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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,805 Documents
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Investigating Factors Influencing Green Purchase Intention: The Moderating Role of Green Brand Knowledge Bernadette Carla Gita Apriani; Vonezyo Yupanzara Dharomesz
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9274

Abstract

This study examines key determinants influencing consumers' green purchase intention, focusing on the moderating effect of green brand knowledge; specifically examines the effects of green brand positioning, green brand attitude, and environmental concern in shaping environmentally friendly product purchasing decisions towards environmentally friendly skincare brand. The data were collected with an online questionnaire distributed through purposive sampling and received 213 completed valid responses. Data analysis adopted Structural Equation Modelling (SEM) using SmartPLS version 4.0. The findings reveal that neither attitudes towards green brands nor brand positioning have a statistically significant influence over green purchase intention. Conversely, environmental concern positively and significantly predicts consumers' green purchase intention. Green brand knowledge was tested as a moderator but did not exhibit a significant moderating effect on the intercorrelations between green brand positioning, attitude toward green brands, environmental concern, and green purchase intention. These results suggest that consumers' green awareness will have a greater impact on green purchase behaviors than either brand positioning beliefs or attitudes towards green brands. The study puts forward the imperative of creating green environmental concern to facilitate green purchasing behavior and the limitations of effective green brand strategies if consumer consciousness or brand knowledge of sustainable practices is low.
Analysis Of Performance Improvement In Msmes In Digital Transformation Through The Role Of Human Resource Management In Mentored Partners Risca Priba Ayu; Dheo Rimbano; Herman Paleni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9289

Abstract

This study aims to achieve several specific objectives. These objectives are to analyse the influence of Human Resource (HR) Management systems on Micro, Small, and Medium Enterprises (MSMEs) performance, evaluate the effectiveness of training on the performance of MSMEs, examine local government policy support for active HR management, and investigate the local and global factors that influence the digitally informed technological behaviour of the nurtured partners of the Cooperatives, Small and Medium Enterprises (SMEs) Office of Lubuklinggau City. As for the latter, this refers to the Lubuklinggau City partners nurtured by the Cooperatives. This research is study-based and of the qualitative approach. The findings indicate that the digital transformation of MSMEs in Lubuklinggau City is both a significant challenge and an immense opportunity. HR management strategies are an important key to optimizing the potential of MSME actors so that they can adapt and grow in the digital era. The limitations are a relatively small scope of research and a relatively short research time limit. This research contributes to providing knowledge from an academic perspective about the role of HR management strategies, efforts to improve MSME performance, and analysis of local government policies in supporting human resource management in the Fostered Partners of the Lubuklinggau City Cooperatives, Small and Medium Enterprises Office, and the performance Improvement in MSMEs in Digital Transformation through the Role of Human Resource Management in specific subject.
Work Culture, Information Technology, and Employee Performance: The Mediating Role of Work Discipline Sri Oktavianti; Betti Nuraini; Ronal Aprianto; Herman Paleni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9291

Abstract

This study aims to empirically examine the influence of work culture and information technology on employee performance, with work discipline as a mediating variable at the Department of Communication, Informatics, Statistics, and Encryption of Lubuklinggau City. The research was conducted at the aforementioned department, addressing issues such as the lack of data-based evaluations of program effectiveness, which hinders optimal service improvement; a lack of responsibility in task completion, leading to delays in program and public service implementation; and limited bandwidth causing slow internet connectivity. The population in this study consists of all employees at the Department of Communication, Informatics, Statistics, and Encryption of Lubuklinggau City. The sample includes 47 respondents from the same department. This is a quantitative study employing the Structural Equation Modeling (SEM) method using SmartPLS 4.0 software. The results show that work culture and information technology, both partially and simultaneously, have a significant effect on employee performance. Additionally, work culture and information technology also influence work discipline, both individually and collectively. Furthermore, work culture and information technology, mediated by work discipline, significantly impact employee performance.
Marketing Strategy Analysis of PT Andiarta Muzizat (Ninja Express) in Maintaining Sustainability in Gunungsitoli City Darwin Cornelius Ismet Zendrato; Otanius Laia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9334

