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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 687 Documents
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Strategi Peningkatan Kinerja Pegawai Pada Perusahaan Jasa Bidang Elektrikal dan Mekanikal PT Jayabana Sinergi Utama: Employee Performance Improvement Strategy in The Electrical and Mechanical Services Company PT Jayabana Sinergi Utama Hidayat, M. Fauzi; Maarif, M. Syamsul; Prasetyaningtyas, Sekar Wulan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.340

Abstract

Human Resource Management (HR) is an important element for the company. PT Jayabana Sinergi Utama (PT JSU) that has been established for more than two years, since December 2020, is a company that operates in electrical and mechanical services. PT JSU has not yet adopted or implemented the operations management well. However, the company was only run by the experience of the people involved which causes the optimality of the employee performance. Based on that problems, the purpose of this research was to see the factors or variables that influence the performance of PT JSU employees. The variables were taken are Compensation (X1), Competence (X2), Work Discipline (X3), Work Environment (X4) and Employee Performance (Y). Then, to determine the improvement strategy of employee performance, the authors used the analysist AHP method. The results of the SEM-PLS analysis test in this study indicate that the compensation, the competence, the work discipline, and the work environment directly influence the performance of PT Jayabana Sinergi Utama employees. While the best alternative to improve the employee performance based on the AHP analysis is by raising the status of the employees of the company. Keywords: ahp, employee performance, human resource management, work discipline, work environment
Buying Intention on Electric Cars in Jabodetabek Using Combined TAM and TPB (C-TAM-TPB) Naufal, Muhammad; Hardiana Widyastuti; Indra Refipal Sembiring; Mokhamad Syaefudin Andrianto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.173

Abstract

The use of motorized vehicles in Indonesia increasing from year to year. This has impacted higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration/combination of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) or C-TAM-TPB, which were expanded by adding variables of Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. There are 200 respondents participated in the study. They are selected using non-probability sampling with purposive sampling method. The data analysis technique used descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioural control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars. Keywords: buying intention, C-TAM-TPB, electric car, infrastructure barriers
Customer Segmentation For Digital Marketing Based on Shopping Patterns Alie, Juhaini; Gustriansyah, Rendra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.209

Abstract

Customer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and decreased performance, and business profits, especially in customer satisfaction. Therefore, this study aims to develop a customer segmentation model for digital marketing. This model is based on customer shopping patterns using the Recency-Frequency-Monetary (RFM) model and the Partitioning Around Medoids (PAM) method. The research data is historical customer purchase data consisting of 18,535 transactions and 541,909 transaction details from 4,339 customers for 3,665 product items over two years. The research variables focus on the model used: recency, frequency, and monetary. The five customer segments generating from this study are main, potential, general, minimum, and prospective customer. The internal validation results show that the minimum C-Index value is 0.1429 (close to zero), and the maximum Calinski-Harabasz Index value is 512.9553. It shows that the quality of customer segmentation results is good. In other words, the model can identify correlations between customer segments and shopping patterns and preferences. In this way, marketers can optimize services, adjust strategies, and offer the right products for each customer segment. Further research can be directed at product segmentation. Keywords: partitioning around medoids, digital marketing, shopping pattern, recency-frequency-monetary, customer segmentation
Igniting Employee Investment Interest: Unveiling The Impact of Investment Knowledge, Minimal Capital, Return and Risk of Investment, and Technological Advances Murni, Yetty; Azhar, Rifqi Ali; Sudarmaji, Eka
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.137

Abstract

The study examined how investing knowledge, minimum capital requirements, risk and returns, and technological advances affect PT Telkom Indonesia workers' investment interest. From December 2022 to April 2023, 120 workers received surveys. SEM with PLS was used to analyze the data. The findings show that of the four hypotheses, two hypotheses, namely return and risk, investment, and technological advances, were supported or accepted. However, two hypotheses, namely investment knowledge and minimal capital, did not affect investment interest. Investment knowledge and minimal capital did not significantly affect PT. Telkom employees. The evidence suggests that senior workers approaching retirement choose wealth preservation above difficult learning of complex capital market topics. The return and risk of investment and technological advances promote widespread adoption regardless of seniority. The study advised that the management should foster financial advice literacy early in junior recruits' careers. Strategically, HR divisions should emphasize core investing instruction while onboarding young arrivals early in their income accumulation. Corporate programs should be designed to adapt employee involvement in the market model to achieve optimal results in building an investment culture that can ultimately strengthen the company's reputation. Keywords: investment interest, investment knowledge, minimum capital, return & risk of investment, technological advancement
Pengaruh Grit Terhadap Kreativitas Melalui Emotional Intelligence dan Work Engagement Pada Pekerja di Industri Ekonomi Kreatif: The Effect of Grit on Creativity Through Emotional Intelligence and Work Engagement in Workers in The Creative Economy Industry Tanoto, Sherly Rosalina; Soenyoto, Gabriella Alexandra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.660

