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Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
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Articles 217 Documents
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Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Acai Sudirman; Andy Wijaya; Sherly Sherly; Fitria Halim; Anju Bhernadetha Nainggolan
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.292

Abstract

Online shopping behavior and online learning using electronic devices, such as smartphones, are currently an interesting phenomenon in Indonesia. The use of smartphones which continues to increase sharply is certainly inseparable from the role of the brand management of the smartphone product. This study aimed to analyze the role of brand experience, brand awareness, brand visibility, and brand reputation in improving purchase intention in generation Z. This study used a research design with a quantitative approach. The data were collected through documentation and online questionnaires. This study used a sample of 180 respondents with the determination of the sample size using purposive sampling formula. Partial least squares were applied to examine the relationship between purchase intention, brand experience, brand awareness, brand visibility, and brand reputation. The results of this study showed that of the four hypotheses developed, one hypothesis was rejected, in which the effect of the brand awareness variable on the purchase intention variable did not have a significant effect. Meanwhile, brand experience, brand visibility, and brand reputation had a significant effect on purchase intention. Based on the findings of this study, it is expected that it can provide additional information for various parties such as traditional stores and online stores, also companies that provide smartphone products to consider the factors that encourage consumer purchase intention so that they gain comfort and trust in these products
Analisis Pengaturan Layout Gudang Sparepart Menggunakan Metode Dedicated Storage di Gudang Bengkel Yamaha Era Motor Imelda Agustina; Resista Vikaliana
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.271

Abstract

Era Motor Tambun Yamaha Dealer was a company running in field of sales of various types of Yamaha motorcycles. The problems frequently faced by warehouses were the great number of parts not accommodated in the slots, same types of parts placed in more than one location, and the absence of permanent storage location, so employees frequently faced difficulties in finding required parts. The study aimed to provide spare-part layout improvement. The parts stored would be placed in permanent locations to expedite the process of storage and taking of parts from the warehouse by maintaining the existing warehouse area using Dedicated Storage method so the use of storage area in the warehouse became more optimal. The placement was based on comparison of activities of each part with spatial requirement needed by the parts. Therefore, how much actually was the area needed by spare-part warehouse could be found out. With the design of new blocks using dedicated storage methods, it was expected to minimize that the parts could occupy permanent locations to facilitate the employees in storing and taking the parts, so the in-and-out flow of parts became smooth. Furthermore, from the result of the study, it could be concluded that the amount of ratio of block area increased into 88.8% from current block area that was only 55.5%. Besides that, it also obtained the design of new blocks with size of 10x2x3 meters and layout design with total used floor area of 176 meters with total mileage of 50 meters/day..
Determinan Purchase Intention: Perspektif Pelanggan Minimarket Hendika Rizkianti; Kurniawati Kurniawati
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.275

Abstract

The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta. Distributing questionnaires to 200 respondents. In this study, sampling using non-probability sampling, in this study using purposive sampling. The data analysis method uses structural equation modeling (SEM) and AMOS22 software. The results show that the variable brand awareness, perceived quality, has a positive effect on purchase intention is not supported. Then brand association, brand loyalty also has a significant positive effect on the purchase intention of Alfamart, Indomaret, Lawson minimarkets in Jakarta. As for suggestions for the management of Alfamart minimarkets, Indomaret, Lawson in Jakarta in increasing brand awareness, perceived quality, companies that can influence consumer purchase intention at Alfamart minimarkets, Indomaret, Lawson in Jakarta.
Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi Utari, Fidelia; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.287

