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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Analysis of Intervening Variables of New Product Performance affected by Tacit Knowledge and Strategic Flexibility Nizar Alam Hamdani; Muhammad Ridwan; Galih Abdul Fatah Maulani; Intan Permana
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i3.002

Abstract

Objectives: Global Innovation Index revealed that the innovation performance of Indonesia is relatively poor compared to several ASEAN countries. The lowest indicator of innovation performance is related to business sophistication. In business activities, some experts identify innovation as the key factor in company competitiveness. The author plans to analyze product innovation, innovation processes, and organizational innovations as intervening variables.Methodology: This study is causal research with a 95%  confidence interval in collecting and constructing data structures to evaluate the cause-and-effect relationship of the variables. The primary data was obtained through a survey of 90 small-scale leather apparel companies in Indonesia. Subsequently, the data was analyzed using a structural equation model and multiple.Finding: Compared to the previous studies, the results of this study indicated a novelty, product innovation, and process innovation can be intervening variables if there is strategic flexibility as exogenous variables and new product performance. To improve new product performance, every leather apparel industry in Indonesia must first increase tacit knowledge, strategic flexibility, product innovation, and process innovation.Conclusion: Based on the findings, the researcher suggests further research to examine the path analysis research framework are exogenous variables (strategic flexibility and tacit knowledge), endogenous variables (organizational innovation and new product performance), and intervening variables (product innovation and process innovation).
The Relationship between Critical Thinking Ability and Problem-Based Learning with a Causality Pattern in Learning Improvement John Chaidir; Panca Pertiwi Hidayati; Kunkun K. Harnadi
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.009

Abstract

 Objective: The research objective was to identify and analyze the relationship between student ability and project-based learning (PBL) with increased learning, the relationship between critical thinking ability and project-based learning with increased learning, and the relationship between project-based learning and learning improvement. project-based learning mediates the relationship between student ability and learning improvement and mediates the relationship between critical thinking ability and learning improvement.Methodology: This research is a type of quantitative research where it examines the relationship between exogenous and endogenous variables. This quantitative study uses the SEM-SmartPLS 3.0 model and also uses a quasi-experimental design method because it observes two groups, namely the control group and the experimental group.Findings: Based on the results of hypothesis testing using Smart PLS it shows that, H1, H2, & H3, are accepted because the t table value is greater than the calculated t value or has an alpha (α) value less than 5%. Whereas H4, H5, H6, and H7 cannot be accepted (rejected) because their value is greater than 5%. The experimental class showed an increase with the previous average value of 54.31 while the average result after treatment was 78.79 so there was an increase of 24.48. The homogeneity of the data was tested with the homogeneity test of variance with the significance value of 0.693 > 0.05.Conclusion: Student Ability has a significant effect on PBL and learning improvement. critical thinking ability has a significant effect on PBL and learning improvement. PBL has no significant effect on learning improvement. PBL does not mediate the relationship between student ability and learning improvement, and the relationship between critical thinking ability and learning improvement. The ability to think critically in learning to write explanatory texts with causal patterns using the Problem-Based Learning model shows good results. This can be seen from the students' scores in the experimental class that has increased after being given treatment (controlled).
Green Human Resources Management on Turnover Intentions Mediated by Work Environment Employees Andi Nur Insan; Asnawar Asnawar; Muhammad Nur; Masmarulan Masmarulan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.014

Abstract

Objectives: This research has the aim of knowing and analyzing the role of green human resources, including green recruitment and training, and the work environment that influences employee intention to leave. Employees at Sultan Hasanuddin International Airport Makassar.Methodology: In this study, 105 samples were used and samples were taken from employees at Sultan Hasanuddin International Airport, Makassar. PLS was the data analysis tool used.Finding: The results of this study are (1) There is a direct effect of recruitment on the employee's intention to leave; (2) green training has a direct influence on intention to leave; (3) there is a direct significant relationship between the work environment and the intention to leave; (4) work environment indirect relationship is capable of mediating green recruitment process with a significant intention to leave; and (5) an indirect relationship where the work environment significantly mediates green training with employees' desire to leave during this time.Conclusion: The results of this study state that recruitment and training have a positive and significant effect on employee intention to leave, both directly and indirectly on the work environment.
Increasing Competitive Advantage Through Creativity and Innovative Behavior: The Moderating Role of Digital Leadership Tonny Yuwanda; Leni Gustina; Shinta Bella
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.005

