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Tine Yuliantini
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Fakultas Ekonomi dan Bisnis Universitas Mercu Buana Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650 Tlp./Fax: +62215871335
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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Published by Universitas Mercu Buana
ISSN : 24608424     EISSN : 26557274     DOI : https://doi.org/10.22441/jimb.v6i3.9825
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other
In order to make Indonesia the center of the worlds Islamic economy, tourism is one of the potential sektors to be developed. The Ministry of Tourism and Creative Economy visited Indonesia as many as 6 million visitors until 2024. Kota Tua area is one of the priority tours that will be made Muslim-friendly tourism in DKI Jakarta. The purpose of this study is to provide recommendations for strategies in increasing visits to Kota Tua by 2000 visits each day where descriptive analysis is used as a research method FGD, Deep Interview, Literature Study. The Tourism Value Chain Accommodation, Food and Beverage and Tourism Assets is based on the Standard Business Field Classification KBLI so that it becomes a reference in developing Muslim-friendly tourism activities. Recommended strategies used from the accommodation sektor are Rebranding conventional hotels to halal / Sharia hotels, especially three-star hotels, accelerating halal hotel certification, synergies with the Islamic capital sektor, synergies with Islamic boarding schools, and synergies with creative fields of Architecture Interior Design. From the food and beverage sektor, it is proposed that the acceleration of halal certification, changes to healthy and halal food brands, and promotion by selecting a culinary ambassador to introduce local food. From the tourism asset sektor, Digital Tourism is one of the leading strategies, arranging museum collections, door-to-door promotions, increasing the intensity of performances held at museums, and increasing museum service programs as an institution that serves the community
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 332 Documents
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Company's Financial Performance Before And After An Initial Public Offering: IPO At IDX In 2018 Saraswati Telambanua; Augustina Kurniasih
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15186

Abstract

The research aims to analyze differences in a company's financial performance before and after an Initial Public Offering (IPO). The research period is one year before and one year after the IPO. The population of this research is a company that conducted an IPO and listed on the Indonesia Stock Exchange in 2018 which amounted to 55 companies. Sample withdrawal uses purposive sampling method and based on predetermined criteria samples obtained as many as 50 companies. The analysis method used is a different Wilcoxon Signed Rank Test. The results showed significant differences in liquidity performance (current ratio), solvency (debt to equity ratio), profitability (return on equity), and activity (total assets turnover) before and after the IPO. Keywords: Initial Public Offering (IPO); liquidity; solvablity; profitability; activity.
Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit Andry Stepahnie Titing; Sudarnice Sudarnice; Almansyah Rundu Wonua
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i2.15970

Abstract

This study aims to determine the effect of service quality and Brand Awareness  toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness  has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness  has a positive and significant on customer satisfaction of 82,1%
How Safety and Accessibility Affect The Perception and Local Tourist Experience?: Eastern Indonesia Marine Tourism Pre- Covid-19 Pandemic Meyske Angel Rahantoknam
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.16260

Abstract

Eastern Indonesia has enormous marine tourism potential. The main problem is accessibility. Inside the region also poses the same problem, where some local marine tourism spots can be considered accessible. In addition, the lack of infrastructure on marine tourism spots may actually have great impact on safety of tourist, which can all together affect the tourist positive experience. Based on this current condition, this study aimed to measure the impact of accessibility and safety through brand perception to tourism experience. This Study conducted In Kei Islands, which home of up and coming marine tourism spots in the country. This study used path analysis with Smart-PLS, questionnaire is used for data collection with total 120 samples. The result indicated that safety and accessibility have positive and significant effect on tourist experience, what is more, accessibility have positive and significant effect on marine tourism spot’ brand perception. This study clearly indicated that access to marine tourism spot can have a bigger impact to visitor positive experience and the brand image perception of the tourism spot, therefore tourism management with government to optimize the transportation and information related to make it easier for local, domestic and foreign tourists to visit the region. 
Analysis Location, Word Of Mouth and Security Against the Decision to Purchase Permata Buana Kembangan Housing in West Jakarta Amzad Samudro; Hamdan Hamdan; Abdul Rahmat
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15675

Abstract

This research is about the decision to buy housing at Permata Buana Kembangan, West Jakarta and this study aims to determine the effect of location, word of mouth, and security on purchasing decisions for Permata Buana housing and respondents who will buy Permata Buana housing. This research is descriptive and quantitative. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journalists, books, and primary data for other related publications obtained by distributing questionnaires to target respondents. Determination of the number of samples using the purposive sampling technique will be distributed via google form to 83 respondents obtained. The results showed that Location had a significant relationship with purchasing decisions, Word of Mouth was not significant for purchasing decisions, and Security was not significant for purchasing decisions.
Marketing Risk Management and Mapping Based on Geographic Information System in The Micro, Small, and Medium Enterprise in Tasikmalaya City Syti Sarah Maesaroh; Ardli Swardana; Asep Nuryadin; Oding Herdiana; Risma Rahatuningtyas
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15796

