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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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How Entrepreneurship Orientation Influences the Performance of New Product Development in the SME in Bantul? Diantoro, Aris Kusuno; Ikhsan, Foster; Kusmantini, Titik; Janah, Anisa Wardatul
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441//jurnal_mix.2023.v13i1.013

Abstract

The prosperity of a company depends heavily on the quality of its new product development. Small and medium-sized enterprises (SMEs) must regularly assess, update, and adapt their product line. It has been argued that entrepreneurial orientation is crucial to improving enterprise-level outcomes like company performance in today's competitive environment where product life cycles are getting shorter.  Objectives: This study aims to examine entrepreneurial orientation’s impact on new product development performance with business model innovation serving as a moderating variable. Methodology: The quantitative method is used in this study. The population under study consists of SMEs in Bantul Regency. This research employs a method of sampling known as purposive sampling with certain criteria. Partial Least Square (PLS) Structural Equation Modeling is utilized for analysis (SEM). Finding: This research shows that an entrepreneurial Orientation significantly affects the development of business model innovation. Product development performance is significantly influenced by the degree of innovation introduced into the business model and by the degree to which the entrepreneurial is oriented. Conclusion: Business model innovation is a great system for SMEs to bring their entrepreneurial spirit to innovation and also to improve the latest product development.
The Role of the Supplier on the Performance of New Product Development through the Quality of the Team Yulasmi, Yulasmi; Syafwandi, Syafwandi; Ridwan, Muhammad
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.004

Abstract

This study tries to explain the influence of the supplier's role on the performance of the new product development team through the quality of the team moderated by the influence of corporate culture. The object of observation is the New Product Development Team (part of the company's R&D Division, Maspion Ltd. Corp. (Tbk),  Sidoarjo. Objectives:  Analyze the effects of the supplier's role on the performance of the new product development team, the supplier's role on the quality of the new product development team, and how corporate culture strengthens the influence of the supplier's role on the quality of the new product development team.Methodology: Observations were made on 78 employees of the New Product Development Team at the R&D Division of Maspion Ltd. Corp. (Tbk) Units I, II, III, in Sidoarjo, and Unit IV in Surabaya. The analytical method used is the structural equation modelFindings:  (1) the role of the main supplier is important because it has a significant positive effect on the quality of the team in the innovative process; (2) the quality of the team has a significant positive effect on the performance of the new product development team; and (3) corporate culture strengthens the influence of the supplier's role on team quality.  Conclusion: Corporate culture and the role of suppliers are able to improve the quality of the new product development team and the team's performance in producing new products or product lines that are more marketable.
The Effect of Education, Recruitment and Work Facilities on Employee Performance and Job Satisfaction as Intervening Variables at PT GAG NIKEL Sunatar, Bambang
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.009

Abstract

Objectives: The success of the company's institutions and organizations is inseparable from the support of its employees in seeking to improve their performance so that the ability and job satisfaction of its employees is very important to be given more attention to achieve the desired success or goals of the company. Therefore a company or organization must really pay attention to its employees by means of recruitment processes, education, and also work facilities that must support them. This is done in order to improve employee performance and job satisfaction.Methodology: The method used in this study is to use a quantitative descriptive method. This study uses the PLS SEM model analysis for data processing. The sample used uses a saturated sample, namely all employees of PT Gag Nikel, totaling 68 people.Conclusion: Recruitment and work facilities have a significant effect on job satisfaction. Recruitment and work facilities also have a significant influence on employee performance. While education has no significant effect on job satisfaction and education also has no effect on performance. Job satisfaction also has no significant effect on employee performance.
Increasing Customer Live Streaming Engagement in Online Shopping Platforms Hartono, Phebie Carissa; Priyana, Cynthia Susanty; Levia, Marleen; Simanjuntak, Evi Rinawati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.015

Abstract

Nowadays, small business entrepreneurs use a new marketing tool to promote their products. This tool is named Live streaming.Objectives: This study aims to help online shop owners maintain customer live-streaming engagement so it can enhance viewers' participation through live-streaming commerce.Methodology: This study used quantitative data, utilizing a survey methodology and employing Indonesian citizens as the research's object. Respondents were obtained through Google form with 225 respondents to be analyzed using PLS-SEM. Variables were measured using a Likert scale. Finding: The result of this study suggests that interactivity, informativeness, and personalization correlate with customer engagement in live-streaming commerce.Conclusion: This research shows how to make a live streaming engagement using e-commerce which was influenced by interactivity, a response to an interaction between subscribers and streamers during live streaming. In addition, there is also informativeness that affects customer live-streaming engagement which is seen from the information provided by the streamer to customers. There is personalization which also affects live-streaming commerce. Future studies can be done in other countries by using the enormous shopping platform in their country with specific shopping platforms, specific sectors (fashion, electronics, food, and others), and measure customer live-streaming engagement using attractiveness because not many papers discuss this topic in Indonesia. Future studies also can distribute more questionnaires for more relevant and valid results and also add more factors like the increase in customer engagement in purchase intention or value co-creation.
Drivers of Young Consumers’ Willingness to Reduce Food Waste and Buy Intelligent Packaging Suwandi, Hendy; Bakrie, Nyiayu Rania Zalfaa; Vianney, Aurelia; Hendriana, Evelyn
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.005

