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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 1,398 Documents
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Dampak Tagline “Gratis Ongkos Kirim” dan Program Flash Sale pada Marketplace Shoppe untuk Mendorong Impulsive Buying secara Online Yesi Indian Ariska; Nirta Vera Yustanti; Rahayu Ervina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2005

Abstract

The purpose of this research is to see the impact caused by the "Free Shipping" Tagline and FlashSale Program on the Shoppe Marketplace in order to encourage Impulsive Buying online for housewives in Muara Bangkahulu District, Bengkulu City. The format of research conducted by researchers in this study is quantitative research using an association approach. In this study, the sample used was taken using a purposive sampling technique with a sample of 100 respondents. As for the method of analysis, the researcher used the method of testing validity, reliability testing, and testing the hypothesis and using multiple linear regression analysis. From the results of the data processing, the results showed that the Tagline did not significantly influence the impulsive buying decision, while the Flash Sale Program had a significant effect on the online impulsive buying decision. Meanwhile, the regression test shows that the Tagline variable "free shipping" and Flashsale simultaneously or together can have an impact on impulsive buying for housewives in Muara Bangkahulu District. The coefficient of determination test performed shows a fairly close relationship between Tagline and Flash sale, this can be seen from the R value of 0.5650. From the R-Squared Adj value, it can be seen that the tagline and flash sale variables contributed 30. 60%, this proves that these variables can affect Implusive Buying, while the remaining 69.40% is influenced by other variables not discussed by the researchers in this study.
Pengaruh Celebrity Endorsement, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk (Studi pada Somethinc by Irene Ursula) Riska Gusti Rahmani; Rinaldi Bursan; Mahrinasari MS; Driya Wiryawan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2006

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Celebroty Endorsement,Brand Image dan Brand Trust terhadap Keputusan Pembelian Produk Somethinc. Dalam penelitian ini peneliti menggunakan metode pengumpulan data dengan cara melakukan penyebaran kuesioner. Analisis data selanjutnya menggunakan uji analisis linier berganda, uji t, uji f dan korfisien determinan. Hasil analisis diperoleh bahwa uji regresi berganda persamaan adalah : Y=0,217 (X1)+0,360 (X2)+0,387 (X3). Hasil uji t variabel celebrity endorsement ( X1) terhadap keputusan pembelian (Y) yaitu sebesar 3.031<1.660, dan variabel brand image (X2) terhadap keputusan pembelian (Y) yaitu sebesar 4.219 <1.660, dan variabel brand trust (X3) terhadap keputusan pembelian (Y) yaitu sebesar 4.480 < 1.660. semua hal ini menunjukkan bahwa celebrity endorsement, brand image dan brand trust berpengaruh secara positif terhadap keputusan pembelian (Y) pada Produk Somethinc.
Pengaruh Kebijakan Harga terhadap Minat Mahasiswa Perguruan Tinggi di Kota Pagar Alam (Studi Kasus Pada 5 Perguruan Tinggi di Kota Pagar Alam STIT Pagar Alam ITBis Lembah Dempo, STKIP Muhammadiyah Pagar Alam, STEBIS Pagar Alam, Sekolah Tinggi Teknologi Pa Sastra Mico
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2007

Abstract

This study aims to determine the effect of price policy on the interest of college students in Pagar Alam City. The method used in sampling is proposive sampling. The sample in this study amounted to 50 people who were taken randomly from 5 universities in the city of Pagar Alam. The collection is done by using a questionnaire method that has been tested for validity and reliability. Based on the results of the t test on the price policy variable, it was obtained at 2,949, while in this study it was 2,949, so it can be said > , and it can be concluded that in the t test in this study "there is a negative and significant influence between the price policy variable on the interest variable". So it can be concluded that the price policy has a negative and significant effect on the interest of college students in Pagar Alam City. This means that Universities in Pagar Alam City should further increase their reconsideration of price policies in order to attract students' interest.
Pengaruh Faktor Internal dan Eksternal terhadap Penyaluran Kredit Usaha Rakyat (KUR) bagi UMKM (Studi Kasus Pada PT. Bank Rakyat Indonesia Tahun 2011-2020) Nur Kumala Sari; Niniek Imaningsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2008

