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Komunikator
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 19796765     EISSN : 25499246     DOI : 10.18196/jkm
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem e-journal komunikator pada laman ini dengan cara registrasi terlebih dahulu. Naskah yang masuk akan disunting untuk keseragaman format, istilah dan tata cara lainnya.Jurnal Komunikator diterbitkan oleh Jurusan Ilmu Komunikasi Universitas Muhammadiyah Yogyakarta.
Arjuna Subject : -
Articles 334 Documents
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Sport Public Relations Sponsorship: Manchester United Fans’ Emotional Engagement in Adidas–Stone Roses Collaboration Fadilah, Alya Najla; Hidayat, Dasrun
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.27860

Abstract

This research examines the collaboration between Manchester United, Adidas, and The Stone Roses as a sponsorship strategy that integrates football, music, and fashion using a qualitative phenomenological approach. Data were collected through in-depth interviews with 7 Manchester United fans. The researcher employed a Sport Public Relations approach to analyse the sponsorship collaboration's effect on emotional engagement and club identity. The research findings indicate that although this collaboration does not directly influence the core loyalty of fans, it reinforces pride and emotional connection with the club. Digital media plays a crucial role in expanding the reach of the campaign and enhancing fan interaction. This finding also provides insights for local football clubs to implement similar strategies by adjusting for cultural factors and the purchasing power of their fans. In conclusion, sponsorship in football serves not only as funding but also as a strategic tool in building club identity and enhancing fan engagement. The integration of cultural elements in sponsorship has been shown to increase the club's appeal and create long-term relationships between the club, sponsors, and its fan community.
TikTok as an Alternative Learning Space: The Phenomenon of Live Streaming Learning Meidina, Aulia Putri
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28171

Abstract

In recent years, short-video platforms such as TikTok have rapidly grown beyond entertainment, increasingly being used as spaces for knowledge sharing and learning space. This trend raises questions about the phenomenon of using live streaming on TikTok as an informal learning space in Indonesia, with a case study of the @mbahgurumatematika account. Employing a study case method within an qualitative approach, the author observes patterns of content delivery, audience interaction, and the application of Vygotsky’s social constructivism theory, particularly the concepts of scaffolding and the zone of proximal development (ZPD). The findings indicate that a slow and structured teaching style enhances the understanding of mathematics, fosters the formation of a learning community, and facilitates collaborative interaction. The article concludes that TikTok can serve as a participatory alternative learning medium, although it cannot replace formal education.
An Experimental Study of OTT–Influencer Effects and Cultural Moderation for Indonesia’s Culinary Nation Branding Hidayatullah, Muhammad; Awaluddin, Muhammad; Firdaus, Acmad; Suherman, Ansar
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28483

Abstract

This study compares OTT and influencer advertising across Malaysia and Russia and examines how cultural proximity shapes destination-marketing outcomes. A 2×2 between-subjects experiment (OTT vs. influencer × Malaysia vs. Russia) was conducted with online adult participants. The results show a significant main media effect on visit and purchase intention, as well as a Media × Culture interaction: influencer advertising performs better in Malaysia, whereas OTT performs better in Russia. Cultural proximity is positively associated with ad attitude, intention, and destination brand equity, and it also amplifies media effects. Practically, in markets similar to Malaysia, organizations should prioritize influencer-led strategies featuring culturally resonant creators. In markets similar to Russia, they should anchor reach and frequency through OTT, complemented by curated influencer activations. Overall, the findings clarify an operational bridge between nation-branding objectives, straightforward reach–frequency planning, and cultural proximity.
CSR Communication Model for Sustainable Development Goals through Artificial Intelligence in Indonesia and China Fajri, Choirul; Fadillah, Dani; Faturrahman, Haris Imam Karim; Chang, Jian; Longani, Kirti Dang
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28484

