cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Umi Rojiati
Contact Email
umirojiati@radenintan.ac.id
Phone
+6283179969733
Journal Mail Official
komunika@radenintan.ac.id
Editorial Address
UIN Raden Intan Lampung
Location
Kota bandar lampung,
Lampung
INDONESIA
KOMUNIKA
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2615112x     EISSN : 26155206     DOI : https://doi.org/10.24042/komunika.v3i1.6050
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA focuses on the study of Islamic communication and broadcasting. The scope of the KOMUNIKA includes Mass Communication; Organizational Communication; Journalism; Communication Media Development; etc
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
 7   8   9   10   11 
Towards Indonesia’s 2024 : an Analysis Presidential Campaign Advertisements Ahmad, Entus Nuryana; Maha Rani, Ni Luh Ratih; Budiyanti, Elisa
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.20724

Abstract

Social media has become a weapon to gain public sympathy in the 2024 presidential election. It cannot be denied that votes on social media have great potential for presidential and vice presidential candidates to gain popularity. Each pair of presidential candidates uses many ways to carry out political communication, one of which is via YouTube. Every message created by each potential leader certainly has meaning. Some symbols and signs contain messages from the presidential and vice presidential candidates. This message usually describes the candidate's image according to their character and the vision and mission they want to build. This research aims to analyze the signs in the political advertisements of Anis-Imin, Prabowo-Gibran, and Ganjar-Mahfud. This qualitative research uses semiotic analysis. The objects in this research are advertisements for the three Indonesian presidential and vice presidential candidates in 2024. The advertisements for the three presidential and vice presidential candidates have their characteristics. The other signs that appear in the three advertisements have similarities and differences. Advertisements for presidential and vice presidential candidates number 1 and 2 are more comprehensive in discussing various issues. Meanwhile, the ad for presidential candidate vice presidential candidate number 3 tends to be packaged more simply.
Unveiling Political Persona Visual Framing Analysis of Presidential Candidates' Instagram Branding for the 2024 Indonesian Election Putri, Ratu Mega Maulina; Ahmad, Nyarwi
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.20974

Abstract

Personal branding on Instagram is becoming increasingly relevant in the context of political campaigns. The adoption of political branding concept provides candidates with the opportunity to build and manage their brand identity as a key element in their campaign strategy. This research will adopt a visual framing analysis approach using Kapferer's Brand Identity Prism as a theoretical foundation. Within this framework, this research will explore the dimensions of personal branding of the 2024 Presidential Election’s candidates in Indonesia, involving three main candidates, Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. This research employs a qualitative approach with a descriptive analysis method, collecting data from the visual Instagram feeds of each presidential candidate (@aniesbaswedan, @prabowo, and @ganjar_pranowo), taken between October 26th and December 11th, 2023. It was found that each of the candidates reflects dimensions such as physique, personality, relationship, culture, reflection, and self-image in their Instagram posts. Through a deeper understanding of these personal branding strategies, this research can uncover their impact on voter perceptions and the dynamics of competition in the Indonesian political arena. Furthermore, by comprehending the characteristics of effective personal branding through visual framing analysis, candidates can optimize their political marketing strategies on Instagram.
Mitigating Cyber Sexual Harassment via Social Media Platforms Hero, Eko; Astini, Bunga
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.21066

Abstract

The widespread use of social media has led several accounts to utilize these platforms as educational media for cyber sexual harassment (CSH) awareness. This research examines the relationship between motives and satisfaction of followers of CSH educational accounts in Indonesia, analyzing four prominent accounts: @media.riseup, @awaskbgo, @stop.kbgo, and @taskforce_kbgo. This study employs quantitative methods using the Expectancy-Value model introduced by Palmgreen, distinguishing between Gratification Sought (GS) and Gratification Obtained (GO). Data were collected from 100 respondents across Indonesia using proportionate stratified random sampling, with analysis conducted through Spearman Rho correlation and mean difference tests. The sample comprised predominantly female followers (68%) aged 19-25 years, with 52% having experienced cyber sexual harassment. The results demonstrate a significant positive relationship between motives and satisfaction with a correlation value of 0.720 (p < 0.05). However, the mean test reveals a negative satisfaction gap of 0.14 between expected and obtained gratifications, indicating these educational accounts have not fully met followers' expectations. These findings suggest improvements in content consistency and delivery methods are needed to enhance educational effectiveness.
Study of Political Branding through TikTok Accounts of Indonesian Presidential Candidates Frasetya, Vito; Wibawa, Agung
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.21076