Abstract

 Objectives: This study aims to investigate the importance of strategy to increase competitive advantage which was studied from creativity, Innovative Work Behavior, and preceded by psychological empowerment through the mediating effects of the creativity, creative behavior, and moderation of digital leadershipMethodology: This study uses a quantitative approach where questionnaires are distributed to 254 SMEs in West Sumatra, Indonesia. The analysis technique used is path analysis using SEM-PLS.Finding: The results showed that psychological empowerment has a direct effect on creativity and innovative work behavior but has no effect on competitive advantage. Creativity affects innovative work behavior but does not affect competitive advantage. Innovative work behavior affects competitive advantage. Creativity mediates psychological empowerment for innovative work behavior but does not mediate competitive advantage, and innovative work behavior mediates psychological empowerment and creativity for competitive advantage. Digital leadership mediates creativity into innovative work behaviors and innovative work behaviors into competitive advantages but does not mediate psychological empowerment and creativity into competitive advantages.Conclusion: To compete in the current era, creativity is needed based on the wishes of the employees themselves so that it will be easy to shape the innovative behavior of employees. This innovative behavior will be the initiator of the development of SMEs. In addition, leaders should follow trends and technological developments and guide employees to improve their IT insight. Thus, it will accelerate the behavior change to be innovative and be able to win the competition in the current technological era.
Servant Leadership and Organizational Culture on Organizational Citizenship Behavior: The Mediation Role of Job Satisfaction Jufrizen Jufrizen; Hazmanan Khair; Anggita Dwi Kesuma; Maya Sari; Molana Malik Pandia
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.010

Abstract

 Objectives: This study aims to examine the process of forming Organizational Citizenship Behavior (OCB) in employees. This study uses job satisfaction as a mediating variable to clarify the mechanism of the influence of servant leadership and organizational culture on Organizational Citizenship Behavior (OCB).Methodology: This study uses a causal type of research using a quantitative approach with a sample of 67 respondents who are employees of PT Pelabuhan Indonesia (Persero) Branch TPK Perawang Pekanbaru.  To evaluate the seven hypotheses put out in this study, data was collected via interviews and a list of assertions, such as questionnaires and data analysis methods employing Partial Least Square (SmartPls).Findings: The results of this study indicate that servant leadership and organizational culture have a positive and significant effect on Job Satisfaction and Organizational Citizenship Behavior. Job satisfaction also plays a role in mediating the influence of servant leadership and organizational culture on Organizational Citizenship Behavior.Conclusion: This study examines how servant leadership and organizational culture influence employee job satisfaction and organizational citizenship behavior to achieve company goals. As a result, this condition is undoubtedly a source of concern for the company in terms of improving leadership and aligning all employees' perceptions of the organizational culture system that will be implemented in the company.
The Effect of Perceived Risk on Intention to Quit Smoking Ririn Wulandari; Mahrinasari MS
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.001

Abstract

Objectives: This study analyzes the factors that influence the attitude toward not smoking and its effect on the intention to quit smoking with utilitarian, hedonic, and risky behavior considered as a moderating variable.Methodology: This quantitative analysis research uses the Structural Equation Modeling (SEM) method with the Smart-PLS program. The research population was smokers who live in Jakarta, Lampung, and other areas in Indonesia. The population size is not known with certainty, therefore the determination number of samples uses The Hair Method to determine the number of samples which is 5 x the number of indicators. The number of indicators is 20 so the minimum sample is 100. The number of respondents who met the requirements was 117 out of 232. The sampling technique used was nonprobability sampling with judgment.Finding: The results of this study indicate that only the perception of risk affects the intention to quit smoking and the attitudes that are built from awareness do not make intentions appear.Conclusion: Based on the results of this study, it is necessary to add information and develop a marketing strategy for a smoking cessation campaign regarding future health risks and risks to others, especially loved ones
The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Raeni Dwi Santy; Muhammad Iffan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.015

