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INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Published by Institut Pertanian Bogor
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 687 Documents
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Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Bahukeling, Trukan Sri; Imam Suroso, Arif; Buono, Agus; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

Abstract

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
Enhancing Financial Resilliance: a Study of Financial Ratios to Predict Financial Distress in Indonesian Life Insurance Firms During Covid-19 Era Sugandi, Diva Syachrani; Gantyowati, Evi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.22

Abstract

The Covid-19 phenomenon and a series of insurance default events increase the risk of bankruptcy. Financial distress analysis becomes a crucial study to prevent bankruptcy. This research was conducted to present empirical evidence of the influence of premium growth ratio, liquidity ratio, risk-based capital, investment adequacy ratio, technical reserve growth ratio, and investment income ratio against financial distress prediction in life insurance companies listed on the Indonesian Insurance Directory for the years 2019-2021. The study employed a quantitative approach with logistic regression and 120 observation samples. The conclusions drawn from this research indicate that the premium growth ratio, liquidity ratio, and risk-based capital significantly have a negative impact on the prediction of financial distress, whereas the investment adequacy ratio and growth of technical reserves ratio have a positive impact. However, this research could not provide empirical evidence of the influence investment income in predicting financial distress. The results of this study contribute to insurance companies in managing their financial health by identifying risk factors based on financial ratios and taking appropriate preventive measures. Stakeholders can also enhance supervision on financial health indicators and consider establishing limits for the investment adequacy ratio to maintain stability in the insurance industry. Keywords: bankruptcy, Covid-19, financial distress, financial health ratio, insurance
Understanding The Determinants of Behavioral Intention For Online Shopping on Official Brand Websites Putri, Cicilia Cornelia; Alversia, Yeshika
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.71

Abstract

The coronavirus pandemic has created a shift in consumer attitudes toward online shopping and made the business competition very competitive. Interestingly, there are far more businesses using the marketplace than using their website. This study investigates the factors explaining behavioral intention toward online shopping on brand websites. The authors propose an integrated model where trust and attitudes mediate relative advantage, eWOM, perceived web qualities, and e-service qualities. Data collection was carried out in March 2023 through a survey that was distributed to Indonesian online shoppers and empirically tested using PLS-SEM estimation. Respondents in this study totaled 301 people who are Indonesian residents aged 18 years and over and have purchased fashion products online in the last 3 months. The present paper bridges a gap pertaining to antecedents of behavioral intention toward online shopping by using four main predictors such as relative advantage, eWOM, perceived web qualities, e-service qualities, and incorporating the mediating effect of trust and attitude toward online shopping. The result shows that perceived web quality and e-service quality have a positive and significant effect on behavioral intention. Second, behavioral intention is mediated by trust and attitude towards online shopping for relative advantage and eWOM. Therefore, online entrepreneurs need to build trust in their websites by increasing relative advantage, eWOM, perceived web quality, and e-service quality so that consumers have a good perception of the brand so they have the intention to shop online. Keywords: brand websites, eWOM, web quality, e-service quality, trust
Pengaruh Value Co-Creation Terhadap Keterlibatan Merek dan Niat Pembelian: Studi Kasus Menantea: The Effect of Value Co-Creation On Brand Engagement and Purchase Intention: A Case Study of Menantea Candra, Felicia; Tirtoatmodjo, Nathasya; Jokom, Regina
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.217

Abstract

Menantea is selling tea-based drinks and has managed to reach more than 200.000 followers on Instagram in the first 5 days of its opening. This research was conducted to determine the impact of value co-creation (dialogue, access, risk-benefit, and transparency) on Menantea Instagram followers’ brand engagement and purchase intention. This research involves 114 respondents who followed @menantea.toko Instagram account. This research used Partial Least Square (PLS) data analysis techniques. The results showed that value co-creation delivered by Menantea had a positive and significant effect on brand engagement. Moreover, brand engagement had a positive and significant effect on purchase intention, and value co-creation had a positive and significant effect on purchase intention. Therefore, value co-creation had a positive and significant effect on purchase intention with brand engagement as a mediating variable. Brand engagement acts as a partial mediation that strengthens the effect of value co-creation on purchase intention in Menantea. Keywords: brand engagement, instagram, purchase intention, value co-creation, menantea
Pengaruh Citra Merek, Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Konsumen Indomaret Melalui Keunggulan Bersaing Sebagai Variabel Intervening: The Influence of Brand Image, Service Quality and Price On Indomaret Consumer Purchasing Decisions Through Competitive Advantage As An Intervening Variable Rizki Aldiesi, Dwi; Wahyudin, Nanang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.301

Abstract

Modern retail competition is getting tougher, making Indomaret need to pay attention to brand image, service quality and superior prices in order to attract purchasing decisions. The aim of this research is to analyze the effect of brand image, service quality and price on Indomaret consumers' purchasing decisions with competitive advantage as intervening variables. This research uses a descriptive quantitative approach. Data collection was carried out by distributing questionnaires by Accidental Sampling to 161 respondents. Data analysis used Structural Equation Modeling (SEM) with SmartPLS software. The results of this study show that partially brand image, service quality, and price have a positive and significant effect on competitive advantage. Partially brand image, service quality, price and competitive advantage have a positive and significant effect on purchasing decisions. The mediation test results show that brand image has a positive and significant effect on purchasing decisions mediated by competitive advantage. Service quality has a positive and significant effect on purchasing decisions mediated by competitive advantage. Price has a positive and significant effect on purchasing decisions mediated by competitive advantage. Keywords: brand image, competitive advantage, purchase decision, service quality
Pengaruh Brand Awareness dan Persepsi Label Halal Terhadap Keputusan Pembelian Produk Personal Care Bagi Pria: The Effect of Brand Awareness and Perceptions of Halal Label on Purchasing Decisions of Personal Care Products For Men Irfan; Novi Safriani; Indri Puspita Sari; Ryan Moulana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.288

