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Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
ISSN : 25285149     EISSN : 24607819     DOI : -
Core Subject : Science,
Journal of Business and Management Application (JABM) published articles in the field of business and management applications such as business strategy management, financial management, human resources and organization, business value chain and other issues in the field of business and management. This scientific journal is published by School of Business, Bogor Agricultural University (SB-IPB) associated with Indonesian Alliance of Magister Management Program (APMMI). JABM began the publication in August 2015 with a frequency of three times a year. Starting in 2016, JABM will be published in January, May and September.
Arjuna Subject : -
Articles 718 Documents
Factors Affecting Employee Performance in Startups Under VUCA Conditions Hendra Etri Gunawan; Arif Imam Suroso; Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.164

Abstract

Background: The digital economy represents a new source of growth for many countries, including Indonesia. In Indonesia, the digital economy continues to expand, with startups serving as one of its main drivers. However, as technology-based enterprises, startups often face low business success rates due to volatile, uncertain, complex, and ambiguous (VUCA) conditions. Purpose: This study aims to examine the relationship between firm/environment-related factors (training culture, management support, and organizational climate), job-related factors (work environment, job autonomy, and job communication), and employee-related factors (intrinsic motivation, proactivity, and adaptability) on employee performance.Design/methodology/approach: The study was conducted from December 2024 to February 2025 by distributing questionnaires to 93 startup employees via Google Forms. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with two main stages: outer model evaluation (lower-order and higher-order constructs) and inner model evaluation.Findings/Results: The results indicate that only job-related and employee-related factors have a positive and significant impact on employee performance. Furthermore, these factors serve as key mediators in the relationship between firm/environment-related factors and employee performance.Conclusion: Strategic priorities for enhancing employee performance include optimizing the management of both job-related and employee-related factors.Originality/value (State of the art): This study specifically investigates the interplay between firm/environment-related, job-related, and employee-related factors and their collective impact on employee performance in startup environments. Ultimately, it aims to formulate actionable strategies for improving employee performance in startups operating under VUCA conditions, thereby contributing to broader business and organizational success. Keywords: digital economy, employee performance, VUCA, SEM-PLS, startup environments
Reconstructing a Museum Business Model Through an Emic Perspective: A Case Study of The SBY–ANI Museum and Gallery Kamhar Lakumani; Harianto Harianto; Yudha Heryawan Asnawi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.140

Abstract

Background: Museums play an important role in delivering inspiration, education, and cultural preservation. The SBY–ANI Museum and Gallery is the first private presidential museum in Indonesia, aimed at inspiring visitors through the life journey of the 6th President of the Republic of Indonesia. However, there are still challenges in increasing visitor numbers and conveying the values that are intended to be shared.Purpose: This study aims to reconstruct the Business Model Canvas (BMC) of an inspirational museum by integrating an emic perspective.Design/methodology/approach: This study was conducted at the SBY–ANI Museum and Gallery in Pacitan, East Java, from October 2024 to February 2025. It employed the BMC framework and an emic approach to evaluate and redesign the museum’s operational strategy. The emic perspective, gathered from five figures closely associated with President SBY as respondents, was integrated to develop an improved BMC that aligns more deeply with his values and legacy.Findings/Results: The study finds that the museum’s initial BMC requires adjustments in customer segmentation, key activities, and key partnerships. The museum initially targeted high school students, but data indicate that most visitors are kindergarten to junior high school students attending school edutourism programs. Additionally, the museum’s revenue still relies heavily on ticket sales, highlighting the need for diversification through partnerships, memberships, and sponsorships.Conclusion: Integrating BMC with an emic perspective results in a more relevant and sustainable business model. Strengthening marketing strategies and engagement with cultural communities, youth organizations, and educational institutions is essential to enhancing its appeal, encouraging repeat visits, and expanding its market reach.Originality/value (State of the art): This study demonstrates that the BMC, when reconstructed through the integration of an emic perspective, can address gaps in business management within the cultural education sector. This approach fills a strategic void in museum planning, which often suffers from misalignment between operational activities and the cultural values intended to be conveyed. However, empirical studies that integrate emic perspectives into formal business model frameworks in museum governance remain limited. Keywords:  business model canvas, emic approach, museum strategy, educational tourism, operational strategy
Small Businesses, Big Innovations: Redefining MSE Performance Through Knowledge and Technology Synergies Maisa Asmara; Rivaldi Arissaputra; Sherly Nur Sabila; Akbar Buchori
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.179

