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INDONESIA
MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 458 Documents
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APAKAH LEMBAGA PENDIDIKAN PEDULI DENGAN PELAYANAN? Samuel PD Anantadjaya; Widya Granita; Irma M Nawangwulan; Fitriyah Nurhidayah; Nuria Astagini
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: With the growing numbers of educational institutions, both formal, informaland informal, and with the improving comprehension of the society on the importanceof service, this research aims to investigate the level of satisfaction of students of thoseeducational institutions. This is also in conformation with the expansion of informationtechnology whereby the information exchanges are faster, and educational institutions,which disregard this trend may be left behind. Using the basic foundation from the fieldof study on consumer behavior, this research tries to evaluate on service delivery andperformance of educational institutions. This research relies on purposive andproportional sampling to university students in Jakarta, Tangerang, and Bandung.Interview sessions, observations, and questionnaire distributions are conducted togather primary data from the registered students of selected formal educationalinstitutions. Of course, it is expected that personnels of those educational institutionsgrasp the important role of service delivery and performance, and the influential factorson the success of services. Nevertheless, the findings show that the level of servicedelivery of lecturers and administrative staff in higher educational institutions needdrastic improvement to allow students to receive the optimal level of service.Keywords: consumer behavior, formal educational institution, service factors
PENGARUH STRATEGI GREEN MARKETING MIX DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Ponsel NOKIA) Fiona Annisa
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This study aimed to identify and analyze the influence of green marketing mix strategy and product knowledge on purchasing decisions, consumer studies Nokia phone in Jakarta. Type of research design used was descriptive research, conducted at the biggest mobile phone mall ITC Roxy Mas, with 130 respondence during the period May to July 2014. Sampling techniques used was purposive sample to respondents who purchased Nokia. Thetools was used for the quantitative study, was a questionnaire. The final conclusion of green products, percieved price, distribution channel, promotion, and product knowledge was influence the purchasing decision either partially or simultaneously. The highest correlation dimensions of matrics coefficient was distribution channels variable with the purchase decision was extensive knowledge dimensions toward a personal factor which gained 0557. This research concluded that the company must to maintain the quality of Nokia phones that are characterized by eco-friendly at an affordable price, and introduce again to consumers through promotion and the right distribution channels, in order to increase consumer knowledge on environmental friendly products and ultimately stimulate to buy a Nokia phone.Keyword: Product, Percieved Price, Distribution Channel, Promotion, Product Knowledge, Purchase Decision
ANALISIS SITUASIONAL PERUSAHAAN PENYEDIA LAYANAN BROADBAND DI ERA BISNIS DIGITAL Sri Damar Setiawan; Rina Oktaviani; Idqan Fahmi; Setiadi Djohar
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 1 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (753.544 KB) | DOI: 10.22441/mix.2018.v8i1.004

Abstract

Abstract. The growing Information and Communication Technology (ICT) industryleading to the convergence of services. The depletion of industry boundaries causesthe level of competition to be more stringent. The latest competition challenge ofbroadband service providers in the digital business era is from Over The Top (OTT)service providers that provide applications and content. The purpose of this researchis to conduct gap analysis and Structure Conduct Performance (SCP) analysis. Gapanalysis includes the firm's capability gap against environmental turbulenceexpectations as well as resource gaps and performance. The method used isquantitative analysis and descriptive statistics analysis using secondary data. Theresearch results have shown that the company's capability has not been suitable tothe expectations of environmental turbulence and there are gaps in resources andperformance. This research also results have shown that the market concentrationlevel in industry is high, but the behavior of the company competes and producesgood profit level. The implication of the research results are the company needs tomake efforts to transform the capability and strategy to keep the company growingand sustainable.
STRATEGI OPERASIONAL BISNIS KONSULTAN DI JAKARTA UNTUK MERAIH PELUANG YANG LEBIH BAIK Muhammad Aziz Winardi
MIX: JURNAL ILMIAH MANAJEMEN Vol 4, No 2 (2014): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. This thesis aims to analyze the Cause Factors of ability decreased of the Company to obtain of work packages (projects). Methods of data collection are interviews and questionnaires. Tools of strategy used include: Matrix of External Factor Evaluation (EFE), Matrix of Internal Factor Evaluation (IFE), Matrix of Competitive Profile (CP), Matrix of Threats-Opportunities-Weaknesses-Strengths (TOWS), Matrix of Strategic Position and Action Evaluation (SPACE), Matrix of Boston Consulting Group (BCG), Matrix Internal-External (IE), Matrix of Grand Strategy (GS), Matrix ofQuantitative Strategic Planning (QSP). The results of the analysis of the Operational Strategy of Business Consultants as follows: Conducting Market Penetration, Development of Consultancy services, Retrenchment and Joint Venture.Keywords: Operational Strategy of Business, Market Penetration, Development of Consultancy Services, Retrenchment, Joint Venture.  
PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Tafiprios .; Rina Astini
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.355 KB) | DOI: 10.22441/mix.2019.v9i1.015