Abstract

Background: The COVID-19 pandemic has had a significant impact on the global creative economy, including in Indonesia. Job losses and a decrease in the Gross Domestic Product (GDP) of this sector have prompted the government to integrate 30 million creative economy participants into the digital ecosystem by 2024. To achieve this goal, the enhancement of human resource quality (HRQ) is key. Grit, encompassing long-term passion and perseverance, has been identified as a factor influencing individual creativity.Purpose: This study examines the influence of grit on creativity through work engagement and emotional intelligence among workers in the creative economy. Design/methodology/approach: Data from 301 creative workers were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) methodFindings/Result: The research findings indicate that grit does not have a direct impact on creativity. Grit indirectly affects creativity through work engagement and emotional intelligence. Conclusion: Grit influences creativity indirectly via work engagement and emotional intelligence. Enhancing these factors is crucial for fostering creativity in individuals with high grit.Originality/value (State of the art): This study reveals the indirect effects of grit on creativity through work engagement and emotional intelligence among Indonesian creative workers. It challenges previous findings of a direct link, offering valuable insights for boosting creativity in the digital economy. Keywords: creative economy industry, creativity, emotional intelligence, grit, work engagement
RETRACTED: Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence Nugraha Adz Zikri, Arif Furqon; Widianto, Sunu; Komaladewi, Rita
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.557

Abstract

We hereby announce the retraction of the article titled “Sustainable Human Resource Management: A Transformation Perspective of HRM Functions Through Optimized Artificial Intelligence”, Vol. 10 No. 2, Mei 2024. This retraction is due to the discovery that the article had been previously published in BISMA (Bisnis dan Manajemen, which constitutes a violation of our policy on duplicate publication. The document pertaining to the article, including its content and any supplementary materials, has been retracted from the Jurnal Aplikasi Bisnis Dan Manajemen (JABM). Consequently, it is imperative to undertake reasonable measures to expunge all references to this article.
Bauran Pemasaran dan Kualitas Layanan Kunjungan Terhadap Keputusan Pembelian di Perumahan Greenland: The Mark Eting Mix and The Quality of Visiting Services on Purchasing Decisions at Greenland Residences Khoirul Marzuki; Irawan, Tony; Hartoyo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.690

Abstract

Background: One of the most important needs of today's population is housing. The increase in population has led to an increase in the supply of property, but the demand for property in Bogor Regency has actually decreased. This affects housing sales at Greenland Forest Hill and Greenland Kemang. The variables that influence purchasing decisions are marketing mix and service quality. Purpose: The research objectives are to identify consumer characteristics, analyze the effect of marketing mix and visit service quality, and formulate managerial implications for the company. Design/methodology/approach: The method of data processing and analysis in this study uses descriptive analysis and Structural Equatin Modeling - Partial Least Square (SEM-PLS) analysis by utilizing SmartPLS tools. Findings/Result: The results of the study were 200 respondents in this study with a percentage of Greenland Kemang of 51% and Greenland Forest Hill of 49%.Conclusion: The conclusion of this study is that consumer decisions in Greenland housing are positively and significantly influenced by the variables of purchase intention and behavioral control. This shows that family plays a very big role in deciding to buy a house in Greenland Forest Hill and Kemang. In addition, location indicators and special services for consumers have a more significant influence on purchasing decisions than other variables.Originality/value (State of the art): This research enhances the literature on factors that influence home purchases. This research also shows that marketing mix and service quality can influence purchasing decisions through the theory of planned behavior model. Keywords: property, marketing mix, purchase decision, service quality, SEM-PLS
Financial Literacy, Risk Perception, and Paylater Adoption: A TPB Analysis Octaviana, Fany; Dewi, Farida Ratna; Hidayati, Nurul
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.491