Abstract

Background: The performance of MSMEs is a key priority in both developing and developed countries due to their significant economic contributions. In Indonesia, MSMEs account for 64.2 million units, contributing 61.07% to the GDP and providing employment for 135.5 million people, with the majority in the micro sector. Despite their potential, MSMEs often face challenges in management and technical skills, limiting their operational effectiveness, particularly in small-scale enterprises.Purpose: This study explores the relationship between knowledge management, technology adoption, and innovation capability in MSEs while providing practical recommendations to enhance business performance in the digital era.Design/methodology/approach: This study uses a quantitative survey approach, collecting data via Google Form and direct visits to MSME organizations. The population consists of Muslim-owned MSMEs in Bandung Raya operating for at least six months. Data were collected between November '24-January '25 from a sample of 300 respondents, and analysed using SmartPLS 4.0.Findings/Result: Knowledge management enhances innovation capability, which in turn drives technology adoption; however, none of these variables significantly affect MSEs’ performance, either directly or through mediation.Conclusion: Knowledge Management boosts Innovation Capability and Technology Adoption, but none directly enhance MSEs performance.Originality/value (State of the art): This study integrates three key concepts knowledge management, technology adoption, and innovation capability within a comprehensive and holistic research framework. Keywords:  entrepreneurship, innovation capability, knowledge management, MSEs performance, technology adoption 
Repurchase Intention of Sweet Bread Products in Tangerang (A Study on The ROTI X) Dede Wahidin Jafar; Arif Imam Suroso; Asep Taryana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.205

Abstract

Background: The production of bread is predominantly dependent on wheat flour as its core input. Therefore, volatility and inflationary trends in the price of this commodity present a persistent operational and strategic challenge for bakery companies, directly affecting their cost structures, revenue streams, and ultimately, their pricing strategies for end consumers. Within this competitive and cost-sensitive environment, understanding the determinants of consumer purchase behavior is paramount. This behavior is not monolithic but is influenced by a complex interplay of determinants, notably those related to price perception (e.g., value, fairness) and socio-psychological factors captured by behavioral theories. A precise understanding of these mechanisms is critical for businesses to navigate market challenges and cultivate lasting consumer loyalty through increased repurchase intention.Purpose: This study aims to examine the influence of product price image, price sensitivity, and the Theory of Planned Behavior (TPB) on repurchase intention and to investigate the mediating role of perceived value in the relationship between product price image and repurchase intention.Design/methodology/approach: This study employed a purposive sampling technique, collecting data from 225 respondents who met the eligibility criteria: individuals aged at least 17 years (or born in 2007 or later) and who had purchased Roti X within the last six months. The research was geographically limited to the Tangerang area. The collected data were analyzed using descriptive statistics and Structural Equation Modeling (SEM).Findings/Result: The findings indicate that the majority of respondents purchased bread more than five times per month, typically consuming 1–2 loaves per week. The primary reasons cited were taste, affordable price, and recommendations from close acquaintances. The SEM-PLS analysis revealed several key relationships. Perceived value demonstrated a significant direct influence on repurchase intention. In contrast, the product’s price image did not exhibit a significant direct effect. However, the analysis confirmed that perceived value acts as a significant mediating variable between product price image and repurchase intention. Furthermore, all constructs from the Theory of Planned Behavior (TPB) attitude, subjective norm, and perceived behavioral control significantly influenced repurchase intention, with perceived behavioral control emerging as the dominant factor. Finally, price sensitivity was found not to be a significant moderating variable in the relationships between product price image/perceived value and repurchase intention.Conclusion: The enhancement of perceived value, the preservation of a favorable price image, the assurance of price competitiveness, and the improvement of product accessibility constitute critical determinants in fostering repurchase intention.Originality/value (State of the art): This study employs a distinct approach by integrating the Theory of Planned Behavior (TPB) with product price image and perceived value to analyze repurchase intention of sweet bread. Keywords:   perceived value, price sensitivity, product price image, repurchase intention, theory of planned behavior (TPB)
Building Competitive Advantage Through Trust, Innovation, and Customer Loyalty in E-Business Keni Kaniawati; Andhi Sukma; Desy Oktaviani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.220