Abstract

This study examines how Artificial Intelligence (AI) enhances Corporate Social Responsibility (CSR) communication to advance the Sustainable Development Goals (SDGs) in Indonesia and China. Using a mixed-methods approach, data were collected from 15 in-depth interviews with CSR managers, communication practitioners, and academics, and from a content analysis of 50 corporate CSR reports (25 from Indonesia and 25 from China) published between 2020 and 2024. Quantitative indicators such as the frequency of AI integration in CSR activities and digital engagement rates were coded and compared. Results show that Indonesia emphasizes participatory, multi-platform communication, whereas China adopts a centralized, policy-aligned approach supported by stronger AI infrastructure. AI tools, including chatbots and big-data analytics, improved message precision and stakeholder participation by up to 35% in companies adopting AI-driven CSR strategies. The study proposes an AI-based CSR communication model that links data analytics with stakeholder engagement to increase program transparency and efficiency. These findings contribute empirically to cross-national CSR communication research and provide a practical framework for aligning corporate innovation with sustainable development objectives.
National Fiqh Discourse in the Digital Public Sphere: A Case Study of TVMu’s Dialektika Program Umar, Tia Muthiah; Atie Rachmiatie; Kiki Zakiah; Makroen Sanjaya
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28533

Abstract

The discourse of national fiqh within Indonesia’s digital public sphere has become increasingly prominent with the rise of digital media, particularly as religious discussions intersect with issues of nationality, pluralism, and civic identity. This study examines how the concept of national fiqh is articulated through TVMu’s Dialektika program, which functions as a digital deliberative arena for Islamic communication. Using a qualitative case study approach, the research analyzes four selected episodes and incorporates insights from interviews with the editorial team, supported by NVivo-assisted coding (open, axial, and selective). The findings indicate several key dimensions: the strategic selection of credible communicators; message framing that emphasizes justice, pluralism, and the integration of Islamic principles with Pancasila; the use of multiplatform distribution through television, YouTube, and social media; a dual audience strategy addressing both Muhammadiyah members and the wider Muslim public; and a discursive shift from provocative narratives toward ethical deliberation. Overall, Dialektika functions as a moderate Islamic medium that not only delivers normative da'wah but also fosters an inclusive deliberative public sphere, reinforcing the relevance of national fiqh in sustaining social cohesion and shaping civic Islam. The novelty of this study lies in its integration of national fiqh discourse, digital media analysis, and deliberative public sphere theory while positioning the Lasswell model solely as a technical mapping framework
Transforming Communication Patterns in Digital Society through Social Media Sabarofek, Luis Armando; Mutiarin, Dyah
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28655

Abstract

This study examines how social media transforms communication patterns in digital society, shifting from traditional interaction to networked, participatory communication. Using a descriptive qualitative approach, this research conducts a systematic literature review guided by the PRISMA framework and draws on data from Scopus-indexed publications. NVivo 12 Plus was employed to identify key themes and relationships across the literature. The findings reveal that social media functions not only as a communication tool but as a dynamic communication ecosystem that fosters participation, strengthens social connectivity, and reshapes digital culture. Dominant themes include communication, media, civic engagement, and digital literacy, indicating the growing influence of social media in structuring human interaction. The study also highlights critical challenges, including issues of privacy, ethics, and unequal digital literacy. Overall, this research contributes to the development of digital communication studies by providing a contextual understanding of social media’s role in Indonesia and offering insights for future policy and research on sustainable digital communication ecosystems.
The Role of Broadcasting in Cultural Preservation: A Comparison of SMTV and Radio Barani Puspitasari, Euis Evi; Tabroni, Roni; Rizkya Hantoro, Naditha; Sutiandi
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28763

Abstract

This study examines the role of broadcasting institutions in preserving local culture in the era of digital media convergence, using a comparative analysis of SMTV Sumedang and Radio Barani Bandung in West Java. The background of this research stems from the declining visibility of regional arts, languages, and traditions amid the dominance of popular content, while local media must remain technologically adaptable and institutionally resilient. Local broadcasting institutions occupy a strategic position because they function not only as information channels but also as custodians of community cultural identity. This research analyzes the institutional orientations, broadcast program strategies, human resource management practices, and digital adaptation strategies of the two institutions. The findings identify two distinct models of cultural preservation. Radio Barani represents a community-idealism model that emphasizes cultural authenticity through traditional broadcasting and community-driven live streaming, whereas SMTV reflects an industry-adaptive model characterized by professional management and cross-platform distribution of short-form digital content. The study shows how these two types of broadcasting institutions negotiate the tension between cultural preservation and the demands of media convergence within different institutional contexts. Theoretically, this study contributes to communication and broadcasting scholarship by proposing a comparative dual-model framework of local cultural preservation in convergent media environments. The findings highlight that community-based and industry-based broadcasters develop divergent yet complementary strategies to sustain local cultural identity in the digital era.
Publisher Rights for Quality Journalism: Opportunities and Challenges in Indonesia Jayus, Jayus; Abdullah, Assyari; Sumaiyah, Sumaiyah; Wilindaya, Infa; Mustafa, Mustafa
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28841