Abstract

Early in 2024, there will be a simultaneous general election in Indonesia. The presidential election is receiving interest from the general populace. Social media is being used by the presidential contenders for 2024–2029 to promote their campaigns. We are Social claims that TikTok is the most widely used social media platform in Indonesia. As social media platforms continue to play a crucial role in modern political campaigns, TikTok has emerged as a significant tool for candidates to engage with the electorate, particularly the younger demographic. These candidates engaged in political branding. This research uses a qualitative approach using image analysis from Christopher Pich, by collecting data from TikTok with exolyt analysis tools in the form of narratives and video uploads of presidential candidates. The content on each candidate's official TikTok account was examined as part of the analysis. The findings indicate that Prabowo Subianto was not visible on his official TikTok social media account, while Anies Baswedan created a story about change and projected a religious image on his account. Meanwhile, Ganjar created stories about how to sustain development, identified himself with white hair, and was a servant of the people.
The Innovation Of Inclusivity In Public Relations Through The Implementation Of Deaf Interpreter Nafiah, Hida
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.21349

Abstract

The Indonesian government signed the rights of persons with disabilities outlined in the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD) on March 30, 2007, in New York. The government's obligation is to realize these rights and ensure that people with disabilities can participate in all aspects of life, including the utilization of technology, information, and communication. This research aims to prove the hypothesis that the implementation of a deaf interpreter can be an innovation of inclusivity in public relations in Indonesian higher education. The researcher analyzed the qualitative content of graduation ceremonies from the best universities across Indonesia that were broadcast on YouTube from 2022 to 2023. Graduation ceremonies were chosen as the research object because they involve many public relations practices during the event. To explore the hypothesis, semiotics was used as a research tradition, complemented by the theory of innovation diffusion. This research confirms that a deaf interpreter can be an innovation of inclusivity in public relations in higher education. This is because it was found that among the many top universities in Indonesia, only a few universities have implemented a deaf interpreter in graduation ceremonies. These include Gadjah Mada University, Brawijaya University, Bandung Institute of Technology, and Padjadjaran University. Other higher education institutions can implement the innovation of a deaf interpreter in graduation ceremonies to create a more inclusive social, educational, cultural, and communicative environment.
Motivational Messages On Quarter-Life Crisis (QLC) Anxiety Management Among @Najwashiahab Instagram Followers Nufindra, Ardin; Marta, Rustono Farady; Sarasati, Fitri; Engliana, Engliana; Umar, Umar
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.21351

Abstract

This current research discusses motivational messages on YouTube content on the issue of anxiety management at the quarter-life crisis (QLC) stage among Instagram followers @NAJWASHIHAB. Motivational messages on YouTube have influenced the audience's enthusiasm after watching the show based on extrinsic and extrinsic motivations. The research utilizes quantitative approach through the use of survey method. The survey data is the followers of the @NAJWASHIHAB Instagram account on quarter-life crisis topic discussion. The results show that the created content influenced the viewers or subjects. The findings indicate that there were positive reactions shown by the content viewers after watching the video "Quarter Life Crisis, Says Abi Quraish Shihab | Shihab & Shihab” on YouTube. The @NAJWASHIHAB Instagram followers demonstrate the ability to manage quarter-life crisis anxiety by practicing mindfulness by being conscious of their environment and openly accepting their emotions.
Self-Disclosure Of Generation Z Heavy Social Media Users In Bali Sari, Wulan Purnama; Paramita, Sinta; Irena, Lydia
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/evndne61

Abstract

The digital era keeps evolving, particularly in terms of communication technology and internet usage. It is predicted that around 80% of Indonesia's population will have social media accounts by 2026, with the majority of users being Generation Z. The close relationship between Generation Z. Social media has given rise to the term "heavy social media users," referring to individuals who engage with social media for more than four hours a day. This study analyzes self-disclosure among Generation Z heavy social media users in Bali. The research adopts a quantitative approach, using a survey method. The population of this study consists of Generation Z individuals who are heavy social media users and reside in Bali. Nonprobability sampling, specifically purposive sampling, was used with predefined criteria. The findings indicate that while Instagram is the most frequently used social media platform by Generation Z, this group tends to engage in self-disclosure more on Twitter and TikTok, with an average of 10-12 times per day. Generation Z users distinguish between positive and negative self-disclosure, where positive disclosures are made public and accessible to many. In contrast, negative disclosures remain private and hidden from the broader social media audience.
Digital Communication Strategies in Tourism: The Impact of Reviewer and Influencer Content on Visit Decisions Tanjung, Ratu Sinar Sari; Munajat, Mas Dadang Enjat; Novianti, Evi; Nugroho, Abiyoga Bimo
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.22226

