitude of use, and actual use. Direction-giving language, namely explaining the benefits of the application, application instructions, and information on the achievements obtained, and meaning-making language consisting of telling the importance of the application and suggestions for use, are factors that influence the acceptance of the Go -Biz application by Bogor district MSME employees.Conclusion: Effective leadership in communication will help articulate the MSME vision and strategy regarding the development and implementation of application technology. This helps the entire team understand the direction the MSME is taking in terms of technology. Additionally, strong leadership through communication can motivate teams to accept new technologies and actively contribute to their development or use.Originality/value (State of the art): There has been no research that examines the influence of the three motivational languages (motivating language theory) that leaders can use to communicate more effectively in the workplace regrading employee acceptance of an application using the Technology Acceptance Model (TAM) theory. Keywords: leadership communication, motivational language theory, technology acceptance model, MSMEs (Micro, Small, and Medium Enterprises)
Rationality of Institutional Investor and Investment Decisions in Crisis (A Case Study in Indonesia's Top-4 Banks) Putra, Yudha Pradipta; Ermawati, Wita Juwita; Suprayitno, Gendut
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.125

Abstract

The Covid-19 pandemic triggered fluctuations on the Indonesia Stock Exchange (BEI), particularly in 2020 and 2021. Using data from 720 institutional investors from Indonesia's four largest banks (known as KBMI 4), this study aims to (1) examine the rationality of institutional investors during the pandemic by focusing on investment changes and (2) identifying variables associated with macroeconomics, financial fundamentals, and stock performance that may influence their investment decision. This study employed the Kruskal-Wallis test followed by Dunnett's Multiple Comparison Test. The analysis of the entire sample of investors revealed no statistically significant differences in the value of their investments during the observation period. Further clustered based analysis reveals that investors with high investment value (>$98,700) exhibit investment dynamics, as investment values rose from pre-pandemic levels. The conclusion is that institutional investors have a distinct rationality than individual investors and are generally less susceptible to bias. Panel data modeling: inflation rate, Loan at Risk (LAR) ratio, LAR coverage and Return on Equity (ROE) have a statistically significant impact on the stock investments made by institutional investors in KBMI 4 banks. This identifies asset quality and profitability as two crucial considerations for investors during the pandemic-induced crisis. Keywords: behavioral finance, covid-19, determinant factors, institutional investors, stock investment
Tourists' Role in Achieving Sustainable Gastronomy Sanggramasari, Sandra; Handyastuti, Indriyani; Darwis, Riadi; Octaviany, Vany
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.410

Abstract

Background: Not all tourists are aware of and able to support sustainable gastronomy; one factor influencing it is the age of tourists. Purpose: This research aims to determine the priority level of tourists' abilities based on age in supporting sustainable gastronomy. Design/methodology/approach: This study uses the Analytical Hierarchy Process (AHP) method to produce alternative priorities and criteria weights in determining the contribution of tourists in creating sustainable gastronomy.Findings/Result: The results showed that tourists' awareness and ability to support sustainable gastronomy differed from the age of tourists. Baby boomers can support sustainable gastronomy through the viability of local food products; Generation X can support sustainable gastronomy through the survival of local food production and business; Generation Y has the highest ability to support the diversity of local food products, while Generation Z has the highest awareness is in The transmission of culinary knowledge. Conclusion: The authenticity of gastronomic products and the welfare of the gastronomic business community will indirectly increase with the high awareness of tourists in their participation in creating sustainable gastronomy.Originality/value (State of the art): These potentials and opportunities show that each generation desires to participate in creating sustainable gastronomy following their respective roles.
The Impact of Organizational Climate and Career Development on Employee Engagement With Personality As A Moderator at PT Kereta Api Indonesia (Persero) Arifah, Syahdhaniar; Hendarsjah, Hidajat
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.396

Abstract

Background: This research aims to investigate whether the organizational environment influences employee engagement, determine whether career development affects employee engagement, and establish whether employee personality can moderate the influence of the organizational environment on employee engagement. Purpose: This study employs a quantitative approach that emphasizes the testing of theories through the measurement of research variables using numerical data and conducting data analysis through statistical procedures. Design/methodology/approach: This study adopts a quantitative approach, emphasizing the testing of theories through the measurement of research variables using numerical data and conducting data analysis through statistical procedures.Findings/Result: The analysis results reveal several differences in variables during validity and reliability tests, as well as hypothesis testing.Conclusion: Based on the conducted analysis, it can be concluded that organizational climate has a negative and insignificant effect on employee engagement, while career development has a positive and significant impact on employee engagement. Furthermore, the dimensions of extraversion, agreeableness, and conscientiousness from the big five personality traits are capable of moderating the influence of organizational climate on employee engagement.Originality/value (State of the art): companies can find out how their workers perceive the career development system that has been implemented in the company and the extent of workers' hopes for an ideal career development system. This can provide an initial idea for companies to be able to formulate policies related to career development systems and research shows that career development systems have a positive effect on employee engagement, which is a benchmark for HR units in particular to focus more on making improvements and improvements in implementation. good career development system. Keywords: big-five personalities, career development, employee engagement, organizational climate, personality
Developing a Customer-Centric Go-To-Market Strategy For Samsung SDS in The Indonesian SAAS Market Seo, Jinwon; Simatupang, Togar Mangihut
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.50