Abstract

In the era of globalization and increasingly fierce business competition, companies are required to have a strong marketing strategy to survive and thrive in a dynamic market. The sustainability of a company is the key to its long-term success. The purpose of this study is to determine the marketing strategy and to identify internal and external factors that can influence the business sustainability of PT Andiarta Muzizat (Ninja Express) in Gunungsitoli City. The type of research used is a qualitative research approach. The sampling technique used is purposive sampling with 3 informants. Data collection techniques used are observation, documentation and interviews. Meanwhile, data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. From the results of the study, it was obtained that based on the analysis of marketing strategies, internal and external factors that influence the sustainability of Ninja Express's business in Gunungsitoli City, it can be concluded that the company needs to take concrete steps to ensure their growth and sustainability in the logistics and freight forwarding market. Marketing strategies involving collaboration in local events, trade exhibitions, active interaction on social media, special offers, and improved customer service have been recognized as appropriate steps. By maintaining a focus on customer satisfaction, partnering with local communities, customizing delivery services to suit consumer needs, and leveraging social media, Ninja Express can strengthen their brand visibility in Gunungsitoli City.
The Role of Banking Financial Technology in Reducing GHG Emissions: A Study of ASEAN Banks Herlina Herlina; Matius Surya Mulyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9374

Abstract

Technological advancements facilitate the mitigation of Greenhouse gas (GHG) emissions. Technological advancements in the economic sector yield diverse breakthroughs and enhance managerial efficacy, fostering favourable economic expansion. The banking business is a key economic sector that has the potential to promote and encourage ESG. The banking business is committed to enhancing ESG as banks own financial instruments that support ESG and permeate all facets of their business. Sustainable financial technology reduces greenhouse gases by supporting ESG. The research question formulated in this study is whether the implementation of sustainable financial technology in ASEAN countries has an impact on GHG emissions. The research sample included 25 banks in ASEAN. The research utilises secondary data as sustainable financial report documents from 2019 to 2021. A total of 75 panels were included in this study. Using sustainable financial technology benefits GHG emissions, with a statistical significance of 1%. The impact of implementing sustainable financial technology on GHG emissions is 24.7845%.
The Effect Of Institutional Ownership, Profitability, Leverage, And Free Cash Flow On Earnings Management In Banking Companies Listed On The Indonesian Stock Exchange (Idx) From 2018 To 2023 Dinal Eka Pertiwi; Ahmad Junaidi; Desi Fitria; Theo Alanthre Kevin
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9405

Abstract

Information about profits is very important for interested parties. Some parties await this information for various reasons. Both internal and external parties need this profit information for financial statement analysis in order to make decisions. Therefore, profits are closely watched by various parties such as investors, creditors, employees, and accounting policy makers. This study aims to examine the influence of Institutional Ownership, Profitability, Leverage, and Free Cash Flow on Profit Management in Banking Companies listed on the Indonesia Stock Exchange (IDX) during the period 2018-2023. This study employs a quantitative method using secondary data, namely company financial statements from the Indonesia Stock Exchange (IDX) via the website www.idx.co.id or the company's official website. The population in this study consists of banking companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2023. The sample was selected using purposive sampling, resulting in 30 companies that met the criteria, yielding 180 observations. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS 26. The results of the study indicate that Institutional Ownership does not affect Profit Management, as seen from the t-value of 0.200 and the sig value of 0.842 > 0.05. Profitability affects Profit Management, as seen from the t-value of 2.470 and the sig value of 0.015 > 0.05. Leverage has no effect on earnings management, as seen from the t-value of -1.178 and a significance value of 0.241 > 0.05. Free cash flow affects earnings management, as seen from the t-value of -18.718 and a significance value of 0.000. Institutional ownership, profitability, leverage, and free cash flow simultaneously affect earnings management, as seen from the calculated F value of 74.768 with a significance level of 0.000 or less than 0.05.
The Effect Of Cash Turnover, Receivables Turnover, Tax Costs, And Effective Tax Rate On Profitability (Empirical Study Of Manufacturing Companies In The Food And Beverage Sub-Industry Sector Listed On The Indonesia Stock Exchange For The Period 2020-2 Hylian Tanregudio; Ahmad Junaidi; Furqonti Ranidiah; Nensi Yuniarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9420

