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Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 314 Documents
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UNDERSTANDING CREATIVE ECONOMY CONCEPT THROUGH INNOVATION ADOPTERS PERSPECTIVE Ayu, Aulia Suminar; Dwihantoro, Prihatin; Lokantara, I Gede Wyana
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121031

Abstract

This research is part of Creative Economy Sub-Sector?s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively.
IDENTITY AND COMMUNICATION PATTERN OF BERCO TRIBE IN SUMBAWA REGENCY CONCERNING LAND CONFLICT SITUATION Anshori, Muhammad Syukron; SF, Aka Kurnia
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121037

Abstract

This research aims to analyze the communication process of the Berco tribe in Sumbawa Besar that figured in establishing their reality in agrarian conflict. This study is distinctive and novel since the social science approach, including the pattern of communication, symbol, culture, and identity, was used as the approach. This research used a qualitative study with an over-participants approach, and the informants of the study were chosen using goodness criteria with a purposive sampling technique. In analyzing the data, the author used a model of interactive technique by Miles and Huberman that comprised three steps: data collection, data reduction, data display, and conclusion. The results showed that the Berco tribe held their cultural tradition solidly as a way to show their existence during the conflict. Rapulung, or deliberate instruction communication patterns, became a process that is imposed during the conflict. Furthermore, the use of native language, namely 'Berco,' is one of the cultural identities that is considered important as a form of resistance and becomes the individual variability in influencing the choices and strategies in the conflict situations.
PARACRISIS AND SOCIAL MEDIA: A SOCIAL NETWORK ANALYSIS OF HASHTAG #UNINSTALLBUKALAPAK ON TWITTER Damayanti, Acniah
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121032

Abstract

Social media has become a double-edged sword for crisis management. It poses both opportunities and challenges. One of the challenges is that social media themselves could risk the organization by generating crisis-threat and amplify it. This crisis-threat is termed as paracrisis, and #uninstallbukalapak is an example of paracrisis. The Twitter public created this hashtag as a response to Achmad Zaky?s, the CEO, tweet that allegedly criticized the incumbent presidential candidate. Using the exploratory Social Network Analysis method, this research investigated the formation of #uninstallbukalapak paracrisis by identifying the most influential actors in the network discussion of #uninstallbukalapak on Twitter and investigated what topics were in the discussion. This research found that the most influential actors in the network of #uninstallbukalapak were @achmadzaky, @bukalapak, and @jokowi. Topics mainly discussed were mistake attribution to Achmad Zaky, the association of #uninstallbukalapak hashtag with presidential candidate support, and also the expression of public support to Achmad Zaky and Bukalapak.
THE FAN USE OF FOOTBALL CLUB OFFICIAL MEDIA (DESCRIPTIVE STUDY OF THE USE OF PS SLEMAN OFFICIAL MEDIA) Prastya, Narayana Mahendra
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121033

Abstract

This research analyzed the use of official media of the Indonesia football club used by the fans. The context of official media is the official club website and official social media account of the club. The football club needs to manage the official media (especially in the internet platform) to build interaction and relationships with its fans. An engaging interaction and relationship with fans will strengthen the fans' loyalty to the club. This research used qualitative methods, with an interview in Focus Group Discussion (FGD) format as the data collecting technique. The informants were the university student aged 18-21 years old and the fans of PS Sleman (written with PSS hereafter) football club. The number of participants was eight. FGD held in May 2017, when in that year, PSS became the only Liga 2 contestant that had a verified Twitter account. Results showed that although the informants used the PSS official media, they were unsatisfied because the PSS official media lacked interactivity, updating information, and the completeness of the information. To fulfill their expectations, informants use the unofficial media, usually the fans-driven media. For informants, the unofficial media performance was much more significant than the PSS official media
ORGANIZATIONAL COMMUNICATION DYNAMICS IN THE PROCESS OF INTEGRATED INFORMATION SYSTEM IN MUHAMMADIYAH HEALTHCARE CHARITY VENTURE Rahmawati, Wuri; Rasyid, Erwin
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121034

Abstract

As a progressing Islamic movement and one of the most prominent Islamic organizations, Muhammadiyah does not only focus on the religious field but also charity ventures in the fields of education, social, and health. Muhammadiyah's potential in developing its charity venture in the health sector is enormous. This study aims to analyze the dynamics of organizational communication in the process of coordinating the integration of the Muhammadiyah health information system. This qualitative research used a case study approach and in-depth interviews, observation, and archival documents, as the data collection technique. This research showed that the integration of health information systems in Muhammadiyah is challenging to realize due to the high potential of the sectoral ego in the process of managing the Muhammadiyah Healthcare Charity Venture (AUMKES). Supervising Council of General Wellbeing (MPKU) as an assembly responsible for planning, organizing, coordinating, and supervising the management of the health sector in Muhammadiyah needs to strengthen its capacity, especially in the area of organizational communication management. This is because MPKU PPM has not had enough power and legitimacy in uniting the perceptions of each RSMA manager.
DRAMATURGICAL ANALYSIS OF VLOGGER’S IMPRESSION MANAGEMENT ON SOCIAL MEDIA Krisnawati, Ester
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121035