Abstract

Samsung SDS wants to get into the Indonesian market, with their enterprise-grade SaaS Collaboration solutions aimed at corporate clients. However, in this niche, there are giants like Microsoft, Google, and Zoom. Thus, it is imperative for an appropriate GTM Strategy that has been designed especially for Indonesia in the face of current competitive environment. The paper highlights a customer driven GTM strategy. The study deploys dual-method strategy to investigate JTBD to establish what customer’s jobs are and preferences that aligns with product/pricing strategy based on JTD Growth Strategy Matrix. At the same time, the Customer Journey considers consumer experience at all stages of engagement, offering ways forward on journey and experience improvement. This study reveals that Indonesian market is highly competitive and many customer needs met by available products. As a result, disruptive pricing supported by a disruptive approach are necessary at the moment. Also, as part of the customer journey, complete sales support along with specific training materials is highly demanded. In line with this, Samsung SDS should consider to recalibrate its GTM strategy based on a disruptive approach and supporting localized service to enhance customer experience in Indonesia. Keywords: collaboration solutions, customer journey, job-to-be-done theory, samsung SDS, indonesian market
The Impact of Cashless Payment on Economic Growth in Indonesia Christianti, Ari
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.151

Abstract

The development of digitization in payments has begun to replace cash payments with cashless payments. This study examines the effect of cashless payments on economic growth in Indonesia using quarterly data from 2010 to 2021. Economic growth in this study is proxied by gross domestic product, and cashless payments are proxied by transaction values from ATMs/debit cards, credit cards, and electronic money. The quantitative analysis method used in this research is time series with Error Correction Modeling (ECM). One of the benefits of ECM is that this model can be used to see the effect of economic variables in the short and long term. The study results show that cashless payments do not affect economic growth in the short term. However, in the long run, cashless payments in the form of ATM/debit and electronic money positively affect Indonesia's economic growth, even though these results have remained consistent during the Covid-19 pandemic. The results of this study indicate that in the short term, cashless will not directly affect economic growth. This finding may be because cashless payments require time (in the long term) in the equitable availability of infrastructure development, digital ecosystems, and the process of public financial literacy, so it takes time for cashless to impact economic growth. Keywords: ATMs/debit cards, credit cards, economic growth, electronic money, Error Correction Modeling (ECM)
The Impact of Subjective Norms and Entrepreneurship Education on Student Entrepreneurial Intentions Kurniawan, Bayu; Umitahrizah, Mita; Violinda, Qristin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.62

Abstract

This study aims to measure the effect of subjective norms, entrepreneurship education, on student entrepreneurial intentions mediated by self-efficacy. This paper proposes a resolution to these discrepancies and tests these hypotheses in a university setting. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire that has been compiled I n several statements and is measured using a Likert scale of 1-5. The population used in this research is the 2020-2022 Management Study faculty of economic and business. The sampling technique used the Cochran formula which obtained 309 samples. This study uses Structural Equation Modeling (SEM) which is run through AMOS 24 as an analysis tool. The results of the hypothesis test show that subjective norms have an effect on entrepreneurial intentions, while the entrepreneurship education variable has an effect on entrepreneurial intentions. Subjective norms affect entrepreneurial intentions mediated by self-efficacy. While very insightful, this paper is limited by the use of a within-subjects survey research design and the inherent limitations with such research. Additionally, using college students as respondents limits the ability to generalize the results to any population outside similar college-age populations. Keywords: entrepreneurial intentions, subjective norms, entrepreneurship education, self efficacy, student
Pengaruh Promosi, Literasi Keuangan dan Persepsi Risiko Terhadap Minat Menabung Emas Bank Syariah ABC Melalui Kesadaran Merek: The Influence of Promotion, Financial Literacy and Perceived Risk on The Saving Intention of Gold Saving Product in Bank Syariah ABC Through Brand Awareness Mediation Handaru Wulan, Asvianti; Simanjuntak, Megawati; Taryana, Asep
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.645

Abstract

Background: Gold savings products are unique products from sharia banking which have significant growth potential in Indonesia as seen from the increase in gold sales over the last 3 years. Based on previous research stated that promotion, financial literacy and risk perception are the factors that influence customers' saving intention in investment and services product in banking but there isn't any yet study examine the influence of those factors on gold savings products in sharia banking.Purpose: This study aims to analyze the influence of promotion, financial literacy and risk perception on the saving intention of gold savings product of Bank Sharia ABC both directly and through the mediation of brand awareness. Design/methodology/approach: This study uses the SEM-PLS (Structural Equation Modelling Partial Least Square) analysis method with a sample of 206 (two hundred and six) respondent which are customers of savings accounts who do not yet have a gold savings account at Bank Syariah ABCFindings/Result: This study show that promotion variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, promotion does not have a significant positive influence on the saving intention of gold saving product. Promotion has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). As for the financial literacy, the variable has a positive and significant influence on brand awareness and the saving intention of gold saving product. The financial literacy variable also has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness (partial mediation). Conclusion: The study also concluded that risk perception variable has a positive and significant influence on brand awareness of gold saving product. Meanwhile, risk perception does not have a significant positive influence on the saving intention of gold saving product. Risk perception variable has a positive and significant influence on the saving intention of gold saving product indirectly through the mediation of brand awareness variables (full mediation). The brand awareness variable has a positive and significant influence on the saving intention of gold saving product. So that, it can be said that if the brand awareness of customers is increase, the saving intention of gold saving product also increase.Originality/value (State of the art): Several previous studies have examined the influence of promotion, financial literacy and risk perceptions on the saving intention in investment and services product in banking, but there isn't any yet has specifically examined the influence of those factors on gold savings products in sharia banking. This study examine the influence of promotion, financial literacy and risk perceptions on the saving intention of gold saving product in sharia banking both directly and through the mediation of brand awareness. Keywords: brand awareness, financial literacy, promotion, risk perception, saving intention

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