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<![CDATA[Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction ]]>
<![CDATA[Enjang Sudarman]]>;
<![CDATA[Harries Madiistriyatno]]>;
<![CDATA[Ikbal Sudarman]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.006
<![CDATA[Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.]]>
<![CDATA[HOW TRANSFORMATIONAL LEADERSHIP INTENSIFY EMPLOYEE PERFORMANCE MEDIATING BY JOB SATISFACTION ]]>
<![CDATA[IGede Putu Kawiana]]>;
<![CDATA[I Gede Riana]]>;
<![CDATA[I Gede Rihayana]]>;
<![CDATA[I Nyoman Rasmen Adi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2020.v10i3.010
<![CDATA[These studies aimed to investigate the relationship between transformational leadership on job satisfaction and employee performance. The study adopted a quantitative paradigm with a population of employees at the Investigation Department, Immigration Office in Bali, Indonesia. The questionnaire was spread to 253 employees on intervals time three weeks by the number was responding are 115 employees. The results revealed that transformational leadership has a significant effect on job satisfactionhowever, no significant impact on employee performance. Job satisfaction has a significant impact on employee performance. Moreover, this research found that job satisfaction played an essential role as a mediating between transformational leadership on employee performance. The implications of the study represent job satisfaction as a critical role and will be discussed. Whereas, the practical implications concern the importance of administering equity in the transformational leadership values to enhance employee performance.]]>
<![CDATA[ORIENTASI PASAR DAN PERAN AUDIT PEMASARAN DALAM MEMBANGUN KINERJA DAN DAYA SAING PERGURUAN TINGGI SWASTA ]]>
<![CDATA[Isbandriyati Mutmainah]]>;
<![CDATA[Budi Suharjo]]>;
<![CDATA[Kirbrandoko Kirbrandoko]]>;
<![CDATA[Rita Nurmalina]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2020.v10i3.001
<![CDATA[Lingkungan pasar pendidikan tinggi yang dinamis dan persaingan yang semakin intensif menjadi tantangan bagi PTS untuk dapat mempertahankan daya saing. Seiring dengan persaingan yang semakin intensif dalam pasar pendidikan tinggi, peran pemasaran menjadi semakin penting. Penelitian ini bertujuan untuk menguji pengaruh implementasi audit pemasaran dan orientasi pasar terhadap daya saing PTS, dengan menggunakan kinerja sebagai variabel mediasi. Survei dilakukan terhadap 178 pimpinan PTS yang mewakili 58 PTS di LLDIKTI Wilayah III DKI Jakarta. Metode analisis yang digunakan adalah Structural Equation Modelling - Lisrel. Hasil penelitian menunjukkan audit pemasaran dan orientasi pasar secara langsung tidak berpengaruh terhadap daya saing, namun secara tidak langsung berpengaruh positif dan signifikan terhadap daya saing PTS melalui pengaruhnya terhadap kinerja. Hasil ini memberi rekomendasi bagi para pimpinan PTS untuk meningkatkan intensitas dan kualitas implementasi audit pemasaran dan level orientasi pasar agar kinerja meningkat. Seiring dengan meningkatnya kinerja baik kinerja akademik maupun manajemen, maka daya saing akan meningkat. Secara empiris, hasil penelitian ini menunjukkan bahwa para pimpinan PTS menilai terdapat peran penting audit pemasaran dan orientasi pasar dalam meningkatkan kinerja dan daya saing.]]>
<![CDATA[FINANCIAL RISK ANALYSIS FOR INCREASING FINANCIAL PERFORMANCE OF SHARIA BANKS IN INDONESIA ]]>
<![CDATA[Maya - Indriastuti]]>;
<![CDATA[Chrisna Suhendi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i2.004
<![CDATA[This study examined the effect of Islamic corporate governance on financial performance using financing risk as mediation, focusing on Sharia Banks in Indonesia. The researchers applied a multiple regression analysis on data collected from annual reports of the companies from 2013 to 2018. The Islamic corporate governance variable is calculated from the self-assessment of the Islamic corporate governance implementation in Sharia Banks. Meanwhile, the financial performance of Islamic banks is illustrated by the return on assets. Financing risk is measured by the ratio of non-performing financing. This study found that Islamic corporate governance cannot increase financial performance, but Islamic corporate governance can reduce financing risk. The decrease in financing risk can improve the financial performance of Sharia Banks, so it can be said that the financing risk variable can mediate the effect of Islamic corporate governance on financial performance.]]>