Abstract

Objectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experience
Influence of Financial Performance and Fair Price of Share on Investment Decisions with Good Corporate Governance as Moderating Variables in Companies in The Indonesia Stock Exchange Masno Marjohan
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.006

Abstract

 Objectives: The goal of this research is to research and determine the influence of financial performance and fair share price on investment decisions with competent management for a Real Estate and Construction Property firm listed on the Indonesia Stock Exchange from 2016 to 2020.Methodology: This study adopts a descriptive methodology of quantitative, the collection of financial statements of 51 companies that have been registered with the IDX. The measurement model and hypothesis testing are carried out using Views 9 software.Finding: The results showed that Return on Equity, Current Ratio, and Debt Equity Ratio had no effect, but Total Asset Turnover and Price Book Ratio influenced investment decisions.Conclusion: Investment decisions are not influenced by financial performance (ROE, CR, and DER), but they are influenced by other financial performance (TATO, and PBV). While good corporate governance does not moderate (weaken) the impact of a company's financial performance on investment decisions, it does moderate (strengthen) the impact of fair price shares (PBVs).
Types of Absorptive Capacity as Antecedents of Innovation Capability: Mediating Effect of Knowledge Management Anita Silvianita; Tri Indra Wijaksana
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.011

Abstract

Objectives: The idea of absorptive capacity has become one of the most crucial ideas in the field of strategic management since it is frequently seen as a crucial component in developing innovative potential. Observations have been made regarding whether knowledge management must be present. As a result, the function of knowledge management as a mediating variable to the links between potential and realized absorptive capacity, and ultimately their effects on innovation capability, is discussed in this paper.Methodology: 180 Business Administration graduates with relevant employment experience served as our source for the data. We then observed their potential and discovered their capacity for invention, knowledge management, and absorption using SEM-PLS with SmartPLS software which was utilized as an aid in our analysis of the outcomes.Finding: Our results show that there is no significant association between either type of absorptive capacity or innovative capability. Innovative capability does not greatly lag behind absorptive capacity, whether potential or realized. However, when knowledge management is incorporated as a mediating element, realized absorptive capacity has a positive and significant indirect impact on innovative capability.Conclusion: Knowledge management has a strong mediating effect on realized absorptive capacity and has a positive as well as significant indirect impact on innovative capability
Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior Azura Rizkiatami; Yolanda Masnita; Kurniawati Kurniawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.002

Abstract

Objectives: The purpose of this paper is to examine factors influencing consumer green purchase behavior towards international and local sustainable and slow-fashion brands in Indonesia. The fashion industry contributes 10% of total carbon emissions globally. Indonesia itself is a country ranked second in contributing water pollutant damage caused by textile production. The growth of fast fashion trends threatens the environment and the planet. But, public awareness of sustainable and slow fashion is beginning to rise. This study aims to further analyze factors influencing green purchase behavior. The theory of planned behavior was developed to examine consumer sustainable consumption behavioral intention. Methodology: Online questionnaires were distributed to people who had already purchased one of the sustainable brands in Indonesia at least once in their life. 283 data were collected but only 240 of which were able to fulfill the criteria of the study. Data analysis used Smart PLS 3.2.8.Finding: Environmental knowledge, eco-label, environmental advertisement, and green trust positively influence green purchase behavior. Environmental advertisement positively influences environmental knowledge, and environmental knowledge and advertisement positively influence eco-label. Green trust is not a mediating influence between environmental knowledge and green purchase behavior.Conclusion: This study's finding is that consumer awareness and recognition of sustainable fashion adoption is rising. People are starting to worry about textile production and consumption that harm the environment.

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