Abstract

The Evolution of digital technology has transformed the global media, affecting the way news is produced, distributed, and consumed. With digital giants like Google, Facebook, and Instagram dominating the online field, local news publishers have had a tough time getting adequately paid for their content. Presidential Regulation Number 32 of 2024 concerning the Corporate Responsibility of Digital Platforms to Support Quality Journalism. This regulation is commonly referred to as ‘Publisher Rights’. Publisher Rights intends to level that playing field by giving digital platforms equal remuneration to local and national news publishers. This article will analyze the opportunities and challenges of the Publisher Rights regulation in Indonesia, along with experiences in Australia, Canada, France, and Spain. Using a qualitative approach with document analysis method on regulations, Policy Papers, Scientific Journals, books, company reports, and government reports. According to the results presented in this article, the implementation of the regulation offers a significant opportunity to support the sustainability of quality journalism in Indonesia, as evidenced by the compensation paid by digital platforms to local and national media. However, several obstacles to the implementation of Publisher Rights in Indonesia that have emerged are resistance from digital platforms, difficulties in negotiating with small publishers, and transparency regarding compensation. To ensure the soundness and effectiveness of Publisher Rights in Indonesia, the government, news publishers, and digital platforms must work closely together. Consequently, this may help illuminate how these regulatory frameworks might enhance the media ecosystem and bolster quality journalism in the current digital era.
Storytelling and Peer Education as Empowerment Communication among Muslim Creators in the TikTok Affiliate Ecosystem Purwani, Diah Ajeng
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29259

Abstract

This study aims to explore the communication patterns of empowering content creators developing in Indonesia, focusing on the practice of TikTok Affiliate among Muslim content creators. The study employs a virtual ethnography method to analyze the forms of digital interactions, narrative constructions, and communication practices that empower Muslim content creators. The study results show that empowerment patterns emerge through story telling based personal narratives, peer education, and intensive community interactions. Creator activities are oriented to economic interests and interpreted as spaces to increase digital literacy, strengthen religious identity, and expand community-based economic networks. These findings confirm that TikTok can be a digital empowerment communication arena that balances economic motives and religious values. This article contributes to developing discourse on digital empowerment communication, participatory culture, and community-based innovation in the financial ecosystem of muslim creators in Indonesia. These findings underscore the significance of understanding the dynamics of social media as a novel space for identity formation, solidarity, and value-based economic empowerment.
Behind the Scenes of Affiliate Marketing: The Hidden Exploits Behind Commissions Nugrahanti, Erma Diah Putri; Rahman, Taufiqur
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.29930

Abstract

Affiliate marketing has rapidly evolved into one of the most prominent digital business models, offering income opportunities through the promotion of products or services on social media platforms. TikTok Shop, as one of the most popular platforms among young creators, has become a dynamic space for these practices to thrive. This study aims to analyze the work dynamics of TikTok Shop affiliates and uncover the practices of digital exploitation within this ecosystem, particularly from the perspective of digital business ethics. Using a virtual ethnography approach, this research involves participatory observation within affiliate communities and digital content analysis, including promotional videos, captions, comments, and discussions taking place on platforms such as Telegram, Facebook, and other digital spaces. The analysis focuses on dominant themes emerging in affiliates’ self-representations, digital labor narratives, adaptation strategies to platform algorithms, and responses to policy changes. The findings reveal that affiliates often face algorithmic pressures, financial uncertainty due to the lack of commission transparency, and limited product choices due to exclusivity systems. The absence of adequate platform support further exacerbates their vulnerability as digital workers. This study highlights that the power imbalance between affiliates and the platform significantly impacts working conditions and affiliate well-being.

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