<![CDATA[Apakah Keadilan Formal Penilaian Kinerja Menjadi Determinan Kepuasan Kerja dan Komitmen Continuance? ]]>
<![CDATA[Majang Palupi]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.009
<![CDATA[The role of formal justice becomes the dominant aspect in explaining employee attitudes and behavior in the organization. The purpose of this study is to investigate formal justice which consists of distributive and procedural justice in explaining job satisfaction and continuance commitment in organizations. The respondents of this study are employees from private small and medium business sector. The number of questionnaires obtained and could be used as many as 215 questionnaires. Hypothesis test results show that there is a significant positive relationship between procedural justice toward job satisfaction and also continuance commitment through job satisfaction, whereas distributive justice positively influences continuance commitment. Other result shows job satisfaction positively effects continuance commitment. As such, formal justice fulfills its importance of explaining job satisfaction and continuance commitment while job satisfaction is largely in mediating the effect of formal justice on continuance commitment.]]>
<![CDATA[EDUCATION ENTREPRENEURSHIP, SELF-EFFICATION AND FAMILY ENVIRONMENT ON THE SPIRIT OF STUDENTS BUSINESS ENTREPRENEURS TROUGH PERSONALITY ]]>
<![CDATA[dewi urip wahyuni]]>;
<![CDATA[Rismawati Rismawati]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2020.v10i3.009
<![CDATA[This study aims to determine the effect of entrepreneurship education, self-efficacy and family environment on entrepreneurial spirit through personality. This research is a quantitative study using an approachcluster proportional sampling with primary data by distributing questionnaires to vocational high school students in Surabaya. The number of samples in this study were 180 vocational students. The data analysis method uses SEM. The results showed that entrepreneurship education influences entrepreneurial personality, self-efficacy influences entrepreneurial personality, family environment influences entrepreneurial personality, entrepreneurship education influences entrepreneurial spirit, self-efficacy influences entrepreneurial spirit, family environment influences entrepreneurial personality and entrepreneurial personality influences entrepreneurial spirit entrepreneurship. ]]>
<![CDATA[RISIKO INVESTASI SAHAM SECOND LINER DENGAN TAIL VALUE AT RISK ]]>
<![CDATA[Di Asih I Maruddani]]>;
<![CDATA[Tutut Dewi Astuti]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i2.009
<![CDATA[This pandemic which has been going on for almost a year, is very influential in all fields. Economic growth and investment in all countries have been declined dramatically. Indonesian Composite Stock Price Index (CSPI) as an indicator of stock performance in Indonesia is weakening. Big caps stocks, which are usually the main driver for domestic bourses, fell sharply uncontrollably. However, second liner stocks managed to hold down the CSPI throughout 2020. This condition made many investors switch to stocks in this group. Low prices and high profit potential are attractive considerations. But high price fluctuations make investing riskier. Tail Value at Risk (T-VaR) as a measure of risk in a bad situation is the right measure so that investors can estimate the worst possibility and a larger reserve fund. The purpose of this study is to measure the investment risk in second liner stocks based on T-VaR. The six stocks of Pefindo 25 Index indicate that at a 95% significance level, the investment risk in second liner stocks will be in the range 6,14% - 8,22% of the investment.]]>
<![CDATA[PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT ]]>
<![CDATA[Keni Keni]]>;
<![CDATA[Callista Callista]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.007
<![CDATA[The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. ]]>
<![CDATA[MINAT PETANI MENGADOPSI SHARING ECONOMY PEER-TO-PEER LENDING SEBAGAI ALTERNATIF PEMBIAYAAN PERTANIAN ]]>
<![CDATA[Hera Laxmi Devi Septiani]]>;
<![CDATA[Ujang Sumarwan]]>;
<![CDATA[Lilik Noor Yuliati]]>;
