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KOMUNIKA
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2615112x     EISSN : 26155206     DOI : https://doi.org/10.24042/komunika.v3i1.6050
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA focuses on the study of Islamic communication and broadcasting. The scope of the KOMUNIKA includes Mass Communication; Organizational Communication; Journalism; Communication Media Development; etc
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 128 Documents
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From Local Wisdom To Cultural Branding: Visual Communication And Identity Construction In Rural Bamboo Communities Tanzila Vibia Mumtaza; Didit Widiatmoko Suwardikun; Syarif Hidayat
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/v7at7931

Abstract

This study examines how visual communication constructs collective identity through thetranslation of local wisdom into cultural branding strategies in rural bamboo handicrafts.Focusing on Muaradua village, Sukabumi, Indonesia, the study reconceptualizes branding notas a promotional technique but as a process of symbolic identity construction. Employing aqualitative case study combined with a research-based design approach, data were collectedfrom senior artisans, small enterprise managers, and local facilitators through observations,in-depth interviews, focus group discussions, and visual documentation. The findings indicatethat weak cultural positioning is primarily due to the absence of a structured, collectivelygoverned visual identity system rather than to limitations in production capacity or marketaccess. Local artistic wisdom remains fragmented because it has not been institutionalizedwithin a structured framework of visual governance. This study proposes visual brandguidelines as a mechanism of visual governance that translates cultural values into a coherentidentity system capable of stabilizing meaning across actors and media. The primarycontribution of this study lies in demonstrating how visual communication functions as aprocess of identity construction in rural creative enterprises and how collective visual systemsoperate as symbolic infrastructure in cultural branding. These findings contribute to culturalbranding theory and visual communication studies by repositioning branding as an institutionaland symbolic process rather than a short-term promotional strategy.
Strategic E-Branding Communication in the Local Government Program: Teras Malioboro Deslia, Iva Fikrani; Amali, Muhammad Thoyib
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/m75z9975

Abstract

In the dynamic landscape of new media, e-branding has become an important strategy for both companies and governmental institutions to foster engagement, cultivate trust, and cultivate a positive brand image. Teras Malioboro is a local government initiative aimed at relocating street vendors from the sidewalks of Jalan Malioboro, while simultaneously positioning itself as a well-organized and innovative shopping destination. However, persistently low visitor numbers have incited protests from traders, highlighting challenges in its branding endeavors. This study investigates how Teras Malioboro employs the seven principles of e-branding through a qualitative case study methodology, utilizing data collected through in-depth interviews, observation, and documentation. The results indicate that community participation, core competency, the dissemination of good ideas, and the maintenance of current content exhibit more effective implementation, whereas ceding control, engaging in dialogue with users, and fostering engagement remain suboptimal due to limited audience participation, low responsiveness to comments, and inadequate interactive communication practices. The findings identify compelling key messages, sufficient human resources, strategic collaborations, and influencer engagement in enhancing e-branding effectiveness. Furthermore, the study extends the e-branding framework by illustrating that classical e-branding principles require contextual adaptation when applied within the setting of local government.
Protest Paradigm in Indonesia Gelap Coverage: A Comparative Framing Analysis of CNNIndonesia.com and Tempo.co Ramadhani, Annisa Putri; Ashaf, Abdul Firman; Frasetya, Vito
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/d7dema26

Abstract

Indonesia Gelap is a public protest movement against controversial policies during the first100 days of the Prabowo-Gibran administration. Beginning as a digital activism campaign, themovement later evolved into public demonstrations across various regions in Indonesia.Alongside these actions, various media outlets, such as CNNIndonesia.com and tempo.co,published reports. Online media, which normatively serve as sources of information, socialcontrol, and pillars of democracy, in practice have the potential to shape a different reality andinfluence public opinion on an issue. This study aims to examine how CNNIndonesia.com andtempo.co frame their coverage of the Indonesia Gelap movement as a protest, using adescriptive qualitative approach with two stages of analysis: the Pan and Kosicki framingmodel and the McLeod and Hertog protest paradigm analysis. The results indicate thatCNNIndonesia.com tends to adhere to the characteristics of the protest paradigm byemphasizing aspects of conflict, relying on official sources, and engaging in thedelegitimization and demonization of the protests. Meanwhile, tempo.co provides more spacefor the demands and substance of the protests, as well as public support. Adherence to anddeviations from the protest paradigm are influenced by ideology, idealism, interests, and thenature of the protests taking place.
Antecedents of Audience Perceptions of Kompas.id’s Elementary School Cost Data Journalism Khairunnisa Zahrah, Syifa; Merdekawati, Ika; Sri Mulyani, Henny
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/w98acw08

Abstract

Audience perception played a crucial role in validating the significance of data journalism inthe public sphere. The features of data stories and visualisations, including data, data sources,and visualisations used, play a role in influencing their perceptions. However, this potentialremained suboptimal when audiences failed to comprehend or respond positively to datapresentations. This study aimed to examine how readers' personal characteristics influencedtheir perception and evaluation of serial data journalism coverage on elementary educationcosts at Kompas.id, particularly among members of the Investigation & Data Journalismgroup. Perception process theory and the perception of quantitative journalism were employedas the analytical framework. A descriptive quantitative method was adopted, utilizing aquestionnaire distributed via WhatsApp to 90 group members. The findings indicate thatpersonal relevance to readers' lived experiences appears to play a role in perceptual selectionwhen audiences engage with data journalism news on elementary education costs.Additionally, respondents demonstrated considerable statistical affinity, evident in theirengagement with both data sources and visualization formats. Both factors constitutedsignificant antecedents in the audience perception process of data journalism news onelementary education costs at Kompas.id.
Communication as an Organization Shaper: Multi-Stakeholder Practices in an Indonesian MSME Empowerment Program Alfiani, Sandra
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/xasneq22