Abstract

This study aims to explore the influence of review content on social media as an advertising medium on the decision of tourists to visit Tegal Mas Resort. This study focuses on the relationship between product and service quality and tourist satisfaction at Tegal Mas Lampung Resort Island. This study uses a quantitative approach with a survey method to collect data from social media reviews and tourist responses. Statistical analysis was used to test the relationship between Product Quality, Service Quality, and Tourist Satisfaction variables and their impact on visit decisions. The study’s findings show that Product Quality significantly influences tourist visit decisions, with a significance value of 0.000. These results show that positive reviews regarding product quality on social media contribute considerably to tourists' decisions to visit Tegal Mas Lampung Resort Island. The content of reviews on social media about Tegal Mas Lampung Resort Island significantly affects tourists’ decisions to visit. Therefore, using positive reviews on social media can be an effective strategy to attract visitors and increase tourist satisfaction.
Changing Boycott into Reconciliation: A Discourse Analysis of Product Advertisements to Strengthen Image Recovery Strategies Asyaidir, Muthia Balqis; Rachmy, Rezha Mardianty; Amalia, Fiqih
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.22443

Abstract

This article examines product advertisements from companies affected by public boycotts as a form of support for the Palestinian people, for companies originating from countries supporting bomb attacks carried out by Israel. Viewed from a discourse analysis perspective, with a focus on the use of symbols, both verbal and non-verbal, in advertising to improve the image of PT. Unilever Indonesia and the strategies advertisers use to influence their customers. This research uses a qualitative approach method, while its type uses a media representation approach and Teun Van Dijk's discourse analysis. The discourse built in PT. Unilever Indonesia on television has a big influence on the audience in improving its image. Advertising shows that contain symbols to build an image that is broadcast in verbal and non-verbal form. Verbal symbols are symbols that use language, spoken or written, while non-verbal symbols are symbols that can be in the form of pictures, clothing, smiling faces and movements. The research results show that advertisers not only improve their image, but while promoting products they also highlight the ethical standards, social and cultural values of Indonesian society, and how TV advertising has shaped ideology in the practice of social life in Indonesia.
Media Literacy Based On Environmental Factors: A Case Study In Palembang City Murti, Krisna; Meilinda, Nurly; Farodiyah, Nanda Narul; Mahdavikia, Reza; Musdalifah, Farisha Sestri
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.22730

Abstract

This study examines the integrated role of educational institutions, media, and government in promoting media literacy among Palembang City residents using the Environmental Factors concept from the European Commission. The research employs a qualitative case study approach through in-depth interviews with key stakeholders, including educators, lecturers, Regional Indonesian Broadcasting Commission representatives, journalists, and media activists. The study reveals that successful media literacy promotion requires collaborative efforts between government agencies, educational institutions, and media organizations. The findings indicate that media availability in Palembang includes diverse internet providers, widespread smartphone penetration, and multiple radio and television stations. However, the media literacy context shows gaps in formal education integration, limited policy frameworks, and insufficient civil society participation. The research demonstrates that the synergy between government initiatives, educational programs, and media industry participation significantly enhances media literacy skills among citizens. These findings contribute to understanding multi-stakeholder approaches in media literacy education and provide practical insights for developing comprehensive media literacy strategies in urban Indonesian contexts. 

Page 9 of 11 | Total Record : 110

 7   8   9   10   11 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 6 No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 5 No 2 (2022): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023 Vol 5 No 1 (2022): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 4 No 2 (2021): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 4 No 1 (2021): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 3 No 2 (2020): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 3 No 1 (2020): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 2 No 2 (2019): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 2 No 1 (2019): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 1 No 2 (2018): Accredited by Kemenristekdikti RI SK No.200/M/KPT/2020 Vol 1 No 1 (2018): Komunika More Issue