Abstract

The presence of social media is not only used by someone to communicate with other people but also to present oneself with certain goals. The appearance of celebgram and vloggers has shown that social media is a place to show oneself in front of others. This study aims to describe the impression management vlogger in the "Kumit Project" account on social media by using a dramaturgy approach. The observation units in this study were the Kumit Project?s accounts on Instagram and Youtube. This qualitative descriptive study used the Erving Goffman dramaturgical analysis approach. The results showed that when on the front stage, Kumit Project, through its actors Madkucil and Cimit, performed impression management to create an impression on their audience. While on the back stage, Kumit Project was a team with the actors Madkucil and Cimit, whom the relationship as lovers was portrayed as the front stage. The drama that they played on the front stage is a real picture like the one on the back with additional background settings to add to the dramatization.
Yogyakarta Tourism Promotion using User-Generated-Content Feature Amalia, Ayu; Sudiwijaya, Erwan
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122042

Abstract

The interactivity feature on social media raises crucial aspects in the era of user generated content, where internet users act as producers and consumers of media content. Tourism as an important sector of the Special Region of Yogyakarta. This study described the dynamics of Instagram account user communication in conducting recommendations on natural tourism spots in Yogyakarta, researchers conducted an analysis based on uploaded content typology, corelated with user generated content, also described the process of data analysis using social media analytics tools obtaining data based on specific keywords or trending topics, such as hashtags usage from Instagram account with tourism photography themed, known as @explorejogja. As resulted, there are recommendation type of engagement, followed by invitation to visits tourism destination, and review-like type of engagement, all derived and formulated from @explorejogja’s followers. Instagram, as a social media based on visual sharing feature, appropriate utilized as a media to promote tourism potential, especially in Yogyakarta, given the tendency of its engagement is organic, to motivate Instagram users to visit tourism potentials, as is conducted @explorejogja for tourism potential located in the Yogyakarta region.
The Effectiveness of Bhumi Merapi Agrotourism Promotion through Instagram Esti, Esti; Hariadi, Sunarru Samsi; Raya, Alia Bihrajihant
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122043

Abstract

Agrotourism is an activity that integrates the agricultural system and the tourism system so that it forms an attractive tourist attraction. In its development, an agrotourism needs to get support in the form of promotion to inform the public about agrotourism, to increase the number of visitors, to increase agricultural education to visitors and the income for agro-tourism managers. This research was conducted at Yogyakarta Bhumi Merapi Agrotourism and its aim is to identify the effectiveness of promotional medium for Bhumi Merapi Agrotourism by Instagram and the influencing factors. The method used was descriptive method with a quantitative approach. Sampling was done by systematic random sampling with a total of 61 respondents. The analysis used was the proportion test and multiple linear regression test. The results showed that effectiveness of promotion of Bhumi Merapi Agrotourism by Instagram was 95.08%. It means that in general visitors rate Bhumi Merapi Agrotourism as an effective media for promotion. The effectiveness of Instagram is significantly influenced by the perception of visitors and the attractiveness of photos or videos which are uploaded on the official Instagram account of Bhumi Merapi Agrotourism.
The Implementation of Mass Media Digital Platform in Indonesia Kencana, Woro Harkandi; Meisyanti, Meisyanti
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122038

Abstract

Communication technology in mass media has experienced rapid development. The implementation of digital platforms is carried out by mass media groups in facing competition between media in welcoming society 5.0. This study aims to find out the implementation of digital platforms is carried out by mass media groups in Indonesia through an umbrella perspective. The research method used qualitative approach applying data collection techniques of observation, interviews, and documentation. Interviews were conducted with the person in charge of the digital platform in the media groups. Observations were also taken in the digital platform in the media groups: TransMedia Group, MNC Group, Media Group, Viva Group, Kompas Group, Emtek Group, Jawa Post Group, Netmediatama group, and Mahaka Group. The results of this study show that the forms of the current mass media digital platforms used are websites, online media, applications, and social media. In the infrastructure of media organizations, digital platforms are a form of media group policy in converting technology, content convergence, and economic convergence. Digital platforms have also provided new low-cost income for the media as an industry as well as a two-way form of communication in forming and maintaining relationships with audiences.
Communication Strategy for Breastfeeding Mothers in Stunting Prevention in Banyumas Nurcandrani, Prita Suci; Andhriany, Sefy
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122044

Abstract

Stunting could have a major bad impact on the quality of Indonesia’s human resources in the future, and startlingly in the North Purwokerto Sub-district, Banyumas Regency, it reached 261 cases in 2019. This study aimed to analyze the communication strategy carried out by the Kasih Jeruk Purut Program on breastfeeding mothers as an effort to prevent stunting in that sub-district. This study used qualitative research methods, and data were drawn by observation, in-depth interviews, and review of documentation. The results showed that this phenomenon was caused by a lack of support from the family, minimum cross-sectoral integrity cooperation, and limited understanding of breastfeeding mothers regarding the concept of breastfeeding management. There was also identified that some of the cadres did not fully understand the concept of effective communication.

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