Abstract

Background: The growth of Indonesia’s e-commerce industry has created intense competition, requiring businesses to strengthen their competitive advantage through effective digital strategies. Trust, innovation, and customer loyalty are considered key drivers of digital competitiveness, yet firms still face challenges in sustaining loyalty and digital performance.Purpose: This study aims to examine the effects of trust, innovation, and customer loyalty on competitive advantage and their subsequent influence on fundamental e-business performance.Design/methodology/approach: A quantitative research approach was employed, utilizing structured questionnaires distributed to 220 respondents who actively use e-commerce platforms, including Shopee, Tokopedia, Lazada, Blibli, and Bukalapak. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0.Findings/Result: The results indicate that customer loyalty is the strongest predictor of competitive advantage, while trust has a significant impact on fundamental e-business practices. However, innovation did not have a significant direct effect. Competitive advantage was also found to mediate the relationship between customer loyalty and e-business performance.Conclusion: Strengthening customer loyalty and building trust are crucial strategies for enhancing competitiveness and digital business success. To achieve this, innovation must be more closely integrated with customer needs to deliver value.Originality/value (state of the art): This study contributes to the literature by integrating behavioral and strategic constructs into a unified model, offering new insights into the role of intangible assets in enhancing e-commerce performance in emerging markets, such as Indonesia. Keywords:  competitive advantage, customer loyalty, digital performance, innovation, e-business  
Formulating Sustainable Business Strategies For The Kratom Commodity: a Case Study of PT. ABC Mokhamad Carnegie Trihandono; Harianto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.233

Abstract

Background: Kratom is a growing business sector widely open for exploration. Indonesia, as a tropical country well-suited for kratom cultivation, requires a deeper understanding of the kratom industry in order to develop it into a competitive national commodity. Such development has the potential to contribute significantly to Indonesia’s economic growth and global trade positioning. The limited supply and growing market demand pose significant challenges for kratom entrepreneurs in Indonesia. Despite the growing demand and industry, the price of kratom in Indonesia has significantly declined over the past five years. PT ABC is one of the local kratom production company located close to Kratom’s cultivated area in West Borneo with a small capital and stagnant growth in the middle of growing number of new entrants.Purpose: This study aims to identify global challenges in the Indonesian kratom industry and to analyze the internal factors faced by private company (PT ABC), an important player in the kratom commodity sector, in order to formulate an effective business strategy.Design/methodology/approach: This research using a qualitative data extracted from PT ABC internal interview and questionnaire answered by experts and PT ABC’s stakeholder. The research utilizes Value Chain Analysis to identify internal factors and Porter's Five Forces to assess external factors. IFE EFE as input stage, SWOT analysis in the matching stage. Quantitative Strategic Planning Matrix (QSPM) for priority selection.Findings/Result: PT ABC faces several challenges that must be addressed in order to adapt to the rapidly growing global kratom industry. Based on this research, the company’s internal and external factors was identified, analyzed and extracted to several strategies to sustain PT ABC’s business.Conclusion: PT ABC recognizes that consistency and the quality of raw materials are key to the growth of the kratom business in Indonesia.Originality/value (State of the art): This research is the first to explore and analyze the business strategy of kratom commodity specifically at the private company level in Indonesia Keywords:  business strategy formulation, indonesian kratom industry, kratom export industry, kratom price volatility, mitragyna speciosa
Dividend Policy Impact of Free Cash Flow, Capital Structure and Return on Assets With Company Size As a Control Variable Dede Hertina; Yana Hendayana; Ivan Gumilar Sambas Putra; Tasya Nafila
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.105