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh positif kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen. Karakteristik konsumen yang diteliti dalam penelitian ini adalah excitement dan product knowledge, yang dimediasi oleh niat pembelian konsumen. Dalam beberapa tahun belakangan, jumlah pembelian daring telah meningkat, khususnya pada era pandemi yang mengharuskan masyarakat untuk tinggal di rumah. Tokopedia sebagai salah satu e-commerce terbesar di Indonesia, memiliki gross merchandise value tertinggi. Meskipun begitu, jumlah pengunjung situs web Shopee tercatat lebih tinggi. Karena itu, penelitian ini bertujuan menguji efek kualitas situs web dan karakteristik konsumen terhadap perilaku pembelian impulsif konsumen Tokopedia. Teknik pengambilan sampel yang digunakan adalah teknik non-probability purposive dengan 191 responden yang telah mengisi kuesioner daring. Data yang diperoleh kemudian diolah dengan metode PLS-SEM. Hasil menunjukkan bahwa kualitas situs web tidak berpengaruh secara signifikan terhadap perilaku pembelian impulsif, namun excitement dan product knowledge memberikan pengaruh yang positif dan signifikan. Selain itu, niat pembelian tidak memiliki efek mediasi terhadap hubungan antara kedua karakteristik konsumen tersebut terhadap perilaku pembelian impulsif. Implikasi manajerial dari penelitian ini berupa saran kepada Tokopedia untuk lebih mempengaruhi perilaku pembelian impulsif konsumen agar Tokopedia dapat meningkatkan angka pembelanjaan secara online dan mengakomodasi kebutuhan masyarakat di era pandemi saat ini.
Sikap Pelaku Pariwisata terhadap Potensi Wisata Syariah di Obyek Wisata Telaga Ngebel Ponorogo Maulana, Hartomi; Setiyono, Ahmad; Rusli, Lathiefa; Astuti, Rahma Yudi
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.238

Abstract

Islamic tourism is based on the consideration that tourism has a very large potential market value and will provide great benefits to the people. Even the halal tourism segment is not only for Muslim tourists but also for non-Muslim tourists. This study examines the attitudes of tourism stakeholders toward the potential for Islamic tourism in Ngebel Lake tourism site, Ponorogo. To achieve the objectives, a qualitative approach is applied in this study. This study uses primary data collected through semi-structured interviews involving around 10 respondents consisting of tourists, business actors in the fields of restaurants, hotels and also policy makers (government). Thematic analysis is used as an analysis technique. The results of the study revealed that in general, respondents showed positive support for the potential for implementing Islamic tourism. The study also found that the readiness of implementing Islamic tourism in Ngebel tourism can be seen from the availability of Muslim-friendly facilities such as halal food, places of worship (musholla / mosque), Qibla direction signs and also Muslim friendly accommodation. In addition, the socialization strategy for Islamic tourism needs to be implemented. The study suggests the need to socialize the importance of the halal certification label, especially on food products in order to provide comfort for tourists who come to Ngebel as result it will have implications for increasing tourists.
Service Quality Bus Rapid Transit Mamminasata Kota Makassar Shinta Dewi Sugiharti Tikson; Syamsinar Syamsinar; Atika Atika; Indri Leighton Silambi
Journal of Management and Business Review Vol 18, No 3 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i3.244

Abstract

People's interest in using the Mamminasata Bus Rapid Transit (BRT) has decreased significantly. This problem has an impact on the decline in Perum Damri's income. The purpose of this study is to determine the service quality of Mamminasata Bus Rapid Transit in Makassar so that it can increase public interest in using this mode of public transportation. Results show that the maximum gap in this study is -1.49, which means there is a gap between respondents' perceptions and expectations regarding the operational hours of Mamminasata Bus Rapid Transit. Most respondents, as many as 64 people (68.1%), said they did not know the BRT operational hours and the bus often come late to the bus stop. Respondents expectation that the BRT operational hours (arrival and departure) would be timely and clear. The smaller the gap (gap close to zero or positive) the better the service quality of the company. Conversely, the larger the gap, the lower the service quality of a company. Thus, service companies such as Perum Damri which is a provider of the Mamminasata Bus Rapid Transit in Makassar need to prioritize in improving service quality based on the results of the largest gap
Investigasi Penerimaan dari Aplikasi E-Learning Menggunakan Technology Acceptance Model (TAM) 3 Case Report : e-learning STMIK Rosma Setiyani, Lila; Suhada, Karya; Effendy, Femmy
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.282

