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Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
Arjuna Subject : -
Articles 217 Documents
 18   19   20   21   22 
Consumer Decision-Making Process dan Perbandingan Brand Image Produk Parfum Menengah di Pasar Indonesia Amadea, Resyla; Roswinanto, Widyarso
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.553

Abstract

Perfume is a product derived from the extraction of aromatic ingredients combined with alcohol and pure oil. The growing perfume industry, an increasing number of local perfume brands have emerged, using the term “Eau de Parfum” and offering products at affordable prices. This type of perfume is categorized as mid-range. This study was conducted by collecting and analyzing data inductively. Primary data were obtained through questionnaires distributed to 106 respondents, all perfume consumers. The survey included questions regarding various aspects of perfume usage, such as reasons for use, frequency of application, product information, advertisements, purchasing locations, and preferred perfume characteristics. The study focuses on four mid-range perfume brands currently being marketed extensively. These brands primarily utilize digital marketing strategies through social media platforms. By examining the diverse forms of digital content produced, this research also explores the brand image created through social media promotions and its influence on consumer purchase intentions. The findings indicate that brand image directly impacts consumers' willingness to purchase perfumes. As a sensory product, perfume is something consumers need to experience firsthand. Rather than price alone, consumers tend to prioritize the quality and longevity of the fragrance rather than price alone.
The Impact of Social Concepts on Adventure Tourism Participation: A Mixed Method Study Pranoto, Pranoto; Sukrisno, Sukrisno; Supriyanto, Sapto; Listyorini, Haniek; Soehari, Hartoyo; Kundori, Kundori
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.652

Abstract

Self-identity theory in social psychology highlights the importance of social groups, interactions, and context in shaping an individual's sense of self and how this self-identity influences thoughts, feelings, and behavior. This research seeks to review various literature on adventure tourism by providing a specific exploration of the role of self-identity in triggering participation in forms of adventure tourism using a mixed-method research design, 50 visitors were identified as informants for the qualitative research, and 329 respondents were surveyed as visitors to surfing tourist destinations at Menganti, Widarapayung, and Parangtritis beaches. All hypotheses proposed in this research were accepted. This shows that comparisons between regions show little difference among young consumers. The model presented and tested in this research provides a solid theoretical framework and can help understand self-identity as a driver of consumer participation. Managerial implications can provide understanding for surf destination managers so that they reflect the importance of creating a positive attitude towards the product before traveling.
The Effect of Tax Aggressiveness on Company Value with Green Accounting as a Moderating Variable Wardani, Dewi Kusuma; Abinowo, Agaphe Christian; Cholifiana, Fina
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.772

Abstract

This study examines, using green accounting as a moderator, how tax aggressiveness affects a company's worth. On the BEI for 2013 - 2022, researchers used mining companies. Purposive sampling yielded 23 companies, or 100 observations, based on the approach. The moderated regression analysis method was applied to analyze the data. This study indicates that tax aggressiveness increases firm value and that the relationship between tax aggressiveness and company value is positively correlated with green accounting. It can be concluded that tax aggressiveness has a positive effect on company value, and green accounting strengthens the relationship between tax aggressiveness and company value. The implication is that tax aggressiveness can reduce a company's reputation and impact its company value. Research is limited to tax aggressiveness, company value, and green accounting as moderating variables. Future researchers are advised to conduct further research using a large sample of companies, adding research periods, and using the most recent period.
Analisis Kepuasan Kerja Guru terhadap Praktik Manajemen SDM Menggunakan Importance Performance Analysis di Yayasan Pendidikan XYZ Sulistyani, Lusia Tuti; Aryanto, Riza
Journal of Management and Business Review Vol 21, No 1 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i1.485

Abstract

The world of education has the most significant composition of human resources, namely teachers, who have an essential role in achieving the success of educational goals. The right HR management strategy is needed to produce performance according to organizational expectations. Employee satisfaction with the implemented HR management practices influences the achievement of HR performance. This study aimed to determine teacher satisfaction with the HR management practices of the XYZ educational foundation. This study uses descriptive quantitative methods and data collection methods using surveys. Analysis of survey results using the Importance Performance Analysis (IPA) method to determine the importance and performance/implementation of HR management practices in XYZ educational foundation. The study results stated that implementing recruitment and selection management at the XYZ educational foundation exceeded employee expectations, and HR development management was maintained. In contrast, performance management and compensation received priority for improvement. XYZ educational institutions can use the findings from this study to improve HR management strategies to increase teacher-employee satisfaction, improve teacher performance, and achieve the foundation's goalsDOI: https://doi.org/10.34149/jmbr.v21i1.485 
Teamwork and Team Diversity on the Employee Productivity Setiyono, Ahmad; Hasni, Gina Atikah
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.423