Abstract

Background: Paylater, a service allowing users to defer payments with borrowed money, offers convenience but also potential risks.Purpose: This study aimed to 1) assess financial literacy among millennials in Jabodetabek, 2) analyze how financial literacy and risk perception influence the intention to use Paylater, and 3) explore the impact of social influence and perceived control on this intention. Design/methodology/approach: Descriptive analysis and SEM-PLS analysis were employed. Research model was developed from Theory Planned of Behavior with 4 variables: attitude, subjective norms, perceived behavioral control, and intention to use. Risk perception variables were used in the model, included performance risk, time risk, social risk, security risk, and financial risk. Financial literacy could be seen from 3 measurements including financial knowledge, financial behavior, and financial attitudes. Findings/Result:The results showed that only 44.85% of respondents demonstrated strong financial literacy. Financial literacy itself did not directly influence the intention to use Paylater. However, perceived risks like performance delays, security concerns, and financial burdens negatively impacted attitudes towards using Paylater. Social pressure and perceived control over using Paylater positively influenced the intention to use it. Conclusion: Financial literacy in millennial generation showed well literacy category. Financial literacy had no effect on the interest in using paylater. Meanwhile, performance risk, time risk, security risk and financial risk had a negative and significant influence on the attitude of using paylater, and there was no influence of social risk on the attitude of using paylater. In addition, attitudes, subjective norms, and perceived behavioral control had a positive and significant effect on the interest in using paylater.Originality/value (State of the art): Paylater as an easy payment tool but has several risks, through the TPB approach combined with the risk perception variables and financial literacy can be used to analyze intention to use of paylater in the millennial generation. Keywords: financial literacy, millennial generation, paylater, risk perception, subjective norm
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Panjaitan, Feliks Anggia Binsar Kristian; Juharsah; Muhamat, Amirul Afif; Damau, Unika Oktaviani; Panjaitan, Hotman
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
It Business Development Strategy of Zoom Infotek Telesindo Company in Public Sector Market With VTDF Business Model and VRIO Analysis Musbakri, Musbakri; Asnawi, Yudha Heryawan; Asikin, Zenal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.385

Abstract

Background: The Government Goods and Services Procurement Policy Agency (LKPP) plays a role in accelerating and simplifying the procurement process by implementing E-Catalog in accordance with Presidential Regulation Number 16/2018. The budget allocated by the government for electronic office equipment in 2021 is 50.1 trillion rupiah.Purpose: PT ZIT, which concentrates on hardware solutions, currently only reaches 0.086% of the huge market potential available. Implicating that PT ZIT needs to formulate a new strategy to achieve its target of 0.5% marketshare.Design/methodology/approach: In this research, PT ZIT used the Value Technology Distribution Finance (VTDF) method and Valueable, Rare, Inimitable, Organized (VRIO) Analysis.Findings/Result: The results show that PT ZIT has nine sustainable competitive advantages including the ability to retain labor, the ability to serve customers well, a large amount of portfolio, and has a good brand image and reputation in the IT business field. One of the main advantages is the ability to maintain a network with keyperson in the government which is valuable, rare, difficult to imitate, and organized. Conclusion: The study on PT ZIT's IT business model using the VTDF method and VRIO analysis identifies nine sustainable competitive advantages but highlights the need for further development. Advantages include a solid team, exceptional customer service, and a strong government network. The proposed strategy involves creating a public sector division, partnering with remote area businesses, collaborating with service centers and IT companies for after-sales service and HR, and improving the public sector consumer database to enhance competitiveness and market share.Originality/value (State of the art): This research significantly enhances understanding of IT business development in the public sector by uniquely combining the VTDF business model and VRIO analysis. It offers a comprehensive analysis of PT ZIT’s internal and external factors, providing a tailored strategy. Key findings emphasize strategic collaborations, specialized divisions, and improved customer relationship management. This study fills a literature gap on IT business strategies in the public sector, offering valuable insights and practical applications for other IT companies and future research. Keywords: IT business, public sector, strategic development, VRIO, VTDF

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