Abstract

The purpose of this study was to determine the internal and external factors that affect the distribution of KUR. The variables that are thought to have an effect on the distribution of KUR are interest rates, Capital Adequacy Ratio (CAR) and inflation. The data used is time series data, namely the distribution of BRI KUR in 2011-2020. This study uses a quantitative appoarch with analysis of hypothesis testing and descriptive analysis. The analysis technique used is multiple liniear regression. The results showed that the interest rate had a negative and significant effect on the distribution of KUR. CAR has a negative and significant effect on the distribution of KUR. Inflation has a negative and significant effect on the distribution of KUR. Interest rates, CAR and inflation together have a significant effect on the distribution of KUR.
Blended Finance: Konsep & Penerapan di Indonesia Derry Wanta; Arina Felita; Rinto Noviantoro
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2009

Abstract

This study aims to find out what and how Blended Finance is and specifically and to provide new insights and practical examples of Blended Finance in Indonesia. This research is qualitative research with a library study approach and interviews with practices in the field of Blended Finance. This research reveals a new definition of Blended Blended Finance as one of the systems that can answer the need for funds to make the SDGs a success by using the 4P funds, namely public, private, philanthropy and people. Blended Finance in Practice in Indonesia, among others, SDG Indonesia One, Tri Hita Karana Roadmap Blended Finance, The Sustainability Project Bond from the Tropical Landscape Finance Facility (TLFF), and the Marine and Fisheries Funding Institution (IPKP). The challenges in implementing Blended Finance in Indonesia are building a general knowledge base, lack of coordination or the emergence of ego institutions and the absence of appropriate projects or programs that are ready for financing. The existence of personnel or institutions as a tailoring project is the key to the success of blended finance.
Strategi Pengembangan Pembelajaran Silabus Akuntansi Keperilakuan di Perguruan Tinggi di Masa Pademi Covid 19 Rinto Noviantoro; Yun Fitriano; Karona Cahya Susena; Mochammad Fahlevi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2011

Abstract

This study aims to develop a behavioral accounting syllabus development strategy for students in the accounting study program. The syllabus on behavioral accounting at universities during the COVID-19 pandemic has been compiled with the latest behavioral accounting syllabus. This research was conducted by conducting in - depth interviews with participants who have expertise in behavioral accounting . This study describes behavioral accounting consisting of behavioral accounting understanding, behavioral characteristics, behavioral actions. During the COVID-19 PADEMI period, excellent health is needed, maintaining health protocols and has been vaccinated against covid 19 with two vaccinations registered in protected care, online learning such as using zoom media, Google class room or a hybrid where there is online and face-to-face learning by keeping a distance in class with no more than 50% of students in class so that they can study and maintain health.
Keterbukaan Pelaku Usaha Millenial Terhadap Ekonomi Digital dalam Kegiatan Pemasaran Muhammad Hasan; Miranda Miranda; Andi Asti Handayani; Nuraisyiah Nuraisyiah; Nurdiana Nurdiana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2012

Abstract

This study aims to explore and analyze the form of openness of millennial business actors to the digital economy, primarily as a support for marketing activities. This study is a quantitative approach study using survey techniques. Data collection uses an instrument in the form of a questionnaire by millennials who have businesses. The sample used in this study was determined using a purposive sampling technique as many as 32 people who have met the criteria that have been set. The results of this study indicate the openness of millennial business actors to the digital economy as a support in marketing activities. The millennial generation is a generation that is very familiar with the use of technology so it is not difficult to adapt to the digital economy. This research has implications for awareness about the importance of using technology to support business activities.
Analisis Faktor-faktor Yang Mempengaruhi Keputusan Berkunjung Pada Wisata Buana Alit Bengkulu Tengah Sri Wahyuni; Ida Anggriani; Iswidana Utama Putra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2013