Abstract

Background:Dividend policy decisions are influenced by factors such as free cash flow, capital structure, and return on assets, with company size acting as a control variable. Purpose: The aim of this research is to determine the influence of Free Cash Flow, debt to equity ratio and Return on Assets on company size in banking companies before and after the Covid 19 pandemicDesign/methodology/approach: This research uses a descriptive method, namely research procedures or problem solving that are investigated by describing the subjects or objects used in the form of people, institutions, society, and others.Findings/Results: The results show that free cash flow had a positive and insignificant effect, the debt-to-equity ratio had a negative and significant effect, return on assets had a negative effect on company size before the Covid-19 pandemic, and there was a significant increase in dividend policy before and during the Covid-19 pandemic.Conclusion: The implications of the results of this study for the dividend policy impact of free cash flow, capital structure and return on assets with company size as a control variable Originality/value (State of the art): Companies with higher free cash flows tend to pay out more dividends, whereas a well-managed capital structure and strong return on assets can also support dividend payouts. Company size, as a control variable, helps isolate the effect of these financial factors on dividend policy, ensuring that the results aren't skewed by the size of the firm. Keywords:  company size, debt to equity, dividend policy, free cash flow, return on assets 
The Impact of Insurer Financial Health and Market Discipline on Life Insurance Demand:  A Case Study of Indonesia Kristio Rapi; Dominicus Savio Priyarsono; Siti Jahroh; Toni Bakhtiar
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.267

Abstract

Background: The life insurance industry in Indonesia has faced "crisis" involving negative profits, bankruptcies, and insolvencies in insurance companies that cost the people and the country more than IDR 16 trillion, along with a decrease in life insurance penetration over the last decade, from 1.28% in 2018 to 0.98% in 2022. The decrease even occurs when government support has increased and consumers experience the positive contributions of life insurance. The unhealthy industry is arguably causing the decrease in life insurance demand in Indonesia, but current studies on life insurance demand often focus on the consumer's side. Meanwhile, studies on a company's financial soundness and its impact on consumers' decisions to purchase life insurance are still lacking.Purpose: The purpose of this study is to analyze the effect of insurers' financial health on life insurance purchases in Indonesia and the existence of market discipline in the life insurance industry in IndonesiaDesign/methodology/approach: This study analyzes the effect of insurers' financial health, based on POJK number 71/POJK.05/2016, and consumer responses through market discipline on life insurance demand in Indonesia, using data from twenty-five selected life insurance companies from 2007 to 2022. We uses Generalized Method of Moment (GMM) to estimate panel data.Findings/Result: This study finds that financial health of insurance company has significantly affect consumers purchase on life insurance and consumers implementing market discipline. Solvency is the best predictor of life insurance demand, as an increase of indicator raises the number of policies, while a decrease of indicator in precendence year prompts consumers to respond by decreasing the premium. Consumers also implement market discipline regarding reserves and equity, as a decrease in both factors in the prior year has a significant negative effect on premium per policy and premium.Conclusion: Unhealthy finances of insurance companies have contributed to low life insurance purchases in Indonesia. Therefore, significant efforts to improve financial soundness in life insurance companies in Indonesia should be supported, such as the improvement of investment management and the enhancement of capital equity adequacy through business consolidation. Regulators should also support market discipline by issuing regulations to improve data transparency and in supervising market conduct and micro prudential aspects of companies, while companies have role in clarifying insurance policies and information that is disseminated through their marketing teams.Originality/value (State of the art): This study is the first to examine the effect of financial health of insurers, using indicators from POJK number 71/POJK.05/2016, on consumers’ decisions in purchasing life insurance. This study is also the first to show evidence of market discipline behavior in life insurance industry in Indonesia. Keywords:  corporate finance, financial health, life insurance demand, market discipline, insurance company 
The Influence of Banking Risk Management on Financial Performance A Case Study of Core Capital Bank Group During and After Covid-19 Jamaluddin; Jamothon Gultom; Noryani; Hasanudin; Ananda Hadistia; Yusran Daeng Matta
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.258