Abstract

This study aims to determine the effects of cash turnover, accounts receivable turnover, tax expense, and the effective tax rate on profitability. The study was conducted on food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. Purposive sampling and statistical analysis, including classical assumption tests, were applied using IBM SPSS Statistics version 22. The sample consisted of 23 food and beverage manufacturing companies listed on the IDX. This resulted in 23 companies multiplied by 5 years, producing 115 observations. The results show that cash turnover does not affect profitability, with a significance value of 0.703. Accounts receivable turnover does not affect profitability, with a significance value of 0.889. Tax expense affects profitability, with a significance value of 0.000. The effective tax rate affects profitability, with a significance value of 0.000. Cash turnover, accounts receivable turnover, tax expense, and the effective tax rate simultaneously affect profitability, with a significance value of 0.000 < 0.05 and an Adjusted R Square of 97.6%.
The Quality Of Marine Products And Fish Auction Places (TPI) As Determining Factors In The Welfare Of The Lubuk Pakam Fishing Community Khairun Nisa; Ihsan Effendi; Ikbar Pratama; Adelina Lubis; Sugito Sugito
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9448

Abstract

This study aims to analyze the influence of seafood product quality and the role of Fish Auction Places (TPI) on improving the welfare of fishing communities in Lubuk Pakam. As a coastal area with abundant fishery potential, local fishermen still face constraints such as limited storage, processing, and distribution facilities, which impact the quality of their catch. Furthermore, the role of TPI as a means of marketing seafood is not yet optimal, thus reducing its effectiveness in creating fair and transparent prices. This study used a quantitative method with an associative approach, involving 98 respondents, and analyzed through multiple linear regression. The results show that seafood product quality has a positive and significant effect on improving fishermen's welfare. Similarly, the role of TPI has been shown to have a positive influence on fishermen's income and bargaining position. Simultaneously, these two independent variables contribute significantly to improving the welfare of fishing communities. These findings confirm that the synergy between improving product quality and optimizing the function of TPI is an important key in encouraging the creation of sustainable fishermen's welfare.
Digital Technology Access and Income Inequality: A Labour Market Behaviour Perspective in Rural Indonesia Fitra Jaya; Romi Siswanto; Yati Yati; Kadarisman Kadarisman; Sucipto Sucipto
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9843

Abstract

The importance of digital technology for inclusive economic development is becoming increasingly evident. This paper examines the impact of digital access and productive internet use on the individual labor income of rural Indonesians across different income percentiles, taking into account the heterogeneity of rural digital infrastructure and the high level of informality in the rural sector. By utilizing the 2024 National Socioeconomic Survey and the National Labour Force Survey, this paper employs the quantile regression technique to examine the effects of digital access and internet engagement at the 25th, 50th, and 75th income percentiles. The results indicate that digital access has a significant benefit for lower-middle-income individuals, with decreasing returns at higher income levels. Conversely, productive internet usage is associated with increased income, particularly at the upper quantiles, suggesting that digital skills enable rural individuals to capitalize on economic opportunities. Additionally, the proxies for job-searching behaviors do not demonstrate a relationship with income in any quantile, which indicates structural issues with the rural labor market. Thus, policymakers need integrated digital inclusion strategies that focus both on capability and institutional constraints to ensure fair economic access for rural residents.
The Effect Of Retail Marketing Mix On Customer Satisfaction At PT Bumi Nyiur Swalayan In Palu City Nuranda Deita; Wahyuningsih Wahyuningsih; Ira Nuriya Santi; Farid Farid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.9877

Abstract

This study aims to test and analyze the effect of marketing mix consisting of product, price, location, and promotion on customer satisfaction of Bumi Nyiur Supermarket in Palu City. Data collection was carried out using a survey method through questionnaire distribution. The study population was all customers of Bumi Nyiur Supermarket in Palu City. The sampling technique used purposive sampling and the determination of sample size used roscoe's theory by setting a sample of twenty times the number of variables and obtained 100 samples. The data analysis technique used multiple linear regression. The results of the study showed; Marketing mix consisting of product, price, location, and promotion simultaneously have a positive and significant effect on customer satisfaction, promotion has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, location has a positive and significant effect on customer satisfaction and promotion has a positive and significant effect on customer satisfaction.

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