Abstract

The purpose of this study is to find out the factors that influence the decision to visit Buana Alit Tourism, Central Bengkulu. The analytical method used is multiple linear regression, coefficient of determination (R2) and hypothesis testing (t-test and F-test) with the help of SPSS program (statistical package for social science) version 22. The sample of this study amounted to 75 respondents. The results of multiple linear regression obtained Y = 25.304 + 0.117X1 + 0.061X2+ 0.124X3 + 0.056X4 + 0.197X5 + 2.729. The results of the multiple linear regression with a regression constant value is 25.304, it means that if the location, facilities, image, price, service are 0 (zero), then the decision to visit Buana Alit Tourism Central Bengkulu the value is 25.304. From the coefficient of determination, the R value is 0.730 and R Square (R2) is 0.533 or (53.3%). This showed that there is a very strong relationship between location, facilities, image, price, service, and the decision to visit because the value of r count is greater than the value of r table (0.2273). The results of the t-test on the location variable (X1) obtained a significance value of less than 0.05 (0.029 < 0.05), it can be concluded that location has a significant effect on the decision to visit Buana Alit Tourism, Central Bengkulu. The results of the t-test on the Facility variable (X2) obtained a significance value of less than 0.05 (0.049 < 0.05), it can be concluded that the facility has a significant effect on the decision to visit Buana Alit Tourism, Central Bengkulu. The results of the t test on the Image variable (X3) obtained a significance value of less than 0.05 (0.002 < 0.05), it can be concluded that the image has a significant effect on the decision to visit Buana Alit Tourism, Central Bengkulu. The results of the t-test on the price variable (X4) obtained a significance value of less than 0.05 (0.023 <0.05), it can be concluded that the price has a significant effect on the decision to visit Buana Alit Tourism, Central Bengkulu. The results of the t-test on the Service variable (X5) obtained a significance value of less than 0.05 (0.000 <0.05), it can be concluded that service has a significant effect on the decision to visit Buana Alit Tourism, Central Bengkulu. Based on the F test, the significance value is less than 0.005 (0.000 < 0.05), it can be concluded that simultaneously (location, facilities, image, price, service) there is a significant influence on the decision to visit Buana Alit Tourism, Central Bengkulu.
Strategi Promosi Melalui Word of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Kasus UMKM RM Sate Taichan Senayan Palembang) Siti Komariah Hildayanti; Indah Tri Satriyani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2014

Abstract

This study aims to determine the effect of promotional strategies through Word of Mouth, along with its components Word of Mouth talkers and Word of Mouth tools on purchasing decisions. This study uses a quantitative descriptive approach by conducting a study on the case of MSME restaurants in the city of Palembang. Data were obtained through questionnaires and interviews with restaurant customers in Palembang City who had implemented Word of Mouth as a promotional strategy, namely the Sate Taichan Sinchan Restaurant located on Jalan Riau, Bukit Besar. The sampling technique was carried out by accident. The number of samples in this study were 178 people. Both WOM Talkers (X1) and WOM Tools (X2) have a positive and significant impact on consumer purchasing decisions (Y). The results of data analysis, the regression coefficient of WOM Talkers (X1) is 26.5% and WOM Tools (X2) is 21.7%. The relationship between WOM Talkers (X1) and WOM Tools (X2) on the consumer purchasing decision variable (Y) has a correlation value of 50.6%. The coefficient of determination (R2) of 25.6% indicates that purchasing decisions (Y) can be explained by WOM Talkers (X1) and WOM Tools (X2), amounting to 25.6% while the rest is explained by other factors. This research was conducted in only one line of business with the object of a restaurant, so that the results of the study could not represent the overall analysis of promotional strategies through WOM on consumer purchasing decisions. For this reason, it is hoped that research can be continued in other sub-sectors of business and industry. This research is expected to enrich the repertoire of knowledge, especially in the discipline of marketing management.
Pengaruh Labelisasi Halal dan Promosi terhadap Keputusan Pembelian di Store Beringin Rajawali Kota Palembang Amir Salim; Rizki Novensi Yusta; Anggun Purnamasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2015

Abstract

On an international scale, Indonesia is known as the initiator of the formation of the World Halal Council. Indonesia has the MUI (Indonesian Ulema Council), many decisions and decisions of the majority of Muslims in Indonesia are dependent on the MUI fatwa. In addition, Indonesia is the country with the largest Muslim population as a majority more than 87 percent of its population of 258 million identify themselves as Muslim. Analyzing the facts above, because the majority of Indonesian people are Muslims, then the Muslim community should make more purchases of products, especially food products, considering that humans need to eat. This study will explain the effect of halal labeling on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City. In addition to halal labeling, other things that influence purchasing decisions. The most common thing is that many sellers use promotions to increase sales. There are many ways that are often used to attract consumers' purchasing power, such as discounts, buy 1 get 1 free, cashback, vouchers, promo codes, flash sales and many more. This study will also explain the effect of promotion on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City. This study will explain the effect of halal labeling and promotion on purchasing decisions for pempek products at the Rajawali Beringin Store in Palembang City partially and simultaneously.

Page 43 of 140 | Total Record : 1398

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