Abstract

Food Consumption Behavior in Bandung Post COVID-19 Pandemic Emergence Nugraha, Yosephine Carolina; Wissen, Sabrina; Kurniawan, Shafira Putri
Journal of Management and Business Review Vol 21, No 1 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i1.420

Abstract

This research was done to discern changes in food consumption behavior in Indonesia two years after the emergence of the COVID-19 pandemic. Primary data for this research was gathered through questionnaires distributed from 26 June 2022 until 26 July 2022 to 258 respondents living in Bandung, Indonesia, using a simple random sampling method, which was then processed with SPSS. Results showed that people’s food consumption levels increased. Furthermore, changes in food consumption behavior are also identified, such as increased grocery and food purchases through online applications and increased cooking time. People also eat with their family more often, rather than eating out. The relatively more controlled COVID-19 situation also made people calmer and felt no need to stock up on foods with longer storage lives. This research faces a limitation regarding its respondents’ diversity. Follow-up research can be conducted to address the decrease in personal employees’ work level identified in this research
Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Siahaan, Juniarty; Sari, Yuca Yolanda; Wijayanti, Cynthia Anna
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.566

Abstract

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.
Investor Risk Behavior as a Mediator in the Influence of Financial Literacy on Millennial Investment Decisions: Evidence from Makassar, Indonesia Mongan, Claudio Julio; Halik, Johannes Baptista; Lambe, Kristian Hoegh Pride; Irdawati, Irdawati
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.820

Abstract

This study examines how investor risk behavior influences the relationship between millennials' investment choices and financial literacy in Makassar, Indonesia. A structured survey with 96 respondents chosen by purposive sampling was used in a quantitative way. The data was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings show that financial literacy has no direct impact on investment choices. Nonetheless, it greatly influences investment decisions by having a considerable favorable impact on investor risk behavior. Additionally, the association between financial literacy and investing decisions is positively mediated by investor risk behavior. These findings indicate that financial knowledge alone is insufficient to induce sensible investment behavior unless integrated with risk tolerance. The study enhances behavioral finance by illustrating the interplay of cognitive and behavioral elements in millennial investing. Practical implications include a need for financial literacy initiatives that combine risk management training to strengthen the ability to make decisions in digital investment environments.
A Delphi Method Exploration of Performance Pressures and Ethical Leadership Compromises in Business Organizations Ngcobo, Lloyd Senzo; Reddy, Colin David
Journal of Management and Business Review Vol 21, No 2 (2024)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v21i2.541

Abstract

A deep understanding of the dynamics between performance pressures and ethical leadership becomes crucial in an era of stressful economic recovery. This research explores the complex relationship between organizational performance pressures and ethical leadership, focusing on how these pressures impact ethical decision-making and the challenges of maintaining ethical integrity in demanding environments. Employing a convenience sampling method and the rank-type Delphi method, the study engaged 40 experts from both academic and practical fields to identify and rank key performance pressures that compromise ethical leadership. Significant pressures identified include the imperative to generate positive financial reports, achieve greater efficiency, withstand competitive pressures, and pursue aggressive growth strategies, all eroding ethical leadership. These pressures lead to unethical practices, such as falsifying financial reports, exploiting working conditions, unfair competition, and aggressive merger and acquisition tactics. The findings underscore the critical need for leaders to recognize and manage these pressures effectively to foster an environment conducive to ethical leadership. This study contributes valuable insights into the mechanisms by which performance pressures undermine ethical leadership and highlights the importance of cultivating a culture that promotes normative behavior and addresses ethical challenges, thereby enriching the existing body of knowledge on organizational ethics and leadership.
The Impact of Rewards and Punishments on Employee Performance Through Work Motivation as an Intervening Variable Rahadi, Dedi Rianto; Yudistiro, Alfito Yuro; Kusumardani, Muhammad Rakhan; Lestari, Octavia Ayu
Journal of Management and Business Review Vol 22, No 1 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i1.617

Abstract

Page 21 of 22 | Total Record : 217

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