<![CDATA[Kirbrandoko Kirbrandoko]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2021.v11i1.001
<![CDATA[ENGLISHResearch on adoption of sharing economy in agribusiness is still scarce, particularly the research on adoption of peer-to-peer lending by farmers. Some studies have shown that sharing economy offers benefits to the farmers, hence it is important to drive farmers to adopt sharing economy. This study aims to investigate the factors that drive the behavioral intention of farmers to adopt sharing economy. The form of sharing economy investigated in this study is peer-to-peer lending in farming funding. This study uses variables of UTAUT2 to measure the acceptance toward technology used in sharing economy and Theoretical Model of Participation in the Sharing Economy to measure the acceptance towards the service of sharing economy itself. Besides the variables of the aforementioned theories this study also includes new variables which are trust and values. The respondents of this research are 144 farmers in West Java, Indonesia who have not adopted peer-to-peer lending farming funding. The data is analyzed using SEM, showing the results that there are three variables showing significant and positive correlation, which are hedonic motivation, price value and habit. BAHASA INDONESIAPenelitian mengenai sharing economy di sektor agribisnis di Indonesia relatif masih sedikit, khususnya penelitian mengenai adopsi peer-to-peer lending oleh petani. Beberapa penelitian mengenai sharing economy menunjukkan bahwa sharing economy memberikan manfaat bagi petani, oleh karenanya penting untuk mendorong adopsi sharing economy oleh petani. Penelitian ini bertujuan untuk menggali faktor-faktor yang mendorong timbulnya niat berperilaku di kalangan petani untuk mengadopsi sharing economy. Bentuk sharing economy yang diteliti di dalam riset ini adalah peer-to-peer lending dalam pembiayaan pertanian. Studi ini menerapkan variabel-variabel dari teori utama UTAUT 2 serta Model Teoretis Partisipasi Sharing Economy masing-masing teori tersebut untuk menginvestigasi faktor-faktor pendorong niat berperilaku mengadopsi sharing economy dari sisi teknologi serta dari sisi layanan sharing economy-nya sendiri. Selain variabel-variabel dari kedua teori di atas penelitian ini juga menambahkan variabel kepercayaan (trust) dan nilai-nilai (values). Penelitian dilakukan di wilayah Jawa Barat, Indonesia, dengan jumlah responden 144 petani yang belum mengadopsi sharing economy peer-to-peer lending. Hasil analisis data menggunakan SEM menunjukkan terdapat tiga variabel yang menunjukkan hubungan signifikan dan positif, yaitu motivasi hedonis (hedonic motivation), nilai harga (price value), serta kebiasaan (habit).]]>
<![CDATA[PENGARUH PERSEPSI BAURAN PEMASARAN, PENJUALAN KENDARAAN, DAN PROGRAM LOYALITAS TERHADAP PEMBELIAN BAN DI PASAR REPLACEMENT ]]>
<![CDATA[Panji Septiaji]]>;
<![CDATA[Megawati Simanjuntak]]>;
<![CDATA[Imam Teguh Saptono]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2020.v10i3.002
<![CDATA[Pasar untuk ban mobil terus tumbuh dan berkembang, karena hingga saat ini belum ada kendaraan massal yang bisa berjalan tanpa menggunakan ban, sehingga ban merupakan komponen utama dalam mobilisasi kendaraan. Semakin banyak jumlah mobil yang beredar, maka semakin banyak juga penjualan ban di pasar. Pemilihan strategi pemasaran pada industri ban harus memberikan efek yang cukup signifikan terhadap penjualan karena terkait dengan biaya yang dikeluarkan. Pada suatu kondisi tertentu jumlah biaya yang dikeluarkan untuk mengadakan aktifitas promosi maupun program loyalitas besarnya bisa mencapai 50 persen jika dibandingkan dengan net profit yang didapatkan. Berdasarkan penelitian terdapat perbedaan persepsi bauran pemasaran, penjualan kendaraan, dan program loyalitas yang dilakukan oleh merek ban ABC, XYZ, dan BCD. Pada merek ABC, persepsi produk merupakan variabel yang berpengaruh signifikan terhadap sikap sedangkan untuk merek XYZ dan BCD persepsi produk, harga, dan promosi berpengaruh signifikan terhadap sikap. Hal tersebut sama dengan hasil perhitungan SEM dengan menggabungkan tiga merek tersebut dengan hasil persepsi produk, harga, dan promosi berpengaruh signifikan hanya terhadap sikap. Hasil penelitian juga menunjukkan tidak terdapat pengaruh signifikan antara sikap terhadap pembelian.]]>