Abstract

Government-facilitated MSME empowerment initiatives rely on multi-stakeholdercollaboration; however, the communication practices that underpin these collaborativeorganizations remain insufficiently examined. This study elucidates how stakeholdercommunication practices form and sustain the East Java Super Corridor Bojonegorocollaborative organization within the 2023 empowerment program. A qualitative single-casestudy was conducted, with data gathered through in-depth interviews with ten informants fromfive stakeholder categories and documentary analysis of program archives. The data wereanalyzed using pattern matching within the framework of the Communicative Constitution ofOrganizations. The findings indicate that communication actively shaped the organizationthrough four mechanisms: official texts with institutional authority, recruitment practicesestablishing stakeholder membership, WhatsApp-based coordination maintaining activityflows, and evaluation and market facilitation enhancing legitimacy. Moreover, this studyidentifies reconstitution flow as a temporal mechanism that sustains organizational continuitybetween program cycles. Communication also transformed products into more visible,credible, and market-ready branded objects. Finally, the study extends the theory of theCommunicative Constitution of Organizations to project-based public sector governance andrecommends considering communication infrastructure as a fundamental component inMSME empowerment programs.
Brand Activism as Value-Based Communication Strategy in Islamic Marketing: A Literature Review of Critical Consumers Khairullah, Khairullah; Mulyadi, Mulyadi; Al fajar, Adam Hafidz
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/kt3pt830

Abstract

The phenomenon of brand activism, as a value-based communication strategy, has emergedas a significant trend in modern marketing, including among Islamic brands. In the context ofthe increasing influence of critical Muslim consumers, particularly from the millennial andGeneration Z cohorts, brands are progressively expected not only to sell halal products butalso to advocate for relevant moral, social, and spiritual principles. This study systematicallyinvestigates, through a comprehensive review of existing literature, the utilization of brandactivism by Islamic brands as a strategic communication tool to meet the evolvingexpectations of critical consumers in the digital age. Employing a qualitative methodologyrooted in literature review, the research utilizes thematic content analysis of relevant, credible,and recent academic sources. The findings suggest that successful Islamic brands arecharacterized by their authentic and consistent expression of Islamic values in theircommunication efforts, notably through social campaigns, storytelling centered on corevalues, and proactive engagement on social media platforms. Such strategies foster emotionalloyalty and enhance consumer trust. Conversely, symbolic or manipulative forms of brandactivism tend to incite public opposition and skepticism. Thus, brand activism transcends meremarketing trend; it constitutes a strategic imperative in Islamic marketing communication—anapproach rooted in values that integrate spirituality, ethics, and the demands of a dynamicdigital marketplace.
Public Attention Gap Between Climate Change and Food Security: A Google Trends Study in Indonesia Gunawibawa, Eka Yuda; Firdaus, Feri; Pratama, Prayoga Ardhi
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/aw1x9e21

Abstract

Climate change constitutes a globally significant issue that has garnered extensive attentionwithin digital communication due to its impacts across various sectors of society, includingfood security. This study examines the information-seeking behavior of Indonesian internetusers concerning climate change and food security to acquire insights into the public's recognition of the relationship between these two issues. Employing a quantitative descriptive-correlational methodology, the research employs Google Trends data from May to August 2025, analyzing the relative search volume (RSV) of keywords associated with climatechange, its impacts, mitigation, adaptation, and food security, complemented byAutocorrelation Function (ACF) and Cross-Correlation Function (CCF) analyses. The resultsindicate a very strong correlation between public interest in climate change and searchesrelated to its impacts (r = 0.97), whereas the direct correlation with food security searches iscomparatively weak (r = 0.24); interest in mitigation and adaptation similarly remainsconsistently low. Nonetheless, CCF analysis demonstrates that attention to climate changeand food security becomes more closely aligned after a time delay, with strengtheningobserved at short lags of two to three days (r = 0.41–0.46) and at longer lags of approximatelythree months (r up to 0.74). This suggests that public concern regarding climate change is notconsistently or immediately associated with food security issues but may become connectedover time. The study provides valuable insights into the structure and temporal dynamics ofpublic attention within the digital domain and emphasizes the necessity for communicationstrategies that explicitly and promptly link climate change with food security.
Gender Lens & Musician Lens On Male Netizen Comments Towards Indonesian Female Musicians On Instagram Prihatiani, Khairunnisaa Damar; Afifah, Fidya Zahra; Zuhri , Hafizhah; Fairuzsalwa, Salsabila Mierszan; Nikita, Salsabila Nafa
KOMUNIKA Vol 9 No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/26rt2p29

Abstract

This study explains how male netizens' comments respond to comments published on seven female musicians' Instagram accounts, framed by Objectification Theory, where women are often faced with a double standard between professionalism and femininity. Data collection was conducted on 106 Instagram comments, categorizing comments into two categories: Gender Lens (objectification, sexualization, and focus on personal life) and Music Lens (music appreciation and support). This study found that gender bias is still very dominant: 78.30% of comments contained objectification, 33.01% included sexualization, and 35.84% placed musicians as personal figures before professional ones. However, the digital space also shows a positive side thru appreciation for music quality (62.26%) and high audience support (93.39%). The research results indicate that there is still a high level of objectification, but it is also accompanied by a high level of audience support. Instagram, as a platform for appreciating music, can also be a place for expressing patriarchal comments. This research is expected to contribute to the study of Feminist Media Studies and affirm the importance of digital literacy and more gender-responsive platform policies.

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