Abstract

Objectives: As food waste harms the sustainable environment and the economy, some innovations have been made to reduce this issue, such as intelligent packaging. However, the factors leading to consumer behavior to reduce food waste and buy intelligent packaging, particularly in developing countries are still untapped.Methodology: This study aims to examine the relationship between green perceived value, intention to reduce food waste, and willingness to purchase intelligent packaging. Data from 230 Indonesian young consumers were analyzed using PLS-SEM.Finding: The results showed that different elements of green perceived value had significant effects on the intention to reduce food waste and willingness to purchase intelligent packaging. Unlike the predicted relationship, the intention to reduce food waste was not significant enough to lead consumers to purchase intelligent packaging.Conclusion: The presented study gives insights to businesspeople on which green perceived values are important for reducing food waste and encouraging consumers to buy intelligent packaging.
The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era Madiawati, Putu Nina; Pardede, Nova Lina Kristin
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.010

Abstract

Objectives: People's consumption habits have changed because of the pandemic which has been ongoing for about a year. The government's execution of the PSBB strategy has had a significant negative impact on local economic activity, particularly the food industry. Regional food and souvenirs are among the most potential industries that may grow following the COVID-19 pandemic. people visit one of these places since it has its own distinctive qualities and to remember, people bring home some souvenirs. The goal of this study is to determine whether consumer satisfaction can affect buying choices following the Covid-19 epidemic. Methodology: The study's quantitative approach makes use of purposive sampling of 100 participants and structural equation modeling (SEM) analysis methods with SmartPLS 3.0 software.Finding: The findings of the study indicate that product quality, brand image, and sales promotion significantly impact purchasing decisions. This suggests that these factors play a crucial role in shaping consumer choices. Additionally, the study reveals that purchasing decisions significantly influence consumer satisfaction. The level of consumer satisfaction with a product positively correlates with the likelihood of choosing to buy Tebing Tinggi's souvenir items. These findings highlight the importance of consumer happiness in influencing buying decisions, particularly in the post-Covid-19 epidemic environment. Conclusion: This study demonstrates that consumer satisfaction can indeed affect buying choices following the Covid-19 epidemic. The results emphasize the significance of product quality, brand image, and sales promotion in shaping purchasing decisions. Moreover, the study underscores the importance of consumer satisfaction as a determinant of buying behavior. These findings have implications for businesses operating in the post-pandemic environment, highlighting the need to prioritize factors that contribute to consumer happiness in order to drive sales and improve overall customer satisfaction.
The Determinants of Intellectual Capital Disclosure on Firm Value: The Evidence on the Financial Companies in Indonesia Nasution, Umar Hamdan; Iskandar, Eddy; Rangkuti, Sahnan; Idris, Idris
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.001

Abstract

Objectives: Firm value is the price of the firm that can be sold with a price agreement that will be paid by the buyer. A high stock price will increase the value of the company and increase the prosperity of the investors. Therefore, to attract the attention of buyers of company shares, companies must provide the best and most detailed financial information possible. As for information that can be disclosed in financial reports, namely intellectual capital. The presence of PSAK No. 19 concerning intangible assets marked the beginning of the phenomenon of intellectual capital in Indonesia. It turns out that although Intellectual Capital Disclosure has started to grow in Indonesia, the growth is still very small. Companies in Indonesia should be required to disclose their intellectual property, particularly in the financial industry. This is because the financial services sector which is highly dependent on information uses more intellectual capital in its operations than the industrial sector which relies more on tangible assets. As it is known, the disclosure of intellectual capital can provide an attraction for investors to increase the value of the company. This study aims to find out how factors such as firm age, leverage, profitability, and independent commissioners affect firm value through the disclosure of intellectual capital.Methodology: This study uses a sample of financial sector companies listed on the Indonesia Stock Exchange in 2020-2021 with a total population of 105 companies and a total sample of 83 companies. This research uses panel data.Finding: According to the findings of this study, business size, profitability, age, independent commissioners, and disclosure of intellectual capital have a beneficial impact on firm value of about 43%. However, leverage does not affect firm value. Furthermore, the mediation test results show that disclosure of intellectual capital is not able to mediate the relationship between the effect of firm size, leverage, profitability, and firm age on firm value. Only the influence of independent commissioners mediates firm value.Conclusion: For future researchers, it is expected to increase the research period and add other factors that influence the disclosure of intellectual capital.
The Management of Power System Reliability in the Offshore Oil and Gas Field Reinhard, Welly; Yulius, Gustav; Sarasi, Vita; Harsanto, Budi; Azis, Yudi; Yunani, Akhmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441//jurnal_mix.2023.v13i1.014