Abstract

This study aims to measure the level of e-learning adoption from a tertiary institution that has applied e-learning during the COVID-19 period. The TAM 3 model was chosen to measure the level of e-learning adoption. This study involved 100 respondents from students of the 2020 STMIK ROSMA class. The results of data collection were analyzed using the Structural Equation Model (SEM) with the help of SmartPLS 3 software. The results of this research hypothesis test indicate that image has a positive effect on the perceived usefulness of e-learning, anxiety of e-learning users is not proven to have a positive effect on perceived ease of use e-learning, self-confidence is proven to have a positive influence on the perceived ease of e-learning users, conditions that facilitate e-learning users are not proven to have a positive effect on the perceived ease of e-learning users, the quality of results has a positive influence on the perceived usefulness of e-learning, intention to use e-learning has a positive influence on the adoption of e-learning, subjective norms have a positive effect on e-learning images, subjective norms have a positive effect on intention to use e-learning, subjective norms are not proven to have a positive effect on intention to use e-learning, the perceived usefulness of e-learning has a positive influence on the intention of using e-learning, the perceived ease of e-learning users has a positive influence on the intention to use e-learning, the perception of the ease of using e-learning has a positive influence on the perceptions of e-learning users, the perception pleasure has a positive influence on the perceptions of e-learning users. The results of this study can be an evaluation for STMIK ROSMA in implementing e-learning
Complaining Behavior Intentions dan beberapa Antesendennya: Peran Gender sebagai Variabel Moderasi Astarini, Dyah; Pratomo, Luki Adiati
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.210

Abstract

This research aims to analyze the factors that affect the complaining behavior intentions that are moderated by gender.  The data collection method is done by distribution the questionnaire, directly and online and finally used 225 respondents.  Hypothesis testing is using SEM. The results of the study were found that the factors affecting complaining behavior were attitudes towards complaining, the level of dissatisfaction, and the importance of the situation. Furthermore, these studies have shown that gender moderates the relationships between attitude towards complaining, level of dissatisfaction, and importance of the situation against complaining behavior intention. For further study, it is advised to research other services industries such as hotels, airline, or banking and add perceived justice variabels
Analisis Efektivias Commuter Line Ticket Vending Machine (C-VIM) terhadap Penanganan Antrian Pembelian Tiket di Stasiun Bekasi Rahma, Yudhia; Mariam, Iis
Journal of Management and Business Review Vol 18, No 3 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i3.223

Abstract

PT KCI innovated the newest service, namely the Commuter Line Ticket Vending Machine (C-VIM). This innovation is intended to answer customer complaints about the time spent queuing for tickets at the counter. C-VIM is a machine of PT KCI service innovation with the aim of parsing the queues that occur at conventional counters. This study aims to determine and analyze how the effectiveness of C-VIM services in handling ticket purchase queues. The research was conducted at Bekasi station as the station with the highest number of passengers in 2019. The study used a quantitative approach by distributing questionnaires to 100 respondents who were C-VIM users. The data analysis technique used in this study is divided into three stages, namely: instrument test, classical assumption test, and hypothesis testing. The instrument test is intended to analyze the validity and reliability tests. The classical assumption test consists of a normality test and a linearity test. Hypothesis testing consists of simple linear regression analysis, simple correlation analysis, coefficient of determination, and significant T test. The results of the data analysis obtained show a significant and positive effect, so it can be said that there is an effect of the effectiveness of C-VIM services in handling ticket purchase queues. at Bekasi Station, therefore, C-VIM is effective to continue to be used in the efforts to improve PT KCI services with the hope that some improvements will occur in the future
Rancangan Strategi Media Sosial PT XYZ pada Tahun 2021 Adinugroho, Antonius Denny; Hidayati, Aprihatiningrum
Journal of Management and Business Review Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i2.293

Abstract

PT XYZ is a low-cost airline or low-cost airline, which is actively engaged in developing the company's digital presence to increase transaction rates and assess relationships with relevant and trusted consumers. Recently, the aviation industry has faced tough challenges, especially the Covid-19 pandemic that has hit the world. Indonesian airline companies have long been active in building their digital presence to become market leaders, these airlines can use social media; Instagram, Facebook and Twitter. This research hopes to help PT XYZ increase its competitive advantage by analyzing the 3C method, namely Customer, Competitor, and Company analysis. The data obtained for the research is the result of survey data from apprenticeship reports, internet observations (netnography), and study report documents. With the data that has been obtained, a SWOT analysis is then carried out to find weaknesses, opportunities, and threats that the company could have. The results are then used to plan with the TOWS Matrix to produce several social media designs that can be implemented by PT XYZ. The resulting strategic design to increase corporate transactions are; (1) photo contest, (2) story contest, (3) open channels on Whatsapp social media (4) use Instagram Shops, and (5) collaborate with content creators on the Youtube platform. The strategic design undertaken is expected to increase consumer transactions in the B2C market.

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