Abstract

Background: The Core Capital Bank Group is a commercial bank with core capital ranging from < IDR6 trillion to > IDR70 trillion. The existence of this commercial bank is based on the bank's financial performance in each period. Banking risk management plays a crucial role in measuring bank financial performance, although financial performance is still below the expectations of commercial banksPurpose: This study aims to determine the effect of Banking Risk Management on the financial performance of a case study of the Core Capital Bank Group During and After Covid-19.Design/methodology/approach: This study uses descriptive statistical analysis and Panel Data Regression Equation that combines Cross Section and Time Series data with the selection of Random Effect Model (REM) Eviews 13. Data analysis is based on secondary data of Core Capital Commercial Banks with a sample of 14 Banks for the 2020-2024 period with a total of 70 observations.Findings/Results: The research findings show that Credit Risk and Operational Risk have a significant effect on financial performance. Operational Risk has the highest influence with a calculated t of -7.74 and a Prob value of 0.000 (p < 0.05) followed by Credit Risk with a calculated T of -6.02 and a Prob value of 0.000 (p < 0.05). Based on these findings, 2 recommendations are made: 1) Commercial Banks need to manage Credit Risk and Operational Risk so that bank financial performance remains stable. 2) Banks need to tighten their Creditworthiness analysis and the use of Sustainable Standard Operating Procedures.Conclusion: This study concludes that Credit Risk and Operational Risk are part of Banking risk management in improving the financial performance of Core Capital Bank Groups During and after Covid-19 which focuses on sustainable bank financial performance to foster public trust and long-term value for community stakeholders in banking.Originality/value (State of the art): This study contributes to the limited empirical literature on the financial performance of Core Capital Bank Groups based on Banking Risk Management during and after Covid-19 to address the challenges of the existence of commercial banks today amidst the rapid business competition in the banking industry in improving performance and providing services to their customers. Keywords:   bank risk management, core capital bank group, financial performance, panel data regression equation, random effect model
Strategies For Enhancing Consumer Interest in Server- Based Cashless Payments (E-Wallet) Aldo Randy Barus; Joyo Winoto; Suprehatin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.1

Abstract

Background: : The digital payment landscape in Indonesia demonstrates considerable potential for expansion. However, the prevalence of transactional problems often leads to consumer dissatisfaction and complaints directed toward service providers. Therefore, developing strategies to address these challenges is essential for sustaining the growth of cashless payment adoption.Purpose: This study aims  to analyze the factors influencing consumer interest in using server-based cashless payment systems (e-wallet), and to formulate strategies for enhancing this consumer interest.Design/methodology/approach: This study employed primary data collected from 358 respondents representing Generations X, Y and Z in the Jabodetabek region. The data were analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) and Attention, Interest, Desire, Action (AIDA) framework.Findings/Results: The results indicate that optimism and innovativeness have positive and significant effects on both perceived usefulness and perceived ease of use of e-wallets. Furthermore, perceived usefulness and perceived ease of use were found to have positive and significant effects on users’ intention to use e-wallets. Based on the AIDA model, strategies to enhance consumer interest include optimizing social media campaigns to increase engagement, implementing referral programs with incentives or rewards, and integrating gamification features to improve user retention.Conclusion: This study confirms that optimism and innovativeness significantly influence the perceived usefulness and ease of use of e-wallets, which in turn strongly affect users’ intention to adopt e-wallet services. Three key strategies to enhance consumer interest in e-wallet usage are optimizing social media campaigns, implementing referral programs, and integrating gamification mechanisms.Originality/Value (State of the Art): This study contributes to the academic literature by identifying key factors influencing digital payment adoption across Generations X, Y, and Z. Additionally, it provides practical insights for companies in addressing the specific needs of different generations in promoting digital payment adoption, particularly e-wallet services. Keywords:   fishbone, house of risk, PGA surgical suture, e-wallet, risk mitigation

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