Abstract

The purpose of this study was to determine the effect of brand awareness and perceptions of halal label on purchasing decisions for personal care products among students at the Syiah Kuala University (USK). The research was conducted in July - October 2022. This research used a quantitative descriptive method, using a purposive sampling technique. The number of samples was 100 student respondents at USK who had used Kahf's personal care products. The instrument used is a questionnaire that has been tested for validity and reliability. The analytical method used is the classical assumption test analysis and multiple linear regression analysis. Data processing was carried out using SPSS software program version 25. The research data was normally distributed, and there were no symptoms of multicollinearity and heteroscedasticity. The results showed that brand awareness and perceptions of halal label have a posive and significant effect on purchasing decisions for personal care products, either partially or both simultaneously. Regarding the brand awareness variable, the existence of the product is realized mainly from advertising, easy to find, and because of its variety. Meanwhile, in the halal label perceptions variable, consumers trust the product because of the halal label, the guarantee of halalness and the guarantee of being free from the use of haram ingredients. The results of the coefficient of determination test show that the decision to purchase personal care products can be explained by brand awareness and perceptions of halal labels by 53.3%, while the remaining 46.7% is explained by other variables not examined in this study. Keywords: brand awareness, consumer perception, halal label, personal care, purchasing decisions
Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction Prabowo, Heri; Sutrisno; Gultom, Henry Casandra; Pratiwi, Ratih
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.118

Abstract

This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The factors studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction. The research method was carried out using a quantitative approach, with a population of people who had shopped online at Bukalapak. The number of samples collected was 198 respondents. The collected data were then analyzed using Structural Equation Modeling (SEM). Based on the analysis that has been done, it can be concluded that e-service quality has no effect on repurchase intention, e-service quality has an effect on e-word of mouth, e-satisfaction has an effect on –satisfaction. e-word of mouth has an effect on repurchase intention and e-satisfaction has an effect on repurchase intention. To grow repurchase intention from electronic service quality, it needs to be strengthened through electronic word of mouth and e-satisfaction. Keywords: bukalapak customers, e-service quality, e-word of mouth, e-satisfaction, repurchase intention
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
What Strategy to Develop Female Leadership to Support a Company’s Sustainability in State Owned Enterprises (SOES)? Dewi, Nina Kurnia; Suroso, Arif Imam; Fahmi, Idqan; Syarief, Rizal
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.35

Abstract

This paper was to explain the result of current study and use it to further explore the characteristics that need to be improved by female leaders in Indonesian State-Owned Enterprises (SOEs) to support the company’s sustainability. The research method was quantitative-based and used an online survey on all female leaders in Indonesian SOEs. It was found that female leaders in SOEs had characteristics of Visionary and Organic Leadership, with indicators of ability to decision making, power distance between leaders and follower, key organizational players, sources of organizational commitment and responsibility and leadership situations. Using Partial Least Square-Structural Equation Modeling (PLS-SEM) and software WarpPLS, the study discovered that visionary female leadership had no impact on the company’s sustainability. Nevertheless, by fully mediating business competency and partially mediating of organizational competency, there was a significant impact of Female Visionary Leadership on Companies’ Sustainability. Based on the model from the current study of the influece of female leadership on corporate sustainability, this study developed a strategy for the development of women leadership by providing indicators that should be increased in women leaders. Using AHP method, it was necessary to develop the character of Visionary Female Leadership in Indonesian SOEs by increasing the source of organizational commitment and responsibility, leadership skill and ability to make decision. Keywords: female leadership, visionary leadership, organizational commitment, leadership skills ability in decision making
Acquisition Motive, Stock Market Performance, and Slack Resources as Moderating Variable Wisudanto; Pitaloka, Andini; Irmaulidiyah, Astri
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.110

Abstract

Acquisition is a restructuring activity with different risks depending on the motive used by the company. This study aims to identify the relationship between acquisition motives and stock market performance moderated by slack resources in the acquirer companies. This study observed 65 companies in Indonesia listed on the Indonesia Stock Exchange that performed acquisitions in 2010 – 2020. The data were analyzed using the multiple linear regression technique. The data were analyzed using the multiple linear regression technique. The study concluded that the exploratory motive negatively affected stock market performance. Meanwhile, the moderating variable of slack resources was reported to weaken the negative effect of exploratory motive on stock market performance. This research suggests managers should make a careful decision regarding the acquisition motives that will be used by a company. In addition, they must ensure sufficient slack resources during the acquisition as the process may impact the stock market performance. Thus, investors must carefully observe the acquisition motives and possible risks that might harm their investment. Keywords: exploration acquisition, exploitation acquisition, stock market performance, slack resources, signaling theory

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