Abstract

The reliability of electric power systems is needed in offshore oil and gas field operations because disruptions can have a direct impact on oil production, costs, and company profits.Objectives: to determine the evaluation of reliability performance and propose a model for managing the power system reliability of the PHE OSES offshore oil and gas field.Methodology: A case study with data collected through observation, interviews, and analysis of relevant documents.Finding: Reliability in 2015-2016 has not reached the target but from 2017-2021 has reached the target of 97.5%, as well as availability in 2015, 2018, 2019 & 2020 has not reached the target but in 2016, 2017 & 2021 has reached the target of 95%. This resulted in the highest production losses in 2015 at 266,965 and the lowest in 2021 at 21,388 barrels of oil. The model is proposed by combining elements in risk-based asset management method, RCM method, and redesign.Conclusion: In recent years, reliability has been on target but availability is volatile. The model is proposed to maintain reliability & availability on target so that production losses can be minimized.
Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple Rahayu, Sri; Kenamon, Mardiah; Nazipawati, Nazipawati; Yulitiawati, Yulitiawati; Dona, Eka Meiliya
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.006

Abstract

Objectives: The purpose of this study was to determine and analyze how the perception of the destination and the visitor experience affected tourists' satisfaction when they visited Central Java Province (Borobudur Temple); how these factors also affected tourists' intention to return to Central Java Province; and how tourist satisfaction affected tourists' intention to return to Central Java Province (Borobudur Temple).Methodology: Data was collected from tourists who visited Indonesia's Borobudur temple as the survey's target population. In this study, surveys were conducted during a two-month period from June to August 2021 using the convenience sampling methodology. Through the use of an online survey and questionnaire, data was gathered. The SPSS for Windows 26 application was utilized for the linear regression analysis step in the data analysis process. Validity tests, reliability tests, and coefficient of determination tests were the analysis methods applied.Finding: The perception of a destination has a significant impact on visitor satisfaction, visitor perception also has a significant impact on visitor revisit intention, visitor experience also has a significant impact on visitor satisfaction, and visitor experience also has a significant impact on visitor revisit intention.Conclusion: More tourists will visit Borobudur Temple, the most beautiful temple in the world if the location has a positive and attractive image. Also, the experience of tourists has a big impact on how happy they are after seeing Borobudur Temple. If visitors to Borobudur Temple have an extraordinary experience, their satisfaction with their visit will increase. In addition, the experience of visitors has a huge impact on their plans to return; more and more people will visit Borobudur Temple if their happiness with the experience is fulfilled.
The Influence of Digital Talent and Green Innovation and Its Impact on the MSME Business Model in the Metaverse Era Reniati, Reniati; Bidayani, Endang; Sumiyati, Sumiyati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.011

Abstract

Objectives: The study aims to look at MSME Business Models Entering the Metaverse Era Through Digital Transformation with an Increase of Digital Talent and Green InnovationMethodology: The type of research used is quantitative research. A study was carried out in 5 regencies/cities on Bangka Island with respondents 10 2 SMEs, dominated in the culinary sector. In this study, the author uses the analytical method used to test the PLS (Partial Least Square) variable using SmartPLS software. The path analysis model of all latent variables in Partial Least Square (PLS) consists of an outer model, convergent validity, and discriminant validity which is then carried out with a reliability test and a structural model consisting of coefficient of determination (R 2 Value), Effect Size (f 2), and Predictive Relevance (Q2 Value). Ending with a test on the hypothesis and the moderating effect.Conclusion: The results of this study indicate that hypothesis testing concluded that two research hypotheses are accepted and the other three are rejected. The accepted research hypotheses are Digital Talent effect on Digital Transformation and Digital Talent effect on MSME Business Model in the Metaverse Era. These results indicate that only digital talent currently contributes significantly to Digital Transformation and the MSME business model in the metaverse Era.

Page 35 of 49 | Total Record : 484

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