Abstract

The current COVID-19 pandemic has greatly impacted the economic sector, especially Micro, Small, and Medium Enterprises (MSMEs). Restrictions on physical mobility hinder the marketing of MSMEs’ products, which is usually carried out directly. This is one of the important risks to be studied in depth. The purpose of this study is to determine the management system and mapping of marketing risks in MSMEs in Tasikmalaya City. The research method used in this study was descriptive quantitative. Data were collected through a closed questionnaire that was given to MSMEs. The obtained data were processed through a risk management system approach and then mapped using a Geographical Information System (GIS). The results showed that the highest marketing risks for MSMEs in Tasikmalaya City are increasingly fierce business competition, nonoptimal internet usage, and limited marketing coverage. Geographically, the level of marketing risks of MSMEs in Tasikmalaya City is in the medium category. Geographical marketing risk mapping can determine the most appropriate recommendations to deal with various risks faced according to regional characteristics.
Predicting The Stock Closing Price of ISX-Listed Companies Using LSTM Salim Sallal Al-Hassnawi; Laith Haleem Malik Al-Hchemi
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.17435

Abstract

Financial markets are highly reactive to events and situations, as seen by the very volatile movement of stock values. As a result, investors are having difficulties guessing prices and making investment decisions, especially when statistical techniques have failed to model historical prices. This paper aims to propose an RNNs-based predictive model using the LSTM model for predicting the closing price of four stocks listed on the Iraq Stock Exchange (ISX). The data used are historical closing prices provided by ISX for the period from 2/1/2019 to 24/12/2020. Several attempts were conducted to improve models training and minimize the prediction error, as models were evaluated using MSE, RMSE, and R2. The models performed high accuracy in predicting closing price movement, despite the Intense volatility of time series. The empirical study concluded the possibility of relying on the RNN-LSTM model in predicting close prices at the ISX as well as decisions making upon.
The Effect of Transformational Leadership and Work Discipline Against The Employee Performance With Turnover Intention as The Intervening Variable Paijan Paijan
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15098

Abstract

This study is to analyze the effect of transformational leadership, work discipline against the employee performance with turnover intention as the intervening variabel. The object of this research is the employees of PT. Prima Utama. This research was conducted on 270 respondents by using a quantitative descriptive approach. The determination of the sample size is using the Slovin formula so that the sample used is 161 respondents. Methods of data collection using survey methods, with the research instrument is using a questionnaire. The research method in this research is using Structural Equation Model (SEM). This study has stated that transformational leadership has a negative and significant effect on turnover intention. Work discipline has a negative and significant effect on turnover intention. Turnover intention has a negative and significant effect on employee performance. Transformational leadership has a positive and significant effect on employee performance and work discipline has a positive and significant effect on employee performance.
The Influence of Costs, Long at Sea and Prices on Fishermen's Income in Alor District Junius Menase Sau Sabu; Maryanti Sofyan
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15616

Abstract

The purpose of this study was to determine the effect of cost, duration of fishing and price on income. The methodology of this research is multiple linear regression with quantitative methods and uses primary data with data collection techniques: observation, interviews, questionnaires and literature study. The data is then processed with the help of SPSS 25. The analysis technique is preliminary analysis, namely: descriptive statistics, instrument tests and classical assumption tests, then followed by further analysis, namely analysis of the coefficient of determination and hypothesis testing, namely t-test and F-test. The results of this study are: ( 1) Partially, costs have an effect on income with a significance value of 3.5% < 5%. (2) Partially the length of time at sea has an effect on income with a significance value of 0% < 5%. (3) Partially the price has an effect on income with a significance value of 0% < 5%. (4) Simultaneously cost, length of fishing and price affect income with a significance value of 0% < 5%. The conclusions of this study are: 1) the results of the study accept H1, H2, H3 and H4.
The Effect of Transformational Leadership Towards Work Engagement: The Variable Meaning Of Work as a Mediation at the Secretariat Region of East Java Province Praptini Yulianti; Dita Ayu Permatasari
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.17049

Abstract

This study aims to see the effect of transformational leadership on work engagement with the meaning of work as a mediating variable at the Regional Secretariat of East Java Province. The population in this study were all employees with civil servant status in the existing bureaus at the Regional Secretariat of East Java Province, a total of 300 people. Sampling in this study used Slovin’s formula therefore the results obtained were 81 people. The measurement technique uses SEM-PLS ( Structural Equation Modelling-Partial Least Square on the software Smart PLS. The results of this study indicate that transformational leadership has a positive effect but not a significant effect on work engagement and the meaning of work can mediate the relationship between transformational leadership and work engagements. The mediation behavior finding in this meaning of work is full mediation, which means the independent variable is not able to significantly influence the dependent variable without going through the mediator variable, transformational leadership is unable to significantly influence the work engagements. Variable mediating behavior meaning of work strengthen influence transformational leadership to work engagement.
Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability Hamdan Hamdan; Indra Raharja; Ridho Rafqi Ilhamalimy; Hapzi Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.13931

Abstract

This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.

Page 24 of 34 | Total Record : 332

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