Abstract

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavior
PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA Samuel Pandhega; Sri Rahayu Hijrah Hati; Savira Miranti
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, the study examines the influence of brand image, companyimage, employee trust and company trust on service quality, customer value andloyalty. The data were collected from a total of 222 customers of 7 low cost airlines. AStructural Equation Modeling (SEM) is used to assess the relationships of the researchmodel. The result shows that it is brand image which has significant influence on bothservice quality and customer value while employee trust and cost has significantinfluences on customer value.
FAKTOR FAKTOR YANG MEMPENGARUHI SUKU BUNGA KREDIT INVESTASI PADA SEKTOR PERBANKAN DI INDONESIA PERIODE 2006-2012 Thomas Budi Setianto
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: This paper has a purpose to know about influence of the macroeconomicfactors are BI rate, inflation, money supply and exchange rate opposite investation creditinterest rate. The analysis used multiple linear regression with study period January2006–December 2012. Empirical test result prove that variable of the policy interest rateBI has a major impact or influence the development of investation credit interest rate.Variable of inflation and money supply have no significant contribution influence in themovement of the investation credit interest rate. And variable of exchange rate rupiahopposite of US dollar has little contribution with opposite effect in influencingmovement of investation credit interest rate.Keywords: BI rate, inflation, money supply, exchange rate, invest credit interest rate.
DAMPAK KEBIJAKAN DAN MAKROEKONOMI TERHADAP EFEKTIVITAS PENERIMAAN PAJAK DI BURSA EFEK INDONESIA Mursal Harahap; Bonar M Sinaga; Adler H Manurung; Tubagus Nur Ahmad Maulana
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.269 KB) | DOI: 10.22441/mix.2018.v8i2.013

Abstract

Abstract. The purpose of this research is to analyse the impact of policy and macroeconomic change on tax revenue and its effectiveness in Consumer Goods Industry sector (CGI) and Infrastructure, Utilities and Transport (IUT) sector. The analysis employed simultaneous equation system model estimated with 2SLS and simulation with Seidel method. Data was collected from annual report of the companies which listed on Indonesia Stock Exchange. The results showed that the change of tax receipts and effective tax rate (ETR) happened due to changing in policy and macroeconomics in the CGI sector which is greater than the IUT sector. Furthermore, if the rupiah exchange rate depreciates, the policy regarding tax rate increment could increase tax revenue and ETR which is greater than the BI rate reduction policy in both sectors.
PENGARUH KOMPETENSI, PENGEMBANGAN KARIR, PENDIDIKAN DAN PELATIHAN (DIKLAT) TERHADAP KNERJA PEGAWAI DIREKTORAT JENDERAL PERIMBANGAN KEUANGAN Dono Wirotomo; Popy Novita Pasaribu
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 3 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract. The success of the organization in achieving its goals supported by factors internaland external to the organization, where the internal side of the organization should be get firstattention to achieve maximum performance. This study aims to determine the effect ofcompetency, career development and training on employee performance of the DirectorateGeneral of Fiscal Balance, Ministry of Finance. The method used is descriptive quantitative.The data used are primary data collected by questionnaire and also secondary data. Thepopulation in this study were all employees as many as 387 people. The samples are taken byrandom sampling technique, using the Slovin‟s formula to take 80 people for samples. Thevariables in this study consisted of independent variables that are competency, careerdevelopment and training, while the dependent variable is the performance of employees. Thevariable measured with Likert Scale and hypothesis testing using multiple linear regression byusing t test and F test.Results of this study concluded that: 1) in partially competency hadpositive and significant impact on employee performance; 2) in partially career developmentprovide uneffect on employee performance; 3) in partially training had positive andsignificant impact on employee performance; and 4) in simultaneously competency, careerdevelopment and training have positive and significant impact on employee performance.Competency is the most influence variable on employee performance.Keywords: Competency, Career Development, Training and Employee Performance
PENGARUH STRES KERJA, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP INTENSI TURNOVER (Studi padaLembagaPengelola Dana Bergulir Koperasi danUsaha Mikro, Kecil dan Menengah ) Nurmalitasari Indah Wisantyo; Harries Madiistriyatno
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The purpose of this research is to examine and analyze the effect of work stress, work discipline, and job satisfaction on turnover intention. Sampling method using proportionate stratified random sampling. The data is taken directly using a questionnaire with 72 respondents employees at Lembaga Pengelola Dana Bergulir, Koperasi dan Usaha Mikro, Kecil, dan Menengah (LPDB-KUMKM). The methodof analysis usedin this research is multiple linear regression. Research shows job stress, work discipline, and job satisfactionto gether significantly influence turn over intention. This means that variation turn over intention (Y) can be explainedby the three independent variables work stress (X1), work discipline (X2), andjob satisfaction (X3). The results of the t test, showed that job satisfaction is a negativeand significant effect on turn over intention with while work stress and work disciplinehas possitive effect on turn over intention, but not significant. Job satisfaction variables are variables that most influence on turn over intention.Keywords: job stress, work discipline, job satisfaction, turnover intention.

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